Pro-Sec A/S
Pro-Sec A/S is a Danish B2B wholesale distributor, founded in 1992, that supplies certified alarm installers across Denmark, Greenland, and the Faroe Islands with electronic security, access control, CCTV, and fire signaling products from six international brands.
- Company typePrivate
- Founded1992
- HeadquartersGadstrup, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pro-Sec A/S does
Pro-Sec A/S is a privately held Danish wholesale distributor of professional electronic security and surveillance products, founded in 1992 and headquartered in Gadstrup, Denmark. The company operates exclusively on a B2B basis, selling only to F&P (Forsikring & Pension) registered and product-certified alarm and electrical installation companies, and does not transact directly with end consumers. Its distribution portfolio spans five product categories through six principal brands: Jablotron and Crow for intrusion alarm systems, Roger (RACS 5) for access control, Provision-ISR for CCTV/video surveillance, and CSL Group and INIM for fire alarm (ABA) and intrusion signaling (AIA) equipment.
The company's go-to-market is built around a network of 202 authorized dealers and installers across Denmark, Greenland, and the Faroe Islands. Pro-Sec layers value-added services on top of distribution, including a technical support department staffed by product experts offering free pre- and post-sale support, and Pro-Sec Academy, a structured training and certification program whose courses are approved by the Danish Certifieringsorganet for personal continuing education credits required for installer certification. The company's core revenue mechanism is hardware resale to certified installer accounts, with pricing handled on a quote basis per project. Family-led, with Frank Grothe as CEO and other family members in C-suite roles, Pro-Sec combines curated multi-brand distribution with regulatory-aligned training and a tightly enforced B2B-only channel.
Pro-Sec A/S firmographics
Firmographics- Name
- Pro-Sec A/S
- Legal name
- Pro-Sec A/S
- Website
- https://pro-sec.dk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pro-Sec A/S is a Danish B2B wholesale distributor, founded in 1992, that supplies certified alarm installers across Denmark, Greenland, and the Faroe Islands with electronic security, access control, CCTV, and fire signaling products from six international brands.
- Ownership category
- akta.pro rank
Pro-Sec A/S industry classification
Industry- Product category
- Security Products Distribution
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)
Keywords
Where Pro-Sec A/S is headquartered
LocationHeadquarters
- HQ city
- Gadstrup
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Pro-Sec A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Security Products Distribution: Pro-Sec A/S operates as a wholesale distributor of professional security and surveillance products. They supply electronic security equipment including alarms, access control systems, CCTV/video surveillance, and fire detection systems to certified Danish installation companies. Revenue is generated through product sales to their dealer network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pro-Sec A/S product offering
Product offeringCore offering
Pro-Sec A/S is a Danish wholesale distributor of professional electronic security and surveillance products, supplying alarms, access control, video/CCTV, and fire detection/ABA-AIA signaling equipment to certified installation companies. The company operates exclusively as a B2B supplier, serving a network of 202 F&P-registered alarm and electrical installation firms across Denmark, Greenland, and the Faroe Islands, and complements its product distribution with Pro-Sec Academy certified training programs and free technical support.
Product overview
Pro-Sec A/S is a Danish wholesale distributor of professional security and surveillance products serving the Danish security industry since 1992. The company operates as a specialized B2B supplier, selling exclusively to certified alarm and electrical installation companies (F&P registered). The product portfolio consists of five major sub-brands: Jablotron and Crow (alarm/intrusion detection systems), Roger RACS 5 (access control), Provision-ISR (CCTV/video surveillance), and CSL/INIM (fire detection and ABA/AIA signaling systems), plus general accessories. Pro-Sec A/S positions itself as a distributor offering complete security solutions through its network of professional installers, combining products with technical support, training (Pro-Sec Academy), and a nationwide dealer network of over 200 certified partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Jablotron Alarm Systems Jablotron is a Czech-manufactured alarm and security system with 30+ years of experience, offering solutions for private homes and businesses including the JABLOTRON 100+ system with smart home automation, mobile app control, and integration with professional monitoring stations. Pro-Sec distributes Jablotron products in Denmark through its certified installer network.
- Crow Alarm Systems Crow, founded in Israel in 1977, offers advanced alarm and security systems including the Shepherd generation with integrated home automation, encrypted data transmission, and a cloud service platform. The line includes AI capabilities, video analytics, and smart home integration. Pro-Sec distributes Crow alarm products in Denmark.
- Roger RACS 5 Access Control Roger RACS 5 is an electronic access control, security and automation system from Polish manufacturer Roger (founded 1991). It includes hotel room control, parking access, electronic key cabinet, and integration with Aperio wireless readers and CCTV systems via ONVIF/RTSP. Pro-Sec distributes Roger access control products in Denmark.
- Provision-ISR Video/CCTV Surveillance Provision-ISR is an Israeli CCTV and video surveillance product line established in 2007, offering mid-market solutions with DDA Video Analytics featuring AI-powered face recognition, auto-tracking PTZ cameras, thermal cameras, and integrated cybersecurity. Pro-Sec distributes Provision-ISR video surveillance products in Denmark.
- CSL GradeShift Pro 2 Signaling CSL GradeShift Pro 2 is professional monitored signaling equipment for ABA (fire alarm) and AIA (intrusion alarm) systems. EN54-21 and F&P certified, supporting transmission via LAN and 4G with roaming, redundant server platform, integrated SIM, and compatibility with major alarm panels (Galaxy, ATS, Siemens SPC, Texecom). Pro-Sec distributes CSL GradeShift Pro 2 in Denmark.
- INIM Fire Detection Systems INIM is an Italian manufacturer of 100% Italian-made fire, intrusion, and home automation systems since 2005. The PREVIDIA brand central units are scalable with network connectivity, fire suppression handling, flexible sounder programming, cloud integration via Inim Cloud Fire, and integration with Harper emergency lighting systems. Pro-Sec distributes INIM products in Denmark.
Quantifiable outcome
- Training courses approved as legal continuing education by Certifieringsorganet
- +1 more outcomes
Companies that use Pro-Sec A/S
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Pro-Sec A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature2 records
Pro-Sec A/S partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- JablotroncoreJablotron is a Czech manufacturer of alarm systems with over 30 years of experience. Pro-Sec distributes Jablotron alarm products in Denmark through their authorized installer network. Jablotron has over 660 employees in the JABLOTRON Group and products distributed in over 73 countries.
- CrowcoreCrow is an Israeli company founded in 1977 specializing in security and control technologies. Pro-Sec distributes Crow alarm products in Denmark. Crow is a market leader in security since 1977, now adding expertise in AI, video analytics, and smart cloud solutions.
- RogercoreRoger, founded in 1991, is a Polish manufacturer of electronic security devices, particularly electronic access control systems. Pro-Sec distributes Roger access control products in Denmark. Roger products feature high functionality, stylish design, and high reliability.
- Provision-ISRcoreProvision-ISR is an Israeli multinational company founded in 2007 serving the CCTV/video surveillance market. Pro-Sec distributes Provision-ISR video surveillance products in Denmark. They serve more than 40 countries worldwide.
- CSL GroupcoreCSL Group, founded in 1996, specializes in monitored signaling solutions for fire detection (ABA) and intrusion detection (AIA). Pro-Sec distributes CSL GradeShift Pro 2 products in Denmark. CSL holds EN54-21 & F&P certification and provides redundant server platform for monitoring stations.
- INIM ElectronicscoreINIM is an Italian manufacturer of intrusion, fire, and home automation systems since 2005. Pro-Sec distributes INIM products in Denmark. INIM is officially EN54 certified, designed and manufactured in Italy, easy to install and use, and provides cost-effective solutions for ABA installations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pro-Sec A/S competitors and assessment
Company assessmentDirect peers
- ADI Global Distribution: Honeywell-owned global wholesale distributor of security, AV and low-voltage products serving professional installers; the most direct functional analog to Pro-Sec's B2B distribution model, though at vastly greater scale.
- ScanSource: US-listed technology products distributor with a dedicated physical security segment serving resellers and integrators; comparable channel-led value distribution model across CCTV, access control and intrusion categories.
- Norbain SD: UK-based distributor of CCTV, access control and intruder detection products to professional installers; closest direct peer by operating model and product category focus, though serving a different geography.
Broad incumbents
- Anixter (Wesco): Now part of Wesco International, Anixter is a global low-voltage and electronic security distributor serving installers and integrators; overlapping channel model but broader portfolio and significantly larger scale than Pro-Sec.
- Securitas: Swedish-origin global security services and solutions group with deep presence in Denmark; comparable security industry footprint though primarily a guarding/monitoring operator rather than a product distributor.
- Verisure: Europe's largest professionally monitored alarm provider, offering direct-to-end-user installation and monitoring; comparable product categories (alarm panels, signaling) but with an opposite go-to-market that competes for the same end customers.
Regional players
- Cardo Door: Danish provider of door entry, access control and intercom solutions for residential and commercial properties; comparable Danish market presence and overlap in electronic access control categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pro-Sec A/S social profiles
Digital presencePro-Sec A/S compliance and trust
Trust signalCompliance4 records
Pro-Sec A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro-Sec A/S leadership team
Management profileNumber of profiles
Profiles7 records
Pro-Sec A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro-Sec A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro-Sec A/S
What does Pro-Sec A/S do?
Pro-Sec A/S is a Danish wholesale distributor of professional electronic security and surveillance products, supplying alarms, access control, video/CCTV, and fire detection/ABA-AIA signaling equipment to certified installation companies. The company operates exclusively as a B2B supplier, serving a network of 202 F&P-registered alarm and electrical installation firms across Denmark, Greenland, and the Faroe Islands, and complements its product distribution with Pro-Sec Academy certified training programs and free technical support.
Is Pro-Sec A/S a public or private company?
Pro-Sec A/S is a private company. It is classified as family owned and is currently operating.
When was Pro-Sec A/S founded?
Pro-Sec A/S was founded in 1992. It employs 11 to 50 people.
Where is Pro-Sec A/S based?
Pro-Sec A/S is headquartered in Gadstrup, Denmark, in the Europe region.
How does Pro-Sec A/S make money?
One revenue line is on record: security Products Distribution.
Who are Pro-Sec A/S's main competitors?
Direct peers on record are ADI Global Distribution, ScanSource and Norbain SD. Broad incumbents are Anixter (Wesco), Securitas and Verisure. Cardo Door is listed as a regional player.
Does Pro-Sec A/S have an API?
No public API is recorded for Pro-Sec A/S.
What industry is Pro-Sec A/S in?
Pro-Sec A/S's product category is Security Products Distribution. Its primary akta.pro industry code is BPAKAGAB, Access Control & Identity Systems Integration (Badge, Biometrics, Mobile). Its NAICS code is 561621 and its SIC code is 5065.