What Pro Photo Supply, Inc. does

Pro Photo Supply, Inc. is an independently owned, private specialty retailer of photography and videography equipment headquartered in a single brick-and-mortar store at 1112 NW 19th Avenue, Portland, Oregon. Founded in 1983, the company sells digital and film cameras, lenses, lighting, studio gear, accessories, and consumables (film, paper, ink) from more than 60 premium brands including Canon, Sony, Nikon, Fujifilm, Leica, Hasselblad, and Kodak, with a catalog of roughly 1,835 SKUs spanning price points from under $50 to over $10,000. The business combines retail, e-commerce, equipment rental, and in-store photo lab services into a multi-channel model operated across three web properties (prophotosupply.com, rental.prophotosupply.com, print.prophotosupply.com) plus the Portland showroom, which also offers local pickup, sensor cleaning, warranty repair, consignment/trade of used gear, and one-on-one photography training.

The core technology stack is commodity commerce infrastructure rather than proprietary IP; the differentiators are curation, staff expertise, and breadth of inventory rather than software. Revenue mechanics are spread across four streams: unit-priced product sales (new, used, and open-box), day-rate equipment rentals under a Try-Before-You-Buy model, professional photo-lab services (prints, film processing, scanning, archiving), and ancillary services (training, sensor cleaning, consignment). There are no subscription or membership pricing tiers. Go-to-market is direct-to-consumer via the physical store, the e-commerce site shipping within the United States via USPS Priority, and content/community marketing through a 'Behind The Camera' interview blog, photography contests, events, and an email newsletter.

Customer segmentation is horizontal across professional photographers and videographers (primary), film-photography enthusiasts, and consumer/hobbyist buyers. The company is founder/locally owned with no disclosed outside capital, parent company, or acquisition history, and serves only the United States from its single Portland location. Revenue is not publicly disclosed and there are no recorded funding rounds, M&A events, patents, certifications, or regulatory actions in the source data.

Name

Pro Photo Supply, Inc.

Legal name

Pro Photo Supply, Inc.

Website

https://www.prophotosupply.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Photo Supply is an independent, 42-year-old Portland-based specialty retailer selling new and used photography and videography equipment across ~1,835 SKUs and 60+ premium brands, complemented by a Try-Before-You-Buy rental program and an in-store photo lab serving professional, enthusiast, and consumer photographers across the United States.

Ownership category

akta.pro rank

Product category

Photography Equipment Retail

NAICS

Photographic Equipment and Supplies Merchant Wholesalers (42341), Photofinishing (81292), Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861), Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industries

Action Cameras & Adventure Imaging Retail (CRACAHAD), Used & Refurbished Photo/Video Gear Retail (CRACAHAK), Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

Keywords

• Photography equipment retail
• Camera and lens sales
• Equipment rental services
• Photo lab services
• Film photography supplies

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from selling cameras, lenses, film, lighting equipment, accessories, and used/refurbished gear through both physical retail and e-commerce channels.
2. Equipment Rentals: Day-rate rental of cameras, lenses, and other photography equipment through rental.prophotosupply.com, enabling customers to try before they buy or access gear temporarily.
3. Photo Lab Services: In-person lab services in Portland including photo prints, film processing, archive services, and photo scanning, offered through print.prophotosupply.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pro Photo Supply, Inc. is an independent photography and videography equipment retailer that sells new and used cameras, lenses, film, lighting, and accessories through a physical storefront in Portland, Oregon and an e-commerce website shipping across the United States. The company also operates a day-rate equipment rental program, in-person photo lab services for printing and film processing, one-on-one photography training, sensor cleaning and warranty repair, and consignment/trade services for used gear. The product catalog spans 60+ brands including Sony, Canon, Nikon, Fujifilm, Leica, and Kodak, with 1,835+ products available.

Product overview

Pro Photo Supply is a brick-and-mortar camera retailer and e-commerce platform serving photographers and filmmakers. The company operates a physical store in Portland with an extensive online presence, offering a comprehensive photography equipment portfolio organized across multiple product categories. The core offering includes digital and film cameras (mirrorless, compact, instant, cinema, DSLR), lenses (mirrorless, cinema, DSLR), film (color, black & white, instant), studio and lighting equipment, power/storage/printing supplies, and support/media tools. Beyond product sales, Pro Photo Supply provides equipment rental services (try-before-you-buy), in-store photo lab services (prints, processing, scanning, archiving), one-on-one photography training, sensor cleaning, warranty repair, and consignment/trade services for used gear. The company carries over 80 major photography brands including Canon, Sony, Nikon, Fujifilm, Kodak, Leica, and Sigma, with a total catalog of 1,835 products. The business model combines retail sales with service offerings, positioning itself as a full-service photography resource rather than just an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cameras Wide range of digital and film cameras including mirrorless, compact, instant, cinema, and DSLR cameras from major brands like Sony, Canon, Nikon, Fujifilm, Leica, and more, sold to individual photographers and videographers.
• Lenses Comprehensive lens collection including mirrorless, cinema, and DSLR lenses from manufacturers such as Sigma, Tamron, Sony, Canon, and Nikon, sold to photographers and videographers.
• Film Extensive selection of color film, black & white film, instant film, and film processing supplies from brands including Kodak, Fujifilm, Ilford, Cinestill, and Lomography, sold to film photography enthusiasts and professionals.
• Studio & Lighting Equipment Professional studio equipment including backgrounds, grip equipment, continuous lighting, strobe lighting, and light modifiers for studio photography, sold to professional photographers and studios.
• Power, Storage & Printing Photography essentials including memory cards, batteries, cables, cleaning supplies, printers, paper, and ink for digital workflow, sold to photographers and videographers.
• Support & Media Tools Camera support and accessories including bags, cases, straps, tripods, monopods, video support equipment, and microphones, sold to photographers and videographers.
• Used Gear Pre-owned photography equipment available for purchase, including cameras, lenses, and accessories in various conditions, sold to budget-conscious photographers and collectors.
• Equipment Rental Day-rate rental program allowing customers to rent cameras and lenses by the day for temporary access or to test equipment before purchase, offered to professional photographers, videographers, and hobbyists.
• Photo Lab Services In-store lab services including photo prints, film processing, archive services, and photo scanning, offered to film photographers and customers needing print services at the Portland location.
• One-on-One Photography Training Personalized photography training sessions for customers to learn techniques and get hands-on guidance, offered to photography enthusiasts and skill development at the Portland store.
• Sensor Cleaning & Warranty Repair Professional camera maintenance services including sensor cleaning and warranty repair for various camera brands, offered to photographers and videographers needing equipment servicing.
• Consignment, Trade & Used Gear Services Services allowing customers to sell, trade, or consign their used photography equipment, offered to photographers looking to monetize or upgrade their gear.
• Gift Cards Gift cards available for purchase, making them ideal gifts for photography enthusiasts, sold to gift buyers and customers seeking flexible gifting options.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• B&H Photo Video: The largest specialty photography and electronics retailer in the US, offering cameras, lenses, lighting, and rentals with nationwide e-commerce. Direct competitor to Pro Photo Supply across nearly every product category they carry.
• Adorama: Major US-based camera and electronics retailer with e-commerce, used gear, and rental services. Overlaps directly with Pro Photo Supply's product breadth, used gear vertical, and rental offerings.
• Samy's Camera: West Coast camera retailer with multiple store locations, rental services, and used gear. Closest analog to Pro Photo Supply's brick-and-mortar-plus-rental model, particularly in California markets.
• KEH Camera: Specialty used and refurbished photographic equipment retailer with national reach. Competes directly with Pro Photo Supply's Used Gear collection and consignment/trade services.
• Mike's Camera: Multi-location independent camera retailer in California and Colorado offering new and used gear, rentals, and photo lab services. Highly comparable regional retail model with service-based differentiation.
• LensRentals: Largest specialty photography and cinema equipment rental company in the US. Directly competes with Pro Photo Supply's rental.prophotosupply.com platform on lens and camera rentals nationwide.
• Borrow Lenses: Online photography equipment rental service offering Try Before You Buy on cameras and lenses. Closely comparable business model to Pro Photo Supply's rental vertical.
• Roberts Camera: Indianapolis-based independent camera retailer with photo lab services, used gear, and rental offerings. Comparable mid-size independent retailer serving a regional photography community.
• Freestyle Photographic Supplies: Specialty retailer focused on film photography, darkroom supplies, and analog equipment. Strongly comparable to Pro Photo Supply's film category, darkroom supplies, and analog enthusiast segment.
• Precision Camera & Video: Texas-based independent camera retailer offering new and used gear, trade-ins, and photo services. Comparable regional independent camera retailer model with similar service-based differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-photo-supply-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Photo Supply, Inc.