Secure Families Initiative

What Secure Families Initiative does

Secure Families Initiative (SFI) is a 501(c)(4) nonprofit advocacy organization founded in 2020 and headquartered in Washington, DC, that mobilizes diverse military families—spouses, partners, parents, siblings, service members, veterans, and non-military allies—to vote and advocate on foreign policy, national security, and democracy issues. The organization is led by Executive Director Sarah Streyder with 7 staff and 5 board members, and operates through a community-led organizing model spanning 30+ duty stations worldwide. Its member infrastructure is organized into four BIPOC caucuses (AAPI, Black, Hispanic, Indigenous) plus a White Folks Ally Caucus, three standing Leadership Teams focused on PCS Safety, Voting Rights, and Nuclear Nonproliferation, and a Voting Ambassador Program designed to close the documented military voting gap (47% participation versus roughly 74% for civilians).

SFI's core offerings are programmatic rather than technology-based. The product surface includes the SFI Blog, The Other Side of Service podcast (launched March 2026), free advocacy training webinars and monthly member calls, the Resource Readiness Military Family Toolkit (launched May 2025), the AUMF Repeal advocacy campaign, and the Campaign for PCS Safety. The organization runs on Action Network for organizing infrastructure (email list, event registration, petitions) and WordPress for content delivery, and has no proprietary software, mobile application, or API. Demonstrated impact includes inclusion of Military Family Bill of Rights provisions in the 2026 NDAA, advocacy contributing to Senate passage of the Iraq War AUMF repeal, a legal victory invalidating parts of an executive order that undermined military voting rights, and a press conference with LA Mayor Karen Bass that led to removal of 700 active-duty Marines from Los Angeles deployment.

Revenue is generated entirely through individual donations, which are not tax-deductible at the 501(c)(4) level; tax-deductible gifts are routed to the sister 501(c)(3) Secure Families Foundation. Membership is free, no products or services are sold, and there is no disclosed revenue, budget, or donor concentration. No venture capital, private equity, or parent-company ownership is indicated.

Name

Secure Families Initiative

Legal name

Secure Families Initiative

Website

https://securefamiliesinitiative.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Secure Families Initiative is a 501(c)(4) nonprofit founded in 2020 that mobilizes and trains diverse U.S. military families—spouses, service members, veterans, and family members—to vote and advocate on foreign policy, national security, and democracy issues.

Ownership category

akta.pro rank

Product category

Advocacy and Civic Engagement

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Military family advocacy
• Civic engagement programs
• Voter mobilization services
• Foreign policy advocacy
• Nonpartisan organizing

Headquarters

HQ city

S Central Washington Co

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Contributions: SFI is a 501(c)(4) nonprofit organization that generates revenue through donations from individuals who support its mission to mobilize military families for advocacy on foreign policy, national security, and democracy issues. Donations are not tax deductible; supporters seeking tax deductions can contribute to the organization's sister 501(c)(3) nonprofit, Secure Families Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Secure Families Initiative is a 501(c)(4) nonprofit organization that mobilizes and trains military families to advocate and vote on foreign policy, national security, and democracy issues. The organization offers free membership, advocacy training, voter registration support, BIPOC caucuses, issue-specific leadership teams, a podcast, and legislative campaigns (AUMF repeal, Military Family Bill of Rights, PCS Safety). It is funded by donations and operates a sister 501(c)(3) nonprofit, Secure Families Foundation, for tax-deductible contributions.

Product overview

Secure Families Initiative is a nonprofit advocacy organization (501(c)(4)) formed in 2020 that operates as a platform of interconnected programs rather than a single software product. The core offering centers on mobilizing military families to advocate for diplomacy-first foreign policy, voting rights, and demilitarized domestic policy. Key products include the SFI Blog (content and action platform), Voting Ambassador Program (volunteer voter assistance), The Other Side of Service Podcast (storytelling), Voting Resources (absentee ballot support), Advocacy Training (civic engagement education), SFI Membership (community program), Leadership Teams (policy-specific advocacy), SFI Caucuses (BIPOC community organizing), and the Campaign for PCS Safety (legislative advocacy). The organization uses Action Network for organizing infrastructure and WordPress for content delivery.

Differentiator

Problem solved

Functional benefit

Brands

• The Other Side of Service: A podcast hosted by Brandi Jones and Co-Host Sony Harrison that explores the lived reality behind military service, featuring conversations about sacrifices, resilience, and democracy.
• SFI Voting Ambassador Program
• Campaign for PCS Safety

Products and services

• Voting Ambassador Program Volunteer program recruiting military spouses, service members, veterans, and family members to help close the military voting gap. Voting Ambassadors assist with voter registration, absentee ballot requests, and provide a local credible voice for military community voting challenges.
• The Other Side of Service Podcast Podcast featuring raw conversations about military family life, sacrifices, resilience, and truth. Hosted by Brandi Jones and Co-Host Sony Harrison, exploring civic responsibility and democracy.
• Resource Readiness Military Family Toolkit Toolkit providing practical resources and information for military families to prepare for and navigate military life challenges.
• Voting Resources Comprehensive voting assistance including voter registration tools, absentee ballot support, polling place information, and ballot research resources (Vote411 and BallotReady) specifically designed for military families facing unique barriers like frequent moves and overseas assignments.
• Advocacy Training Free advocacy training resources and webinars teaching military spouses and family members how to be effective spokespeople and advocates, including tips for lobbying decision-makers and civic engagement education.
• SFI Membership Free membership offering weekly newsletters, monthly member calls, and volunteer/advocacy opportunities. Open to military partners, family members, service members, veterans, and nonmilitary supporters.
• SFI Caucuses BIPOC caucuses including AAPI Caucus, Black Caucus, Hispanic Caucus, and Indigenous Caucus for community-building, strategic brainstorming, and policy-crafting, plus a White Folks Ally Caucus for allies.
• Leadership Teams Issue-specific leadership teams including War Powers, Demilitarizing Police, Voting Rights, and Nuclear Nonproliferation. Members expand advocacy skills, meet with decision-makers, speak to press, and contribute to campaign work.
• AUMF Repeal Advocacy Campaign Campaign advocating for repeal of the outdated Authorization for Use of Military Force (AUMF), specifically the 2002 Iraq War AUMF, to restore Congressional war powers oversight.
• Campaign for PCS Safety Legislative campaign addressing safety concerns for military families of color during Permanent Change of Station moves, with policy recommendations on compassionate reassignment, community safety data, and discrimination screening.

Quantifiable outcome

• Historic inclusion of Military Family Bill of Rights provisions in the 2026 NDAA including notification process for sex offenders on installations, accessible PCS briefing materials, and special education teacher staffing improvements.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Secure Families FoundationcoreStrategic or Co-development PartnerSFI's sister 501(c)(3) nonprofit organization. Secure Families Foundation accepts tax-deductible donations for supporters who wish to make charitable contributions, while SFI as a 501(c)(4) focuses on advocacy and lobbying work.
• Military Vote CoalitionflagshipStrategic or Co-development PartnerSFI is a member of the Military Vote Coalition, an initiative to monitor voting practices for servicemembers and Americans overseas, ensuring their right to participate in elections is protected.
• Vote411minorGTM or Marketing PartnerNonpartisan voter resource platform from the League of Women Voters recommended to military families for researching candidates and ballot issues based on their address.
• BallotReadyminorGTM or Marketing PartnerNonpartisan platform recommended to military families for exploring ballots, comparing candidates, and creating personalized voting guides based on their address.
• Action NetworkcoreTechnology or IntegrationDigital organizing platform used by SFI for membership signups, event registration, advocacy actions, and petition delivery. Powers the organization's email list and member engagement.
• Register2VoteminorGTM or Marketing PartnerPartner organization providing voter registration tools and resources to help military families register to vote through the SFI website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Common Defense: A 501(c)(4) progressive veterans' and military families' organization focused on civic engagement and policy advocacy. Most directly comparable to SFI in mission, legal structure (501(c)(4)), and grassroots mobilization model.
• VoteVets: Political advocacy organization for veterans and military families, particularly focused on electing pro-military candidates. Comparable to SFI in advocacy orientation, military-community constituency, and policy-driven engagement.
• Vote.org: Nonpartisan voting rights and voter registration nonprofit that mobilizes underserved voters, including military and overseas communities. Comparable to SFI's voting-mobilization function and use of digital organizing tools like Action Network.
• Military Family Advisory Network: Nonprofit that conducts research and provides programming for military families, especially during PCS transitions. Comparable focus on military family well-being and PCS-related issues that overlap with SFI's PCS Safety campaign.
• Military Vote Coalition: Coalition monitoring voting practices for service members and overseas Americans. SFI is already a member; highly comparable focus on military voting access, absentee ballot support, and litigation on voting rights.

Broad incumbents

• National Military Family Association: Long-established, larger military family advocacy nonprofit with broader service-delivery scope. Comparable in serving military families but operates at significantly greater scale and is more oriented to direct benefits/services than policy advocacy.
• Iraq and Afghanistan Veterans of America (IAVA): The largest post-9/11 veterans advocacy organization with policy, legislative, and member-services programs. Comparable constituency (military-affiliated Americans) and advocacy orientation, but operates at materially larger scale and broader scope.

Emerging players

• Truman National Security Project: National security leadership organization that brings together veterans and policy experts to advocate for diplomacy-first foreign policy. Highly comparable to SFI on AUMF repeal and demilitarization advocacy.
• Service Women's Action Network (SWAN): Advocacy organization focused on service women and their families. Comparable in military-family constituency and policy advocacy approach, but narrower in demographic scope.
• When We All Vote: Nonpartisan voting mobilization nonprofit founded by Michelle Obama. Comparable voter-registration mission and digital-first organizing model, though broader demographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Secure_Families
• YouTubeyoutube.com/playlist?list=PLrcM-tELyXuiMwRecLHrKzg3ZjpVmK7lC
• Facebookfacebook.com/securefamilies
• Instagraminstagram.com/secure_families
• TikToktiktok.com/@secure_families
• LinkedInlinkedin.com/company/secure-families-initiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Secure Families Initiative