Rosicrucian Order Amorc

What Rosicrucian Order Amorc does

The Rosicrucian Order, AMORC (legally the Supreme Grand Lodge of the Ancient and Mystical Order Rosae Crucis) is a private, non-profit spiritual and educational organization founded in 1915 in the United States by H. Spencer Lewis and headquartered at Rosicrucian Park in San Jose, California. The organization delivers a progressive system of graded mystical study lessons to individual spiritual seekers, structured as weekly six-to-eight-page correspondence units combining doctrinal content with practical exercises, and administered through a twelve-degree Temple Degree curriculum with formal initiations. It serves members across the Americas and Caribbean via an online member portal (amorc.customerhub.net), a mobile resources app, podcasts, YouTube (RosicrucianTV), and a network of affiliated local bodies (Pronaos, Chapters, and Lodges), with international routing handled through the AMORC.org umbrella portal. Its physical footprint includes the Rosicrucian Egyptian Museum (the largest collection of ancient Egyptian artifacts on display in Western North America), a Planetarium (the fifth built in the United States), a Research Library, a Grand Temple, the Alchemy Exhibit and Garden, a Peace Garden, and a fully accessible Chartres-design Labyrinth, plus the Rosicrucian Cultural Center of NYC in Central Harlem.

The organization's core product is its Home Study Lesson program, accessed via two subscription tiers: a $150 USD Introductory Membership providing 16 months of lessons and eligibility for member-only gatherings, and a $15 USD per month auto-renewing Monthly Membership providing one lesson per month. These memberships, supplemented by voluntary donations (the organization explicitly states dues do not cover operating costs), fund a portfolio of additional offerings including the Rosicrucian Digest periodical, the Rosicrucian Code of Life, the Mystic Triangle, the Secret Symbols of the Rosicrucians, an Alchemical Manuscript Series, video series such as The Sacred History of the Rosicrucians and Restorer of Rosicrucianism, and a Council of Solace 24-hour metaphysical aid service. Membership commerce and email are managed through Infusionsoft (Keap), and a free downloadable Mastery of Life booklet serves as the top-of-funnel lead magnet for prospective members. The go-to-market motion is hybrid direct-to-consumer (online membership signup) and community-led (local group convocations, initiations, open meetings), with no enterprise or B2B revenue channel.

Name

Rosicrucian Order Amorc

Legal name

Supreme Grand Lodge of the Ancient and Mystical Order Rosae Crucis

Website

https://rosicrucian.org

Company type

Private

Founded year

1915

Operating status

Operating

Short description

Non-profit spiritual and educational organization founded in 1915 that delivers graded mystical home-study lessons to individual spiritual seekers via subscription membership ($150 introductory or $15/month), supplemented by local lodge communities, digital content, and physical campuses in San Jose and New York City.

Ownership category

akta.pro rank

Product category

Spiritual Education Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Spiritual education
• Mystical study lessons
• Esoteric philosophy
• Spiritual community
• Correspondence courses

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Primary revenue stream from two membership tiers: Introductory Membership ($150 USD for 16 months of lessons) and Monthly Membership ($15 USD per month auto-renewing). Membership provides access to progressive lessons, member-only gatherings, and community participation.
2. Donations: Donations from devoted members to support the Order's operations and growth. The organization states that membership dues do not fully cover costs, relying on member generosity to maintain operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Rosicrucian Order AMORC is a non-profit spiritual and educational organization that delivers a progressive system of weekly mystical study lessons (each approximately six to eight pages), combined with practical exercises, to individual members through two subscription tiers — an Introductory Membership of $150 USD for 16 months or a Monthly Membership at $15 USD per month. The lessons are supplemented by texts, publications, videos (YouTube/RosicrucianTV), podcasts, Temple Degree Initiations, in-person convocations, local affiliated bodies (Pronaos, Chapters, Lodges), and the Council of Solace metaphysical aid service, with cultural programming centered at Rosicrucian Park in San Jose, CA.

Product overview

The Rosicrucian Order AMORC offers a progressive system of spiritual study and mystical development through its core educational products: the AMORC Home Study Lessons delivered via Introductory ($150 for 16 months) or Monthly ($15/month) Memberships. These lessons are supplemented by extensive content offerings including Rosicrucian Texts and Publications, Videos (YouTube), and Podcasts. The organization operates physical facilities centered at Rosicrucian Park in San Jose, CA—including the Egyptian Museum, Planetarium, Research Library, Alchemy Exhibit, Peace Garden, and Labyrinth—and maintains local affiliated bodies (Pronaos, Chapters, Lodges) across North America and the Caribbean. Services include the Council of Solace (24-hour metaphysical aid), regular convocation events, and Temple Degree Initiations (1st through 12th). A free Mastery of Life booklet serves as an entry point for prospective members.

Differentiator

Problem solved

Functional benefit

Brands

• Rosicrucian Park: A spiritual center in San Jose, California featuring the Rosicrucian Egyptian Museum, Research Library, Planetarium, Peace Garden, Labyrinth, and Alchemy Exhibit.
• Rosicrucian Cultural Center of New York City
• Council of Solace

Products and services

• AMORC Introductory Membership A $150 USD introductory membership providing 16 months of weekly progressive Rosicrucian lessons delivered online, techniques for self-development and expanded awareness, and eligibility to participate in member-only gatherings. Aimed at individual spiritual seekers entering the Order's home study curriculum.
• AMORC Monthly Membership A $15 USD per month recurring membership providing one Rosicrucian lesson per month, automatically charged monthly until cancelled. Aimed at individual spiritual seekers who prefer a lower ongoing commitment.
• AMORC Home Study Lessons Progressive system of weekly lessons, each approximately six to eight pages in length, combining meaningful study with practical experiments designed for private at-home study. Delivered online to members via the member portal.
• Council of Solace A 24-hour metaphysical aid program where members and participants meditate daily on behalf of others in need. Council members direct metaphysical aid to individuals who petition with health, domestic, economic, or other problems via email ([email protected]).
• Local Groups (Pronaos, Chapters, Lodges) Affiliated bodies across the USA, Canada, and Caribbean — including Pronaos (study groups), Chapters, and Lodges — that hold convocations, initiations, and community gatherings for Rosicrucian students.
• AMORC Events and Convocation Program Calendar of in-person and virtual events including Pronaos, Chapter, and Lodge convocations; Temple Degree Initiations (1 through 12); Council of Solace gatherings; open meetings; degree forums; and annual celebrations such as the Festival of Light and World Convention.
• Rosicrucian Park (Egyptian Museum, Planetarium, Research Library, Alchemy Exhibit, Peace Garden, Labyrinth, Grand Temple) A spiritual campus in San Jose, California covering an entire city block and featuring the Rosicrucian Egyptian Museum (the largest collection of ancient Egyptian artifacts on display in Western North America), the fifth planetarium built in the United States, a Research Library on Egyptian and esoteric subjects, the Alchemy Exhibit curated by Dennis Hauck, a Peace Garden authentic to the Eighteenth Dynasty with an international Peace Pole, the fully accessible Chartres-style Labyrinth, and the Grand Temple. Open to members and the public, welcoming hundreds of thousands of guests annually.
• Rosicrucian Cultural Center of New York City A learning and meditation center in Central Harlem, New York City, open to all, bringing the wisdom of the Rosicrucian Tradition into the local community through programming and meditation offerings.
• Rosicrucian Texts and Publications A library of Rosicrucian books and publications including the Rosicrucian Code of Life, Rosicrucian Digest periodical, Positio Fraternitatis, Appellatio Fraternitatis, The New Chymical Wedding, Mystic Triangle, Secret Symbols of the Rosicrucians, and the Alchemical Manuscript Series.
• Rosicrucian Videos (RosicrucianTV on YouTube) Video series covering Rosicrucian teachings including The Sacred History of the Rosicrucians (9-part series), Restorer of Rosicrucianism (5-part series), Contribution to Peace meditation, and topics on Alchemy, Understanding Our Dreams, Initiation, Meditation, and Ancient Egyptian Spirituality. Hosted on YouTube (RosicrucianTV).
• Rosicrucian Podcasts Audio podcasts covering Rosicrucian teachings, including the Council of Solace podcast and other spiritual teachings hosted at rosicrucian-podcasts.org.
• Mastery of Life Booklet A free downloadable booklet providing an introduction to the Rosicrucian Order, AMORC and the path of self-mastery, available in exchange for an email signup. Serves as the top-of-funnel entry point for prospective members.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Traditional Martinist OrderminorOthersRelated organization under the broader Rosicrucian/Martinast spiritual tradition. Information about the Traditional Martinist Order is available at Martinists.org, and inquiries are directed there for those seeking information about that organization.
• AMORC InternationalcoreOthersAMORC.org serves as the international portal for information about the Rosicrucian Order around the world, connecting seekers with AMORC organizations in different countries and jurisdictions.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Eckankar: A modern spiritual movement offering paid membership, progressive study materials, and a worldwide network of local groups. Closely comparable to AMORC in monetizing esoteric teachings via recurring dues plus an affiliated community of local chapters.
• Theosophical Society: A longstanding esoteric educational organization offering correspondence-based study and in-person lodges worldwide. Directly comparable to AMORC in being a membership-driven mystical/philosophical school with progressive curricula and a global chapter network.
• Self-Realization Fellowship: Founded in 1920 to disseminate spiritual teachings through structured home-study lessons and meditation instruction. Mirrors AMORC's combination of progressive correspondence lessons, local group meetings, and a Mother Center with gardens and temple facilities.
• Anthroposophical Society: Rudolf Steiner's spiritual-scientific organization, delivering structured study curricula, degree-based initiations, and a global network of branches and schools. Comparable to AMORC in framing mysticism as an educational path with formal progression and physical cultural campuses.

Broad incumbents

• Unity Worldwide Ministries: A large New Thought spiritual organization providing educational classes, publications, and congregational study. Comparable to AMORC as a spiritual education provider with progressive study curricula, local chapters, and a publishing arm.
• The Church of Scientology: A much larger membership-driven spiritual organization selling progressive courses and study materials through recurring fees. Similar commercial architecture (paid courses, membership tiers, global centers) to AMORC but at vastly greater scale and with broader public visibility.
• Transcendental Meditation (Maharishi Foundation): Sells structured spiritual/meditation instruction through tiered paid courses and teacher-led training programs. Comparable to AMORC in monetizing esoteric, progressive teachings via recurring course fees rather than free content.

Emerging players

• Hermetic Order of the Golden Dawn: Aceroteric initiatory order teaching ceremonial magic, qabalah, and hermetic philosophy through graded curricula and temple work. Comparable to AMORC's Western esoteric roots and degree-based progression, though more niche and less institutionalized.
• Sufi Order International: A spiritual order offering structured study of Sufi teachings through correspondence, retreats, and local circles. Comparable to AMORC in the combination of progressive home-study lessons with affiliated local groups and an international footprint.

Regional players

• Freemasonry (United Grand Lodge of England / Grand Lodge of California): A fraternal initiatory society teaching moral and philosophical lessons through graded degrees and local lodges. Comparable to AMORC in the lodge/Pronaos structure, degree system, and esoteric-symbolic curriculum, though secular-fraternal rather than mystical-spiritual.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AMORC
• YouTubeyoutube.com/user/RosicrucianTV
• Facebookfacebook.com/Rosicrucian.Order.AMORC
• Instagraminstagram.com/RosicrucianOrderAMORC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosicrucian Order Amorc