RedRing Sales Inc.

What RedRing Sales Inc. does

RedRing Sales Inc. is a privately held independent distributor founded in 2013 and headquartered in Laval, Quebec, Canada. The company sources and supplies hard-to-find, obsolete, and shortage industrial automation, MRO, and electronic components to manufacturing and industrial customers. Its product portfolio spans PLCs, DCS systems, CPU modules, instrumentation, semiconductors, connectors, and passive electronic components, sourced from a broad set of OEM brands including Allen-Bradley, Siemens, ABB, Honeywell, Emerson, Schneider Electric, Texas Instruments, Intel, Analog Devices, NXP, and others. RedRing is not affiliated with or authorized by these manufacturers and trades strictly as an independent distributor of surplus and obsolete stock.

The company operates two core product lines (Industrial Automation & MRO and Electronic Components) and has added three authorized/franchised distribution lines (Thermaltronics soldering and rework equipment for Canada, SMC Diode Solutions discrete semiconductors for Canada, and Expocell industrial and specialty batteries for Eastern Canada). It applies formal quality control processes including 3rd party lab testing, ESD handling, and MSL compliance, and holds ISO 9001:2015 certification.

RedRing makes money through one-time, quote-based transactions. Pricing is not publicly listed and is determined per order or quotation, with payment terms ranging from Net 30 to Net 180 days. The go-to-market is sales-led and relationship-driven: RedRing is an approved vendor in the procurement systems of hundreds of multinational and Fortune 500 customers across North America, Europe, and Asia, and inbound demand is captured through a website quote-request form. The company reports 99% on-time delivery across its electronic components line.

Name

RedRing Sales Inc.

Legal name

RedRing Sales Inc.

Website

https://redringsales.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

RedRing Sales Inc. is an independent, ISO 9001:2015-certified distributor based in Laval, Canada, sourcing hard-to-find, obsolete, and shortage industrial automation, MRO, and electronic components for hundreds of multinational and Fortune 500 manufacturers across North America, Europe, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales - Industrial Automation & MRO: One-time transaction-based sales of industrial automation parts, MRO components, and obsolete equipment. Products include PLCs, DCS systems, CPU modules, and instrumentation. Payment terms range from Net 30 to Net 180 days.
2. Electronic Components Distribution: Distribution of electronic components including semiconductors, connectors, and passives. Components range from integrated circuits to capacitors. New and original products guaranteed with quality control measures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RedRing Sales is an independent distributor specializing in sourcing hard-to-find, obsolete, and shortage industrial automation parts (PLCs, DCS, CPU modules, instrumentation) and electronic components (semiconductors, connectors, passives) from major manufacturers. The company operates globally across North America, Europe, and Asia, supplying manufacturers as an approved vendor and offering 3rd-party lab-tested, new and original parts under NET 30 to NET 180 payment terms.

Product overview

RedRing Sales is an independent distributor of surplus and obsolete industrial automation parts and electronic components. The company operates two core product lines: Industrial Automation & MRO (covering automation controls, PLC, DCS, CPU modules, and instrumentations from brands like Allen-Bradley, Siemens, ABB, Honeywell, and others) and Electronic Components (covering semiconductors, connectors, and passives from major manufacturers like Texas Instruments, Intel, Analog Devices, NXP, and others). Additionally, the company serves as an authorized/franchised distributor for select brands including Thermaltronics (soldering equipment, franchised in Canada), SMC Diode Solutions (discrete semiconductors, authorized representative in Canada), and Expocell (industrial batteries, authorized representative in Eastern Canada). Quality control services including 3rd party lab testing and ESD/MSL compliance support the entire product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Thermaltronics Distribution: Franchised distributor for Thermaltronics soldering and rework equipment in Canada.
• SMC Diode Solutions Representation
• Expocell Representation

Products and services

• Industrial Automation & MRO Parts

Quantifiable outcome

• 99% on-time delivery rate
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ThermaltronicscoreChannel Partner/ Reseller/ DistributorRedRing is the franchised distributor for Thermaltronics soldering and rework equipment in Canada. Thermaltronics manufactures soldering and rework equipment for electronics manufacturing.
• SMC Diode SolutionscoreChannel Partner/ Reseller/ DistributorRedRing is the authorized representative for SMC Diode Solutions in Canada. SMC Diode Solutions provides discrete semiconductor components.
• ExpocellcoreChannel Partner/ Reseller/ DistributorRedRing is the authorized representative for Expocell industrial and specialty batteries in Eastern Canada.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• America II Electronics (Eastek International): Independent distributor of electronic components and obsolete/surplus semiconductors, serving OEMs and contract manufacturers with global sourcing and quality testing.
• Win Source Electronics: Independent electronic component distributor covering semiconductors, passives, and connectors with a global sourcing model focused on shortage and obsolete parts.
• Cyclops Electronics: UK-based independent distributor specializing in obsolete, allocated, and shortage electronic components, with global reach and franchised-authorized lines — directly comparable to RedRing's independent-plus-authorized model.
• Fusion Worldwide: Independent distributor of electronic components including obsolete, shortage, and excess inventory, operating globally with quality testing infrastructure — a direct comparable in the same niche as RedRing.
• World Micro Components: Independent distributor of electronic and electromechanical components with a focus on obsolete, hard-to-find, and long lead-time parts for industrial and aerospace customers.
• Smith & Associates: Large independent distributor specializing in obsolete, hard-to-find, and shortage electronic components, with comparable global sourcing and quality testing capabilities serving enterprise manufacturers.

Broad incumbents

• Digi-Key Electronics: Global authorized distributor of electronic components with a very broad catalog. Overlaps with RedRing on electronic component demand but does not serve the obsolete/shortage niche.
• RS Components (RS Group): Major broadline industrial and electronic product distributor serving MRO, automation, and electronics customers globally — comparable industrial-automation customer base but operating at vastly larger scale through authorized channels.
• Mouser Electronics: Large authorized catalog distributor of semiconductors and electronic components. While it competes for component procurement spend, Mouser focuses on new components rather than obsolete/surplus, making it an adjacent rather than head-to-head competitor.

Others

• Rockwell Automation (Allen-Bradley): OEM whose Allen-Bradley, PLC, and DCS products are a core part of RedRing's surplus and obsolete offering. As the brand owner, Rockwell is both a supply source and a structural threat to independent distributors of its legacy equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redring-sales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedRing Sales Inc.