Saarland - Sporttoto Gmbh

What Saarland - Sporttoto Gmbh does

Saarland-Sporttoto GmbH (operating as "Saartoto") is the state-licensed lottery and sports betting operator for the German federal state of Saarland, headquartered in Saarbrücken at Saaruferstr. 17. Founded in 1951 and operating as a state-owned GmbH under the supervision of the Ministerium für Inneres, Bauen und Sport, the company holds the sole Erlaubnis to organize lotteries and sports betting in the region and is listed on the official whitelist of the Gemeinsame Glücksspielbehörde der Länder (GGL). It serves adult residents and visitors through a mass-market consumer offering of lottery, scratch card, and sports betting products.

The product portfolio centers on five core lottery verticals (LOTTO 6aus49 with jackpots up to €50 million, Eurojackpot up to €120 million, daily KENO, GlücksSpirale with annuity option, and TOTO football sports betting) supplemented by online instant scratch cards (Rubbellose) at price points from €0.50 to €20, and add-on games (Spiel 77, SUPER 6, plus 5, Sieger-Chance). Technology infrastructure is built and maintained by MULTA MEDIO Informationssysteme AG of Würzburg and includes the saartoto.de web platform, native iOS/Android mobile apps, mTAN transaction authentication, barcode-based Spielscheinvorbereitung, and integration with the cross-state LUGAS gambling supervision database. Saartoto also operates the official live LOTTO 6aus49 draw studio at Saarländischer Rundfunk on Saarbrücker Halberg, broadcast nationwide on LOTTO.de with ten HD cameras including a 360° camera, drawing with certified PU-material balls from Austrian manufacturer Form Orange.

The business model is non-profit-oriented: gross stakes from approximately €133.3 million of player spend in 2024 flow through a fixed statutory allocation in which roughly 50% is returned as winnings (over €54 million paid out in 2025), a substantial share is mandated to state charitable causes in sport, culture, environment, and social sectors (over €130,000 daily), and the residual covers processing fees, retail commissions to more than 250 Annahmestellen, and operating costs. Pricing is fixed under the state lottery framework (e.g., €1.20 per LOTTO 6aus49 tip plus €0.35 internet processing fee, €2 per Eurojackpot tip), and the company recertifies annually against DIN ISO/IEC 27001:2017 and WLA-CS:2020 security standards.

Name

Saarland - Sporttoto Gmbh

Legal name

Saarland-Sporttoto GmbH

Website

https://saartoto.de

Company type

Private

Founded year

1951

Operating status

Operating

Short description

Saarland-Sporttoto GmbH (Saartoto) is the state-licensed lottery and sports betting operator for Germany's Saarland region, offering LOTTO 6aus49, Eurojackpot, KENO, scratch cards, and TOTO online, via mobile apps, and through 250+ retail Annahmestellen, with proceeds funding charitable causes.

Ownership category

akta.pro rank

Product category

State Lottery Services

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industry

Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)

Keywords

• State lottery services
• Sports betting
• Lottery games
• Scratch cards
• Gaming services

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Ticket Sales: Saartoto generates revenue from the sale of lottery products including LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, TOTO 6aus45, TOTO 13er Ergebniswette, Spiel 77, SUPER 6, and instant scratch-off tickets (Rubbellose). Players pay per tip/ticket (e.g., €1.20 per LOTTO 6aus49 tip, €2 per Eurojackpot tip) plus processing fees. Revenues fund prize pools (50% of stakes returned as winnings), state-approved charitable causes, and operational costs. The company is a non-profit-oriented state-owned entity.
2. Förderung und Sponsoring Administration: Saartoto distributes funds to non-profit projects in sport, culture, environment, and social sectors. This is not a revenue stream but a mandatory allocation of lottery proceeds mandated by the German Glücksspielstaatsvertrag. Approximately €130,000 per day flows to charitable projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Saarland-Sporttoto GmbH (Saartoto) is the state-licensed lottery and sports betting operator for the German federal state of Saarland. The company offers traditional lottery draw games (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, Spiel 77, Super 6, PLUS 5), TOTO sports betting on football, and instant-win scratch cards, sold through authorized retail outlets (Lotto-Annahmestellen) and via its own online channel saartoto.de. Proceeds from stakes support public-benefit causes in Saarland such as sport, youth welfare, culture, and monument preservation.

Product overview

Saarland-Sporttoto GmbH operates a diversified state lottery and sports betting platform for the Saarland region of Germany. The core product portfolio comprises five main lottery games (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, and TOTO sports betting products), supplemented by seven online instant-win scratch card variants (Diamant 7, Platin 7, Goldene 7, Heiße 7, Zauberperle, Cash Pyramide, plus additional retail-only scratch cards). Add-on lottery games (Spiel 77, SUPER 6, Sieger-Chance, plus 5) are available bundled with the main products. The company also offers digital services including a mobile app, online account management, subscription products (Dauerschein, Abo), customer loyalty cards, and a grant/sponsorship portal for community funding. Distribution occurs through 250+ retail outlets across Saarland and the saartoto.de web platform.

Differentiator

Problem solved

Functional benefit

Products and services

• LOTTO 6aus49 Germany's flagship lottery draw game where players select six numbers from 1–49 plus a Superzahl (super number) for a chance to win jackpot and secondary prizes; offered to adult consumers in Saarland via retail and online channels.
• Eurojackpot Pan-European lottery draw in which players pick five numbers from 1–50 and two Eurozahlen from 1–12 for a chance to win multi-country jackpots; offered to adult consumers in Saarland.
• KENO Daily number-draw game where players choose up to 10 numbers from 1–70; offered to adult consumers in Saarland via retail and online channels.
• GlücksSpirale Rentenlotterie (annuity lottery) that awards a lifelong monthly pension plus cash prizes on a weekly draw; offered to adult consumers in Saarland.
• TOTO (Fußball-TOTO) Sports prediction game where players forecast the outcomes of pre-selected football matches (Auswahlwette and Ergebniswette); offered to adult consumers in Saarland via retail and online.
• Rubbellose (Scratch Cards) Instant-win scratch cards available at the point of sale, providing immediate prize determination; offered to adult consumers in Saarland through retail partners.
• Spiel 77 / Super 6 / PLUS 5 Supplementary lottery numbers (Spiel 77, Super 6, PLUS 5) played in combination with LOTTO 6aus49 stakes; offered to adult consumers in Saarland.
• saartoto.de Online-Lotto State-licensed online channel (saartoto.de) enabling adult residents of Saarland to participate in LOTTO, Eurojackpot, KENO, GlücksSpirale and other games digitally after age verification.

Quantifiable outcome

• €50 million maximum Jackpot for LOTTO 6aus49 (Class 1 capped), with draws every Wednesday and Saturday live from Saarbrücken
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• MULTA MEDIO Informationssysteme AGcoreTechnology or IntegrationMULTA MEDIO Informationssysteme AG (Berliner Platz 12, 97080 Würzburg, Germany) is responsible for the design and programming of Saartoto's internet presence (website and online platform). The company also developed the Saartoto mobile app for iOS and Android. This is a long-standing technology partnership integral to Saartoto's digital operations.
• Optimy SA BelgiumsupportingTechnology or IntegrationOptimy SA Belgium (Boulevard du Souverain 36, 1170 Brussels, Belgium) operates the funding and sponsorship application portal (antrag.saartoto.de) on behalf of Saartoto. The platform manages the digital submission, review, and approval workflow for Förderung (grant) and Sponsoring applications.
• Ministerium für Inneres, Bauen und Sport des SaarlandescoreOthersThe Saarland Ministry of Interior and Sport is the primary regulatory and supervisory authority for Saartoto, granting the official operating permit (Erlaubnis) for lottery and sports betting. It is also the chair of Saartoto's supervisory board (Aufsichtsrat), chaired by Ministerin Petra Berg.
• Gemeinsame Glücksspielbehörde der Länder (GGL)coreOthersThe GGL (Joint State Gambling Authority of the German Federal States) is the German federal regulator for gambling, maintaining the official Whitelist of permitted gambling operators. Saartoto is listed on this whitelist as an authorized lottery provider. The GGL also operates the LUGAS cross-state gambling supervision database for player protection.
• Saarländischer Rundfunk (SR)supportingOthersThe Saarland Broadcasting Corporation (SR) hosts Saartoto's live LOTTO 6aus49 draw studio at its Halberg facility in Saarbrücken. The draws are broadcast live on LOTTO.de with 10 HD cameras including a 360° camera. This is the official national drawing location for LOTTO 6aus49.
• Finnish Lotteries (Veikkaus)supportingStrategic or Co-development PartnerEurojackpot draws are conducted by the Finnish Lotteries company in Helsinki, and Saartoto participates as a distributing lottery company in this multi-country European lottery product.
• Saartoto Annahmestellen (Vertragspartner)coreChannel Partner/ Reseller/ DistributorOver 250 independent retail businesses throughout Saarland operate as Saartoto acceptance points (Annahmestellen) under a franchise-like Vertragspartnerschaft. These partners sell lottery tickets, scratch-offs, and sports betting slips, receive commission on stakes, and benefit from increased customer footfall. Saartoto provides technology, training, and operational support.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NordwestLotto Schleswig-Holstein GmbH & Co. KG: State lottery operator for Schleswig-Holstein and Hamburg, providing the same LOTTO 6aus49, Eurojackpot, KENO, TOTO, and scratch-card portfolio under identical federal regulation. Operates a comparable retail plus digital distribution model.
• Lotto Berlin GmbH: State lottery operator for Berlin, operating under the same federal framework with retail outlets and an online platform offering the standard German lottery portfolio. Directly comparable in regulatory and product terms.
• Westdeutsche Lotterie GmbH & Co. OHG (WestLotto): Operates as the state lottery provider for North Rhine-Westphalia under an identical GGL-whitelisted monopoly model, offering the same core LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, and TOTO products with comparable retail and digital channels. It is the largest German state lottery by stakes turnover, making it the most directly comparable peer to Saartoto.
• Veikkaus Oy: Finnish state-owned lottery and gambling operator that conducts the official Eurojackpot draws in Helsinki, in which Saartoto participates as a distributing lottery. Operates a comparable monopoly-based lottery and sports-betting model under state oversight.
• LOTTO Hessen GmbH: State-licensed lottery operator for Hesse under the same GGL framework, offering the standard German lottery portfolio across retail Annahmestellen and an online platform. Comparable product mix, regulatory setup, and omnichannel model make it a direct structural peer.
• Lotto Rheinland-Pfalz GmbH: State lottery operator for neighboring Rheinland-Pfalz, sharing a border and consumer overlap with Saarland. Operates under the same German Glücksspielstaatsvertrag with comparable product mix, retail network, and digital platform, making it structurally analogous to Saartoto.
• Staatliche Lotterieverwaltung Bayern: Bavaria's state lottery operator, offering the same regulated portfolio (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, TOTO, scratch cards). Operates under identical national framework with both retail and digital distribution, making it a directly comparable regional state lottery peer.
• LOTTO Baden-Württemberg (Staatliche Toto-Lotto GmbH): State lottery operator for Baden-Württemberg, offering the same Glücksspielstaatsvertrag-regulated product suite via a large retail network and online platform. Directly comparable in operating model, regulatory positioning, and product breadth.

Broad incumbents

• Tipico Co. Ltd. One of Germany's largest licensed sports-betting operators with retail and online presence. Comparable for the TOTO overlap, since Tipico operates in the adjacent sports-betting space where Saartoto's retail-only TOTO products are structurally disadvantaged.

Emerging players

• Lotto24 AG: German online lottery broker that resells tickets from multiple state lotteries including Saartoto's products through a digital-only platform. Represents the digital-native channel competing for the same German lottery consumer wallet, particularly attractive to players outside Saarland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@saartoto_lotto-saarland
• Facebookfacebook.com/saartoto
• Instagraminstagram.com/saartoto
• LinkedInlinkedin.com/company/saartoto

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saarland - Sporttoto Gmbh