Silver Hotel Management Inc

What Silver Hotel Management Inc does

Silver Hotel Management Inc, operating as Silver Hotel Group, is a privately held, family-owned Canadian hotel investment, development, and management company founded in 1993 by Deepak Ruparell and headquartered in Mississauga, Ontario. The company owns, develops, and/or manages a portfolio of approximately 19-20 hotel properties across four Canadian provinces (Alberta, British Columbia, Ontario, Quebec), operating under a hybrid model that combines independent boutique flags (Union Hotel, The Anndore House, The Westley Hotel, Hotel Victoria Toronto, Pantages Hotel, Valhalla Hotel & Conference Centre) with franchise agreements across all major North American hospitality families: Marriott (Delta, Aloft, TownePlace Suites, Fairfield Inn), Hilton (Hilton Garden Inn, Hilton Toronto Airport, Tapestry Collection), IHG (Holiday Inn Express), Accor (Novotel), Radisson (Radisson Blu), Wyndham (Days Inn), and Hyatt (JDV by Hyatt).

The company generates revenue from three streams: (i) management fees from operating hotels under franchise or management agreements, (ii) investment returns from owned and developed hotel real estate, and (iii) franchise-aligned revenue from operating branded properties. Distribution occurs through parent-brand central reservation systems and loyalty programs (Marriott.com, Hilton.com, IHG.com, Accor.com, Wyndham.com), OTAs (Expedia, Booking.com), and direct booking engines for independent properties. Pricing is dynamic and quote-based, varying by property, room category, seasonality, and booking window rather than via published tiers.

The company employs between 1,001 and 5,000 people, led by President Shivani Ruparell (founder's daughter) with a corporate leadership bench spanning Finance, Operations, Sales, Marketing, F&B, Engineering, Projects, and HR. Its value proposition rests on 30+ years of operating history, multi-brand franchise expertise, family-driven culture ("YOU MATTER"), sustainability credentials (Green Key, LEED, TripAdvisor Green Leaders Gold), and inclusivity programs (Rainbow Registered at The Anndore House). No AI/ML capabilities, patents, or external funding rounds are disclosed; technology stack is described as standard property management and revenue management platforms.

Name

Silver Hotel Management Inc

Legal name

Silver Hotel Group

Website

https://silverhotelgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Silver Hotel Group is a family-owned Canadian hotel investment, development, and management company operating roughly 19-20 properties across four provinces under both independent boutique flags and franchise agreements with Marriott, Hilton, IHG, Accor, Wyndham, Radisson, and Hyatt.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Private House Hotels & Small Luxury Inns (THAGADAL), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel management services
• Hotel investment development
• Franchise hotel operations
• Boutique hotel portfolio
• Hospitality asset management

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Management Services: Management fees from operating hotels under franchise or management agreements with major hospitality brands
2. Hotel Ownership/Investment: Returns from hotel investments, development and ownership of properties in their portfolio
3. Franchise Revenue: Revenue from managing branded properties under agreements with Accor, Hilton, Hyatt, IHG, Marriott, Radisson, Wyndham

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Silver Hotel Group is a Canadian privately owned hotel investment, development, and management company that owns, develops, and operates a portfolio of 20+ hotel properties across Canada. Properties operate under three models: independently branded boutique hotels (Union Hotel, The Anndore House, Hotel Victoria Toronto, Pantages Hotel, Valhalla Hotel), franchise agreements with major global brands (Accor, Hilton, Hyatt, IHG, Marriott, Radisson, Wyndham), and partnerships with hotel owners. Services include operations, sales, marketing, revenue management, acquisitions, and development.

Product overview

Silver Hotel Group is a Canadian privately owned hotel investment, development, and management company managing a diverse portfolio of 19 hotel properties across Canada. The portfolio operates under three models: (1) Independently branded boutique hotels including Union Hotel, The Anndore House, Hotel Victoria Toronto, Pantages Hotel Downtown Toronto, and Valhalla Hotel & Conference Centre; (2) Branded franchise properties under major chains including Accor (Novotel Toronto Centre), Radisson (Radisson Blu Toronto Downtown), Marriott (Delta Hotels Vancouver Downtown Suites, Aloft Montreal Airport, Aloft Vaughan Mills, TownePlace Suites Ottawa/Mississauga, Fairfield Inn & Suites Ottawa), Hilton (Hilton Garden Inn Toronto Airport, Hilton Toronto Airport Hotel & Suites, The Westley Hotel), and IHG (Holiday Inn Express Whitby), and Wyndham (Days Inn Thunder Bay locations); and (3) The company also operates The Silver Hotel Group Ruparell Foundation for community initiatives. Core services include hotel operations, sales, marketing, revenue management, acquisitions, and development. The company emphasizes sustainability through Green Key certification programs and LEED accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• Union Hotel: An independent boutique hotel at 60 York St, Toronto, featuring 189 guest rooms, Humble Donkey restaurant, and design-forward aesthetics inspired by Toronto's diverse culture.

Products and services

• Union Hotel A 189-room independent boutique property in Toronto's financial district at 60 York St, featuring locally-inspired design, Humble Donkey restaurant, UH Marketplace, fitness centre, and event spaces; targets travellers seeking individuality, creativity, and meaningful connections.
• The Anndore House A boutique destination south of Bloor-Yonge in Toronto featuring exposed concrete ceilings, vintage-style record players, Grown Alchemist amenities, and meeting/event spaces; holds Rainbow Registered status for LGBT+ travellers and is part of the JDV by Hyatt brand.
• The Westley Hotel A one-of-a-kind boutique hotel in downtown Calgary at 630 4 Ave SW combining business and leisure appeal with a bar, lounge, and workplace spaces; part of the Tapestry Collection by Hilton.
• Hotel Victoria Toronto A historic boutique property with over 110 years on Yonge Street featuring 56 rooms, architectural appeal from the 1900s, buzzing dining spaces, and modern renovations.
• Novotel Toronto Centre A 232-room Accor-branded hotel near St. Lawrence Market and Union Station featuring Cafe Nicole Bistro + Bar, recently renovated rooms, and event spaces for up to 200 guests; recognized by TripAdvisor as a Green Leaders Gold Level hotel and is ISO certified.
• Pantages Hotel Downtown Toronto A 4-star independent hotel in the heart of downtown Toronto steps from shopping, dining, and entertainment, offering suites and apartment-style accommodations.
• Radisson Blu Toronto Downtown Canada's first Radisson Blu, a boutique-style hotel with dramatic views of Lake Ontario and the CN Tower, featuring a rooftop pool lounge and event spaces for up to 200 guests.
• Delta Hotels Vancouver Downtown Suites An all-suite Marriott-branded hotel in downtown Vancouver near Gastown and Yaletown, featuring renovated urban kitchen suites, 24-hour fitness centre, and hydration stations.
• Aloft Montreal Airport A bold loft-inspired Marriott-branded hotel with French Canadian flair at Montreal's Pierre Elliott Trudeau International Airport, 15 minutes from downtown Montreal.
• Aloft Vaughan Mills A Marriott-branded Aloft hotel steps from Vaughan Mills mall, Canada's Wonderland, and outdoor attractions, featuring signature Aloft ultra-comfortable beds and oversized spa showers.
• Hilton Garden Inn Toronto Airport A Hilton-branded hotel located near Pearson International Airport with eco-friendly design; Canada's first LEED-certified new-build hotel, opened in April 2009.
• Hilton Toronto Airport Hotel & Suites A four-star Hilton-branded hotel five minutes from Pearson International Airport featuring clean design, shuttle service, and proximity to major highways and convention centres.
• Holiday Inn Express Whitby A modern IHG-branded hotel in the Whitby/Oshawa entertainment district featuring simple, refreshing rooms, fitness centre, and a lobby with complimentary cappuccino and espresso.
• TownePlace Suites by Marriott Ottawa Kanata An extended-stay Marriott-branded hotel in Ottawa featuring fully equipped kitchens, high-speed internet, and proximity to Canadian Tire Centre.
• Fairfield Inn & Suites By Marriott Ottawa Kanata A Marriott-branded hotel near downtown Ottawa steps from dining and cultural attractions, two minutes from Canadian Tire Centre.
• TownePlace Suites Mississauga - Airport Corporate Centre An extended-stay Marriott-branded hotel less than 4 miles from Toronto Pearson International Airport with free shuttle service, meeting rooms, and year-round indoor pool.
• Valhalla Hotel & Conference Centre Northwestern Ontario's largest full-service independent hotel with rustic Scandinavian-inspired architecture and conference facilities, located near Thunder Bay Airport.
• Days Inn & Suites by Wyndham Thunder Bay A non-smoking Wyndham-branded hotel centrally located in Thunder Bay near Confederation College and Thunder Bay International Airport.
• Days Inn by Wyndham Thunder Bay North A Wyndham-branded hotel off Trans-Canada Highway 11/17 near Lake Superior, Confederation College, and Thunder Bay International Airport.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Burnt Chef ProjectcoreStrategic or Co-development Partner · 1 April 2026First Canadian hotel management company to launch multi-property initiative with the globally recognized non-profit. Partnership spans hotels from downtown Toronto to Thunder Bay, raising funds and awareness for mental health support within the hospitality industry throughout May 2026. The Burnt Burger campaign donates $5 from every burger sold to the organization.
• The Food RunnersminorStrategic or Co-development Partner · 1 April 2026Partnership for 5km run event on April 29, 2026 to launch The Burnt Chef Project campaign. Event starts at Radisson Blu Toronto Downtown and finishes at Novotel Toronto Centre.
• Dixon HallcoreStrategic or Co-development Partner · 1 November 2025Silver Hotel Group supports Dixon Hall's Next Step: Culinary Horizons training program by leading select workshops and classes that help job seekers build confidence, skills, and career momentum in the hospitality industry. This 12-week hybrid program is offered in partnership with George Brown College.
• Second HarvestminorStrategic or Co-development Partner · 1 November 2025Silver Hotel Group donates surplus food from several hotel properties to Second Harvest, Canada's largest food rescue organization. Partnership supports sustainability and community care by reducing waste and fighting hunger.
• Terry Fox FoundationminorStrategic or Co-development Partner · 1 November 2025Support for Terry Fox Foundation's mission to fund innovative cancer research through participation, fundraising efforts, local runs, donations, and awareness campaigns.
• Massey Hall, Roy Thomson Hall, and Allied Music CentreminorStrategic or Co-development Partner · 1 November 2025Support for education and community outreach programs offered free or at low cost, helping sustain initiatives that foster creativity, accessibility, and cultural enrichment.
• Giller PrizecoreStrategic or Co-development PartnerUnion Hotel partnership with the Giller Prize invites authors to share their work at special events. Each guestroom features a prize-winning piece of literature, and a little library in the lobby offers further access.
• Sysco CanadaminorOthersSponsor for The Burnt Chef Project campaign, donating products to maximize donation impact
• Beyond Meat CanadaminorOthersSponsor for The Burnt Chef Project campaign providing plant-based burger options
• Foodbuy CanadaminorOthersSponsor for The Burnt Chef Project campaign

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northland Properties: Canadian privately owned hotel and property management company operating multiple brands across Canada including Sandman Hotels. Directly comparable as a major Canadian hotel owner/operator with multi-brand portfolio strategy.
• InnVest Hotels: One of Canada's largest hotel owners with a portfolio of 90+ properties across the country. Comparable as a Canadian-headquartered hotel investment and management platform operating under major franchise brands.
• Charlestowne Hotels: US-based hotel management, investment, and development firm operating branded and independent lifestyle properties. Comparable as a privately held hospitality operator with brand-agnostic portfolio approach.
• Crescent Hotels & Resorts: Hotel management and investment company operating branded and independent properties across North America. Directly comparable as a third-party management platform serving institutional owners.
• SilverBirch Hotels & Resorts: Canadian hotel management and investment company operating branded and independent properties across Canada. Closely comparable business model combining multi-brand franchise operations with independent boutique assets.
• Remington Hospitality: Canadian-founded hotel management company with properties across North America operating under major franchise brands. Comparable third-party hotel management and investment firm with similar brand-franchise model.
• Colwen Hotels: Privately held hotel management company operating branded properties across North America. Comparable asset-light third-party operator with franchise-brand-heavy portfolio.
• Highgate Hotels: US-based hotel management and investment company operating 400+ properties under major brands and independent flags. Comparable as a scaled third-party operating platform with diversified brand portfolio.

Broad incumbents

• Marriott International: Global hospitality giant that owns the brand franchises (Marriott, Delta, Aloft, TownePlace Suites, Fairfield Inn) under which Silver Hotel Group operates multiple properties. Direct commercial partner and broader industry incumbent.
• Hilton Worldwide: Global hotel franchisor whose brands (Hilton Garden Inn, Hilton Hotels & Suites, Tapestry Collection) Silver Hotel Group operates under franchise. Key commercial partner and broader industry incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silver-hotel-group
• Instagraminstagram.com/silver.hotel.group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Hotel Management Inc