Resting Business Face

What Resting Business Face does

Resting Business Face is a solo accounting and tax consultancy founded in 2021 by Michael Eckstein, an IRS-credentialed Enrolled Agent, operating as a sole proprietorship. The practice serves exclusively US-based boutique marketing agencies and independent marketing consultants, typically lean teams ranging from a solo consultant to roughly 10 employees with under $2.5M in annual revenue. The firm was originally branded as Eckstein Tax Services and rebranded in 2023 to Resting Business Face alongside the introduction of a tiered subscription pricing structure.

The product set comprises three flat-fee subscription tiers: Tax Essential at $2,000/year for annual tax returns and a year-end review; Tax Buddy at $450/month for year-round tax and accounting support, quarterly estimate reminders, and S-corp analysis; and Tax Hero at $950/month for fully managed bookkeeping including transaction categorization, bank and credit card reconciliation, and tax-ready books. À la carte tax returns (S-corp/partnership from $2,000, personal from $1,000) and one-off consulting calls are available as add-ons. The underlying technology stack is conventional accounting software combined with a SOC 2 Type II-audited secure document portal and two-factor authentication, with no proprietary platform or data infrastructure.

The business model is a bootstrapped, founder-led, direct-to-consumer solo practice with no employees, no external funding, and no partners. Go-to-market reliance is on Michael Eckstein's LinkedIn presence, a newsletter, podcast guesting, and client referrals. New personal tax clients are accepted on a referral-only basis, and the founder has stated no plans to hire staff or scale through headcount. All revenue is generated on flat-fee subscription or fixed-scope engagements with no hourly billing.

Name

Resting Business Face

Legal name

Resting Business Face

Website

https://restingbusinessface.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Resting Business Face is a solo Enrolled Agent accounting practice founded by Michael Eckstein that provides tax, bookkeeping, and consulting subscriptions exclusively to US boutique marketing agencies and independent marketing consultants. The firm operates on flat-fee recurring tiers with no hourly billing and no staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TaxHero Subscription: Full managed bookkeeping and tax service at $950/month. Includes transaction categorization, bank/credit card reconciliation, tax-ready books, self-serve reports, and everything in TaxBuddy tier. 12-month commitment.
2. TaxBuddy Subscription: Year-round tax and accounting support at $450/month. Includes summer meeting, year-round support, quarterly estimate reminders, savings plan, and S-corp salary survey. 12-month commitment.
3. TaxEssentials Subscription: Annual tax return with review at $2,000/year. Includes business tax return, personal tax return, year-end tax review, and bookkeeping review. No year-round commitment.
4. À la Carte Tax Returns: One-time tax return preparation without subscription. S-corp and partnership returns start at $2,000; personal returns start at $1,000. Does not include year-round support.
5. Consulting Calls: One-off consulting calls available via Calendly scheduling link.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Resting Business Face is a solo Enrolled Agent accounting practice that delivers flat-fee subscription-based tax preparation, managed bookkeeping, and consulting services exclusively to boutique marketing agencies and independent marketing consultants in the United States. Core offerings span three subscription tiers (Tax Essentials annual tax filing, Tax Buddy year-round tax and accounting support, and Tax Hero full-service tax plus managed bookkeeping) and include S-corp eligibility and reasonable compensation analysis, IRS audit representation, and personalized tax savings planning.

Product overview

Resting Business Face is a solo accounting and tax consultancy offering a single-tiered service architecture with three subscription tiers (Tax Essentials, Tax Buddy, and Tax Hero) ranging from annual tax-only to full managed bookkeeping. The firm also offers à la carte tax returns and one-off consulting calls as add-on options. All subscriptions use flat-fee pricing with no hourly billing. The practice specializes exclusively in serving marketing agencies and consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Tax Hero: Full-service tier at $950/month including taxes, bookkeeping, transaction categorization, bank & credit card reconciliation, and tax-ready books.
• Tax Buddy
• Tax Essentials

Products and services

• Tax Hero Full-service tax and bookkeeping subscription tier at $950/month with a 12-month commitment. Includes transaction categorization, bank and credit card reconciliation, tax-ready books, self-serve reports, year-round support, S-corp reasonable compensation and payroll setup, quarterly estimate reminders, personalized tax savings plan, and IRS letter response. Designed for growing agencies needing comprehensive bookkeeping and proactive tax management.
• Tax Buddy Year-round tax and accounting support subscription tier at $450/month with a 12-month commitment. Includes all Tax Essentials features plus summer meeting, year-round support, quarterly estimate reminders and savings plan, and S-corp salary survey. Designed for clients who want an accountant on call throughout the year without full-service bookkeeping.
• Tax Essentials Annual tax return package at $2,000/year with no year-round commitment required. Includes business tax return, personal tax return, year-end tax review, and bookkeeping review. Designed for clients who need more than a tax return but do not require ongoing advisory support.
• À la carte Tax Returns Standalone tax preparation without any subscription commitment. S-corp and partnership returns start at $2,000; personal returns start at $1,000. Does not include year-round support, check-ups, letter support, or tax consults.
• One-off Consulting Calls Individual consulting sessions booked via Calendly for clients needing specific accounting, tax, or financial advice without committing to a subscription.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bean Ninjas: Outsourced bookkeeping and accounting firm focused exclusively on marketing agencies in Australia. Near-perfect analog of Resting Business Face's niche model in a different geography — same vertical specialization, same agency focus.
• Bench: Subscription bookkeeping and tax preparation service for SMBs with dedicated bookkeepers and bundled software. Competes directly for the same SMB customer with a similar flat-fee recurring model, though without Resting Business Face's vertical specialization.
• Greenback Tax Services: Tax specialty firm serving creators, influencers, and solopreneurs with subscription-style tax services. Closely analogous solo-practitioner, content-driven, vertically-niche model targeting non-traditional small businesses.
• Pilot: Tech-enabled bookkeeping, tax, and CFO services for small businesses including agencies and consultancies. Closest scaled analog of Resting Business Face's value proposition — flat-fee, vertical-aware, subscription-based — though serving a much broader SMB set.
• Finch Tax & Accounting: Subscription-based accounting and tax firm serving creative agencies and consultancies with flat-fee pricing. Closely comparable niche targeting, recurring model, and SMB customer base to Resting Business Face.

Broad incumbents

• H&R Block: Mass-market tax preparation and small-business services company. Overlaps on tax preparation but lacks the high-touch, year-round, vertical-specialized positioning that Resting Business Face offers.
• 1-800Accountant: Large-scale virtual accounting and tax firm serving SMBs across industries with broad-service positioning. Overlaps with Resting Business Face on core tax and bookkeeping but competes on breadth rather than niche expertise.

Others

• Karbon: Practice management and workflow software for accounting firms. An enabling technology layer that Resting Business Face and similar boutique practices use to scale operations without adding headcount.
• Relay Financial: Banking and cash-management platform purpose-built for SMBs, commonly paired with subscription accountants for cash-flow visibility. Comparable ecosystem role — adjacent financial infrastructure serving the same SMB marketing-agency buyer.

Emerging players

• CFO Share: Fractional CFO and accounting services for small businesses and agencies. Overlaps on tax and bookkeeping but extends into higher-end CFO advisory — adjacent vertical positioning with shared agency client base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/restingbusinessface

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resting Business Face