Radland

What Radland does

Radland GmbH is the 100% state-owned Agency for Active Mobility (Agentur für Aktive Mobilität) of the State of Lower Austria (Land Niederösterreich), Austria. Headquartered in St. Pölten and led by managing director Susanna Hauptmann, the organization manages a portfolio of programs covering cycling and pedestrian mobility across Austria's most populous state. Its flagship operational asset is the nextbike bike-sharing system, which spans more than 60 municipalities with over 1,150 bikes at 200+ stations, accessible via iOS/Android app, web portal, or telephone hotline under a Landestarif (state tariff) where the first 15 minutes of every ride are free. The company also runs cycling education in schools (Radkids NÖ, klimaaktiv mobil Fahrradkurse), pedestrian safety campaigns (Zu Fuß in die Schule, Schön dich zu sehen!, Toni der Verkehrsfuchs, K!SA), competitive cycling challenges (NÖ radelt, Sommerradeln), and municipal services including the Radhauptstadt Zertifizierung benchmarking program.

The technology stack is composed primarily of off-the-shelf components — WordPress CMS, Elementor page builder, LiteSpeed hosting, Matomo analytics, Google Maps API, Stripe payments, Wordfence security, Complianz consent management, and reCAPTCHA — with proprietary features centered on integration interoperability rather than original technology development. Routing and route planning are delegated to the Verkehrsauskunft Österreich service. The nextbike platform itself is operated by nextbike (TIER Mobility), which Radland manages at the regional level as the local authority partner. There are no disclosed proprietary models, patents, or AI/ML capabilities.

Commercially, Radland operates primarily on government funding allocated by the regional state budget, with secondary revenue from usage-based nextbike rentals beyond the free 15-minute window, e-Transportrad subscriptions to municipalities at €70 per month all-inclusive, and advertising booked on nextbike bicycles. Customer engagement is delivered through a hybrid segmentation model serving citizens, municipalities, schools, and businesses, with all marketing and operations conducted in German. The company does not have external investors or venture backing.

Name

Radland

Legal name

Radland GmbH

Website

https://radland.at

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Radland GmbH is the 100% state-owned Agency for Active Mobility in Lower Austria, Austria. It operates the nextbike bike-sharing system across 60+ municipalities, runs cycling education, pedestrian safety, and competition programs, and provides active mobility consulting to municipalities and schools.

Ownership category

akta.pro rank

Product category

Active Mobility Promotion

NAICS

Support Activities for Transportation (488)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industries

Station-Based Bike Rentals (Bikeshare) (THADAGAD), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Active mobility promotion
• Public bike sharing
• Cycling infrastructure planning
• Traffic safety education
• Multimodal transportation

Headquarters

HQ city

St. Pölten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Sector Funding and Grants: As a 100% state-owned GmbH of the Land Niederösterreich, Radland operates primarily on government funding allocated by the regional government. Its corporate purpose is mobility, active mobility, and multi-mobility promotion. Revenue is derived from public budgets rather than commercial sales.
2. nextbike Rental Revenue and Tariffs: nextbike operates on a Landestarif (state tariff) model where the first 15 minutes of each rental are free, subsidized by the state. Additional usage beyond 15 minutes generates rental fees. The system has tariff cooperations with ÖBB, VOR, ÖAMTC, and NÖ-Card.
3. e-Transportrad Rental (Gemeinden): Rentals of e-cargo bikes to municipalities and businesses at €70 per month (including insurance and service). Revenue supports operational costs of the test fleet.
4. Advertising on nextbike Bicycles: nextbike bicycles serve as mobile advertising media. Businesses can book advertising panels on nextbike bikes for visibility across Lower Austria communities — a GTM/marketing revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Radland GmbH is the state-owned Agency for Active Mobility for Lower Austria, delivering cycling and walking promotion through bike-sharing (nextbike), cycling education programs for schools, pedestrian safety initiatives, municipal consulting and certification (Radhauptstadt), gamified cycling campaigns (NÖ radelt, Sommerradeln), and e-cargo bike rentals to municipalities. Its mandate covers 60+ municipalities in Lower Austria and is funded by public budgets of the State of Lower Austria.

Differentiator

Problem solved

Functional benefit

Brands

• nextbike NÖ: Bike-sharing system in Lower Austria with over 1,150 bikes across approximately 60 municipalities and 200+ stations
• Radkids NÖ
• Zu Fuß in die Schule
• Schön, dich zu sehen!
• Radhauptstadt Zertifizierung
• NÖ radelt
• Toni der Verkehrsfuchs
• Der Augenblick
• K!SA

Products and services

• nextbike NÖ Bike-Sharing System
• Radkids NÖ Cycling Education Program
• NÖ radelt Cycling Campaign and App

Quantifiable outcome

• 1.34 million km cycled daily by Lower Austrians, representing significant avoided car trips and CO₂ reduction
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Amt der NÖ LandesregierungflagshipStrategic or Co-development PartnerThe Office of the Lower Austrian State Government is the primary owner and strategic funder of Radland GmbH. The state allocates public budgets to Radland for active mobility promotion across the entire state, making it the core stakeholder and financial backer of all Radland programs.
• Energie- und Umweltagentur des Landes NÖ (eNu)coreStrategic or Co-development PartnerThe Energy and Environment Agency of Lower Austria collaborates with Radland on sustainability and environmental programs related to active mobility, cycling, and climate protection initiatives.
• NÖ.RegionalcoreStrategic or Co-development PartnerNÖ.Regional supports Radland through its network of mobility managers who assist municipalities with cycling promotion, Radhauptstadt certification administration, and local active mobility initiatives.
• nextbike (by TIER Mobility)flagshipStrategic or Co-development Partnernextbike operates the bike-sharing platform for Radland NÖ. Radland manages the regional program as the local authority; nextbike provides the technology platform, app, bikes, and operational infrastructure. The partnership celebrated its 15th anniversary in 2025. The system spans 60+ municipalities with 1,150+ bikes.
• Niederösterreich-WerbungcoreGTM or Marketing PartnerNiederösterreich-Werbung (Lower Austria Tourism) partners with Radland on promoting cycling tourism routes and events across the state, including the Sommerradeln campaign and cycling event promotion.
• Österreichische HagelversicherungminorGTM or Marketing PartnerAgricultural insurance company that partners with Radland on cycling events and competitions, providing sponsorship and prize support.
• Klimabündnis NÖcoreStrategic or Co-development PartnerClimate Alliance Lower Austria co-implements the 'Klimafit zum Radlhit' school cycling competition with Radland, promoting climate-friendly commuting to school for students in grades 5-8.
• klimaaktiv mobilcoreStrategic or Co-development Partnerklimaaktiv mobil is the Austrian federal climate mobility initiative. Radland collaborates on providing free cycling courses (klimaaktiv mobil Fahrradkurse) for elementary schools, with funding from the Federal Ministry for Climate Action (BMK).
• ecoplus International AGminorStrategic or Co-development Partnerecoplus, the business agency of Lower Austria, partners with Radland on economic development initiatives related to sustainable mobility and cycling infrastructure.
• Die Niederösterreichische Versicherung (NÖVING)minorGTM or Marketing PartnerThe Lower Austrian insurance company partners with Radland on cycling events and promotional activities, providing sponsorship support.
• Radkompetenz ÖsterreichminorStrategic or Co-development PartnerAustrian cycling competency network that provides expertise and resources for cycling promotion and is listed as a partner of Radland.
• European Road Safety CharterminorStrategic or Co-development PartnerRadland is a member of the European Road Safety Charter, committing to road safety initiatives and promoting safety for cyclists and pedestrians.
• ÖBB, VOR, ÖAMTC, NÖ-CardcoreGTM or Marketing PartnerTariff cooperation partners that provide discounted or free combined use of nextbike bikes with public transport tickets (ÖBB rail, VOR regional transport, ÖAMTC membership, NÖ-Card), increasing the utility of cycling as a multimodal transit solution.
• Kuratorium für Verkehrssicherheit (KFV)coreStrategic or Co-development PartnerKFV (Austrian Road Safety Board) provides research and expertise for Radland's road safety programs, including the 'Schön dich zu sehen!' visibility campaign and the K!SA child perception initiative. KFV data on visibility and child traffic perception informs Radland's safety messaging.
• Stadt-Umland-ManagementminorStrategic or Co-development PartnerCity-suburban management organization partners with Radland on mobility projects that span urban and suburban boundaries in Lower Austria.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutsche Bahn Call a Bike: Deutsche Bahn's station-based bike rental system integrated with German rail tickets; operates across Germany with similar rail-affiliated multimodal positioning, free first-30-minutes tariff model, and station-network infrastructure comparable to nextbike by Radland.
• Donkey Republic: Danish station-based bikeshare operator with public-private partnerships across 200+ cities in Europe; operates docked and dockless models with municipal partnerships analogous to Radland's 60+ municipality network in Lower Austria.
• nextbike GmbH: Operator of the bike-sharing platform that Radland runs in Lower Austria; operates station-based bikeshare systems in numerous European cities under similar franchise/licensing models. Directly comparable as the technology and operational backbone of Radland's bikeshare service.

Broad incumbents

• ÖBB (Österreichische Bundesbahnen): Austrian federal railways and Radland's tariff cooperation partner for combined rail+bike tickets; comparable as a state-affiliated mobility provider whose last-mile strategy Radland complements through nextbike station hosting at railway stations.
• Tier Mobility / Dott: European micromobility operator that acquired nextbike and merged with Dott; operates e-scooters and bikes across 200+ cities. As the parent platform powering Radland's bikeshare, it is the broad incumbent comparable whose strategy directly affects Radland's service.

Others

• VCÖ (Verkehrsclub Österreich): Austrian mobility club and think tank promoting sustainable transport; comparable as an Austrian active-mobility advocacy organization operating in the same ecosystem as Radland's mission.
• Stadtmobil: German carsharing cooperative operating in multiple cities with municipal partnerships; comparable as a shared-mobility operator working with municipal/public-sector partners though focused on cars rather than bikes.
• klimaaktiv mobil: Austrian federal climate mobility initiative that funds and co-implements cycling courses with Radland; comparable as a mobility-promotion program operating in the same Austrian public-sector ecosystem with overlapping educational mandates.

Emerging players

• Lime: Global station-based and dockless bikeshare and e-scooter operator; comparable as a competing micromobility platform but operates under different commercial model and lacks Radland's state-mandate integration.

Regional players

• Verkehrsverbund Tirol (VVT): Austrian state-level public transit coordination body for Tyrol with integrated tariff and mobility mandate analogous to Radland's Lower Austria role; comparable as a regional public-sector mobility coordinator though without bikeshare operations of equivalent scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcurmMxjR2fVklYXVcnnPBg/videos?view=0&sort=p
• Facebookfacebook.com/radlandniederoesterreich
• LinkedInlinkedin.com/company/radland-nieder%C3%B6sterreich
• Instagraminstagram.com/radland_niederoesterreich

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radland