go cycling maui

Bicycle Rental and Guided Cycling Toursgocyclingmaui.com

Go Cycling Maui (Maui Cyclery) is a Paia, Hawaii-based bicycle retail, rental, and guided tour business serving Maui tourists and visiting cyclists, including those tackling the Haleakala climb. Founded in 1999 and operated by Donnie Arnoult, it runs from a single storefront with 1-10 employees.

Company typePrivate
Founded1999
HeadquartersMakawao, United States
Headcount1–10
GTM typeB2C
OfferingServices

What go cycling maui does

Go Cycling Maui, operating under the retail name Maui Cyclery, is a single-location bicycle rental, retail, guided tour, and service business based in Paia, Maui, Hawaii. Founded in 1999 by owner Donnie Arnoult, the company serves primarily tourists and visiting cyclists who need equipment and local route expertise to ride Maui, including the iconic 36-mile Haleakala volcano climb reaching 6,500 feet of elevation. A secondary customer segment comprises local Maui residents seeking bike purchases, repairs, and accessories. Operations are run from one storefront at 99 Hana Hwy (Monday-Saturday, 10 AM-5 PM) with 1-10 employees and no external funding, parent company, or institutional investors.

The company's revenue is generated across four streams: usage-based bike rentals of premium carbon fiber road bikes (Cervelo, Scott, Felt at $65/day or $285/week) and Felt hybrid bikes ($35-$140/week) with multi-day discounts, each rental including helmet, repair kit, spare tube, and CO2; one-time guided road cycling tours running nearly every day of the year with support vehicles and groups of 3-8 riders across seven routes; retail sales of bikes (kids, road, mountain, town, electric) and accessories; and professional bike maintenance billed at $80 per hour with free estimates. In 2024, the company added E-Mountain Bike Tours as a new product line with a dedicated booking domain.

Go-to-market is direct-to-consumer via the physical storefront, online booking through the third-party Flybook platform, and earned media including Travel and Leisure coverage. Marketing channels consist of the company website and blog, Facebook and Instagram, email, and community event participation such as the Cycle to the Sun race. The business is structured as a founder-controlled sole proprietorship with no disclosed technology differentiation beyond standard e-commerce booking tooling.

go cycling maui firmographics

Firmographics

Name: go cycling maui
Legal name: Maui Cyclery
Website: https://gocyclingmaui.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 1–10 employees
Short description: Go Cycling Maui (Maui Cyclery) is a Paia, Hawaii-based bicycle retail, rental, and guided tour business serving Maui tourists and visiting cyclists, including those tackling the Haleakala climb. Founded in 1999 and operated by Donnie Arnoult, it runs from a single storefront with 1-10 employees.
Ownership category
akta.pro rank

go cycling maui industry classification

Industry

Product category: Bicycle Rental and Guided Cycling Tours
NAICS: Recreational Goods Rental (532284), Tour Operators (56152), Tour Operators (561520)
SIC: Motorcycles, Bicycles & Parts (3751)
akta.pro industry: PRIMARYTHAAALAG
Cycling / MTB / E-Bike Guiding & Rentals
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services
SECONDARYTHAAADAE
Cycling, Mountain Biking & E-Bike Adventure Tour Operators
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari)
SECONDARYCRAMAHAJ
Bike Rental, Demo & Tour Operators (Retail-Adjacent)
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail
SECONDARYCRAMAHAE
E-Bike Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail
SECONDARYCRAMAHAH
Bike Service, Repair & Maintenance Shops
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

Bicycle rental services
Guided cycling tours
Bike repair services
Cycling retail store
E-bike tours

Where go cycling maui is headquartered

Location

Headquarters

HQ city: Makawao
HQ country: United States
HQ region: North America

Offices1 record

Markets served

go cycling maui business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Bike Rentals: Daily and multi-day rentals of carbon fiber road bikes and hybrid bikes. Discounts offered for multi-day rentals of 3 days or longer. Includes helmet and repair kit with each rental.
Guided Tours: Fully supported guided cycling tours running almost every day of the year. Tours include experienced guides, support vehicle, gear provision, and route support. Group sizes of 3-8 riders.
Bike Sales: Retail sales of bikes including kids bikes, high-end road bikes, mountain bikes, town bikes, and electric bikes. Also sells accessories and gear.
Bike Service and Repair: Professional bike service and maintenance including comprehensive repairs for all bicycle types. Services offered at $80 per hour with free estimates.
Additional Rentals and Accessories: Additional rental items including car racks ($10/day) and shoes ($10/day). Custom fitting services for rental bikes.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Carbon Road Bikes - 1-2 days
Usage-based	Pay-as-you-go	Carbon Road Bikes - Weekly
Usage-based	Pay-as-you-go	Hybrid Bikes - 1-2 days
Usage-based	Pay-as-you-go	Hybrid Bikes - 3-6 days
Usage-based	Pay-as-you-go	Hybrid Bikes - Weekly
Usage-based	Pay-as-you-go	Car Racks
Usage-based	Pay-as-you-go	Shoes
Other	Pay-as-you-go	Bike Service Labor

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

go cycling maui product offering

Product offering

Core offering

Go Cycling Maui (also operating as Maui Cyclery) is a Paia, Hawaii-based bike shop that rents carbon road bikes (Cervelo, Scott, Felt) and hybrid bikes by the day or week, sells fully supported guided road cycling tours across seven Maui routes including the Haleakala climb, retails bikes and accessories, and provides professional bike service and repair at $80/hour. In 2024 the company also launched E-Mountain Bike Tours as a new e-bike guided experience.

Product overview

Maui Cyclery (operating as Go Cycling Maui) is a premier bike shop and tour company based in Paia, Maui, Hawaii with over 15 years of experience. The company offers a unified local-services portfolio combining bike rentals (carbon road bikes and hybrid bikes), guided cycling tours (seven route options including the iconic Haleakala volcano climb), professional bike maintenance services, and a retail store. The product lineup includes rental bikes from premium brands (Cervelo, Scott, Felt), guided tour services with support vehicles and experienced guides, full bike servicing by professional mechanics, and newly launched E-Mountain Bike Tours. Additional offerings include custom fitting services for rentals, event support for the annual Cycle to the Sun race, and comprehensive biking accessories and gear.

Differentiator

Problem solved

Functional benefit

Products and services

Bike Rentals Daily and multi-day rentals of carbon fiber road bikes (Cervelo, Scott, Felt brands) and Felt hybrid bikes for visitors and locals exploring Maui. Includes helmet and a repair kit (spare tube and CO2) with each rental; multi-day discounts apply for rentals of 3 days or longer.
Guided Road Cycling Tours
E-Mountain Bike Tours New guided e-mountain bike tour experience offering effortless climbing, scenic views, and adventure cycling on Maui. Distinct from the core road bike tours and aimed at a broader rider audience.
Bike Service and Repair
Retail Bike and Accessories Store

Quantifiable outcome

Tours operate almost every day of the year
+1 more outcomes

Companies that use go cycling maui

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles3 records

go cycling maui technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

go cycling maui partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

go cycling maui competitors and assessment

Company assessment

Direct peers

Maui Downhill: Haleakala-focused downhill and sunrise bike tour company in Maui; competes for the same premium guided volcano-ride customer segment.
Maui Mountain Riders: Maui-based guided mountain bike tour and rental operator serving visiting cyclists on Maui's trails; direct competitor in the same local adventure-cycling niche.
Bike Hawaii: Hawaii-wide cycling tour operator offering guided road and mountain bike tours across islands; comparable in tour-led cycling experiences, though broader in geography.
West Maui Cycles: Local Maui bike shop offering rentals, sales, and service to both visitors and residents; comparable in-store retail/rental/service model within the same island market.
Haleakala Bike Company: Maui-based operator offering Haleakala volcano downhill bike tours and rentals; competes directly with Go Cycling Maui for the same bucket-list Haleakala experience and tourist customer base.
Island Biker: Maui bike rental operation catering to tourists seeking self-guided exploration; competes in the daily rental segment that complements Go Cycling Maui's tours.

Regional players

Bicycles Hawaii: Oahu-based bike rental and tour company serving Hawaiian tourists; comparable rental/tour business model but different island geography.
Mellow Adventures: Maui-based adventure tour operator offering biking and outdoor experiences to tourists; comparable in guided-adventure-tour format though with broader activity mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

go cycling maui financial estimates

Financial estimate

Revenue estimate

Valuation estimate

go cycling maui leadership team

Management profile

Number of profiles

Profiles1 record

go cycling maui funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

go cycling maui M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about go cycling maui

What does go cycling maui do?

Is go cycling maui a public or private company?

go cycling maui is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was go cycling maui founded?

go cycling maui was founded in 1999. It employs 1 to 10 people.

Where is go cycling maui based?

go cycling maui is headquartered in Makawao, United States, in the North America region.

How does go cycling maui make money?

Five revenue lines are on record. Bike Rentals are the primary driver. The others are guided Tours, bike Sales, bike Service and Repair and additional Rentals and Accessories.

Who are go cycling maui's main competitors?

Direct peers on record are Maui Downhill, Maui Mountain Riders, Bike Hawaii, West Maui Cycles, Haleakala Bike Company and Island Biker. Regional players are Bicycles Hawaii and Mellow Adventures.

Does go cycling maui have an API?

No public API is recorded for go cycling maui.

What industry is go cycling maui in?

go cycling maui's product category is Bicycle Rental and Guided Cycling Tours. Its primary akta.pro industry code is THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals, with a secondary code of THAAADAE, Cycling, Mountain Biking & E-Bike Adventure Tour Operators. Its NAICS code is 532284 and its SIC code is 3751.