Red Sky Foundation
Red Sky Foundation is a UK cardiac care charity that funds NHS hospital equipment, deploys public-access defibrillators, and supports families affected by heart conditions across North East England. It operates via donations, corporate partnerships, and community fundraising events.
- Company typePrivate
- Founded2020
- HeadquartersChester-le-street, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Red Sky Foundation does
Red Sky Foundation is a UK-registered Charitable Incorporated Organisation (CIO, Charity No. 1188683), founded in 2020 and headquartered in Sunderland, North East England. The Foundation raises funds and provides services for babies, children, and adults with congenital or acquired heart conditions, operating across three integrated service lines: (1) a community defibrillator programme with over 500 publicly accessible defibrillators deployed across the region, including 140 units donated to Durham Constabulary and 154 units to Northumbria Police Force; (2) NHS hospital equipment and clinical-staff funding, including paediatric echocardiography machines at Darlington Memorial Hospital, organ care transplant systems, and the UK's first specialist Fontan procedure cardiac nurse at Freeman Hospital's Children's Heart Unit; and (3) education, counselling, and family support services including CPR/defibrillator training in schools and psychological support for affected families.
The Foundation's revenue model is donation-led, drawing on individual giving, corporate sponsorships (e.g., Karbon Homes, Par Petroleum), event registration fees across runs, cycling challenges, and skydiving events, merchandise sales via Shopify, and textile-bank recycling. Distribution is community-led: the charity does not sell commercial products but deploys equipment and services through NHS partnerships, police forces, housing associations (notably Karbon Homes' 38 over-55s schemes), and schools. Operational reach is concentrated in the North East of England, with brand recognition amplified by Prime Ministerial acknowledgement, Pride of Britain coverage, and a BBC documentary.
The go-to-market motion is grassroots and event-driven, with cumulative fundraising exceeding £610,000 since inception and an active calendar of recurring annual events. Technology is non-proprietary in the software sense (no AI, no API, standard CMS/ecommerce stack), but the Foundation's "technology surface" is fundamentally physical — defibrillators, echocardiography machines, and organ care systems procured through partnerships with manufacturers such as Defibtech (via Martek Lifecare) and installed in collaboration with emergency services, NHS trusts, and housing providers.
Red Sky Foundation firmographics
Firmographics- Name
- Red Sky Foundation
- Legal name
- Red Sky Foundation
- Website
- https://redskyfoundation.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Sky Foundation is a UK cardiac care charity that funds NHS hospital equipment, deploys public-access defibrillators, and supports families affected by heart conditions across North East England. It operates via donations, corporate partnerships, and community fundraising events.
- Ownership category
- akta.pro rank
Red Sky Foundation industry classification
Industry- Product category
- Cardiac Care Charity Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Emergency and Other Relief Services (62423), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)
- akta.pro secondary industry
- Community Foundations (BPAGAKAB)
Keywords
Where Red Sky Foundation is headquartered
LocationHeadquarters
- HQ city
- Chester-le-street
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Red Sky Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Fundraising: Charitable donations from individuals, corporate sponsors, and event participants. Major events include Great North Run, cycling challenges, skydiving, and community fundraising activities.
- Merchandise Sales: Online store selling Red Sky merchandise including hoodies and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Event Registration - Great North Run |
| Other | Pay-as-you-go | Coast to Coast Cycle Challenge |
| Other | Pay-as-you-go | Sunderland City Runs 3K |
| Other | Pay-as-you-go | Red Sky Dive Skydiving Event |
| Other | Pay-as-you-go | 100km January Challenge |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Red Sky Foundation product offering
Product offeringCore offering
Red Sky Foundation is a UK cardiac care charity that raises funds to provide life-saving equipment, defibrillators, education, and family support services. It funds specialist cardiac equipment for NHS hospitals (including paediatric echocardiography machines and organ care transplant systems), installs public access defibrillators across communities, schools, police forces, and housing associations, delivers CPR and defibrillator training, and offers counselling to families affected by heart conditions. All core services are delivered free of charge to beneficiaries, funded entirely through donations, corporate sponsorships, fundraising events, and merchandise sales.
Product overview
Red Sky Foundation is a charitable organization (CIO, registered charity No. 1188683) operating a multi-service charitable portfolio focused on cardiac care. The foundation's core services include a defibrillator placement programme (with over 500 installed), funding for cardiac equipment at NHS hospitals (including echocardiography machines and organ care transplant systems), CPR and defibrillator training, counselling services, and organised fundraising events. The organization also operates an online merchandise store and runs various sporting and community fundraising events. Services are delivered through partnerships with NHS hospitals, schools, housing associations, and police forces across the North East of England.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Defibrillator Programme Placement programme providing publicly accessible defibrillators for city centres, local communities, schools, and NHS hospitals across the North East of England. Over 500 defibrillators have been installed.
- Children's Heart Unit Support Financial and equipment support for the Children's Heart Unit at Freeman Hospital in Newcastle, including funding for the UK's first specialist Fontan procedure cardiac nurse and other specialist cardiac staff.
- Medical Equipment Funding Funding of large and small pieces of cardiac equipment, facilities, and aftercare for the Children's Heart Unit and district hospitals providing coronary care, including echocardiogram machines and organ care transplant systems.
- CPR and Defibrillator Training Education and training programmes covering defibrillator use, CPR performance, and advanced support for babies, children, and adults with heart problems and their families.
- Counselling Service Emotional and psychological support services for families and individuals affected by heart conditions.
- Event Fundraising Programme Organised fundraising events including running events (Great North Run, Durham City Run Festival), cycling challenges (Coast to Coast), skydiving (Red Sky Dive), and community events (Boxing Day Dip, Christmas events).
- Online Merchandise Store Shopify-based online storefront selling Red Sky Foundation branded merchandise including hoodies, T-shirts, and accessories to support fundraising.
- Organ Donation Awareness Campaign (The Call) Awareness campaign to promote paediatric organ donation, featuring branded imagery and stories from affected families.
Quantifiable outcome
- When a defibrillator is used within the first 3-5 minutes, survival rates can increase from less than 10% to as high as 50-70%
- +3 more outcomes
Companies that use Red Sky Foundation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Red Sky Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Red Sky Foundation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Karbon Homescore£34,000 funding through Karbon's Unlocking Social Value Fund plus £28,000 match funding from Red Sky Foundation to install defibrillators across all 38 Karbon Homes over-55s housing schemes throughout the North East, from Middlesbrough to Northumberland.
- Par PetroleumminorFamily-run fuel supplier launched branded tanker to raise money and awareness, donating 5p per kilometer traveled. Partnership includes sponsorship and participation in fundraising events.
- NE CyclingminorPartnered with Fens Primary School for cycling proficiency events that raise funds for defibrillators.
- EnthusecoreOnline fundraising and donation platform used for event registration and donations.
- Sky High SkydivingminorPartnership for Red Sky Dive events at Shotton Airfield to raise awareness of organ donation and funds for the charity.
- Durham Constabularycore140 defibrillators donated valued at over £185,000, equipping every response car in the force.
- Northumbria Police Forcecore154 defibrillators donated to equip every response car across the force.
- Heart and Sole EventsminorPartnership for Run Your Hearts Out 2026 event at Newcastle Racecourse.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Red Sky Foundation competitors and assessment
Company assessmentBroad incumbents
- St John Ambulance: UK first-aid charity providing community defibrillators, CPR training, and emergency medical volunteer services. Comparable as a provider of defibrillators and CPR training programmes, though operating at significantly greater scale across the UK.
- British Heart Foundation: The UK's largest heart charity, funding research, equipment, and community CPR/defibrillator programmes nationwide. Comparable as a cardiac-focused grantmaking and equipment-provision charity, but with a national footprint and significantly larger scale than Red Sky's regional North East base.
Regional players
- Welsh Hearts: Wales-based cardiac charity funding defibrillators, CPR training, and heart research. Comparable regional cardiac charity model with similar mix of defibrillator deployment and community fundraising.
Emerging players
- Arrhythmia Alliance: UK charity focused on heart rhythm disorders, promoting defibrillator access and patient support. Comparable to Red Sky's cardiac health focus and emergency response equipment programmes.
Direct peers
- Cardiac Risk in the Young (CRY): UK charity supporting young people with cardiac conditions, including screening, research funding, and family support. Overlaps with Red Sky's focus on babies, children, and adults with congenital or developed heart conditions.
- SADS UK: UK charity focused on sudden arrhythmic death syndromes and the placement of community defibrillators. Closely comparable to Red Sky's cardiac emergency equipment deployment and awareness raising work.
- Community Heartbeat Trust: UK charity dedicated to placing community defibrillators and supporting rural/remote CPR training. Directly comparable to Red Sky's community defibrillator programme and CPR education work.
- Heart Research UK: UK charity funding heart disease research, community defibrillators, and healthy heart projects. Directly comparable to Red Sky's mix of community defibrillator deployment and NHS-facing cardiac programme funding.
- AED Donate: UK charity providing defibrillators and fundraising support for community installations across the UK. Closely comparable to Red Sky's core defibrillator placement service and CPR training work.
- Children's Heart Federation: UK umbrella charity for children with congenital heart disease, supporting families and advocating for cardiac care. Comparable to Red Sky's Children's Heart Unit support at Freeman Hospital and family counselling services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Sky Foundation social profiles
Digital presenceRed Sky Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Sky Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Red Sky Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Sky Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Sky Foundation
What does Red Sky Foundation do?
Red Sky Foundation is a UK cardiac care charity that raises funds to provide life-saving equipment, defibrillators, education, and family support services. It funds specialist cardiac equipment for NHS hospitals (including paediatric echocardiography machines and organ care transplant systems), installs public access defibrillators across communities, schools, police forces, and housing associations, delivers CPR and defibrillator training, and offers counselling to families affected by heart conditions. All core services are delivered free of charge to beneficiaries, funded entirely through donations, corporate sponsorships, fundraising events, and merchandise sales.
Is Red Sky Foundation a public or private company?
Red Sky Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red Sky Foundation founded?
Red Sky Foundation was founded in 2020. It employs 1 to 10 people.
Where is Red Sky Foundation based?
Red Sky Foundation is headquartered in Chester-le-street, United Kingdom, in the Europe region.
How does Red Sky Foundation make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales.
Who are Red Sky Foundation's main competitors?
Broad incumbents on record are St John Ambulance and British Heart Foundation. Welsh Hearts is listed as a regional player. Arrhythmia Alliance is listed as an emerging player. Direct peers are Cardiac Risk in the Young (CRY), SADS UK, Community Heartbeat Trust, Heart Research UK, AED Donate and Children's Heart Federation.
Does Red Sky Foundation have an API?
No public API is recorded for Red Sky Foundation.
What industry is Red Sky Foundation in?
Red Sky Foundation's product category is Cardiac Care Charity Services. Its primary akta.pro industry code is HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 813211 and its SIC code is 8300.