Riviera Organisation

What Riviera Organisation does

Riviera Organisation is a French Riviera-based event planning and production company founded in 1991 by Peter Mackley, headquartered in Sophia Antipolis (Valbonne), France, between Nice and Cannes. The company plans and produces private and corporate events, offering a full-service model that covers venue selection, design, production, entertainment booking, and on-site coordination from concept through final execution. It serves two primary segments: affluent private individuals (weddings, milestone celebrations, birthdays) and corporate clients (brand launches, corporate galas, conferences, incentive trips), with pricing delivered via quote-based engagements requiring a 50% deposit at booking and a 50% balance seven days before the event.

The company's core technology is its in-house sound, light, and audiovisual equipment paired with an integrated entertainment production capability. Its proprietary ecosystem includes four operational pillars: Maestro (entertainment production arm), The Riviera's Finest (curated roster of Riviera performers), Rock My Yacht (superyacht entertainment), and SunKiss Radio (broadcast media reaching 100+ countries). It holds official event partner status with seven of the region's most prestigious venues, including Villa Ephrussi de Rothschild, Château de la Croix des Gardes, and Grand-Hôtel du Cap-Ferrat. The accumulated base of 10,000+ events since 1991 underpins a high-retention model where 90% of business comes from repeat clients and word-of-mouth referrals.

The business operates on a professional services model with two revenue streams: full Organisation Service (comprehensive event management) and Intermediation Service (introductions to vetted local suppliers). Distribution is direct via senior team consultations, and the company is registered as a private corporation under RCS Grasse number 389 380 411 with capital of €7,622. The company is founder-family owned (Peter Mackley as Senior Project Manager, Caroline Mackley as Managing Director), with no disclosed venture capital or private equity investment. No AI/ML capabilities are evidenced; the technology stack consists of standard third-party tools (Stripe, PayPal, SmugMug, Vimeo) for payments and media hosting.

Name

Riviera Organisation

Legal name

Riviera Organisation

Website

https://rivieraorganisation.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Riviera Organisation is a French Riviera-based event planning and production company founded in 1991, serving high-net-worth private clients and corporate clients with full-service event management, entertainment production, and technical production across iconic Riviera venues and select international destinations.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro industry

PRIMARYMPAGAGAC

Corporate Conferences & Sales Kickoffs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYMPAGAHAI

Private Social Events (Birthdays, Anniversaries, Private Parties)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

• Event planning services
• Corporate event production
• Luxury destination weddings
• Entertainment production services
• Technical event production

Headquarters

HQ city

Valbonne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Event Organisation Services: Full-service event organisation including coordination, design, production, entertainment and technical services. Pricing includes a 50% deposit at booking and balance due 7 days before the event. Additional costs may include transportation, accommodation, catering, artist fees, and specific insurance.
2. Intermediation Services: Coordination services putting clients in contact with vetted service providers. The company acts as intermediary while clients enter direct contracts with providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Riviera Organisation plans and produces private and corporate events on the French Riviera, providing full-service event organisation that covers venues, design, production, entertainment, and technical services. The company acts as a single point of contact from concept to execution, coordinating in-house sound, light, and audiovisual equipment alongside a curated roster of performers for clients ranging from high-net-worth individuals to global brands.

Product overview

Riviera Organisation operates as an event services company offering a unified suite of event planning and production services on the French Riviera. The core offering comprises Intermediation Service (connecting clients with vetted local suppliers) and full Organisation Service (comprehensive event management). The portfolio includes branded entertainment divisions: Maestro (entertainment production arm), The Riviera's Finest (performer roster), and Rock My Yacht (yacht events partnership). SunKiss Radio extends the brand into broadcast media, while Riviera Showcase provides portfolio presentation. The company positions itself as a strategic partner delivering single-point-of-contact coordination from initial concept through final execution.

Differentiator

Problem solved

Functional benefit

Brands

• The Riviera's Finest: Roster of the coast's leading performers, offering local and international entertainment talent for events.
• Rock My Yacht
• SunKiss Radio
• Maestro

Products and services

• Event Planning Services Comprehensive event planning service on the French Riviera covering venue sourcing, design, production, entertainment booking, technical production (sound, lighting, audiovisual), and on-site coordination from concept to execution. Designed for clients seeking a single point of contact for birthday celebrations, weddings, brand launches, corporate galas, product launches, conferences, and incentive trips.
• Intermediation Service Coordination service that connects clients with vetted local service providers for event organisation. Riviera Organisation facilitates introductions while clients enter direct contracts with suppliers.
• Organisation Service Full event organisation service where Riviera Organisation takes comprehensive responsibility for planning and executing events, subcontracting as needed while remaining fully accountable to the client.
• Maestro Entertainment Production Entertainment production arm that shapes performances, coordinates local talent from The Riviera's Finest roster alongside international artists, and integrates entertainment into events rather than simply booking acts.
• The Riviera's Finest Curated roster of the French Riviera's leading performers, researched and filtered over years to provide entertainment programmes for events, combining local and international talent.
• Rock My Yacht Entertainment production service for superyachts and maritime events, bringing the company's event creativity and entertainment programming to events at sea.

Quantifiable outcome

• Over 10,000 events delivered since 1991 with continued growth
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Villa Ephrussi de RothschildcoreStrategic or Co-development PartnerOfficial event partner of this iconic Belle Époque villa in Saint-Jean-Cap-Ferrat, rated among the world's most beautiful venues with panoramic views over Bay of Villefranche. The partnership enables priority access and exclusive event coordination.
• Château de la Croix des GardescoreStrategic or Co-development PartnerOfficial event partner of this Florentine-style château above Cannes, offering intimate event experiences with century-long history of hosting royalty and celebrities.
• Le BeauvalloncoreStrategic or Co-development PartnerOfficial event partner of this last remaining Belle Époque building in Saint-Tropez area, featuring contemporary design, art collection, and eco-friendly event options.
• Château de la NapoulecoreStrategic or Co-development PartnerOfficial event partner of this arts foundation castle on the water's edge near Cannes, offering cultured and relaxed event experiences with historic character.
• Château de CastellarascoreStrategic or Co-development PartnerOfficial event partner of this intimate château with panoramic Côte d'Azur views, featuring on-site chapel for ceremonies and 18 guest rooms.
• Grand-Hôtel du Cap-FerratcoreStrategic or Co-development PartnerOfficial event partner of this Four Seasons luxury hotel offering exclusive waterfront event experiences on Cap Ferrat peninsula.
• Hôtel Belles RivescoreStrategic or Co-development PartnerOfficial event partner of this Art Deco hotel in Juan-les-Pins with Belle Époque Riviera style and literary history connected to F. Scott Fitzgerald.
• The Riviera's FinestcoreStrategic or Co-development PartnerProprietary roster of the coast's leading performers, curated over years to offer entertainment programmes that stand out globally.
• MaestrocoreStrategic or Co-development PartnerEntertainment production arm that shapes performances giving events their rhythm, coordinating local talent and international artists.
• Rock My YachtminorStrategic or Co-development PartnerEntertainment production partner for superyachts, bringing event creativity to maritime environments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verve: US-based luxury event agency producing high-end corporate galas, brand launches and private celebrations for Fortune 500 brands and HNW clients. Comparable on bespoke creative direction and premium event delivery for similar enterprise and private clientele.
• Quintessentially Events: Global luxury concierge and lifestyle services group with a dedicated events division that curates private celebrations, brand launches and VIP experiences for ultra-high-net-worth members. Comparable on the HNW-focused private and corporate event offering and globe-spanning service model.
• Bureau Betak: French luxury event production house specializing in fashion shows, brand activations and high-end celebrations. Directly comparable as a peer in the same niche of bespoke, design-led event production for premium brands and private clients.
• Colin Cowie Lifestyle: Internationally recognized luxury wedding and event design firm led by celebrity planner Colin Cowie. Directly comparable for bespoke destination events and luxury weddings, the same private-occasion segment Riviera Organisation targets.

Broad incumbents

• Reed Exhibitions (RX): One of the world's largest events and exhibitions organizers, running trade shows, conferences and consumer events globally. A broad incumbent with overlapping event-management capability, particularly relevant to Riviera Organisation's corporate conferences and incentive events.
• Endeavor: Global sports and entertainment company (including IMG and WME) that represents talent and produces branded experiences, events and live productions. Comparable as an incumbent with overlapping capabilities in talent representation and event production, particularly relevant to Riviera Organisation's Maestro and Riviera's Finest arms.
• Clarion Events: Large global events organizer producing trade shows, conferences and consumer events across multiple sectors. Comparable as a broader incumbent in the conferences and events space, relevant where Riviera Organisation serves association and corporate conference clients.
• GL Events: Major French-headquartered event management and venue operator with a global portfolio of trade shows, congresses and corporate events. Comparable as a much larger incumbent in the same French and pan-European event-services industry, though operating across a wider portfolio rather than Riviera luxury niche.

Emerging players

• Olivia Palmer Events: Boutique luxury event and wedding planning firm focused on high-end private celebrations for HNW clients. Comparable on the luxury private-events niche and design-led execution, though smaller in geographic reach than Riviera Organisation.

Others

• Rock the Boat / Burgess Yachts (yacht events): Maritime luxury services firm (Burgess) alongside peer superyacht event production specialists. Comparable to Riviera Organisation's Rock My Yacht sub-brand on the maritime-events segment, where entertainment and luxury yacht services intersect.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rivorg
• YouTubevimeo.com/rivieraorganisation
• Facebookfacebook.com/rivieraorganisation
• Instagraminstagram.com/rivieraorganisation
• LinkedInlinkedin.com/company/riviera-organisation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riviera Organisation