Rum Club

What Rum Club does

Rum Club is a privately held, single-location tropical Caribbean-themed restaurant and bar founded in 2018, operating from a historic wharf cellar on the Oudegracht canal in central Utrecht, Netherlands. The venue serves shared street-food dishes with Caribbean influences, an extensive tropical cocktail menu, and a signature Tiki Tree sharing-tower experience, targeting individual diners, couples, groups of 9+, and pre-theater visitors to nearby Beatrix Theater, TivoliVredenburg, and local cinemas.

The business derives revenue from five streams: core food and beverage sales (daily from 12:00 to 00:00/01:00), group dining packages (€37.50-€75.90 per person), a theater menu (€29-€35 per person), gift card sales, and shoot-location rental of the venue to artists, brands, and content creators. Pricing is pay-as-you-go per cover with drinks arrangements available as add-ons. Distribution is exclusively direct and physical: walk-ins, online reservations, group booking inquiries, and shoot-rental bookings; there is no delivery, no third-party platform integration, and no mobile app.

Commercially, Rum Club pursues a direct-to-consumer go-to-market with horizontal customer segmentation, marketed primarily through organic social channels (Instagram, TikTok, Pinterest) and recurring themed events including Bottomless Boozy Brunch (with Brazilian Carnival programming), Sip & Paint Glow in the Dark sessions, and Rainbow Rum Club Pride programming. The company is unfunded, independently owned, and currently hiring for Chef, Assistant Manager, and part-time service roles, indicating active operational scaling within its single venue.

Name

Rum Club

Legal name

Rum Club

Website

https://rum-club.nl

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Rum Club is a privately held, single-location tropical Caribbean-themed restaurant and bar in a historic Utrecht wharf cellar, serving shared street food, tropical cocktails, and themed events to individual diners, groups, theater visitors, and content creators.

Ownership category

akta.pro rank

Product category

Tropical-Themed Restaurant & Bar

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Tropical restaurant dining
• Caribbean street food
• Shared dining experience
• Tropical cocktail bar
• Event venue hire

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from serving tropical-inspired food, cocktails, beers, and beverages to dine-in customers. Restaurant operates daily from 12:00 to 00:00/01:00.
2. Gift Cards: Digital and physical gift cards sold to customers for gifting experiences at the restaurant.
3. Shoot Location Rental: Renting out the venue as a photo and video shooting location to artists, brands, and content creators.
4. Theater Menu Packages: Pre-theater dinner packages at €29-€35 per person, designed for theater, concert and cinema visitors with early dining before shows.
5. Group Dining Packages: Group dinner packages starting at €37.50 per person for 9+ guests, including various menu options and drinks arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rum Club is a tropical Caribbean-themed restaurant and bar operating from a historic wharf cellar on the Oudegracht in Utrecht. It sells shared island-inspired street food, tropical cocktails, signature experiences such as the Tiki Tree sharing tower and Bottomless Boozy Brunch, pre-theater set menus, group packages for 9+ guests, photo and video shoot venue hire, and gift cards.

Product overview

Rum Club is a tropical Caribbean-themed restaurant and bar located in a historic wharf cellar on the Oudegracht in Utrecht. The establishment operates as a single-location hospitality business offering shared dining experiences with island-inspired street food, signature cocktails, and themed experiences. The core offering includes restaurant dining, supplemented by special events (Bottomless Boozy Brunch, Sip & Paint, Rainbow Rum Club Pride events), group dining packages for 9+ guests, a theater menu for pre-show dinners, shoot location rentals, and gift cards. The Tiki Tree represents their signature sharing concept.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Tropical Caribbean-themed restaurant in a historic wharf cellar on the Oudegracht in Utrecht, offering shared dining with island-inspired cuisine, cocktails, and 'island vibes' to walk-in and reservation guests, seven days a week from 12:00.
• Tiki Tree A tower of eight signature dishes presented as a table eye-catcher, with both hot and cold items, designed as a tropical sharing experience for groups.
• Bottomless Boozy Brunch Ticketed brunch experience with unlimited drinks, a host, music bingo, entertainment, and themed editions such as Brazilian Carnival, sold on specific dates.
• Sip & Paint Creative painting workshop paired with cocktails, offered as themed sessions such as Glow in the Dark painting in partnership with Rembrandt van Wine, with no prior experience required.
• Rainbow Rum Club Ticketed Utrecht Pride experience combining front-row seats at the canal boat parade with a bottomless brunch.
• Group Dining Packages Pre-arranged group dinner packages for parties of 9 or more, combining shared 'Feed Me' menus (€37.50–€43.50 per person) with optional basic or extended drinks arrangements (€22.40–€32.40 per person), bookable via direct inquiry.
• Theater Menu Fixed-price early dinner menu for visitors to nearby Beatrix Theater, TivoliVredenburg, Pathé Rembrandt, and Kinepolis, available in a Regular 3-course option at €29 per person and a Deluxe 4-course option at €35 per person, both with dessert, coffee, or cocktail.
• Shoot Location Rental Rental of the tropical-themed wharf cellar and its multiple intimate corners to artists, brands, and content creators as a photo and video shooting location, with previous productions by Bokoesam, Jonna Fraser, and Ginton.
• Gift Cards Customizable-amount gift cards for the Rum Club experience, available for purchase online and delivered by email or post.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bokoesam, Jonna Fraser & GintonminorOthersArtists who filmed music videos at Rum Club location, demonstrating the venue's appeal as a unique shooting location with distinctive visual aesthetics.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Door 74: Amsterdam speakeasy-style cocktail bar known for a creative drinks program with food pairings. Directly comparable to Rum Club on cocktail-led positioning, shareable experience design, and Dutch urban nightlife market.
• Mr. Porter: Amsterdam upscale restaurant inside W Amsterdam combining a strong bar program with a destination dining room. Comparable to Rum Club on the integrated food-plus-cocktails proposition, premium per-cover pricing, and event-driven positioning.
• Bar Botanique: Amsterdam café-bar with tropical/eclectic décor and a global food menu. Closest thematic peer to Rum Club because its visual identity (island-style interior) and shareable, internationally-inspired menu mirror the tropical Caribbean concept.
• Tales & Spirits: Amsterdam craft cocktail bar with innovative menus and food pairings. Comparable as a single-site, independently owned Dutch cocktail bar where drinks and curated food experience drive ticket size.
• Hakkak: Amsterdam cocktail bar with a mixology-focused concept and food accompaniment. Comparable to Rum Club as an independently operated Dutch venue where cocktail craft and atmosphere are the core value proposition.

Broad incumbents

• Trader Vic's: International tiki-themed restaurant chain offering tropical cocktails and a Pacific/Caribbean menu. Comparable to Rum Club as the canonical scaled version of the same tropical-tiki concept, useful as a benchmark for whether a themed cocktail concept can expand beyond a single site.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rumclubutrecht
• TikToktiktok.com/@rumclubutrecht
• Pinterestnl.pinterest.com/RumClubUtrecht
• LinkedInlinkedin.com/company/rum-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rum Club