SLAPPY CAKES, LLC
Slappy Cakes, LLC is a privately held, family-owned restaurant operator running three experiential breakfast restaurants in Portland, Lahaina, and Singapore, where guests cook their own pancakes on tableside griddles. The company earns revenue through dine-in transactions, private events, and a newly launched franchise program.
- Company typePrivate
- Founded2009
- HeadquartersLahaina, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SLAPPY CAKES, LLC does
Slappy Cakes, LLC is a privately held, family-owned restaurant operator founded in 2009 in Portland, Oregon, that runs a small chain of experiential breakfast restaurants centered on built-in tabletop griddles, allowing guests to pour, flip, and design their own pancakes. The company's core product is the interactive DIY pancake experience, supplemented by full breakfast menus featuring regional specialties (Hawaiian Cakes in Maui, Pandan Pancakes and DIY Okonomiyaki in Singapore, Oregon Blueberry Tart pancakes in Portland), seasonal rotating batter flavors, gluten-free and vegan adaptations, and full-bar service with handcrafted cocktails. Three company-owned locations operate in Portland (OR), Lahaina (HI), and Punggol (Singapore), with a new Japan location announced.
The business model rests on dine-in transaction revenue from each restaurant, augmented by private-event rentals for parties of 20+ and after-hours celebrations. Slappy Cakes has begun a franchise program priced at $50,000 initial fee plus a 5% royalty on gross sales, with disclosed per-unit investment of $760,200-$2,349,500 and franchise materials citing average gross sales of $2.5M per location. Target franchisees must have $500,000 net worth and $250,000 liquid capital. Marketing relies on Instagram, earned media (USA Today 10Best, Portland Monthly), a company blog ("Slappy Times"), and franchise lead-generation channels. Customer segments prioritize families with children, local food enthusiasts, tourists, and corporate event hosts. No external funding, M&A activity, or AI/ML initiatives have been disclosed; the company appears to operate as a bootstrapped lifestyle business pivoting toward franchise-driven growth.
SLAPPY CAKES, LLC firmographics
Firmographics- Name
- SLAPPY CAKES, LLC
- Legal name
- Slappy Cakes, LLC
- Website
- https://slappycakes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slappy Cakes, LLC is a privately held, family-owned restaurant operator running three experiential breakfast restaurants in Portland, Lahaina, and Singapore, where guests cook their own pancakes on tableside griddles. The company earns revenue through dine-in transactions, private events, and a newly launched franchise program.
- Ownership category
- akta.pro rank
SLAPPY CAKES, LLC industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Retail Bakeries (311811), Limited-Service Restaurants (722513)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industry
- Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where SLAPPY CAKES, LLC is headquartered
LocationHeadquarters
- HQ city
- Lahaina
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SLAPPY CAKES, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at restaurant locations, purchasing pancakes, breakfast items, and full menu offerings including Hawaiian Cakes, Benedict dishes, and local specialties.
- Full Bar and Beverage Sales: Sales from handcrafted cocktails including made-from-scratch Bloody Marys, mimosas, fresh juices, locally sourced coffee, and full bar offerings with seasonal drink specials.
- Private Event Rentals: Revenue from private restaurant rentals for events and celebrations after regular business hours, accommodating parties of 20 or more with advance notice.
- Franchise Fees and Royalties: One-time franchise fee of $50,000 plus ongoing royalty fees of 5% of gross sales from franchisees. Initial investment range of $760,200-$2,349,500 per location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Ownership |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
SLAPPY CAKES, LLC product offering
Product offeringCore offering
Slappy Cakes operates interactive breakfast restaurants where guests cook their own pancakes on built-in tabletop griddles. Each location offers a full breakfast menu with regionally-inspired dishes, handcrafted cocktails and a full bar, seasonal rotating pancake batters, and made-from-scratch preparations using locally sourced ingredients. The company also sells franchise rights and hosts private events and parties.
Product overview
Slappy Cakes is a breakfast restaurant chain offering a unique DIY pancake dining experience where guests cook their own pancakes at tabletop griddles. The core product is the interactive pancake-making experience, supplemented by a full breakfast menu featuring regionally-inspired dishes at each location (Portland, Maui, and Singapore). Supporting offerings include signature cocktails and full bar service, seasonal rotating pancake batter flavors, gluten-free and vegan options, private event hosting for parties and corporate events, and a franchise program for expansion. Each location showcases local culinary traditions through regional specialties like Hawaiian Cakes in Maui, Pandan Pancakes in Singapore, and Blueberry Tart pancakes in Portland. The company positions itself as a family-friendly brunch destination combining culinary creativity with a playful dining atmosphere.
Differentiator
Problem solved
Functional benefit
Products and services
- DIY Pancake Experience Interactive pancake-making experience where guests use built-in tabletop griddles to pour, flip, and create personalized pancakes. The signature dining concept allows patrons to design their own edible pancake art.
- Full Breakfast Menu Complete breakfast menu featuring regionally-inspired dishes including signature pancakes, savory classics such as Classic Benedict with housemade hollandaise, and made-from-scratch items.
- Signature Cocktails & Full Bar
Quantifiable outcome
- Gross sales average of $2.5 million per location
Companies that use SLAPPY CAKES, LLC
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles6 records
SLAPPY CAKES, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SLAPPY CAKES, LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Lahaina Public SchoolsminorSlappy Cakes Maui actively engages with the local community through partnerships with public schools and organizations focused on nurturing the children of Maui, embodying their Lahaina Strong community commitment.
- Maui Community OrganizationsminorThe company actively participates in community events and initiatives, supporting the Lahaina community through times of adversity and contributing to local ecosystem sustainability.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
SLAPPY CAKES, LLC competitors and assessment
Company assessmentDirect peers
- First Watch: First Watch is a daytime cafe chain specializing in breakfast, brunch, and lunch. It targets the same family and foodie customer segment as Slappy Cakes with a focus on fresh ingredients and a similar mid-premium price point.
- Another Broken Egg Café: Another Broken Egg is an upscale breakfast/brunch and cocktail franchise. It overlaps directly with Slappy Cakes on brunch occasions and bar-driven dayparts, and offers a comparable franchised growth profile.
- Snooze, an A.M. Eatery: Snooze is an upscale daytime breakfast/brunch chain with strong beverage programs and a creative pancake/brunch menu. It is one of the closest experiential and demographic analogues to Slappy Cakes' Pacific Northwest unit.
- Original Pancake House: Original Pancake House is a direct pancake-specialist competitor with locations across the US. It serves breakfast/brunch all day with a menu centered on pancakes, sharing Slappy Cakes' anchor product, though it lacks the interactive tableside cooking element.
Broad incumbents
- Waffle House: Waffle House is a high-volume US breakfast chain centered on waffles and similar griddle-cooked items. While the operating model is very different (counter service, 24/7), it competes in the same griddle-cooked breakfast category and benefits from similar cost economics.
- IHOP: IHOP is the largest US pancake-focused restaurant chain. It competes with Slappy Cakes for the same breakfast/brunch diner but operates a much broader footprint with a standardized, conventional table-service model rather than a DIY griddle experience.
- Denny's: Denny's is a large US 24/7 diner chain with broad breakfast appeal. It competes with Slappy Cakes for value-conscious breakfast occasions but offers a more limited experiential layer and mass-market positioning.
- Cracker Barrel: Cracker Barrel is a large US family-style restaurant chain with a strong breakfast daypart. It competes for the same family/casual-dining occasions but in a sit-down country-store format rather than the interactive experiential concept.
Emerging players
- Broken Yolk Cafe: Broken Yolk Cafe is a regional breakfast/brunch chain focused on traditional and creative breakfast fare. It serves overlapping family/casual segments and competes for brunch occasions where Slappy Cakes' Portland and other markets operate.
- The Breakfast Club: The Breakfast Club is a regional casual breakfast/brunch concept (locations across the West Coast and elsewhere). It targets a similar demographic of brunch-oriented consumers with a creative breakfast menu, partially overlapping with Slappy Cakes' positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SLAPPY CAKES, LLC social profiles
Digital presenceSLAPPY CAKES, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLAPPY CAKES, LLC leadership team
Management profileNumber of profiles
SLAPPY CAKES, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLAPPY CAKES, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLAPPY CAKES, LLC
What does SLAPPY CAKES, LLC do?
Slappy Cakes operates interactive breakfast restaurants where guests cook their own pancakes on built-in tabletop griddles. Each location offers a full breakfast menu with regionally-inspired dishes, handcrafted cocktails and a full bar, seasonal rotating pancake batters, and made-from-scratch preparations using locally sourced ingredients. The company also sells franchise rights and hosts private events and parties.
Is SLAPPY CAKES, LLC a public or private company?
SLAPPY CAKES, LLC is a private company. It is classified as family owned and is currently operating.
When was SLAPPY CAKES, LLC founded?
SLAPPY CAKES, LLC was founded in 2009. It employs 11 to 50 people.
Where is SLAPPY CAKES, LLC based?
SLAPPY CAKES, LLC is headquartered in Lahaina, United States, in the North America region.
How does SLAPPY CAKES, LLC make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are full Bar and Beverage Sales, private Event Rentals and franchise Fees and Royalties.
Who are SLAPPY CAKES, LLC's main competitors?
Direct peers on record are First Watch, Another Broken Egg Café, Snooze, an A.M. Eatery and Original Pancake House. Broad incumbents are Waffle House, IHOP, Denny's and Cracker Barrel. Emerging players are Broken Yolk Cafe and The Breakfast Club.
Does SLAPPY CAKES, LLC have an API?
No public API is recorded for SLAPPY CAKES, LLC.
What industry is SLAPPY CAKES, LLC in?
SLAPPY CAKES, LLC's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFADAH, Dessert Cafes (Coffee + Desserts). Its NAICS code is 311811.