Reef and Rainforest Tours Ltd
Reef and Rainforest Tours Ltd is an independent UK specialist travel company designing and selling tailor-made wildlife holidays, family trips, small group tours, and wildlife cruises to 35+ destinations, serving discerning individual travelers, families, photographers, and honeymooners through bespoke itineraries built by in-house travel specialists.
- Company typePrivate
- Founded1989
- HeadquartersTotnes, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reef and Rainforest Tours Ltd does
Reef and Rainforest Tours Ltd is an independent, privately held specialist travel company headquartered in Totnes, Devon, United Kingdom, founded in 1989/1990 and operating under ATOL registration 2476022. The company designs and sells tailor-made wildlife holidays, family wildlife trips, expert-led small group tours, and small-ship wildlife cruises to 35+ destinations spanning Africa, Central and South America, Southeast Asia, the Indian Ocean, the Indian Subcontinent, Europe, the Arctic, and Antarctica. Its go-to-market is sales-led and direct-to-consumer: customers enquire via the company website (reefandrainforest.co.uk) or by phone/email, and a team of specialist travel experts designs bespoke itineraries for individuals, families, photography enthusiasts, and honeymooners seeking wildlife, nature, and conservation experiences. Tour pricing is quote-based, ranging from approximately £1,850 to £8,995 per person depending on destination, duration, and accommodation tier, with family tours offering separate adult and child rates.
The core product set comprises four pillars — Tailor-Made Wildlife Tours, Family Wildlife Holidays, Wildlife Group Tours, and Wildlife Cruises — supplemented by 17+ thematic holiday ideas including birding, primate watching, photographic, snorkelling/diving, whale watching, big cat safari, and conservation/rewilding trips. All packages are delivered through a network of partnerships with local guides and sustainable eco-lodges (e.g., Borneo Rainforest Lodge, Sukau Rainforest Lodge, Karanambu Lodge) and conservation organizations (Madagascar Biodiversity Project, The Shark Trust). The underlying technology is a standard travel itinerary planning and booking platform; there is no disclosed proprietary AI, automation, or data-asset layer, and no mobile app exists.
The business model is a one-time-sale tour package model: the company packages accommodation, guided excursions, domestic flights (enabled by its ATOL licence), and specified meals into quoted itineraries. Marketing is organic and content-led, relying on the website's destination guides and wildlife blogs, organic social channels (Facebook, Twitter/X, Instagram), an email newsletter, and client reviews/testimonials. The company has 1–10 employees, no parent company, no funding rounds, and no disclosed revenue; it operates as a standalone small business with a 35-year operating history.
Reef and Rainforest Tours Ltd firmographics
Firmographics- Name
- Reef and Rainforest Tours Ltd
- Legal name
- Reef & Rainforest Tours Ltd
- Website
- https://reefandrainforest.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reef and Rainforest Tours Ltd is an independent UK specialist travel company designing and selling tailor-made wildlife holidays, family trips, small group tours, and wildlife cruises to 35+ destinations, serving discerning individual travelers, families, photographers, and honeymooners through bespoke itineraries built by in-house travel specialists.
- Ownership category
- akta.pro rank
Reef and Rainforest Tours Ltd industry classification
Industry- Product category
- Wildlife Tourism
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wildlife & Safari Tour Operators (THAKADAG)
- akta.pro secondary industries
- Wildlife Viewing & Birdwatching Tours (THAAAEAB), Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Safari & Wildlife Travel Agencies (THAKAFAG), Rainforest & Jungle Ecotourism Tours (THAAAEAF), Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD), Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE)
Keywords
Where Reef and Rainforest Tours Ltd is headquartered
LocationHeadquarters
- HQ city
- Totnes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reef and Rainforest Tours Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Others, Supply Chain, Personnel
Revenue model
- Tour Package Sales: Sale of tailor-made wildlife holiday packages and small group tours, including accommodation, guided excursions, domestic flights, and some meals as specified in itineraries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Tailor-Made Wildlife Tours - price varies by destination |
| Unit Pricing | Multi-year contract | Wildlife Group Tours - per person pricing |
| Unit Pricing | Multi-year contract | Wildlife Cruises - vessel-based pricing |
| Unit Pricing | Multi-year contract | Family Holidays - adult and child rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Reef and Rainforest Tours Ltd product offering
Product offeringCore offering
Reef and Rainforest Tours designs and sells tailor-made wildlife holidays, family wildlife holidays, expertly led small-group wildlife tours, and small-ship wildlife cruises to more than 35 destinations worldwide. Itineraries are quoted per person, built around expert local guides, eco-lodge accommodation, and conservation-focused experiences, with ATOL protection for international flight-inclusive packages.
Product overview
Reef and Rainforest Tours Ltd is an independent, award-winning, ATOL-protected specialist travel company founded in 1990 offering a portfolio of wildlife holiday products. The core offerings consist of four main service categories: Tailor-Made Wildlife Tours (customized individual itineraries), Family Wildlife Holidays (age-appropriate family adventures), Wildlife Group Tours (expertly led small group experiences), and Wildlife Cruises (expedition vessel voyages to remote destinations). The company also partners with conservation projects including the Madagascar Biodiversity Project. All products are centered on ecotourism principles, venture to biodiverse ecosystems worldwide, and support local communities and conservation efforts. The company operates from Devon, UK and is ATOL-protected for flight bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Tailor-Made Wildlife Tours
Companies that use Reef and Rainforest Tours Ltd
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Reef and Rainforest Tours Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reef and Rainforest Tours Ltd partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Madagascar Biodiversity ProjectcoreConservation partnership supporting preservation of Madagascar's wildlife and habitats. The company offers tours that directly support conservation efforts in Madagascar through visitor contributions.
- Local Accommodation ProviderscorePartnerships with eco-lodges and sustainable accommodation providers across wildlife destinations including Borneo Rainforest Lodge, Sukau Rainforest Lodge, Karanambu Lodge, and various sustainable properties worldwide.
- The Shark TrustminorConservation partnership supporting marine conservation efforts through shark protection initiatives.
- Air Travel Organisers Licence (ATOL)coreATOL protection provides financial security for customers booking package holidays that include flights. Reef & Rainforest holds ATOL license for booking international flights in conjunction with ground arrangements.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Reef and Rainforest Tours Ltd competitors and assessment
Company assessmentDirect peers
- Wildlife Worldwide: UK-based specialist wildlife holiday operator offering tailor-made and group wildlife tours to destinations similar to Reef and Rainforest's portfolio. Directly comparable in specialization, ATOL-like protections, and UK-headquartered positioning.
- Audley Travel: UK specialist tailor-made travel company headquartered in Witney, offering bespoke itineraries across Africa, Asia, and the Americas. Comparable in direct-to-consumer bespoke model, country-specialist sales approach, and premium pricing structure.
- Steppes Travel: UK-based specialist tour operator focused on wildlife, cultural, and adventure holidays to remote destinations. Directly comparable in tailor-made model, niche destinations, and wildlife-focused product portfolio.
- Natural World Safaris: Specialist safari and wildlife holiday operator offering tailor-made trips worldwide. Comparable in pure-play wildlife focus, expert-led itineraries, and premium positioning.
- Africa Travel: UK-based specialist safari operator offering tailor-made African wildlife holidays. Comparable in bespoke sales-led model, wildlife specialization, and ATOL-protected bookings.
- Pioneer Expeditions: UK-based small-ship expedition and wildlife cruise operator. Directly comparable in expedition cruising component and small-vessel wildlife itineraries to places like Svalbard and Antarctica.
- Naturetrek: UK-based specialist wildlife tour operator focused on birdwatching, botanical, and natural history holidays. Directly comparable in pure-play wildlife specialist tours, small group formats, and UK-headquartered operation.
Broad incumbents
- Exodus Travels: Established UK adventure tour operator with a portfolio of wildlife, walking, and cultural small-group tours. Comparable in small-group wildlife tours and geographic breadth, but broader and larger in scope.
- Intrepid Travel: Globally established small-group adventure tour operator with wildlife and nature itineraries across the regions Reef and Rainforest serves. Comparable in small-group wildlife tours, but operates at much larger scale with broader portfolio.
Emerging players
- Wildfowl & Wetlands Trust (WWT) Holidays: UK conservation organisation operating birding and wildlife tours through partner operators. Comparable in birding and wildlife tour offerings and conservation positioning, though narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reef and Rainforest Tours Ltd social profiles
Digital presenceReef and Rainforest Tours Ltd compliance and trust
Trust signalCompliance2 records
Reef and Rainforest Tours Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reef and Rainforest Tours Ltd leadership team
Management profileNumber of profiles
Reef and Rainforest Tours Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reef and Rainforest Tours Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reef and Rainforest Tours Ltd
What does Reef and Rainforest Tours Ltd do?
Reef and Rainforest Tours designs and sells tailor-made wildlife holidays, family wildlife holidays, expertly led small-group wildlife tours, and small-ship wildlife cruises to more than 35 destinations worldwide. Itineraries are quoted per person, built around expert local guides, eco-lodge accommodation, and conservation-focused experiences, with ATOL protection for international flight-inclusive packages.
Is Reef and Rainforest Tours Ltd a public or private company?
Reef and Rainforest Tours Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reef and Rainforest Tours Ltd founded?
Reef and Rainforest Tours Ltd was founded in 1989. It employs 1 to 10 people.
Where is Reef and Rainforest Tours Ltd based?
Reef and Rainforest Tours Ltd is headquartered in Totnes, United Kingdom, in the Europe region.
How does Reef and Rainforest Tours Ltd make money?
One revenue line is on record: tour Package Sales.
Who are Reef and Rainforest Tours Ltd's main competitors?
Direct peers on record are Wildlife Worldwide, Audley Travel, Steppes Travel, Natural World Safaris, Africa Travel, Pioneer Expeditions and Naturetrek. Broad incumbents are Exodus Travels and Intrepid Travel. Wildfowl & Wetlands Trust (WWT) Holidays is listed as an emerging player.
Does Reef and Rainforest Tours Ltd have an API?
No public API is recorded for Reef and Rainforest Tours Ltd.
What industry is Reef and Rainforest Tours Ltd in?
Reef and Rainforest Tours Ltd's product category is Wildlife Tourism. Its primary akta.pro industry code is THAKADAG, Wildlife & Safari Tour Operators, with a secondary code of THAAAEAB, Wildlife Viewing & Birdwatching Tours. Its NAICS code is 561520 and its SIC code is 7990.