ROSS LACY CASTING, INC.
Ross Lacy Casting, Inc. is a privately held Los Angeles commercial casting agency founded in 1996, providing per-project B2B talent casting for advertising agencies, production companies, and directors in comedy, dialogue, beauty, kids, Spanish-language, voiceover, and real-people categories.
- Company typePrivate
- Founded1996
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ROSS LACY CASTING, INC. does
Ross Lacy Casting, Inc. is a privately held commercial casting agency founded in 1996 by Ross Lacy and headquartered at 200 S La Brea Avenue in Los Angeles, California. The firm provides B2B casting services for television and digital commercials, specializing in comedy, dialogue, beauty, and kids categories while also covering Spanish-language, voiceover, and real-people casting. It reports having cast more than 3,000 commercials over its history, with many projects winning Clio Awards and Cannes Lions and receiving feature placement in Adweek.
The company sells services on a per-project, quote-based basis directly to advertising agencies, production companies, and directors worldwide. Its publicly listed client roster includes more than 60 production companies and a broad set of directors ranging from award-winning commercial helmers to indie and music-video directors. Distribution is relationship-driven with no disclosed channel partners, marketplaces, or self-serve product; marketing is limited to the firm's Squarespace-hosted website and a Facebook page. There is no evidence of proprietary technology, automation, or AI tooling.
Ross Lacy Casting operates as a founder-controlled firm with no disclosed parent company, venture backing, institutional investors, subsidiaries, or M&A activity. It has a single confirmed principal (the founder), no disclosed headcount beyond that, and no patent, certification, or regulatory footprint. Pricing is not publicly disclosed. The firm is confirmed operating as of the most recent source publication, but no post-2014 performance metrics are available.
ROSS LACY CASTING, INC. firmographics
Firmographics- Name
- ROSS LACY CASTING, INC.
- Legal name
- Ross Lacy Casting, Inc.
- Website
- https://rosslacycasting.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ross Lacy Casting, Inc. is a privately held Los Angeles commercial casting agency founded in 1996, providing per-project B2B talent casting for advertising agencies, production companies, and directors in comedy, dialogue, beauty, kids, Spanish-language, voiceover, and real-people categories.
- Ownership category
- akta.pro rank
ROSS LACY CASTING, INC. industry classification
Industry- Product category
- Commercial Casting Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industry
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)
Keywords
Where ROSS LACY CASTING, INC. is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROSS LACY CASTING, INC. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
ROSS LACY CASTING, INC. product offering
Product offeringCore offering
Ross Lacy Casting is a commercial casting agency that finds, auditions, and books talent for television and digital commercials on behalf of advertising agencies, production companies, and directors. The firm specializes in comedy, dialogue, beauty, and kids casting, and also covers Spanish language, voiceover, and real people casting for each client project.
Product overview
Ross Lacy Casting is a single-offering commercial casting agency that has been leading the commercial casting industry since launching in 1996. The company provides casting services for television and digital commercials, specializing in comedy, dialogue, beauty, and kids casting, while also covering Spanish language, voiceover, and real people casting. The company has cast over 3,000 commercials, many of which have won major advertising awards including Clios, Cannes Lions, and have been featured in Adweek.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Casting Services End-to-end commercial casting service for television and digital commercials, including talent search, auditioning, and booking across comedy, dialogue, beauty, and kids categories as well as Spanish language, voiceover, and real people casting. Provided to advertising agencies, production companies, and individual directors on a per-project basis.
Quantifiable outcome
- Over 3,000 commercials cast, many winning Clios, Cannes Lions, and featured in Adweek
Companies that use ROSS LACY CASTING, INC.
Customer profileSegments3 records
Ideal customer profiles3 records
ROSS LACY CASTING, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROSS LACY CASTING, INC. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
ROSS LACY CASTING, INC. competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ROSS LACY CASTING, INC. social profiles
Digital presenceROSS LACY CASTING, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROSS LACY CASTING, INC. leadership team
Management profileNumber of profiles
Profiles1 record
ROSS LACY CASTING, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROSS LACY CASTING, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROSS LACY CASTING, INC.
What does ROSS LACY CASTING, INC. do?
Ross Lacy Casting is a commercial casting agency that finds, auditions, and books talent for television and digital commercials on behalf of advertising agencies, production companies, and directors. The firm specializes in comedy, dialogue, beauty, and kids casting, and also covers Spanish language, voiceover, and real people casting for each client project.
Is ROSS LACY CASTING, INC. a public or private company?
ROSS LACY CASTING, INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROSS LACY CASTING, INC. founded?
ROSS LACY CASTING, INC. was founded in 1996. It employs 1 to 10 people.
Where is ROSS LACY CASTING, INC. based?
ROSS LACY CASTING, INC. is headquartered in Los Angeles, United States, in the North America region.
Does ROSS LACY CASTING, INC. have an API?
No public API is recorded for ROSS LACY CASTING, INC..
What industry is ROSS LACY CASTING, INC. in?
ROSS LACY CASTING, INC.'s product category is Commercial Casting Services. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 7114 and its SIC code is 7310.