Renovation By Design Llc

What Renovation By Design Llc does

Renovation By Design LLC is a privately held, bootstrapped design+build home remodeling firm founded in 2000 by owner/partners Tom Inger and Jon Ropes and headquartered in Rochester Hills, Michigan. The company delivers kitchen remodeling, bathroom remodeling, basement finishing, and structural home additions to residential homeowners across Oakland County and Metro Detroit, operating from a single retail showroom at 900 W Avon Rd that displays cabinetry and countertop materials for client consultations. Projects are sold through a sales-led motion beginning with a complimentary showroom consultation, followed by a design retainer and a building agreement priced on selections rather than square footage, with full kitchen renovations typically ranging from $45,000 to $175,000+ and most projects completing in 8-14 weeks of construction. A unified design+build team of 16 staff — including 4 interior designers, a CAD designer, a project manager, and in-house carpenters — carries each client from concept through a proprietary 5-step process (Discovery, Design Planning, Planning, Construction, Completion) under a single point of contact, backed by an 18-month warranty. The firm runs conventional industry tooling (Chief Architect, 20/20, AutoCAD for design; BuilderTrend for client-facing project management and scheduling) and supplies a curated material ecosystem through partnerships with brands including Caesarstone, Cambria, Wood-Mode, and Signature Custom Cabinetry. Renovation By Design is entirely self-funded with no institutional investors, no subsidiaries, and a single geographic market focus.

Name

Renovation By Design Llc

Legal name

Renovation By Design, LLC

Website

https://renovationbydesign.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Renovation By Design is a privately held design+build home remodeling firm in Rochester Hills, Michigan, delivering kitchen, bathroom, basement, and home addition renovations to residential homeowners across Oakland County and Metro Detroit through a unified single-point-of-contact process.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611), Architectural Services (54131)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Kitchen Permitting, Design & Project Management (HSAPAAAK), Structural Expansion (Foundation, Framing & Load-Bearing Modifications) (HSAPADAN)

Keywords

• Design build remodeling
• Home renovation services
• Kitchen remodeling
• Bathroom remodeling
• Home additions

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Remodeling Services: One-time project-based revenue from residential remodeling services including kitchen, bathroom, basement finishing, and home additions. Revenue generated through design retainer followed by building agreement with firm investment pricing. Projects typically range from $45,000 to $175,000+ for full kitchen renovations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Renovation By Design LLC is a design-build home remodeling firm that delivers kitchen remodeling, bathroom remodeling, basement finishing, and home additions through an integrated team of designers, project managers, and craftsmen. The company operates under a proprietary five-step Design+Build Process that provides a single point of contact from initial concept through construction completion. Projects are priced based on selections rather than square footage, with full-scope kitchen renovations in Oakland County typically ranging from $45,000 to $175,000+.

Product overview

Renovation By Design LLC is a design+build home remodeling company offering a unified suite of services under one roof. Their core offerings include Kitchen Remodeling, Bathroom Remodeling, Basement Remodeling, and Home Additions, all delivered through their proprietary 5-step Design+Build Process. This integrated approach combines design, planning, and construction under single-point-of-contact service, eliminating the need for clients to coordinate between separate designers and contractors. The company serves Oakland County and Metro Detroit from their Rochester Hills, MI showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Full-service kitchen remodeling offering custom cabinetry, countertops, appliances, and layout redesign delivered through the firm's integrated design+build process for residential homeowners in Oakland County and Metro Detroit.
• Bathroom Remodeling Custom bathroom renovations ranging from powder room updates to full-scale spa-inspired transformations, delivered under the firm's design+build methodology for residential homeowners.
• Basement Remodeling Basement finishing and remodeling services that convert unfinished spaces into living areas, home theaters, bars, or entertainment zones, managed end-to-end through the firm's design+build process.
• Home Additions Structural home additions including multi-story extensions, room expansions, garage additions, and second-story additions, executed through the firm's integrated design+build approach for residential homeowners.

Quantifiable outcome

• 18-month warranty on all materials and labor
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• CaesarstonecoreTechnology or IntegrationCountertop partner providing quartz surface materials for kitchen and bathroom remodeling projects. Caesarstone is a leading manufacturer of quartz surfaces used in residential renovations.
• Top KnobscoreTechnology or IntegrationHardware partner providing decorative cabinet knobs and pulls for custom cabinetry installations in remodeling projects.
• RichelieucoreTechnology or IntegrationHardware and decorative products partner offering cabinet hardware, decorative rails, and molding accessories for residential remodeling projects.
• Wood-ModecoreTechnology or IntegrationPremium custom cabinetry manufacturer partner providing high-end cabinetry solutions for kitchen and bathroom remodeling projects.
• Signature Custom CabinetrycoreTechnology or IntegrationCustom cabinetry partner providing tailored cabinetry solutions for residential renovation projects.
• CambriacoreTechnology or IntegrationQuartz countertop partner providing premium natural stone surfaces for kitchen and bathroom renovations.
• BuilderTrendcoreTechnology or IntegrationProject management software platform used to manage client projects, track schedules, handle selections, and process warranty claims. Clients receive access to online interactive resource during planning phase.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Pella Windows & Doors: Major window and door manufacturer with a showroom-driven retail presence serving homeowners undertaking renovations—an adjacent ecosystem participant rather than a direct design+build competitor.

Broad incumbents

• Renewal by Andersen: National replacement window and door franchise operating in the same affluent homeowner segment; often a complementary or competitive brand in premium home renovation decisions.
• Kitchen Magic: Established kitchen remodeling franchise refacing and replacing cabinets nationwide; directly competes with RBD's kitchen remodeling offering and operates in the same mid-to-upper price tier.
• Re-Bath: National bathroom remodeling franchise offering full-scope bath renovations with proprietary materials and a streamlined process—overlapping with RBD's bathroom remodeling line at scale.
• Bath Fitter: Large North American bathroom renovation franchise specializing in tub and shower conversions with in-house installation—competes for the same affluent homeowners RBD targets in Metro Detroit.

Direct peers

• CaseDesign/Remodeling: Design+build residential remodeling firm with multiple U.S. locations, offering integrated design and construction for kitchens, baths, and additions under a single point of contact—closely aligned with RBD's service model.
• DreamMaker Bath & Kitchen: National design+build franchise network specializing in kitchens, baths, and whole-home remodels with a single point of contact—comparable in service mix and customer experience to RBD.
• GMB Design + Build: Michigan-based design+build firm delivering whole-home renovations, kitchen, and bath remodels with in-house design and construction teams, mirroring RBD's approach within the same state.
• Lamont Bros. Design + Build: Residential design+build firm running a documented multi-phase process (Discovery, Design, Build) with showroom-based sales—near-identical operating model to RBD's five-step process.

Regional players

• Bloomfield Construction & Design: Metro Detroit / Bloomfield Hills-area residential remodeling firm offering kitchen, bath, and addition services in the same affluent Oakland County submarket as RBD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/renovation-by-design-rbd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renovation By Design Llc