Sandhaug AS
Sandhaug AS is a Norwegian family-owned distributor and service provider of road maintenance equipment — sweeping machines, tool carriers, electric utility vehicles, and attachments — exclusively representing multiple European brands for municipalities and contractors across Norway.
- Company typePrivate
- Founded1996
- HeadquartersHunndalen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sandhaug AS does
Sandhaug AS is a Norwegian privately held machine supplier founded in 1996 by Rune Sandhaug, headquartered in Hunndalen (Gjøvik municipality) with a branch office in Oslo. The company distributes and services road maintenance equipment for Norwegian municipalities and contractors, operating as the exclusive or primary Norwegian importer for a broad portfolio of European and Scandinavian brands including RAVO (sweeping machines), VAL'AIR (truck-mounted sweepers), HANSA, SYN TRAC and Lundberg (tool carriers), Veekmas (road graders), Kugelmann, Dalen, Holms, Pome, Gjerstad, Tokvam, Addax, STINT, Green-G eCarry, BioMant, and Foresteel. In addition to new equipment sales, the company offers used equipment, rental, equipment financing through Brage Finans and Nordea Finance Equipment, in-house workshop service and a parts warehouse at both locations, and a 24/7 automated wash hall, covering the full equipment lifecycle.
The business model combines transactional hardware sales (new and used), recurring revenue (STINT EV subscriptions, full-service lease with insurance and maintenance), usage-based rental, and professional services (workshop, parts, financing facilitation). The core technology is not proprietary to Sandhaug; instead, value is generated through curation of complementary third-party brands, local service infrastructure for uptime, and the ability to package equipment with financing and service into a single offer. The company is Miljøfyrtårn certified (recertified 2025-2028) and is actively expanding its electric vehicle portfolio across both heavy (RAVO R5e sweeper, eCarry 3.5-ton truck) and light (STINT, ADDAX) categories, positioning itself as a transition partner for Norwegian municipalities electrifying road maintenance fleets.
The customer base is primarily Norwegian municipalities (kommuner) and municipal operational entities responsible for street cleaning, road sweeping, winter maintenance, and park upkeep, with secondary segments including construction and road maintenance contractors and urban logistics/service operators. Direct sales are conducted through a small in-house team covering all of Norway, supported by two physical workshop locations, mobile service, and financing partnerships. The company has 15-20 employees and reported approximately 115 million NOK in revenue in 2023, with the current period marked as one of strong growth.
Sandhaug AS firmographics
Firmographics- Name
- Sandhaug AS
- Legal name
- Sandhaug AS
- Website
- https://sandhaug.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sandhaug AS is a Norwegian family-owned distributor and service provider of road maintenance equipment — sweeping machines, tool carriers, electric utility vehicles, and attachments — exclusively representing multiple European brands for municipalities and contractors across Norway.
- Ownership category
- akta.pro rank
Sandhaug AS industry classification
Industry- Product category
- Road Maintenance Equipment Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Other Professional Equipment and Supplies Merchant Wholesalers (423490), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)
- akta.pro secondary industry
- Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ)
Keywords
Where Sandhaug AS is headquartered
LocationHeadquarters
- HQ city
- Hunndalen
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Sandhaug AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales (New): Sale of new sweeping machines, tool carriers, electric utility vehicles, road maintenance equipment, and attachments from brand partners including RAVO, VAL'AIR, HANSA, Veekmas, Kugelmann, and others.
- Used Equipment Sales: Sale of used sweeping machines and equipment, including a broad selection of used MFH self-loading sweeping machines.
- Equipment Rental: Rental of tool carriers, snow plows, sweeping machines, and trucks. Contact person Rune Sandhaug for rental inquiries.
- Workshop, Service and Parts: Service, repairs, and parts supply through own workshop facilities in Gjøvik and Oslo. Mechanics and parts staff have over 20 years of experience, serving customers across Norway.
- Vehicle Wash Hall (Vaskehall): 24/7 automated and self-service vehicle wash facility at the Gjøvik location, operated with wash cards. Covers entire vehicle fleet including vans.
- Subscriptions and Leasing (STINT): STINT electric vehicles offered via flexible monthly subscription (cancel anytime), standard lease, or all-inclusive agreements including service, planned maintenance, and insurance. Subscription customers receive a new vehicle every 5 years.
- Equipment Financing: Financing of equipment offered in collaboration with Brage Finans and Nordea Finance Equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | STINT vehicle purchase |
| Subscription | Monthly | STINT monthly subscription |
| Subscription | Multi-year contract | STINT leasing |
| Other | Multi-year contract | Equipment financing through Brage Finans / Nordea Finance Equipment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sandhaug AS product offering
Product offeringCore offering
Sandhaug AS is a Norwegian distributor and full-service supplier of road maintenance equipment, specializing in compact and truck-mounted sweeping machines, tool carriers, electric utility vehicles, road planers, and road maintenance attachments from more than 15 European brands. Beyond equipment sales, the company delivers the complete lifecycle: workshop service and parts (Gjøvik and Oslo), on-site repairs across Norway, equipment rental, financing through Brage Finans and Nordea Finance Equipment, used equipment and trade-in, and a 24/7 automated wash hall.
Product overview
Sandhaug AS is a machine supplier and distributor founded in 1996, offering a diversified portfolio of road maintenance equipment primarily as a distributor of multiple international brands. The product range centers on four main categories: (1) Sweeping machines including RAVO maxi-compact (R5/R5e) and compact (R1/R2/E2) sweepers, VAL'AIR truck-mounted sweepers, and used MFH self-loading sweepers; (2) Tool carriers including HANSA APZ 1003 series, SYN TRAC from Austria, and LUNDBERG from Sweden; (3) Electric utility vehicles including ADDAX, STINT Pick-Up and Cargo, and eCarry for last-mile delivery; and (4) Road maintenance equipment including DALEN, HOLMS, POME, GJERSTAD, KUGELMANN, FORESTEEL water tanks, and BioMant weed control systems. Additionally, the company offers VEEKMAS road graders (the only manufacturer in the Nordic region), used equipment, equipment rental, financing partnerships, workshop services, and a 24/7 wash hall.
Differentiator
Problem solved
Functional benefit
Products and services
- RAVO Sweeping Machines (R5, R5e, R1, R2, E2) Compact and maxi-compact sweeping machines (1–5 m³ container capacity) by FAYAT Group's Mathieu brand, including diesel R5/R2 and 100% electric R5e/E2 variants, for Norwegian municipalities and contractors performing urban and arterial road sweeping.
- VAL'AIR Truck-Mounted Sweeping Machines Truck-mounted sweeping machines with hydrostatic drive, container capacities from 5 m³ to 15 m³ and water tank capacities from 1,800 to over 7,000 liters, mounted on Scania or Volvo chassis, for large-scale road and highway sweeping.
- HANSA APZ Tool Carriers Multi-purpose tool carriers (K, M, L, XL, and 9.5-ton variants) up to 150 hp Iveco engines, 4-ton payload, 60 km/h top speed, configurable with snow blowers, mowers, cranes, spray booms, snow plows, and blades for year-round municipal work.
- SYN TRAC Tool Carriers Austrian-made high-tech tool carriers with 420 hp CAT engine, hydrostatic-mechanical VDS gearbox, automated docking, Tatra axle wheel suspension, and 40/60/80 km/h speed variants with front, four-wheel, and crab steering.
- LUNDBERG Tool Carriers Swedish tool carriers with the new 6260 series featuring 24V system, Bluetooth equipment recognition, and programmable driver profiles for efficient year-round road maintenance operations.
- ADDAX Electric Utility Vehicles Belgian-made electric utility vehicles with 4G monitoring, two-person cab, disc brakes front and rear, and gross vehicle weights from 350 kg up to 3,500 kg for urban logistics and light commercial duties.
- STINT Electric Vehicles (Pick-Up and Cargo) Dutch-built lightweight electric vehicles for last-mile delivery, park maintenance, and urban logistics. STINT Pick-Up offers up to 84 km range and 250 kg payload; STINT Cargo offers 100Ah/200Ah LFP batteries, 42/84 km range, 250 kg load, and gull-wing doors. Available via purchase, lease, or flexible monthly subscription (cancel anytime, optional full-service, paused during off-season, new vehicle every 5 years).
- eCarry Electric Utility Vehicles Italian-made 100% electric 3.5-tonne light utility vehicle, co-developed with the University of Brescia, for urban sanitation, city logistics, and last-mile delivery with compact dimensions and high load capacity.
- Veekmas Road Graders Finnish-built road graders engineered for demanding Nordic climate conditions, including low-profile graders for mines worldwide, sold as the only road-planer range in the Nordic market.
- Holms Road Maintenance Attachments Swedish-made road maintenance attachments since 1927, including snow plow blades, road sweepers (self-loading sweeping rollers), V-plows, diagonal plows, and sand-spreading buckets for wheel loaders and tractors.
- Pome Road Maintenance Equipment Finnish-made plows, sweeping and washing equipment, sand spreaders, multi-scoops, loading buckets, and digging equipment for year-round road maintenance.
- Dalen Snow and Road Maintenance Equipment Norwegian-made snow blowers, V-plows, tractor blades, and tractor buckets, produced in Norheimsund, Hardanger, for Nordic winter operations.
- Gjerstad Excavator and Wheel Loader Attachments Norwegian-manufactured buckets, HK mounts, rippers, combined and sorting grapples, HSV snow blades, and lifting/shovel attachments for excavators and wheel loaders.
- Kugelmann Municipal Machinery German-made sweeping-suction combinations, lawn care equipment, snow plows, spreaders (truck-mounted and 3-point), laser cabins, and safety enclosures for municipal operations.
- Foresteel Electric Water Tanks Water tanks with battery-driven electric pumps (26 l/min) for irrigation, available in 300 L, 600 L, 1,000 L, and 2,000 L sizes, mountable on pickups or trailers.
- BioMant Chemical-Free Weed Control Professional hot-water Ultra Low Volume (ULV) weed control system offering chemical-free weed management; compact BE model includes 500L tank with automatic hose drum, low/high pressure washer, and spray cart.
- Used MFH Self-Loading Sweeping Machines Broad selection of used MFH self-loading sweeping machines for sale and service, providing a lower-capital entry point for Norwegian customers.
- Used and Trade-In Equipment Sales Used tool carriers, sweeping machines, and road maintenance equipment for sale, with exchange and trade-in services, listed via Sandhaug.no and Finn.no.
- Equipment Rental Rental of tool carriers, snow plows, sweeping machines, and trucks via direct contact with Rune Sandhaug (+47 906 92 225), supporting short-term needs and project peaks without capital outlay.
- Equipment Financing Services Equipment financing arranged in partnership with Brage Finans and Nordea Finance Equipment, enabling customers to acquire machines through leasing or loan arrangements.
- Workshop and Parts Service Two workshop departments (Amsrudvegen 3, Hunndalen and Brobekkveien 113, Oslo) plus parts warehouse, providing service and repairs both in-house and on-site across Norway, supported by mechanics and parts staff with 20+ years of experience.
- Wash Hall (24/7 Automated Vehicle Wash) 24/7 automated and self-service wash hall at Gjøvik accessed via wash cards, offering automatic programs for entire fleets including vans, quick-wash programs, back-lift (Z-lift) programs, and a self-wash section with underspray, high-pressure washing, degreasing, soap, and rinse fluid.
Quantifiable outcome
- Sweeping machines represent the primary business segment since company founding in 1996
- +3 more outcomes
Companies that use Sandhaug AS
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sandhaug AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sandhaug AS partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- ADDAX MotorscoreBelgium-based supplier of electric utility vehicles. Sandhaug AS is the Norwegian distributor for Addax electric utility vehicles (350-3500 kg total weight).
- Pome OycoreFinnish manufacturer of road maintenance equipment including snow plows, sweeping and washing equipment, and digging equipment. Sandhaug AS distributes Pome products in Norway.
- Veekmas OycoreFinnish manufacturer and the only producer of road planers in the Nordic region, operating since 1982. Sandhaug AS distributes Veekmas road planers in Norway.
- FAYAT GROUP / Mathieu (RAVO)coreFrench manufacturer of sweeping machines under the Mathieu brand, now under FAYAT GROUP/RAVO. Sandhaug AS distributes compact sweeping machines (RAVO R1, R2, E2, R5, R5e) in Norway.
- VAL'AIRcoreFrench manufacturer of truck-mounted sweeping machines with hydrostatic drive (5-15 m³ capacity). Sandhaug AS is the Norwegian distributor for VAL'AIR truck-mounted sweeping machines.
- Mobilitum / STINTcoreDutch manufacturer of light electric vehicles (STINT Pickup and STINT Cargo). Sandhaug AS is the Norwegian distributor for STINT electric utility vehicles.
- DALEN (Lid Jarnindustri AS)coreNorwegian manufacturer of road maintenance equipment including snow plows, snow blowers, and sand spreaders, based in Norheimsund, Hardanger. Sandhaug distributes Dalen products in Norway.
- GJERSTAD (CEG Norway AS)coreNorwegian manufacturer of excavator and wheel loader attachments, including buckets, HK mounts, rippers, and combination forks. Sandhaug distributes Gjerstad products in Norway.
- LundbergcoreSwedish-Finnish manufacturer of tool carriers (redskapsbærere). Sandhaug AS distributes Lundberg tool carriers in Norway. First Lundberg 6260 expected Q1 2025.
- SCANIAminorSwedish truck manufacturer. Chassis supplier for VAL'AIR truck-mounted sweeping machines distributed by Sandhaug AS in Norway.
- VOLVOminorSwedish truck manufacturer. Chassis supplier for VAL'AIR truck-mounted sweeping machines distributed by Sandhaug AS in Norway.
- HANSA (Hansa-Maschinenbau)coreGerman manufacturer of tool carriers (APZ series). Sandhaug AS is a distributor of HANSA tool carriers in Norway.
- KÜGELMANNcoreGerman manufacturer of municipal machinery including sweeping-suction combinations, lawn care equipment, snow plows, spreaders, laser cabins, and safety enclosures. Sandhaug distributes Kugelmann products in Norway.
- KAHLBACHERcoreAustrian manufacturer of road, railway, and airport maintenance equipment, as well as cable car equipment. Products include snow plows, snow blowers, and spreaders. Sandhaug distributes Kahlbacher products in Norway.
- SYN TRACcoreAustrian manufacturer of high-tech tool carrier vehicles (ST420 model). Sandhaug AS distributes SYN TRAC tool carriers in Norway. Produced in series at 2000 m² facility in Bad Goisern, Austria, with 43 employees.
- Green-G / eCarrycoreItalian manufacturer of fully electric light trucks (eCarry, 3.5 tonnes) developed with the University of Brescia. Sandhaug AS distributes Green-G eCarry electric utility vehicles in Norway.
- Mantis BioMantminorManufacturer of professional weed control equipment using hot water ULV technology. Sandhaug distributes BioMant weed control products in Norway, providing chemical-free weed management solutions.
- ForesteelminorSupplier of water tanks with electric pumps for irrigation of flowers and similar applications, battery-driven pumps at 26 l/min. Sandhaug distributes Foresteel water tanks in Norway (300, 600, 1000, and 2000 litre sizes).
- Holms Attachments ABminorSwedish manufacturer of road maintenance attachments including snow plow blades, road sweepers, and winter maintenance products, founded in 1927 in Motala. Sandhaug distributes Holms products in Norway.
- Tokvam ASminorNorwegian manufacturer of hydraulic snow blowers, spreaders, and sweeping brushes for construction and compact machines. Sandhaug distributes Tokvam products in Norway.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Sandhaug AS competitors and assessment
Company assessmentDirect peers
- Multihog: Irish manufacturer of compact multipurpose tool carriers with multiple attachments for municipal use. Closely comparable to Sandhaug's tool-carrier product line (HANSA, SYN TRAC, LUNDBERG) and competes for similar urban and municipal customers.
- Boschung: Swiss manufacturer of road maintenance and winter service equipment (snow plows, spreaders, sweepers). Direct product overlap with Sandhaug's Dalen, Holms, Pome and Kugelmann distributed lines.
- Trilo: Dutch manufacturer of professional sweeping machines and vacuum sweepers for municipalities, airports and industry. Closely comparable to the RAVO/VAL'AIR sweeper portfolio Sandhaug distributes.
- Egholm: Danish manufacturer of compact tool carriers (similar to Sandhaug's HANSA/SYN TRAC/LUNDBERG category) and road maintenance equipment. Direct overlap in product category and Nordic municipal customer base.
- Holder: German manufacturer of tool carriers, municipal vehicles and sweeping equipment with established Nordic distribution. Direct product overlap with Sandhaug's sweeper and tool-carrier offerings.
Broad incumbents
- Kärcher: Large global German manufacturer of cleaning equipment including municipal and industrial sweepers. Comparable product category but broader portfolio; Kärcher competes with Sandhaug's distributed RAVO brand in the professional sweeper segment.
- Bucher Municipal: Swiss manufacturer of municipal cleaning vehicles, compact sweepers and winter maintenance equipment. Direct overlap with Sandhaug's sweeper category and competes for Nordic municipal fleet contracts.
- Aebi Schmidt Group: Large European (Swiss-German) manufacturer of road maintenance equipment including sweepers, snow plows, spreaders and winter maintenance technology. Direct product overlap with Sandhaug's distributed RAVO/VAL'AIR sweepers and Dalen/Holms/Pome winter equipment; competes for the same Norwegian municipal buyers.
- Nilfisk: Danish global manufacturer of professional cleaning equipment including outdoor and municipal sweepers. Comparable product category and Nordic geographic presence, but operates as a broad incumbent rather than a Sandhaug-style specialist distributor.
Regional players
- Nimos Maskin: Swedish equipment distributor serving municipalities and contractors with road maintenance and construction equipment. Closely comparable distribution/servicing business model to Sandhaug but focused on the Swedish market rather than Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sandhaug AS social profiles
Digital presenceSandhaug AS compliance and trust
Trust signalCompliance1 record
Sandhaug AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandhaug AS leadership team
Management profileNumber of profiles
Profiles8 records
Sandhaug AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandhaug AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandhaug AS
What does Sandhaug AS do?
Sandhaug AS is a Norwegian distributor and full-service supplier of road maintenance equipment, specializing in compact and truck-mounted sweeping machines, tool carriers, electric utility vehicles, road planers, and road maintenance attachments from more than 15 European brands. Beyond equipment sales, the company delivers the complete lifecycle: workshop service and parts (Gjøvik and Oslo), on-site repairs across Norway, equipment rental, financing through Brage Finans and Nordea Finance Equipment, used equipment and trade-in, and a 24/7 automated wash hall.
Is Sandhaug AS a public or private company?
Sandhaug AS is a private company. It is classified as family owned and is currently operating.
When was Sandhaug AS founded?
Sandhaug AS was founded in 1996. It employs 11 to 50 people.
Where is Sandhaug AS based?
Sandhaug AS is headquartered in Hunndalen, Norway, in the Europe region.
How does Sandhaug AS make money?
Seven revenue lines are on record. Equipment Sales (New) is the primary driver. The others are used Equipment Sales, equipment Rental, workshop, Service and Parts, vehicle Wash Hall (Vaskehall), subscriptions and Leasing (STINT) and equipment Financing.
Who are Sandhaug AS's main competitors?
Direct peers on record are Multihog, Boschung, Trilo, Egholm and Holder. Broad incumbents are Kärcher, Bucher Municipal, Aebi Schmidt Group and Nilfisk. Nimos Maskin is listed as a regional player.
Does Sandhaug AS have an API?
No public API is recorded for Sandhaug AS.
What industry is Sandhaug AS in?
Sandhaug AS's product category is Road Maintenance Equipment Distribution. Its primary akta.pro industry code is TLABAFAK, Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers), with a secondary code of HSAIAMAJ, Heavy Equipment, Fleet & Dumpster Pad Washing. Its NAICS code is 423120 and its SIC code is 5080.