win with yoga

What win with yoga does

Win With Yoga, operated under the legal entity SLOBODY INC., is a privately held, bootstrapped digital fitness business that provides on-demand yoga and low-impact exercise programs targeted at women over the age of 50. The company was founded in the early 2000s by Janine Tiede (together with her partner Kirk), a former competitive gymnast and professional dancer who developed the methodology after personal experience with back pain and an inability to find mainstream yoga classes that accommodated her injury history and limited flexibility. The current portfolio comprises four distinct 10-minute-routine programs — Fit & Flexible for Life, Stand Strong for Life (for women over 60), Good Back for Life, and Fit & Motivated — each sold as a standalone one-time purchase with lifetime access via the company's member portal, supplemented by a free 5-day Fitness & Flexibility Fix email lead magnet.

The underlying product is a video-on-demand library of short-format routines designed to be performed without floor work and with explicit coaching on compensation patterns and overstretching risks common in traditional yoga. Built on a standard e-commerce and content-delivery stack, the platform is accessed entirely through the web (no dedicated iOS or Android app is currently in market). The company runs no APIs, no integrations, and no AI-driven personalization layer; distribution is exclusively direct-to-consumer through the winwithyoga.co domain and its affiliate program landing pages.

Monetization is a one-time / perpetual license model with no recurring subscription fees; customer relationships are non-subscription, low-friction, and globally deliverable via digital download. Marketing is concentrated on content channels — YouTube, Instagram, Facebook, and email — with testimonial-driven social proof as the primary bottom-of-funnel mechanism. The company previously operated physical studios in Seattle, WA and Delray Beach, FL, but has since closed both locations and shifted entirely online. Headcount is reported at 1–10 employees, and the business has been operating for over 20 years without any disclosed external funding.

Name

win with yoga

Legal name

SLOBODY INC.

Website

https://winwithyoga.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Win With Yoga (SLOBODY INC.) is a bootstrapped, direct-to-consumer digital fitness business selling on-demand yoga and low-impact exercise programs targeted at women over 50 on a one-time-payment, lifetime-access basis.

Ownership category

akta.pro rank

Product category

Online Yoga and Low-Impact Fitness Programs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Online yoga programs
• Low-impact fitness
• Senior women wellness
• Flexibility training
• On-demand workouts

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Program Sales: One-time purchase model where customers pay once and receive lifetime access to the fitness program content. No recurring monthly or annual fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Win With Yoga sells on-demand online yoga and low-impact fitness programs targeted at women over 50, structured as 10-minute routines delivered via digital video. Customers purchase programs directly through the website with a one-time payment that grants lifetime access, with no recurring subscription fees. The offering includes four core paid programs (Fit & Flexible for Life, Stand Strong for Life, Good Back for Life, Fit & Motivated) plus a free 5-day trial, all accessible through an online member portal.

Product overview

Win With Yoga is an online yoga and low-impact fitness instruction service operated by SLOBODY INC., targeting women over 50. The company offers a suite of four distinct membership programs—Fit & Flexible for Life, Stand Strong for Life, Good Back for Life, and Fit & Motivated—all structured as 10-minute routines. Programs are offered as one-time purchases with no monthly fees, and a free 5-day trial (Fitness & Flexibility Fix) is available. The company previously operated physical studios in Seattle and Delray Beach, FL, and has been teaching fitness and flexibility for over 20 years.

Differentiator

Problem solved

Functional benefit

Brands

• Fit & Flexible for Life: Online program of 10-minute routines for women over 50 to regain strength, stamina, and balance.
• Stand Strong for Life
• Good Back for Life
• Fit & Motivated

Products and services

• Fit & Flexible for Life

Quantifiable outcome

• Quick flexibility and mobility improvements within first week of practice
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SilverSneakers: Older-adult fitness program offered through Medicare Advantage and group health plans, providing in-person and on-demand classes. Directly comparable target demographic (older adults) and gentle fitness/mobility focus, though distribution is insurance-based rather than pure DTC.
• YogaDownload: Subscription-based online yoga platform with downloadable classes across styles, levels, and durations. Comparable online yoga delivery model and class-length segmentation (including short 10-minute-friendly formats).
• Boho Beautiful: YouTube-led yoga, Pilates, and low-impact fitness brand with paid programs and a global audience. Shares the online-only yoga instructor brand model and direct-to-consumer digital course monetization approach.
• Glo (formerly YogaGlo): Subscription-based online yoga, Pilates, and meditation platform with thousands of classes across multiple instructors. Direct competitor in online yoga delivery, with a more polished production and broader teacher roster but no niche specialization.
• Yoga with Adriene: YouTube-native yoga brand with millions of subscribers selling subscription and digital course access. Closest direct competitor in DTC online yoga instruction, though Yoga with Adriene targets a broader audience rather than women over 50 specifically.
• Jessica Smith TV: Online fitness brand led by Jessica Smith offering walk-based, low-impact, and beginner-friendly programs through streaming and downloadable content. Comparable focus on accessible fitness for women, with similar digital subscription/streaming model.

Emerging players

• Down Dog App: Algorithmically generated yoga, HIIT, and barre workout apps with customizability for time, body focus, and difficulty. Comparable online yoga delivery, and its customization features target similar accessibility needs for older or recovering users.
• Stretch*d: Online stretching and mobility platform with short, accessible routines aimed at older adults and desk-bound users. Closest niche analog to Win With Yoga's short-form, gentle, mobility-focused content positioning.

Broad incumbents

• Peloton Digital: Connected fitness platform with a digital-only app tier offering yoga, strength, and mobility classes. Comparable online fitness delivery model and brand authority; broader portfolio and much larger scale.
• Beachbody On Demand: Established home fitness program platform (P90X, Insanity, 21 Day Fix) with streaming subscriptions and affiliate-style marketing. Comparable as a multi-program digital fitness brand, though programs are higher-intensity and target broader audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/winwithyoga
• Facebookfacebook.com/WinWithYoga
• Instagraminstagram.com/winwithyoga
• LinkedInlinkedin.com/company/winwithyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about win with yoga