Sahag Ag
Family-owned Swiss medical supplies distributor, founded 1932 in Wil, serving approximately 2,000 specialized retailers, hospitals, nursing homes, and direct consumers across Switzerland and Liechtenstein with 2,000+ products via field sales and e-commerce, supplemented by K-Taping professional training courses.
- Company typePrivate
- Founded1932
- HeadquartersWil, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sahag Ag does
Sahag AG is a family-owned Swiss distributor of medical aids and healthcare products, founded in 1932 and headquartered in Wil, between St. Gallen and Zurich. The company sells an assortment of over 2,000 products spanning medication intake aids, thermal textiles, mobility aids, incontinence and urology supplies, health and therapy products, bath/WC aids, personal care items, baby/children products, and daily living aids. It serves approximately 2,000 specialized medical retailers — pharmacies, drugstores, medical supply stores, and orthopedic shops — across Switzerland, as well as hospitals, nursing homes, home care services and other healthcare institutions. Direct-to-consumer sales are conducted through a PepperShop-powered e-commerce storefront, complemented by same-day shipping for orders placed before 3 PM and a 1,500 m² warehouse. In parallel with distribution, Sahag organizes K-Taping professional training courses in Switzerland as the local partner of K-Taping Academy, offering specialty tracks (PRO, GYN, GYN plus, Speech Therapy, Care, Paediatrics) at participant fees of CHF 445–560 per course. Revenue is generated across three streams: B2B product distribution to medical retailers and healthcare institutions (transactional), B2C e-commerce sales (transactional), and course registration fees (professional services). The company also holds and markets three proprietary brands — EUSANA (Swiss-made merino/silk thermal textiles), BILASTO (German-made bandages), and HAUSELLA (incontinence products) — emphasizing regional/local production. Technology is limited to standard third-party e-commerce, analytics, and payment infrastructure; no AI/ML capabilities are in evidence. The company is a member of Swiss Medtech and operates deliveries exclusively within Switzerland and Liechtenstein.
Sahag Ag firmographics
Firmographics- Name
- Sahag Ag
- Legal name
- Sahag AG
- Website
- https://www.sahag.ch
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned Swiss medical supplies distributor, founded 1932 in Wil, serving approximately 2,000 specialized retailers, hospitals, nursing homes, and direct consumers across Switzerland and Liechtenstein with 2,000+ products via field sales and e-commerce, supplemented by K-Taping professional training courses.
- Ownership category
- akta.pro rank
Sahag Ag industry classification
Industry- Product category
- Medical Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
Keywords
Where Sahag Ag is headquartered
LocationHeadquarters
- HQ city
- Wil
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Sahag Ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Medical Product Distribution: Distributes medical devices and health products to pharmacies, drugstores, medical supply retailers, orthopedic shops, and healthcare institutions across Switzerland. Revenue comes from product sales to these B2B customers who then serve end consumers.
- Direct-to-Consumer Online Sales: Operates e-commerce platform where patients and consumers can purchase certain products directly. Generates revenue through online transactions with individual customers.
- K-Taping Course Fees: Organizes and delivers K-Taping professional training courses in Switzerland in partnership with K-Taping Academy. Revenue from course registration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Consumer Orders |
| Transaction based/ take rate | Pay-as-you-go | Reseller/Distributor Accounts |
| Unit Pricing | Multi-year contract | K-Taping Paediatrics Course |
| Unit Pricing | Multi-year contract | K-Taping Care Course |
| Unit Pricing | Multi-year contract | K-Taping Speech Therapy Course |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sahag Ag product offering
Product offeringCore offering
Sahag AG distributes over 2,000 medical devices and health products from its Wil SG headquarters to approximately 2,000 specialized medical retailers (pharmacies, drugstores, medical supply stores, orthopedic shops) and healthcare institutions (hospitals, nursing homes, home care services) across Switzerland. The company also sells directly to patients and consumers through its own e-commerce platform, and organizes K-Taping professional training courses in partnership with K-Taping Academy. Own brands include Eusana (thermal textiles), HAUSELLA (incontinence products), and BILASTO (bandages).
Product overview
Sahag AG is a Swiss medical supplies distributor operating since 1932, offering over 2,000 medical devices and health products through pharmacies, drugstores, medical supply stores, hospitals, and online. The product portfolio spans 10 main categories including medication intake aids (dispensers, pill organizers), thermal underwear under the Eusana brand (manufactured in Switzerland), mobility aids (crutches, walking sticks, rollators), incontinence and urology products (catheters, urine bags), health and therapy items (Sea-Band, tapes, bandages, blood pressure monitors), bath/WC aids, personal care products, baby/children items, and daily living aids. The company also offers K-Taping training courses through partnership with K-Taping Academy. Own brands include Eusana (thermal textiles), BILASTO (bandages from Germany), and HAUSELLA (incontinence products). Distribution focuses on approximately 2,000 Swiss specialized medical retailers, with same-day shipping for orders placed before 3 PM.
Differentiator
Problem solved
Functional benefit
Brands
- Eusana: Thermal underwear and wellness textiles made from merino wool and pure silk, 100% natural, manufactured in Switzerland.
- Bilasto
- Hausella
Products and services
- Medication Intake Products (Medikamenteneinnahme)
Companies that use Sahag Ag
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Sahag Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sahag Ag partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- K-Taping AcademycoreSahag AG acts as Swiss organizer for K-Taping Academy, offering professional K-Taping courses throughout Switzerland. The partnership involves data exchange with K-Taping Academy in Germany for course registrations and certificate issuance. Courses cover various specialties including K-Taping PRO, GYN, Speech Therapy, Care, and Pediatrics.
- Glarotech GmbHcoreProvider of PepperShop e-commerce system (software and hardware) used to power Sahag's online shop. Sahag uses PepperShop Verkaufssysteme for their B2B and B2C e-commerce operations including shopping cart functionality, customer accounts, and order management.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Sahag Ag competitors and assessment
Company assessmentDirect peers
- Galexis AG: Swiss pharmaceutical and healthcare products wholesaler serving pharmacies, drugstores, and physicians across Switzerland. Directly comparable to Sahag's core B2B medical distribution model within the same Swiss market.
- Zur Rose (DocMorris): Swiss-headquartered online pharmacy and medical product retailer serving consumers and partner pharmacies. Comparable through its Swiss base, health product e-commerce platform, and overlapping product categories (medication intake, therapy products).
- PMS Pharma Management & Service AG: Swiss pharmaceutical distribution and pharmacy services provider serving independent pharmacies. Directly comparable to Sahag in B2B Swiss pharmaceutical and health product distribution to retail outlets.
Broad incumbents
- B. Braun Medical AG: Swiss subsidiary of B. Braun, a global medical device and pharmaceutical supplier offering wound care, surgical instruments, and hospital supplies. Comparable as a larger medical supply distributor with hospital and retail reach in Switzerland.
- Henry Schein: Global distributor of medical, dental, and healthcare products serving office-based practitioners and retail channels. Comparable as a broad incumbent in medical/dental supply distribution across multiple markets.
- Paul Hartmann AG: German-headquartered medical and wound care products manufacturer/distributor with European reach. Comparable as a larger medical supplies player overlapping with Sahag's bandage, incontinence, and wound care categories.
- Mölnlycke Health Care: Global wound care and surgical medical supplies company with European operations. Overlaps with Sahag in bandage, wound care, and healthcare professional product categories.
- Cardinal Health: US-based global medical product distributor serving pharmacies, hospitals, and clinics at scale. Comparable only structurally as a large incumbent in medical distribution rather than competing in Switzerland.
Regional players
- Dr. A. & L. Schmidgall GmbH: Austrian family-owned distributor of medical devices, pharmacy goods, and health products to pharmacies and drugstores in Austria. Comparable to Sahag as a regional, family-owned specialty medical wholesaler serving the DACH pharmacy channel.
Emerging players
- Saniswiss SA: Swiss manufacturer of dermatologically tested disinfectant and hygiene products (already distributed by Sahag). Comparable as a Swiss health product brand in Sahag's own distribution network rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sahag Ag social profiles
Digital presenceSahag Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sahag Ag leadership team
Management profileNumber of profiles
Profiles10 records
Sahag Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sahag Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sahag Ag
What does Sahag Ag do?
Sahag AG distributes over 2,000 medical devices and health products from its Wil SG headquarters to approximately 2,000 specialized medical retailers (pharmacies, drugstores, medical supply stores, orthopedic shops) and healthcare institutions (hospitals, nursing homes, home care services) across Switzerland. The company also sells directly to patients and consumers through its own e-commerce platform, and organizes K-Taping professional training courses in partnership with K-Taping Academy. Own brands include Eusana (thermal textiles), HAUSELLA (incontinence products), and BILASTO (bandages).
Is Sahag Ag a public or private company?
Sahag Ag is a private company. It is classified as family owned and is currently operating.
When was Sahag Ag founded?
Sahag Ag was founded in 1932. It employs 1 to 10 people.
Where is Sahag Ag based?
Sahag Ag is headquartered in Wil, Switzerland, in the Europe region.
How does Sahag Ag make money?
Three revenue lines are on record. B2B Medical Product Distribution is the primary driver. The others are direct-to-Consumer Online Sales and K-Taping Course Fees.
Who are Sahag Ag's main competitors?
Direct peers on record are Galexis AG, Zur Rose (DocMorris) and PMS Pharma Management & Service AG. Broad incumbents are B. Braun Medical AG, Henry Schein, Paul Hartmann AG, Mölnlycke Health Care and Cardinal Health. Dr. A. & L. Schmidgall GmbH is listed as a regional player. Saniswiss SA is listed as an emerging player.
Does Sahag Ag have an API?
No public API is recorded for Sahag Ag.
What industry is Sahag Ag in?
Sahag Ag's product category is Medical Supplies Distribution. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces. Its NAICS code is 423450 and its SIC code is 5047.