SWEET PEAKS ICE CREAM

What SWEET PEAKS ICE CREAM does

Sweet Peaks Ice Cream is a Montana-based craft ice cream company founded in 2010 by Marissa Keenan. The company produces handcrafted ice cream, sorbets, and non-dairy alternatives in a central kitchen in Whitefish, Montana, using high-quality ingredients including real Montana huckleberries, local honey from Wustner Bro's Apiary, Madagascar Bourbon vanilla from LAFAZA, and Guittard cocoa. Its core product portfolio spans classic flavors (Madagascar Vanilla, Chocolate Love, Huckleberry, Cold Brew, Mountain Mint, Cupcake, Honey Cinnamon, Salty Caramel) and rotating seasonal specialties inspired by regional ingredients.

The company operates four owned scoop shops in Whitefish, Kalispell, Missoula, and Bozeman, serving both local residents and tourists visiting Montana's ski resorts, Glacier National Park, and university campuses. Distribution is multi-channel: direct retail at scoop shops, wholesale supply to restaurants, breweries, cafes, grocers, and hospitality partners across approximately eleven Montana communities, mobile event catering (truck, freezer, and dipping cabinet rentals serving 50–300 guests), and an online storefront for branded merchandise, toppings, and gift cards. Pricing is unit-based, with single-scoop cones at $5–$6, bulk 3-gallon containers at $70, and apparel ranging from $12–$55.

The business is a privately held, founder-owned Montana corporation (Sweet Peaks Ice Cream, Inc.) with no disclosed institutional investors, no funding rounds, and a stated 1–10 employee headcount. Revenue is generated through one-time retail transactions, wholesale volume sales, and event service fees, supported by organic social media (Instagram, Facebook), email newsletters, and farmers market appearances. Strategic priorities, based on observable moves, are channel diversification (retail, wholesale, events, e-commerce) rather than geographic expansion beyond Montana.

Name

SWEET PEAKS ICE CREAM

Legal name

Sweet Peaks Ice Cream, Inc.

Website

https://sweetpeaksicecream.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweet Peaks Ice Cream is a Montana-based craft ice cream company founded in 2010 that produces handcrafted ice cream, sorbets, and non-dairy treats at a central kitchen in Whitefish and distributes through four owned scoop shops, wholesale partners, mobile event catering, and e-commerce across Montana.

Ownership category

akta.pro rank

Product category

Artisan Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

Keywords

• Artisan ice cream
• Scoop shop retail
• Handcrafted frozen desserts
• Ice cream wholesale
• Mobile event catering

Headquarters

HQ city

Whitefish

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream Sales: Direct sales of ice cream, sorbets, and non-dairy options through four owned scoop shop locations. Customers purchase single scoops, cups, and take-home containers.
2. Wholesale Distribution: Bulk ice cream sales to partner restaurants, cafes, breweries, and grocers across Montana. Includes single scoops and bulk containers.
3. Mobile Event Catering: Rental and service fees for mobile ice cream trucks, trailers, and freezer units at events. Services up to 300 people with fully staffed or self-serve options.
4. Merchandise Sales: Sale of branded merchandise including apparel (crewnecks, hats, shirts), accessories (socks, bandanas, water bottles), and gift cards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sweet Peaks Ice Cream handcrafts small-batch ice cream, sorbets, and non-dairy frozen desserts at a central production kitchen in Whitefish, Montana, using locally sourced and foraged ingredients such as Montana huckleberries, local honey, Madagascar vanilla, and Guittard cocoa. The company sells these products directly to consumers through four owned scoop shops in Montana (Whitefish, Kalispell, Missoula, Bozeman), distributes them wholesale to partner restaurants, cafes, breweries, and grocers, and operates mobile catering services for events. It also retails branded merchandise and gift cards online and in-store.

Product overview

Sweet Peaks Ice Cream is a Montana-based ice cream company operating scoop shops across the state since 2010. The core offering consists of handcrafted ice cream, sorbets, and non-dairy alternatives made in the Whitefish central kitchen using high-quality local ingredients including real Montana huckleberries, Madagascar vanilla, and local honey. The product portfolio centers on classic flavors (Madagascar Vanilla, Chocolate Love, Huckleberry, Cold Brew, Mountain Mint, Cupcake, Honey Cinnamon, Salty Caramel) alongside rotating seasonal specialties. The company offers retail products including physical and digital gift cards, single-scoop cones and cups, bulk 3-gallon containers, and toppings (caramel, fudge, huckleberry). Event services include mobile truck rental, freezer rental, and dipping cabinet rental for gatherings of 50-300+ people. A wholesale program supplies ice cream to business partners. Merchandise includes branded apparel such as crewnecks ($55), trucker hats ($25), dad hats ($32), bandanas ($20), socks ($16), t-shirts ($25), water bottles ($12), and beanies ($25).

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Ice Cream Flavors Handcrafted ice cream made in the Whitefish central kitchen using real Montana huckleberries, Madagascar Bourbon Vanilla, Guittard cocoa, and local honey. Sold by the scoop at scoop shops and in bulk containers, targeting consumers seeking quality local dessert.
• Seasonal Specialty Ice Cream Flavors Rotating, limited-time flavors inspired by Montana and the Mountain West such as River Float, S'mores, Under the Big Sky, Griz Tracks, Gravel Road (with cricket protein), and Oreo Oat Milk. Sold by the scoop to walk-in consumers and tourists.
• Sorbets Fruit-based, dairy-free frozen desserts crafted in-house at the Whitefish kitchen and served at scoop shop locations for dairy-averse customers.
• Non-Dairy Ice Cream Alternatives Dairy-free ice cream offerings such as the Oreo Oat Milk flavor made with a vanilla oat milk base, sold alongside traditional ice cream at scoop shops.
• Gift Cards Physical and digital gift cards starting at $10.00 redeemable at any Sweet Peaks scoop shop in Montana, available for purchase online and in-store.
• 3 Gallons of Ice Cream (Bulk) Bulk ice cream order in a 10-inch diameter container for pickup at any scoop shop, sold at $70.00 to event hosts, parties, and gatherings.
• Single Scoop Cups To-Go Four-ounce single scoop cups with lids for pickup, suitable for parties and events, priced at $5.50.
• Sweet Peaks Toppings Set of three toppings (caramel, fudge, huckleberry sauce) shipped to home for use with Sweet Peaks ice cream, priced at $30.00 with an additional $5 for huckleberry.
• Single Scoop Redemption Items (Waffle Cone, Sugar Cone, Cup) Pre-paid single-scoop redeemable items priced $5.00 (sugar cone) and $6.00 (waffle cone) for use at any Sweet Peaks scoop shop, often given as gifts.
• Mobile Truck Rental Fully staffed mobile ice cream truck for events up to 300 people in the Flathead Valley, including sugar and cake cones, cups, and 2 hours of service.
• Sweet Peaks Freezer Rental Self-serve freezer rental for events up to 50 people on a 24-hour rental period, with optional sugar/cake cones and cups.
• Mobile Dipping Cabinet Rental Mobile dipping cabinet available in the Flathead and Gallatin Valley for events up to 125 people, as staffed 2-hour service or self-serve daily rental.
• Wholesale Ice Cream Program Bulk ice cream supply program for partner restaurants, cafes, breweries, and grocers across Montana, offering single scoops to bulk containers to resell at their own locations.
• Crewneck Sweatshirt Premium heavyweight oversized crewneck with pigment dyeing, branded Sweet Peaks merchandise priced at $55.00.
• Trucker Hat Mid-rise trucker hat in customizable colors and designs, priced at $25.00.
• Dad Hat Classic dad hat style headwear, priced at $32.00.
• Bandanas Custom bandanas featuring ice cream paisley print (blue) or Montana critters print (red), priced at $20.00.
• Sweet Peaks Socks Cozy socks co-designed with Hippy Feet, with 50% of profits donated to youth struggling with housing security, priced at $16.00.
• Classic Shirt Classic unisex t-shirt with Sweet Peaks branding.
• Specialized Water Bottle Branded water bottle inspired by bikers, hikers, and outdoor enthusiasts, priced at $12.00.
• Beanie Made in USA embroidered winter beanie, priced at $25.00.
• Dye-Free Sprinkles Supernatural Sprinkles made with dye-free ingredients for topping ice cream at home, priced at $8.50.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• The Buffalo CafeminorChannel Partner/ Reseller/ DistributorWhitefish restaurant partner serving Sweet Peaks ice cream. Part of wholesale distribution network.
• SunRift BrewingminorChannel Partner/ Reseller/ DistributorKalispell brewery partner serving Sweet Peaks ice cream. Part of wholesale distribution network.
• PlonkminorChannel Partner/ Reseller/ DistributorMissoula restaurant partner serving Sweet Peaks ice cream. Part of wholesale distribution network.
• Under Canvas - Paradise ValleyminorChannel Partner/ Reseller/ DistributorGlamping resort near Bozeman serving Sweet Peaks ice cream to guests. Part of wholesale distribution network.
• LAFAZA Vanilla CompanyminorOthersSupplier of Madagascar Bourbon Vanilla Extract and Vanilla Bean Powder used in Madagascar Vanilla ice cream flavor.
• Wustner Bro's ApiaryminorOthersMissoula-area apiary supplier of local honey used in Honey Cinnamon ice cream flavor.
• GuittardminorOthersSupplier of cocoa powder used in Chocolate Love ice cream flavor.
• Hippy FeetminorStrategic or Co-development PartnerApparel collaboration partner for Sweet Peaks Socks. 50% of profits donated to youth struggling with housing security.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Big Dipper Ice Cream: Missoula, Montana-based artisan ice cream scoop shop also using local ingredients. Direct same-market peer competing for the same Montana customers and tourist traffic.
• Van Leeuwen Ice Cream: Premium scoop shop and CPG brand with a strong artisan identity and expansion into grocery wholesale. Comparable product positioning and multi-channel strategy.
• Amy's Ice Creams: Texas-based artisan scoop shop chain offering handcrafted flavors with a local-ingredient focus. Similar multi-location scoop shop format and flavor-forward positioning.
• Salt & Straw: Multi-location artisan scoop shop chain focused on small-batch, creative, locally-sourced flavors. Closest analog in business model and product philosophy, though at much larger scale.
• Jeni's Splendid Ice Creams: Scoop shop chain emphasizing small-batch, ingredient-forward ice cream with retail, wholesale, and shipping channels. Same artisan, multi-channel model at a larger scale.

Broad incumbents

• Ben & Jerry's: Mass-market premium ice cream brand owned by Unilever with both scoop shops and grocery CPG distribution. Overlaps in the premium handcrafted segment and wholesale/grocery channels.
• Cold Stone Creamery: National franchise scoop shop chain. Overlaps in customer occasion (in-store handcrafted ice cream) but competes on customization and brand ubiquity rather than local-ingredient storytelling.
• Baskin-Robbins: Largest ice cream scoop shop franchise globally. Comparable retail format and customer occasion, but competes on mass-market value and flavor breadth rather than artisan/local positioning.
• Häagen-Dazs: Established premium ice cream brand with scoop shops and broad grocery distribution. Comparable product category but competes on heritage and scale rather than local-artisan positioning.

Regional players

• Graeter's: Family-owned Ohio-based artisan ice cream maker with scoop shops and grocery pint distribution. Comparable small-batch, family/founder-led model but regional rather than direct-market overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sweetpeaksicecream
• Instagraminstagram.com/sweetpeaksicecream
• LinkedInlinkedin.com/company/sweet-peaks-ice-cream

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWEET PEAKS ICE CREAM