Sevel uruguay S.A

What Sevel uruguay S.A does

Sevel Uruguay S.A. is a Montevideo-headquartered authorized automotive distributor and dealer group that has operated in Uruguay for 40 years since its founding in 1984. The company serves as the official representative of Stellantis group brands — FIAT, JEEP, DODGE, and RAM — together with the MOPAR genuine parts and accessories line, and since 2020 also represents Chery Group brands (Jetour, Karry, Soueast, and Rely). Its customer base is primarily Uruguayan individual consumers and families purchasing new vehicles, with a secondary commercial/fleet segment served through the Karry brand.

The company's core products and services span new-vehicle sales across nine brand portfolios, genuine MOPAR spare-parts distribution, authorized workshop maintenance and repair, and recall handling for FIAT, RAM, and JEEP vehicles. Operations are run from multiple physical sites in Montevideo: the FIAT headquarters showroom at Av. Italia 5575 (Punta Gorda); the luxury-brand showroom at Gral. Paz 1305 for Jeep, Dodge, and Ram; the Chinese-brand showroom at Av. Arquitecto Eugenio Baroffio 2134 (Malvín); the MOPAR parts warehouse on Camino Antonio Rubio 1225; and the official workshop on Alejandro Gallinal 1826, which is currently being expanded. Marketing is executed through brand-dedicated websites (fiat.com.uy, jeep.com.uy, dodge.com.uy, ramlatam.com/uy, jetour.com.uy, karry.com.uy, soueast.com.uy), showroom events, product launches, and community participation such as the Montevideo Marathon.

The business model is a classic authorized-dealer economics structure: gross margin on new-vehicle unit sales, parts margin on MOPAR distribution, and labor/service margin on authorized workshop operations. The company was originally a Fiat-licensed assembler operating a plant in Paso Carrasco, but exited manufacturing in 1996 after tariff reductions and shifting Argentine capacity made local assembly uneconomic; it has since operated as a pure importer, distributor, and after-sales service provider. Ownership is private with no disclosed parent, investor base, or funding history, and no AI/ML or proprietary technology capabilities are evident.

Name

Sevel uruguay S.A

Legal name

Sevel Uruguay S.A.

Website

https://www.sevel.com.uy

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Sevel Uruguay S.A. is a Montevideo-based authorized automotive dealer representing Stellantis brands (FIAT, JEEP, DODGE, RAM) and Chery Group brands (Jetour, Karry, Soueast, Rely), selling new vehicles, distributing MOPAR genuine parts, and providing official after-sales service across Uruguay.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Distribution channels5 records

Marketing channels6 records

Core offering

Sevel Uruguay S.A. is an authorized multi-brand automotive dealership that sells new vehicles of the Stellantis brands (FIAT, JEEP, DODGE, RAM) and, since 2020, the Chery Group brands (Jetour, Karry, Soueast, Rely). The company also distributes MOPAR genuine spare parts and accessories and operates an authorized workshop offering maintenance, repairs, and recall service support from multiple locations in Montevideo.

Product overview

Sevel Uruguay S.A. is an automotive dealership and representative of multiple vehicle brands. The company serves as the official representative of Stellantis brands (FIAT, JEEP, DODGE, RAM) and MOPAR accessories, as well as Chery Group brands (Jetour, Karry, SOUEAST, RELY) since 2020. Sevel Uruguay offers vehicle sales, after-sales service (postventa), MOPAR original parts and accessories, workshop services, and recall services. The company operates multiple showrooms and service facilities in Montevideo, Uruguay, with 40 years of experience in the Uruguayan automotive market since its founding in 1984.

Differentiator

Problem solved

Functional benefit

Brands

• MOPAR: Original accessories and spare parts brand for vehicles, operated by Sevel Uruguay as part of the Stellantis group representation.

Products and services

• FIAT brand vehicles Distribution and sale of new FIAT passenger vehicles (including models such as FIAT Fastback, FIAT Pulse, and historical Fiat 147, Uno, Premio, Duna and Weekend) for individual consumers and families in Uruguay.
• Jeep brand vehicles Distribution and sale of new Jeep SUVs and off-road vehicles (including the Jeep Commander) for premium-segment consumers and enterprises in Uruguay.
• Dodge brand vehicles Distribution and sale of new Dodge performance and muscle vehicles under Stellantis in Uruguay.
• RAM brand vehicles Distribution and sale of new RAM pickup trucks (including the Rampage Rebel) under Stellantis in Uruguay.
• Jetour brand vehicles Distribution and sale of new Jetour SUVs (including Dashing, X90 Plus and T2) from Chery Group Holding for Uruguayan consumers.
• Karry brand vehicles Distribution and sale of new Karry commercial vehicles from Chery Group Holding for business and commercial use in Uruguay.
• Soueast brand vehicles Distribution and sale of new Soueast vehicles from the Chery Group portfolio in Uruguay.
• Rely brand vehicles Distribution and sale of new Rely vehicles from the Chery Group portfolio in Uruguay.
• MOPAR genuine spare parts and accessories Sale and distribution of original MOPAR replacement parts and accessories for FIAT, Jeep, Dodge, Ram, Jetour, Karry, Soueast and Rely vehicles from the dedicated spare parts department at Camino Antonio Rubio 1225, Montevideo.
• Authorized workshop and after-sales service (Postventa) Authorized maintenance, repair, and warranty service for vehicles of all represented brands, performed at the official workshop at Alejandro Gallinal 1826, Montevideo, with WhatsApp customer support.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Chery Group HoldingcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive representative of Chinese automotive brands Jetour, Karry, Soueast, and Rely from the Chery Group Holding in Uruguay. Added in 2020 to expand coverage of new market segments and customer needs.
• StellantiscoreChannel Partner/ Reseller/ DistributorOfficial representative of Stellantis brands including FIAT, JEEP, DODGE, and RAM in Uruguay. Also distributes MOPAR genuine spare parts and accessories. This is the primary and foundational partnership of the company, established since its founding in 1984 as a Fiat assembler and representative.

Scale indicators1 record

Recent moves12 records

Expansion highlights5 records

Direct peers

• Grupo Fiancar: Uruguayan multi-brand automotive distributor (Nissan, Renault, JAC among others) with showroom and after-sales operations in Montevideo, directly comparable as a competing multi-brand importer in the same single-country market.
• Karpatia Automotores: Uruguayan dealer group representing Hyundai, Chery, and other brands with showrooms in Montevideo, comparable as a same-market competitor particularly in the Chinese-brand segment where it overlaps with Sevel's Chery portfolio.
• Sonda Uruguay: Long-standing Uruguayan automotive distributor with multiple brand franchises (Mitsubishi, Suzuki, others), serving the same Montevideo customer base with a comparable combination of sales, parts, and service operations.
• Custer Uruguay (Grupo Fiancar unit): Uruguay VW/Audi/Porsche/SEAT dealer group operating multi-brand showrooms in Montevideo, providing a useful same-market comparison point on premium-brand economics and after-sales monetization.

Broad incumbents

• Inchcape plc: Global automotive distribution group with extensive Latin America presence, comparable as a large-scale multi-brand distributor operating across emerging markets — though at materially greater scale than Sevel Uruguay.
• Derco: Chile-headquartered automotive distributor with multi-brand franchises across Chile, Peru, and other LatAm markets, comparable for distributor economics, OEM relationship structures, and after-sales operations models.
• Emil Frey Group: European multi-brand automotive distributor and importer with parallel showroom-and-service models, useful benchmark for how multi-brand dealerships evolve post-market consolidation.

Emerging players

• Norauto Uruguay: Uruguay-based automotive parts, accessories, and service retailer (French-headquartered network), comparable for the MOPAR parts and authorized-service revenue stream that forms Sevel's recurring after-sales base.
• JAC Motors Uruguay distributor: Uruguay representative of Chinese OEM JAC, comparable as a competing Chinese-brand importer competing for the same value-SUV buyer pool that Sevel targets with its Chery Group brands.

Regional players

• Grupo Corven (Argentina): Argentine automotive group with distributor and dealer operations across multiple brands, comparable as a regional LatAm multi-brand representative with similar OEM-relationship dynamics in the Southern Cone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sevel-uruguay-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sevel uruguay S.A