Rex Formal Wear, L.l.c.

What Rex Formal Wear, L.l.c. does

Rex Formal Wear, L.L.C. is a privately held, Texas-based formalwear rental and retail company founded in 1946 as the first tuxedo rental store in San Antonio. The company rents and sells tuxedos, suits, and formal accessories (shirts, ties, bowties, cummerbunds, pocket squares, suspenders, vests, shoes) for weddings, proms, quinceañeras, Sweet 16, homecoming, and other formal events, and additionally offers custom suits, tuxedos, and sport coats at its DFW-area stores. It operates five physical showrooms across San Antonio (North, South, Northwest), Fort Worth, and Lewisville, supported by in-house tailors that enable same-day alterations — a capability the company explicitly positions against catalog-based competitors.

The business is built on a physical-retail operating model with in-store inventory (no catalog ordering), in-house tailoring, and a national fitting network integration via TuxedoFit.com that allows remote measurement submission for out-of-town wedding party members. Its product portfolio spans designer brands including Ike Behar, Fabian Couture, David Major, Allure, Kenneth Cole, Jean Yves, and Luxor, alongside Tuxedo Park accessories, Peanut Butter children's suits, and Cubavera Guayabera shirts. Technology use is modest and customer-facing: online appointment scheduling, an online sizing form, social media channels (Instagram, Facebook, Pinterest, Twitter), and a student-representative program (Rex Prom Rep) for grassroots school acquisition.

Rex generates revenue primarily through per-rental transactions (typically starting around $100, with prom packages from $145) plus one-time sales of custom suits, custom Guayaberas, and ring bearer outfits. Group economics drive volume: the groom's or quinceañera main escort's tux is free with a party of 5+, and each attendant receives $50 off. The customer base is a long-tail of individual consumers and SMB wedding/prom parties across Texas, with no disclosed enterprise or institutional accounts. The company is locally owned, member of the International Formal Wear Association, and was recognized as a 'Bride's Favorite' by San Antonio Weddings.

Name

Rex Formal Wear, L.l.c.

Legal name

Rex Formal Wear, L.L.C.

Website

https://rexformalwear.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Formal Wear is a privately held Texas formalwear rental and retail company founded in 1946, operating five showrooms across San Antonio and the DFW metro. It rents tuxedos, suits, and accessories for weddings, proms, quinceañeras, and other events, supported by in-house tailors and designer-brand inventory.

Ownership category

akta.pro rank

Product category

Formal Wear Retail and Rental

NAICS

Formal Wear and Costume Rental (532281), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

akta.pro secondary industries

Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ), Bridal & Formalwear Pressing/Steaming (HSAJALAF)

Keywords

• Tuxedo rental services
• Formal wear retail
• Wedding attire rentals
• Suit rental shop
• Prom tuxedo rentals

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tuxedo and Suit Rentals: Core revenue stream - rental of tuxedos, suits, and formal wear accessories including single-item rentals (shirts, ties, shoes, bowties, cummerbunds, pocket squares, suspenders, vests)
2. Custom Suit and Tuxedo Sales: Custom suits, tuxedos, and sport coats available for purchase at Fort Worth and Lewisville locations
3. Custom Guayabera Shirts: Custom Guayabera shirts created for individuals, business teams, groomsmen, or as gifts
4. Ring Bearer Suits (Sales Only): Peanut Butter brand suits for ring bearers sold outright, not rented

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rex Formal Wear rents and sells tuxedos, suits, and formal accessories through physical retail stores in Texas for weddings, proms, quinceañeras, homecomings, and other formal events. The company provides in-house tailoring, same-day alterations, designer-brand packages, custom suits/tuxedos, and a network integration (TuxedoFit.com) that allows out-of-town customers to submit measurements remotely. Group discount programs offer free rentals for grooms and quinceañera escorts with parties of five or more.

Product overview

Rex Formal Wear is a traditional formal wear retailer specializing in tuxedo and suit rentals and sales for various formal occasions. Their core product offering centers on tuxedo and suit rentals for weddings, proms, quinceañeras, and other events, with complete rental packages that include jacket, pants, shirt, and accessories. They offer a diverse portfolio of designer brands including Ike Behar, Fabian Couture, David Major, Allure, Kenneth Cole, and Tuxedo Park accessories. Beyond core rentals, they provide custom tailoring services for suits, tuxedos, and sport coats (Fort Worth and Lewisville locations), women's tuxedos, children's ring bearer outfits (Peanut Butter brand), Guayabera shirts, and over 100 color variations of accessories including bow ties, cummerbunds, vests, ties, pocket squares, suspenders, shirts, pants, and shoes. The company operates group discount programs for wedding parties and proms, and a student representative program for schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuxedo & Suit Rental Rental of complete tuxedo and suit packages (jacket, pants, shirt, and accessories) for weddings, proms, quinceañeras, homecomings, and other formal events. Available at all four Texas retail locations.
• Designer Tuxedo Packages Complete tuxedo and suit rental packages featuring designer brands including Ike Behar, Fabian Couture, David Major, Allure, Kenneth Cole, Jean Yves, and Luxor in multiple colors and styles.
• Custom Suits, Tuxedos & Sport Coats Custom-tailored suits, tuxedos, and sport coats available at the Fort Worth and Lewisville DFW-area locations, with fabric and style selection from exclusive lines.
• Custom Suit and Tuxedo Purchase Outright purchase of custom suits, tuxedos, and sport coats for customers preferring ownership over rental, available at Fort Worth and Lewisville locations.
• Women's Tuxedos Ladies' tuxedo rentals including Sophia by Mark of Distinction brand, designed for formal events requiring female formal attire such as Black History Month events and other special occasions.
• Ring Bearer Outfits (Peanut Butter Brand) Children's formal wear packages (Peanut Butter brand) sold outright for ring bearers at weddings, available in multiple colors including burgundy, cobalt, grey, indigo, black, navy, white, and camo.
• Guayabera Shirts Traditional Latin American formal shirts including Cubavera brand, with custom options available for businesses, groomsmen, or as gifts, made with high-quality cotton.
• Bow Ties Rental bow ties including Tuxedo Park brand in multiple colors (black, champagne, navy, royal blue, silver, white, tiffany blue) and floral designs.
• Formal Shoes Rental formal shoes including matte leather and patent leather styles in slip-on and lace-up options, available in black, cognac, and white.
• Group Discount Programs Wedding, quinceañera, and event group discount programs offering free groom or main escort tuxedo/suit rental with 5 or more party rentals, plus $50 off each additional attendant rental.
• Rex Prom Rep Program Student representative program allowing high school students to earn free tuxedo or suit rentals by promoting Rex Formal Wear at their school, with $5 donated back per rental to schools' Project Graduation.

Quantifiable outcome

• Free tux/suit for groom with party of 5+
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• TuxedoFit.com (National Fitting Network)coreTechnology or IntegrationIntegration with TuxedoFit.com allows out-of-town wedding party members to get measured at local retailers near them and submit measurements to Rex for processing. Solves the problem of groomsmen in different states who cannot visit a Rex location for fitting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rexformalwear
• YouTubeyoutube.com/watch?v=YfQ7xeB8isY
• Facebookfacebook.com/rexformalwearsa
• Instagraminstagram.com/rexformalwear
• Pinterestpinterest.com/rexformalwear
• LinkedInlinkedin.com/company/rex-formal-wear-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Formal Wear, L.l.c.