turf and landscape inc

What turf and landscape inc does

Turf and Landscape Inc. is a privately held, founder-owned residential landscaping company founded in 1996 by Jeff Rhea and headquartered in Sumner, Iowa. The firm operates within a tightly defined micro-region — the Cedar Valley in Northeast Iowa — covering eight communities (Cedar Falls, Hudson, La Porte City, Sumner, Tripoli, Waterloo, Waverly). It delivers custom landscape design, installation, and maintenance for residential homeowners, with a secondary commercial maintenance and mowing line.

The company's core offerings span landscaping (custom design, planting, sod, hydroseeding, mulches), hardscaping (patios, fireplaces, retaining walls, water features), irrigation and sprinkler systems, outdoor lighting (low-voltage design), and additional services including permeable paver systems, rain gardens, and commercial mowing. Technology is service-delivery based — custom hand-drawn designs through to physical installation — with no proprietary software, AI/ML, or digital product surface documented. Distribution is direct field service by company crews, with customer acquisition handled via the company website, contact forms, phone inquiries, referrals, and promotional offers (e.g., $200 off lighting systems over $2,500, free irrigation start-up/backflow test with installation, and a 6-month planting warranty on jobs over $5,000).

The revenue model combines one-time installation project revenue (landscape, hardscape, irrigation, lighting) with recurring maintenance revenue (commercial mowing, irrigation servicing, winterization). Pricing is project-based with free estimates. There is no disclosed external funding, no institutional investors, no parent company, and no subsidiaries; ownership and operating control remain with founder Jeff Rhea. Headcount is small (1-10 employees) and the management team is long-tenured, with Aaron Pattison (since 1998, hardscape lead), Dan Schultz (since 2008, Turf Manager), and Travis Banks (joined 2020, foreman from 2021).

Name

turf and landscape inc

Legal name

Turf and Landscape Inc.

Website

http://turfandlandscapeinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Turf and Landscape Inc. is a privately held, founder-owned residential landscaping firm in Sumner, Iowa, founded in 1996, serving homeowners across eight Northeast Iowa communities with custom design, installation, hardscaping, irrigation, lighting, and maintenance services.

Ownership category

akta.pro rank

Product category

Residential Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Residential landscaping services
• Hardscape construction
• Irrigation systems
• Outdoor lighting
• Landscape maintenance

Headquarters

HQ city

Sumner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Landscape Installation Services: One-time project-based revenue from custom landscape design, installation, and construction services including landscaping, hardscaping, irrigation, and lighting installations for residential properties.
2. Maintenance Services: Recurring maintenance services including commercial mowing, landscape maintenance, irrigation system servicing, and winterization services.
3. Materials Sales: Sales of landscaping materials including plants, pavers, hardscaping materials, irrigation systems, and lighting equipment as part of complete installation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Turf and Landscape Inc. provides custom residential landscape design, installation, hardscaping, irrigation, and outdoor lighting services in Northeast Iowa. The company delivers complete project lifecycle services from hand-drawn design through construction, with additional offerings in permeable pavers, maintenance, and commercial mowing.

Product overview

Turf and Landscape Inc. is a full-service residential landscaping company offering a unified portfolio of interconnected outdoor living services. The core offerings include Landscaping Services (custom design, planting, and garden construction), Hardscaping Services (patios, fireplaces, retaining walls, pathways, water features), Irrigation and Sprinkler Systems (automated watering solutions), Lighting Services (low-voltage outdoor lighting design), and Additional Services (permeable pavers, rain gardens, maintenance, and commercial landscaping). The company provides complete project lifecycle services from custom hand-drawn designs to installation and maintenance, serving residential homeowners in Northeast Iowa communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping Services Custom landscape design, building, and planting services for residential properties, including flowers, grasses, shrubs, trees, mulches, hydroseeding, sod installation, tilling, seeding, and weed prevention.
• Hardscaping Services Custom brick and stonework for residential properties, including outdoor fireplaces, patios, water features, retaining walls, pathways, pavers, steppers, and seating walls.
• Irrigation and Sprinkler Systems Custom design and installation of complete watering systems for residential properties, including automatic sprinkler systems, pressure and flow tests, and irrigation materials.
• Lighting Services Professional landscape lighting design and installation, including path lights, photocells, uplights, downlights, spotlights, and low-voltage lighting systems for residential properties.
• Additional Services Permeable paver systems, rain gardens, landscape maintenance, commercial landscape design, and commercial mowing services for properties in Northeast Iowa.

Quantifiable outcome

• Over three decades of landscaping experience in the Cedar Valley
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BrightView Landscapes: Largest U.S. commercial and residential landscape services provider. Comparable end-to-end offering (design, installation, maintenance) but at national scale rather than regional Iowa focus.
• Yellowstone Landscape: Multi-regional landscape maintenance and installation firm serving commercial and high-end residential clients. Directly comparable service mix (landscape, irrigation, turf care) and project-based + recurring model.
• Ruppert Landscape: Mid-Atlantic based full-service landscape contractor with design/build, irrigation, lighting, and maintenance services — same integrated product portfolio as Turf and Landscape Inc., scaled to multiple branches.
• Davey Tree Expert Company: National residential and commercial grounds services company offering landscape management, irrigation, and tree care. Comparable recurring-maintenance and installation services for property owners.
• TruGreen: National residential lawn care and landscape service franchise focused on turf fertilization, weed/pest control. Overlaps on the turf-care and maintenance side of Turf and Landscape's offering.
• LandCare: Commercial-focused landscape services provider with full design-build and maintenance capabilities. Comparable service portfolio but weighted toward commercial versus residential accounts.
• SavATree / SavaLawn: Multi-state residential and commercial provider combining tree care with full-service lawn and landscape programs, including irrigation. Comparable integrated homeowner offerings at regional scale.

Direct peers

• The Grounds Guys (Neighborly brand): Franchised residential and commercial landscape, lawn care, and snow/ice management brand. Closest comparable direct competitor in residential landscape maintenance and design-build.
• Lawn Doctor: Franchised residential lawn and landscape services provider with subscription maintenance contracts. Comparable recurring-revenue model and direct-to-homeowner positioning.
• Weed Man: Franchised lawn care franchise specializing in fertilization, weed control, and turf health programs. Comparable recurring-service, direct-to-homeowner operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/turf-and-landscape-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about turf and landscape inc