Roseau Electric

What Roseau Electric does

Roseau Electric Cooperative, Inc. is a member-owned, nonprofit electric distribution utility founded in 1940 and headquartered in Roseau, Minnesota. It provides regulated electricity distribution to residential, agricultural, commercial, and public-building members across a multi-county service territory in northwestern Minnesota (Roseau, Marshall, Pennington, Lake of the Woods counties, parts of Beltrami County, and the remote Northwest Angle). Members are billed on a usage-based model with per-kWh rates differentiated by class (residential $0.1430/kWh, small commercial $0.1405/kWh, large commercial $0.1023/kWh plus demand and KVA charges), off-peak rates ($0.0740/kWh) under a load management/ripple control program, and fixed facilities charges.

The cooperative operates a distribution network with over 70% of power lines buried underground, supported by smart metering infrastructure, an Outage Management System (OMS), load management/ripple control hardware, and substations. Member-facing technology includes the SmartHub web and mobile application for bill payment, usage tracking, and outage reporting; the NOVA Power Portal for member-owned distributed energy resource interconnections; and the NorthStream Fiber broadband service. Power supply is sourced through the Minnkota Power Cooperative/NMPA transmission system. Product offerings extend beyond commodity electricity to include electric heating systems (air-source and geothermal heat pumps, Steffes ETS thermal storage), electric vehicle charging services and rebates, PowerSavers energy efficiency rebate programs, free Home Energy Assessments, the Infinity Renewable Energy wind-power program (originated 2002), and a 10-kilowatt solar demonstration array installed in May 2014.

Revenue is generated primarily through electricity sales to member-owners and is supplemented by NorthStream Fiber broadband revenue and renewable energy program fees. The cooperative is part of the Red River Valley Co-op Power network and operates on a nonprofit basis, returning excess margins to members through capital credits. Distribution is direct through cooperative-owned infrastructure with no alternative provider in the territory; members automatically become customers upon establishing service. Marketing is community-focused through the Volts & Views newsletter, Facebook, SmartHub app, school safety demonstrations, and partnerships with Touchstone Energy and Safe Electricity.

Name

Roseau Electric

Legal name

Roseau Electric Cooperative, Inc.

Website

https://roseauelectric.coop

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Roseau Electric Cooperative is a member-owned, nonprofit electric distribution utility founded in 1940 that delivers regulated electricity and related services (fiber broadband, renewable energy, EV charging, energy efficiency rebates) to residential, agricultural, commercial, and public-building members across northwestern Minnesota.

Ownership category

akta.pro rank

Product category

Electric Utility Services

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Demand Response & Load Flexibility Services (EUAMAJAF), Interconnection, Permitting & Grid Services for DERs (EUAMAJAH), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD), Grid Interconnection, Power Quality & Electrical Infrastructure Service (Transformers, Switchgear) (TLAKAMAM)

Keywords

• Electric utility services
• Rural electric cooperative
• Electricity distribution
• Energy efficiency rebates
• Renewable energy programs

Headquarters

HQ city

Roseau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Electricity Sales: As a nonprofit electric cooperative, Roseau Electric generates revenue through electricity sales to its member-owners. Members pay for electricity based on consumption (kWh), demand charges (for large commercial), and facilities charges. Revenue is used to cover operating costs, maintain infrastructure, and any excess is returned to members as capital credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Roseau Electric Cooperative distributes electricity to member-owners across rural northwestern Minnesota through owned substations, overhead/underground lines, and smart metering infrastructure. In addition to core electricity delivery, the cooperative offers demand-side load management, energy efficiency rebates, renewable energy programs, EV charging support, home energy assessments, and fiber broadband (NorthStream Fiber). Member-facing services are enabled through the SmartHub portal, outage management system, and member-owned distributed energy resource interconnection.

Product overview

Roseau Electric Cooperative is a member-owned electric utility that provides electricity distribution to agricultural, commercial, and residential members in northern Minnesota. The cooperative offers a portfolio of products and services including core electricity delivery, SmartHub member portal for bill management and outage reporting, Auto-Pay and Budget Billing programs, Load Management/Off-Peak demand-side management, Electric Heating Systems (air-source heat pumps, geothermal, plenum heaters, Steffes thermal storage), Electric Vehicle charging services, Home Energy Assessment, PowerSavers Rebate Programs for energy efficiency, renewable energy options (Infinity Renewable Energy program, Member-Owned DER systems, REC Solar Project demonstration array), Outage & Storm Center operations, NorthStream Fiber internet service, Vegetation Management, Capital Credits, Operation Round Up, Medical Account Registration, and Payment Assistance programs. The cooperative primarily serves its member-owners through technology-enabled services including SmartHub mobile app, outage management systems, and the NOVA Power Portal for renewable energy interconnection.

Differentiator

Problem solved

Functional benefit

Brands

• SmartHub: Mobile app for members to pay bills, view energy usage, and manage their account.
• Infinity Renewable Energy
• REC Solar Project
• NorthStream Fiber
• PowerSavers
• Volts & Views

Products and services

• Electricity Distribution Service Core electric utility service delivering electricity to residential, agricultural, commercial, and public building members across Roseau, Marshall, Pennington, parts of Beltrami, and Lake of the Woods counties, including the remote Northwest Angle. Billed based on consumption (kWh), demand, and facilities charges.
• SmartHub Member Portal

Quantifiable outcome

• Off-peak electric heating rate of $0.0740/kWh compared to standard rate of $0.1430/kWh
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gopher State One CallcoreTechnology or IntegrationUnderground utility locating service that Roseau Electric requires members to contact before digging. Contact at 8-1-1 or 1-800-252-1166 at least 48 hours prior to digging. Roseau Electric's power lines are buried underground, and the service marks utility facilities to prevent damage.
• Bi-County Cap, Inc.coreOthersLocal Energy Assistance Provider (EAP) serving Roseau Electric members. Located at 6603 Bemidji Ave. N, P.O. Box 579, Bemidji, MN 56601-8669. Helps income-qualified households pay energy bills, get reconnected, prevent disconnection, and repair/replace broken heating systems.
• Northwest Community ActioncoreOthersLocal Energy Assistance Provider (EAP) and Emergency Assistance Provider serving Roseau Electric members. Located at P.O. Box 67, Badger, MN 56714-0067. Provides energy assistance, emergency fuel delivery, and heating system repairs for income-qualified households.
• Minnesota Energy Assistance ProgramcoreOthersFederally funded program through U.S. Department of Health and Human Services administered by Minnesota. Helps households at or below 50% of state median income with payment of energy bills, disconnection prevention, and heating system repairs/replacement. Average grant over $500, up to $2,000 per household.
• Safe ElectricitycoreStrategic or Co-development PartnerMulti-media public awareness program providing electrical safety information to consumers and educators. Roseau Electric partners with Safe Electricity to provide safety tips and complement safety education activities. EEC-Safe Electricity video partnership supports zero electrical contacts safety initiative.
• SteffescoreChannel Partner/ Reseller/ DistributorRoseau Electric is an authorized Steffes dealer for Electric Thermal Storage (ETS) heating equipment. The cooperative offers rebates toward purchase of new Steffes ETS equipment connected to the load management program. Steffes products include room heating units and Comfort Plus Forced-Air Furnaces.
• Minnkota Power CooperativecoreStrategic or Co-development PartnerPower supplier whose wind energy facilities are connected to the Minnkota/NMPA transmission system. Infinity Renewable Energy program purchases renewable energy credits from wind turbines near Petersburg and Valley City, ND. Part of Minnkota's NMPA transmission system.
• Touchstone EnergyminorStrategic or Co-development PartnerNational cooperative brand partnership providing Home Energy Adventure online tool for members to assess home energy efficiency. Resources and brand support for energy efficiency programs.
• NOVA Power PortalcoreTechnology or IntegrationOnline portal for member-owned distributed energy resource interconnection procedures, information, documentation, and applications. Members must use this portal for solar, wind, and DER system interconnection applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Minnkota Power Cooperative: Regional wholesale generation and transmission cooperative that supplies Roseau Electric via the NMPA system and provides the wind RECs sold through the Infinity Renewable Energy program. A supplier and ecosystem partner rather than a direct retail competitor.

Others

• Steffes Corporation: Manufacturer of Electric Thermal Storage (ETS) heating equipment, sold through Roseau Electric's authorized dealer program and bundled with load management rebates. Not a competitor but a key partner underpinning Roseau's off-peak heating value proposition.
• Touchstone Energy Cooperatives: National alliance/brand for U.S. electric cooperatives of which Roseau Electric is a member. Provides co-branded energy efficiency tools (Home Energy Adventure) and shared marketing resources that materially shape Roseau's offering.

Direct peers

• Itasca-Mantrap Cooperative Electrical Association: Electric distribution cooperative serving Itasca County in north-central Minnesota. Similar rural member profile, regulated cooperative structure, and capital credits program, though different generation supplier.
• Wild Rice Electric Cooperative: Rural Minnesota electric cooperative serving agricultural and residential members in northwestern Minnesota, overlapping parts of Roseau's broader service region. Comparable cooperative governance, off-peak programs, and Minnkota/NMPA power supply footprint.
• Red Lake Electric Cooperative: Member-owned electric cooperative serving the Red Lake area in northwestern Minnesota. Same nonprofit cooperative model, residential/agricultural mix, and reliance on Minnkota/NMPA for wholesale power.
• Beltrami Electric Cooperative: Member-owned electric cooperative serving Beltrami County and surrounding areas in north central Minnesota. Direct analog to Roseau Electric in structure, rural Minnesota service territory, mix of residential/agricultural members, load management, and Touchstone Energy affiliation.
• Clearwater-Polk Electric Cooperative: Rural electric distribution cooperative serving Clearwater and Polk counties in northwestern Minnesota, overlapping Roseau's service region. Closely comparable in size, member mix, and Touchstone Energy cooperative brand.
• North Star Electric Cooperative: Rural Minnesota electric cooperative serving members in the north-central region. Closely comparable to Roseau Electric in size, member demographics, distribution infrastructure profile, and cooperative service offerings.

Regional players

• Connexus Energy: Larger member-owned electric cooperative in the Twin Cities/north-central Minnesota region operating both electric distribution and broadband (NorthLink/Xfinity-like) services. Comparable cooperative model and multi-utility strategy; differs mainly in scale and metro-adjacent service territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoseauElectricCooperativeInc
• LinkedInlinkedin.com/company/roseau-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseau Electric