SNiP Nutrigenomics
- Company typePrivate
- Founded2022
- HeadquartersMelissa, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
SNiP Nutrigenomics firmographics
Firmographics- Name
- SNiP Nutrigenomics
- Legal name
- SNiP Nutrigenomics, Inc.
- Website
- https://snipnutrition.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SNiP Nutrigenomics is headquartered
LocationHeadquarters
- HQ city
- Melissa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SNiP Nutrigenomics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DNA Test Kit Sales: One-time purchase of DNA home test kits that include cheek swabs, collection vials, and prepaid return shipping to the lab. Includes 13 personalized DNA health reports. Kits can also be purchased without supplements for customers who only want genetic analysis.
- CODE Complex® Supplement Subscriptions: Recurring monthly subscription for DNA-personalized nutritional supplements. Customers can subscribe (Optimal Plan) for automatic delivery every 30/45/60 days at $159/month, saving $20 per bottle versus one-time purchases at $179/bottle. Initial plan purchase ($556) includes kit plus first month of supplements.
- DNA Raw Data Formulation Unlock: One-time $119 charge for customers who already have DNA results from 23andMe, Ancestry.com, or other labs. Allows entry of existing genetic data to unlock personalized supplement formulation without purchasing a new test kit.
- DNA Report Review Sessions: One-time $197 charge for a 30-minute live session with a SNiP Wellness Advisor to review DNA results and optimize wellness strategy. Must be used within 4 months of DNA results posting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Optimal Plan - Full DNA test kit + monthly CODE Complex® subscriptions |
| One time/ perpetual license | Monthly | Starter Plan - Full DNA test kit + one-time CODE Complex® order |
| One time/ perpetual license | Pay-as-you-go | DNA Test Kit + Health Reports only (no supplement) |
| One time/ perpetual license | Pay-as-you-go | DNA Raw Data Formulation Unlock |
| One time/ perpetual license | Pay-as-you-go | DNA Report Review - Live session with wellness advisor |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SNiP Nutrigenomics product offering
Product offeringCore offering
SNiP Nutrigenomics sells the CODE Custom Nutritional System, a DNA-personalized precision nutrition offering that combines an at-home cheek-swab DNA test kit (analyzing 103 genetic markers), 13 clinician-developed personalized health reports, and a custom-compounded daily nutritional supplement (CODE Complex®) containing up to 75+ clinically validated nutrients tailored to each customer's genetic profile. Products are sold directly to consumers and through wellness practitioner and corporate wellness channels.
Product overview
SNiP Nutrigenomics offers the CODE Custom Nutritional System, a DNA-personalized precision nutrition platform consisting of three integrated components: (1) an at-home DNA Test Kit for analyzing 103 genetic markers, (2) 13 Personalized DNA Health Reports providing actionable insights across 10 health areas, and (3) CODE Complex®, a custom-compounded daily nutritional supplement tailored to individual genetic profiles. The system supports multiple entry points including subscription plans (Optimal Plan), one-time purchases (Starter Plan), and DNA data entry for users with existing 23andMe/Ancestry results. Add-on services include DNA Report Reviews with wellness advisors.
Differentiator
Problem solved
Functional benefit
Brands
- CODE Complex®: The world's most advanced DNA-personalized nutritional supplement - custom compounded based on unique genetic blueprint to support whole-body health across key systems. Contains up to 75 high-quality, evidence-based nutrients including bioactive vitamins, minerals, prebiotics, digestive enzymes, and adaptogens.
- CODE Custom Nutritional System
- Optimal Plan
- Starter Plan
Products and services
- CODE Complex® DNA-customized daily nutritional supplement custom-compounded from each customer's genetic analysis, containing vitamins, minerals, micronutrients, co-factors, whole foods, prebiotics, digestive enzymes, adaptogens, and telomere-supporting nutrients (up to 75+ clinically validated nutrients). Available in capsule (10/day) or powder (2 scoops/day) form, non-GMO, dairy-, soy-, gluten-, and nut-free. Targeted at health-conscious consumers seeking an all-in-one replacement for multiple separate supplements.
- SNiP DNA Test Kit At-home cheek-swab DNA test kit analyzing 103 genetic markers (SNPs) related to nutritional genomics, including nutrient digestion, metabolism, absorption, energy, mood, stress, detoxification, immune health, cardiovascular wellness, cognitive function, methylation, gut/microbiome, and weight management. Includes two sterile swabs, collection vials, step-by-step instructions, and a prepaid return envelope. Genetic analysis is performed in HIPAA-compliant, CLIA-certified, and CAP-accredited laboratories.
- 13 Personalized DNA Health Reports Suite of 13 clinician-developed, personalized DNA health reports including a Premium CODE Report, Summary DNA Health Report, 103 SNP Allele Report, and 10 health-focused reports covering BMI, Heart Health, Cognitive Function, Detoxification, Energy, Gut/Microbiome, Immune Response, Inflammatory Response, Methylation, and Mood. Each report includes peer-reviewed references and actionable lifestyle, lab, and epigenetic recommendations.
- DNA Raw Data Formulation Unlock One-time $119 service that ingests a customer's existing raw DNA data from 23andMe, Ancestry.com, or other labs and analyzes 22 high-impact SNPs to deliver a Premium CODE Report, Summary DNA Health Report, and Supplement Facts Panel for personalized CODE Complex® formulation, without requiring a new cheek-swab test. CODE Complex® can then be ordered separately.
- DNA Report Review Session Premium one-time $197 add-on service: a 30-minute live one-on-one session with a SNiP Wellness Advisor to review the customer's DNA results, discuss personalized recommendations, and optimize their overall wellness strategy. Must be used within 4 months of DNA results being posted to the customer's account.
Quantifiable outcome
- 80.8% of customers report improved sleep
- +5 more outcomes
Companies that use SNiP Nutrigenomics
Customer profileSegments4 records
Ideal customer profiles4 records
SNiP Nutrigenomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SNiP Nutrigenomics partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
SNiP Nutrigenomics competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
SNiP Nutrigenomics social profiles
Digital presenceSNiP Nutrigenomics compliance and trust
Trust signalCompliance4 records
SNiP Nutrigenomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SNiP Nutrigenomics leadership team
Management profileNumber of profiles
Profiles2 records
SNiP Nutrigenomics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SNiP Nutrigenomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SNiP Nutrigenomics
What does SNiP Nutrigenomics do?
SNiP Nutrigenomics sells the CODE Custom Nutritional System, a DNA-personalized precision nutrition offering that combines an at-home cheek-swab DNA test kit (analyzing 103 genetic markers), 13 clinician-developed personalized health reports, and a custom-compounded daily nutritional supplement (CODE Complex®) containing up to 75+ clinically validated nutrients tailored to each customer's genetic profile. Products are sold directly to consumers and through wellness practitioner and corporate wellness channels.
Is SNiP Nutrigenomics a public or private company?
SNiP Nutrigenomics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SNiP Nutrigenomics founded?
SNiP Nutrigenomics was founded in 2022. It employs 1 to 10 people.
Where is SNiP Nutrigenomics based?
SNiP Nutrigenomics is headquartered in Melissa, United States, in the North America region.
How does SNiP Nutrigenomics make money?
Four revenue lines are on record. DNA Test Kit Sales are the primary driver. The others are CODE Complex® Supplement Subscriptions, DNA Raw Data Formulation Unlock and DNA Report Review Sessions.
Does SNiP Nutrigenomics have an API?
No public API is recorded for SNiP Nutrigenomics.