What rainbow dance competition does

Rainbow Dance Competition, Inc. is a privately held US dance competition operator founded in 1994 and headquartered in Los Alamitos, California (with a Las Vegas mailing address). The company runs 47 regional competitions across the United States each season, culminating in annual National Finals events. Its go-to-market is event-driven: dance studios register competitive dancers through the Studio Center online portal, parents and dancers access media and schedules through the Parent Center portal, and music is uploaded via the Music Manager system. The platform supports iOS mobile access, live streaming of competitions, and a digital souvenir program.

The core product surface includes multiple competitive levels (Limitless Starz for special needs, Starz of Tomorrow, Rising Starz, Elite Starz), the Dancer of the Year solo competition, the Video of the Year public-voting contest, the Photogenic Contest, graduating senior scholarships, and an e-commerce store selling trophies, emblems and merchandise. Supporting technology is delivered through web portals rather than any documented AI or API layer. Rainbow is part of the KAR Productions family of brands alongside KAR Dance Competition, KAR Dance Convention, Ultra Dance Tour, Industry Dance Awards, Dancers Against Cancer, NYC Dance Experience, and Hollywood Dance Experience, enabling cross-promotion and integrated registration across sister events.

Revenue is generated through per-dancer competition registration fees, an All-Inclusive Photo & Video Studio Package ($35 per dancer / $45 per family regionally, with similar pricing at National Finals), add-in performance fees ($10 per performer), e-commerce merchandise sales, and a freemium digital souvenir program. Multiple Regional Event Discount pricing ($35 once for all regionals) and a $500 non-refundable deposit for sold-out competitions structure the unit economics. The company serves SMB dance studios, individual solo dancers across age divisions, parents and families, and special needs dancers, with international participants from Australia and New Zealand competing at National Finals.

Name

rainbow dance competition

Legal name

Rainbow Dance Competition, Inc.

Website

https://rainbowdance.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainbow Dance Competition, founded in 1994 and headquartered in Los Alamitos, California, organizes 47 regional and national competitive dance events across the United States for SMB dance studios, solo dancers, parents, and special needs dancers through its Studio Center and Parent Center online platforms.

Ownership category

akta.pro rank

Product category

Dance Competition Events

NAICS

Dance Companies (71112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industry

Dance Performances (THAJAFAD)

Keywords

• Dance competition events
• Competitive dance tournaments
• Dance studio registration
• Solo dance competitions
• National dance finals

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Competition Registration Fees: Dance studios pay registration fees for their dancers to compete at regional and national competition events. Studios must register through the Studio Center online portal.
2. Photo & Video Studio Package: All-inclusive photo and video package sold to dance studios for $35 per dancer or $45 per family (siblings only) at regional events, and $35 per dancer or $45 per family at National Finals. Parents access media through Parent Center accounts within 5-7 days after competition.
3. Add-in Performance Fees: Additional $10 administrative fee per performer for add-in performances at events to link Photo & Video package to Parent Accounts.
4. Online Store Sales: E-commerce store (shop.rainbowdance.com) selling trophies, emblems, and championship merchandise.
5. Digital Souvenir Program: Free digital souvenir program available to download before competitions, with personalized pages for dancers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Rainbow Dance Competition operates 47 regional dance competitions across the United States each season, culminating in National Finals events for qualified dancers. The company provides a proprietary online platform including Studio Center for studio owner registration, Parent Center for parent media access, and Music Manager for electronic music uploads. Supporting offerings include the Dancer of the Year soloist program, Video of the Year contest, Photogenic contest, all-inclusive Photo & Video packages, scholarships, and an online store for merchandise and trophies.

Product overview

Rainbow Dance Competition is a national dance competition organization offering a comprehensive event management platform for dance competitions. The core product consists of regional dance competitions held across 40+ US cities and National Finals events. The platform includes multiple competition levels (Limitless Starz for special needs, Starz of Tomorrow, Rising Starz, and Elite Starz) with over 60 unique competitive divisions. Supporting products include the Dancer of the Year Competition, Video of the Year Contest, and Photogenic Contest. The company provides technology platforms including Studio Center for studio management, Parent Center for parent/media access, Music Manager for music uploads, and a mobile app for iOS. Additional offerings include the Digital Souvenir Program, Photo & Video Studio Package for media distribution, Graduating Senior Scholarships, and an Online Store for merchandise. The company is part of the KAR Productions family of brands which includes KAR Dance Competition, KAR Dance Convention, Ultra Dance Tour, Dancers Against Cancer, Industry Dance Awards, NYC Dance Experience, and Hollywood Dance Experience.

Differentiator

Problem solved

Functional benefit

Brands

• KAR: Kids Artistic Revue - a dance competition brand
• KAR Dance Convention
• Ultra Dance Tour
• Dancers Against Cancer
• Industry Dance Awards
• NYC Dance Experience
• Hollywood Dance Experience

Products and services

• Rainbow Dance Competition National dance competition organization hosting regional competitions across the United States and national finals. Features multiple competition levels (Limitless Starz, Starz of Tomorrow, Rising Starz, Elite Starz), awards, scholarships, and live events for dancers of all ages.
• Dancer of the Year Competition Soloist competition providing opportunities for Rising Starz and Elite Starz dancers to compete for the prestigious Dancer of the Year title across multiple age divisions. Winners receive custom hooded sweatshirts, tiaras, and invitations to National Finals.
• Video of the Year Contest Annual video competition where one performance per level per regional is nominated, with winners selected through public voting. Winners receive custom video montages and social media features on Rainbow Dance TV YouTube.
• Photogenic Contest Online photo competition allowing dancers to submit digital photographs through the Parent Center portal. Winners are judged on visual appeal, expressiveness, age appropriateness, composition, lighting, and photo quality.
• Online Store E-commerce store for purchasing trophies, emblems, and Rainbow merchandise.
• Limitless Starz Level Special competition level dedicated to dancers with special needs. Has no limits on a dancer's hours per week, age divisions, or concurrent participation in other levels.
• Photo & Video Studio Package Media package offering all competition photos and videos for $35 per dancer or $45 per family at regional events. National Finals require separate fee. Media available within 5-10 days after competition.
• Graduating Senior Scholarship $500 scholarships awarded to graduating seniors attending National Finals. Recipients must be high school seniors in the US planning to pursue post-secondary education with a minimum 3.00 GPA.

Quantifiable outcome

• 47 regional competitions annually across the United States
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major, minor and flagship.

• KAR (Kids Artistic Revue)coreStrategic or Co-development PartnerPart of the same production company (KAR Productions). Both competition brands share events, cross-promote, and have integrated registration through Studio Center. Studios can register for both competitions through unified systems.
• Ultra Dance TourcoreStrategic or Co-development PartnerPart of KAR Productions family of brands. Listed as part of the 'Family of Brands' cross-promotional network including shared marketing and event coordination.
• Hollywood Dance ExperiencemajorStrategic or Co-development PartnerSix-day Los Angeles dance experience offering master classes, Broadway shows, guided tours, and special events. Rainbow awards $500 scholarships for High Point Winners to attend. Dancers from Rainbow can attend this immersive LA dance program.
• NYC Dance Experience (Artistic Adventures)majorStrategic or Co-development PartnerAnnual New York City dance convention offering six days of Broadway master classes, Rockettes training, Broadway show attendance, and city tours. Rainbow selects 'All Star Dancers' for invitations to attend.
• Dancers Against CancerminorStrategic or Co-development PartnerPart of the KAR Productions family of brands. Charity-focused dance organization within the dance competition ecosystem.
• Industry Dance AwardsmajorStrategic or Co-development PartnerAnnual awards ceremony recognizing excellence in dance choreography and performance. Rainbow has nominees and winners featured at these awards, including Outstanding Performance categories for multiple competition brands.
• PULSE Dance Experience / Camp PULSEmajorGTM or Marketing PartnerPartnership providing High Point Emblems and scholarships for top scoring Solos and Duets/Trios in Rising Starz and Elite Starz levels. Solo scholarships valued at maximum $285, Duet/Trios receive $100 gift cards per dancer to use towards PULSE Events.
• Get The Beat Champion of Champions Competition (Australia)flagshipChannel Partner/ Reseller/ DistributorPrestigious international competition in Australia. The 2018 Elite Starz Senior Dancer of the Year Winner from both Panama City and Pigeon Forge receives a once-in-a-lifetime trip including roundtrip airfare, 7-night hotel accommodations, and entry fees to compete in this renowned international competition.
• Showcase AustraliamajorChannel Partner/ Reseller/ DistributorAustralian dance competition organization. Their Dancer of the Year winners travel to compete at KAR and Rainbow National Finals in Las Vegas, and Rainbow sends its winners to compete in Australia (2013, 2014 mentions).
• Hollywood Dance InvitationalmajorStrategic or Co-development PartnerInvite-only holiday event for dancers exploring West Coast entertainment industry career opportunities. Includes master classes, commercial dance training, film/TV workshops, Universal Studios tour, and Disney audition workshops. Features guest speakers like Jo Jo Siwa.
• KAR Dance ConventioncoreChannel Partner/ Reseller/ DistributorDance convention component of KAR Productions. Rainbow offers 1-click registration integration for KAR Dance Convention through the Parent Center, making it easy for Rainbow families to participate in convention events.
• Refresh Dance CompetitionminorChannel Partner/ Reseller/ DistributorPart of KAR Productions family of brands. Listed alongside Rainbow events in schedule cross-references for regional competitions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KAR Dance Competition (Kids Artistic Revue): The flagship sister brand under KAR Productions, KAR runs regional and national dance competitions across the US with a similar 'competition with heart' model and integrated Studio Center. It is Rainbow's closest direct peer because it shares the same parent, overlapping geographic footprint, and largely identical event format.
• Hall of Fame Dance Challenge: A national dance competition tour focused on recognizing dancers and studios through championships and scholarships. It is comparable to Rainbow because both emphasize prestige titles, cash and scholarship awards, and a multi-stop regional circuit feeding nationals.
• Ultra Dance Tour: Another KAR Productions sister brand running a US regional dance competition tour. It directly competes for the same studios and dancers that Rainbow targets, with overlapping registration infrastructure and cross-promotion.
• Showstoppers Dance Competition: A regional-to-national dance competition circuit serving similar studio and family customers with comparable tiered divisions. Showstoppers directly competes for studio registrations across many of the same US metros.
• StarQuest Dance Competition: A long-running independent US dance competition with regional and national tour events, comparable competition levels, and similar studio-registration pricing. It is one of Rainbow's primary independent competitors for studio market share.
• Celebrity Dance Competition: A national dance competition tour offering regionals and nationals with a similar product structure and customer base. It is comparable to Rainbow as a like-for-like competitor for studio contracts and dancer participation.
• Masquerade Dance Competition: A US dance competition brand running a regional-plus-national circuit with multi-level divisions. It targets the same studio and dancer base as Rainbow, making it a near-direct peer.

Emerging players

• Showcase Australia: An Australian dance competition organization that bi-directionally exchanges winners with Rainbow National Finals. It is an emerging cross-border peer and a partner/competitor hybrid in the international competitive dance space.

Broad incumbents

• Dance Spirit (Hot 100 / industry context): A leading dance-industry media brand covering competitions, studios, and dancers. While not a competition operator, Dance Spirit is comparable as a broader dance-industry incumbent that influences studio choices and serves overlapping audiences.
• Tremaine Dance Conventions: A major US dance convention and competition tour serving the same studio and dancer base. It is comparable to Rainbow because it combines educational (convention) and competitive (competition) formats across a national tour.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/TVRainbowDance
• Facebookfacebook.com/rainbowdance
• Instagraminstagram.com/rainbowcomp
• LinkedInlinkedin.com/company/rainbow-dance-competition

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rainbow dance competition