RE/MAX Česká republika

What RE/MAX Česká republika does

RE/MAX Česká republika is the master franchise of the global RE/MAX real estate brand for the Czech Republic, operated by Kreuziger&Sobotik, s.r.o. and headquartered in Praha 4. Founded in 1995, the network has expanded to 180+ offices and 1,400+ brokers covering all 14 Czech regions, with a cumulative track record of 200,000+ served clients and 8,000+ active property listings. The legal entity functions as a franchisor: it licenses the RE/MAX brand, operates the MAXIS Multiple Listing Service that enables listing sharing across the network, runs the certified-broker training program (Silver/Gold/Bronze tiers plus Hall of Fame recognition), and bundles ancillary services such as RX FINANCE mortgage brokerage, RE/MAX COMMERCIAL for investment and commercial assets, an auctions module, the RE/MAX Club elite agent program, and a client portal (Klientská zóna).

The core platform is the MAXIS MLS, accessed at mls2.remax-czech.cz, which provides the data backbone for property search, broker coordination, and inter-office referrals. Sub-franchise networks such as REMAX A-City (Jihlava/Pelhřimov), REMAX G8 Reality (16 branches across Ústecký kraj), REMAX 4 You (Chomutov/Žatec/Most/Louny), and REMAX Synergy (Teplice/Bílina/Osek) operate as regional owner-operator clusters under the master franchise agreement. Revenue flows from transaction-based commissions on property sales and rentals (the buyer typically pays), franchise royalties and technology license fees collected from office operators, and affiliate referral income from RX FINANCE. International inventory is exposed via the global RE/MAX referral network across 20+ countries.

The network's go-to-market is a hybrid of direct consumer service (individual buyers/sellers transacting through local brokers) and franchise sales (recruiting brokers and office owners via remax-karieramaklere.cz and remax-franchising.cz). Marketing is multi-channel: SEO-optimized property search portal, content marketing through the corporate blog, cross-border referrals via RE/MAX Global, and individual broker reputation/networking. The recent April 2026 communication "Real kupuje REMAX. Vzniká realitní gigant nové generace" signals a pending corporate transaction that would fold the RE/MAX Česká republika network into a larger Czech real estate platform, with the same period also bringing a brand identity refresh ("Ikonický balón vstupuje do digitální éry") to reposition the 50-year-old balloon logo for digital-first consumer journeys.

Name

RE/MAX Česká republika

Legal name

Kreuziger&Sobotik, s.r.o.

Website

https://www.remax-czech.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RE/MAX Česká republika is the Czech master franchisee of the global RE/MAX brand, operating 180+ offices and 1,400+ brokers across all Czech regions to deliver residential and commercial property sales, rentals, auctions, and mortgage brokerage services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Real estate brokerage
• Residential property sales
• Property rental services
• Commercial real estate
• Mortgage brokerage

Headquarters

HQ city

Horni Pocernice

HQ country

Czechia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Buyer Side: Commission on property sales is paid by the buyer (purchasing client). The commission model follows the traditional real estate brokerage structure where the buyer typically pays the agent commission.
2. Real Estate Commission - Seller Side: Sellers receive comprehensive agent services including complete legal services FREE as commission is paid by buying clients. Services include property preparation, professional photography, video, 3D tours, marketing, buyer screening, legal services, contract documentation, and energy certificate preparation.
3. Rental Commission: Commission on property rentals, typically a percentage of the rental value or fixed fee.
4. Hypothecary Services (RX FINANCE): Mortgage brokerage services offered through RX FINANCE partnership, helping clients secure financing for property purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

RE/MAX Česká republika operates a real estate franchise network of 180+ offices and 1,400+ brokers across the Czech Republic, providing residential and commercial property sales, rentals, auctions, and mortgage brokerage services through independently owned local offices operating under the REMAX brand. It also sells franchises to entrepreneurs and office owners, with master franchise rights held by Kreuziger&Sobotik, s.r.o.

Product overview

RE/MAX Česká republika is a real estate franchise network operating as a unified platform with specialized modules. The core offering includes residential and commercial property sales and rentals, supported by add-on services: RX FINANCE (mortgage financing), RE/MAX COMMERCIAL (commercial properties), RE/MAX Club (elite broker program), Aukce (auction services), RE/MAX MAXIS (MLS listing sharing), and the RE/MAX Klientská zóna (client portal). The network spans 180+ offices with 1,400+ brokers offering 8,000+ property listings across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• RX FINANCE: Mortgage and finance services offered through the REMAX network
• REMAX COMMERCIAL
• REMAX Club
• REMAX MAXIS

Products and services

• Property Sales (Prodej) End-to-end residential and commercial property sales service for individual property owners and buyers across the Czech Republic, with seller services provided free of charge as commission is paid by the purchasing client.
• Property Rentals (Pronájem) Rental intermediation services for landlords and tenants across apartments, houses, and commercial spaces in the Czech Republic.
• RE/MAX COMMERCIAL Specialized commercial real estate brokerage for office, retail, industrial, and investment property transactions, targeting businesses, investors, and developers.
• RX FINANCE (Mortgage Brokerage) Mortgage brokerage and financing advisory service offered through the RX FINANCE partnership, helping property buyers secure home loans and calculate mortgage payments across Czech banks.
• Property Auctions (Aukce) Auction-based property sales service that uses competitive bidding to help sellers achieve optimal market prices.
• Development Projects (Projekty) New-build and developer project listings for pre-sale and investment opportunities, including apartments, family homes, and commercial properties.
• RE/MAX Franchise Opportunities Franchise business opportunity for entrepreneurs to become individual brokers or open RE/MAX-branded offices, including brand licensing, training, marketing, MLS access, and operational support.

Quantifiable outcome

• 200,000+ satisfied clients served
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• RX FINANCE (Hypotéka RX FINANCE)coreGTM or Marketing PartnerMortgage financing partnership providing clients with hypothecary services. REMAX brokers assist clients in securing mortgages through RX FINANCE, which offers mortgage calculator and brokerage services across Czech banks.
• REMAX Global NetworkflagshipStrategic or Co-development PartnerGlobal franchise network spanning 100+ countries and 140,000+ agents. Provides international referral network, global brand, training programs, technology platform (MAXCenter), and shared standards.
• Advokátní kanceláře (Law Firms)coreImplementation/ SI/ Consulting PartnerNetwork of verified/approved law firms providing legal services for real estate transactions, contract preparation, and legal Due diligence.
• G8 Reality s.r.o.coreChannel Partner/ Reseller/ DistributorMulti-office franchise network operating 16 REMAX branches across Czech Republic under the REMAX G8 Reality brand. Provides training, mentoring, and administrative support to affiliated brokers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Century 21 Česká republika: Direct franchise peer operating the global Century 21 real estate brand in the Czech Republic. Competes for the same pool of franchise brokers, sellers, and buyers using an analogous commission-based franchise model.
• M&M Reality Holding: One of the largest domestic Czech real estate brokerage chains, operating a multi-office network across the country. Closest large-scale domestic competitor to RE/MAX Česká republika in residential and commercial property intermediation.
• Engel & Völkers Česká republika: Global real estate franchise with established Czech operations focusing on premium and commercial segments. Direct competitor in the Czech franchise brokerage market, particularly for higher-value residential and commercial transactions.
• Coldwell Banker Czech Republic: International real estate franchise with a Czech franchise network offering residential and commercial brokerage services. Comparable global-brand franchise model targeting the same Czech consumer and broker pool.
• Svoboda & Williams: Premium Prague-based real estate brokerage specializing in luxury residential and investment properties. Direct competitor in the higher-end segment of the Czech market where RE/MAX's REMAX Commercial and premium agent tiers also compete.

Emerging players

• Bezrealitky: Czech digital-native real estate platform that connects buyers and sellers directly with limited agent intermediation. Represents the disintermediation threat to traditional brokerages like RE/MAX, capturing property search traffic online.

Others

• Sreality.cz: Largest Czech real estate listing portal operated by Seznam.cz, the dominant Czech internet company. Serves as critical online discovery infrastructure for both RE/MAX listings and competing brokers, and an adjacent platform that could expand into adjacent transaction services.

Broad incumbents

• RE/MAX International: Global parent franchise network operating in 100+ countries with 140,000+ agents. Provides the brand, technology (MAXCenter), training, and referral infrastructure that RE/MAX Česká republika depends on, and is the strategic anchor of the Czech franchise's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-czech-republic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Česká republika