Rakshak Code
Rakshak Code, operated by Digitalwork India Private Limited, sells weatherproof QR-code stickers for vehicles in India that connect scanners to vehicle owners via a companion mobile app offering masked calls, SMS alerts, and voice/video messaging, priced at ₹299 one-time or ₹360 annually.
- Company typePrivate
- Founded2012
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rakshak Code does
Rakshak Code is a vehicle identification and owner-contact product operated by Digitalwork India Private Limited and headquartered in Noida, India. The core offering is a weatherproof QR-code sticker affixed to a vehicle; when a passerby scans the code, the companion mobile application routes an anonymized, encrypted communication channel to the registered owner via SMS alerts, voice calls, or video calls, with phone-number masking to preserve owner privacy. The product is positioned for Indian vehicle owners as a low-cost mechanism to enable emergency contact, parking-incident reporting, and theft-recovery assistance, and the founder has referenced an adjacent intent to extend the QR-sticker concept into general-purpose Lost and Found applications.
The business model is a hybrid hardware-plus-software transaction: consumers pay ₹299 for a one-time sticker or ₹360 for an annual subscription that unlocks the app's full communication features, with both options sold through the company website, Amazon, Flipkart, and an IndiaMART B2B listing. The venture is self-funded by founder and CEO Vishal Verma, who conceived the concept in 2012–13 and brought the product to commercial launch in December 2022; no external investors are disclosed and no funding rounds have been reported.
Operationally, the company is at a very early stage. The website displays a placeholder "0 Happy Customers" metric, headcount is implicit and minimal, and there is no disclosed revenue, customer count, or unit-shipment data. The technology stack — QR encoding plus encrypted telephony — is replicable, and the company competes in a fragmented Indian market of QR-based vehicle accessories without disclosed patents, proprietary data assets, or differentiated AI components. Strategic activity since launch has centered on multi-channel distribution (marketplace listings) and incremental mobile-app updates, rather than partnerships, M&A, or geographic expansion beyond India.
Rakshak Code firmographics
Firmographics- Name
- Rakshak Code
- Legal name
- Digitalwork India Private Limited
- Website
- https://rakshakcode.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rakshak Code, operated by Digitalwork India Private Limited, sells weatherproof QR-code stickers for vehicles in India that connect scanners to vehicle owners via a companion mobile app offering masked calls, SMS alerts, and voice/video messaging, priced at ₹299 one-time or ₹360 annually.
- Ownership category
- akta.pro rank
Rakshak Code industry classification
Industry- Product category
- Vehicle Safety Solutions
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Personal Safety Wearables (SOS, fall detection) (CRACAIAH)
Keywords
Where Rakshak Code is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Rakshak Code business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- QR Code Sticker Sales (Hardware): One-time purchase of physical QR code stickers sold to vehicle owners for affixing to their vehicles. The sticker enables public scanning and owner contact. Price points include ₹299 one-time purchase.
- Annual Subscription: Annual subscription model providing ongoing access to app features, encrypted QR code management, emergency alerts, insurance/PUC reminders, and roadside assistance. Priced at ₹360 per year.
- App-based Premium Services: The mobile app provides additional services such as video/voice call connectivity, emergency alerts, and roadside assistance, which may be included in the subscription or offered as upsells.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription — ₹360/year |
| One time/ perpetual license | Pay-as-you-go | One-time Purchase — ₹299 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Rakshak Code product offering
Product offeringCore offering
Rakshak Code sells weatherproof encrypted QR code stickers designed to be affixed to vehicles (cars, motorcycles, scooters, trucks, auto-rickshaws, e-rickshaws), paired with a companion Android/iOS mobile application. When scanned, the QR code connects the public to the vehicle owner via SMS, voice, or video call routed through secured servers, keeping both parties' phone numbers private. The system enables contact about wrong parking, forgotten keys or lights, vehicle towing, and emergency accident response, and includes insurance/PUC expiry reminders and roadside assistance.
Product overview
Rakshak Code is a unified product-and-service ecosystem comprising physical QR code tags and a companion mobile application. The core offering consists of weatherproof QR code stickers (Rakshak Code QR Tags) that affix to vehicles, paired with a mobile app that manages encrypted communications between vehicle owners and concerned individuals. When scanned, the QR code connects callers through secured servers using call-masking technology, enabling voice calls, video calls, and SMS alerts without exposing personal phone numbers. The system addresses vehicle-related issues including wrong parking, emergency situations, forgotten keys, and accident response. Pricing includes a one-time purchase option (₹299 for tags) and annual subscription (₹360/year for app services). The company also offers Lost and Found QR codes as an extension of the core product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Rakshak Code QR Tags Weatherproof, durable encrypted QR code stickers designed to be affixed to vehicles such as cars, motorcycles, trucks, scooters, auto-rickshaws, and e-rickshaws. When scanned by any smartphone QR reader, the sticker routes SMS, voice, or video contact to the vehicle owner through Rakshak Code's secured servers, keeping both parties' phone numbers private. Enables communication for wrong parking, forgotten keys, lights left on, vehicle towing, and emergency situations.
- Rakshak Code Mobile App Cross-platform mobile application available on Google Play and Apple App Store that lets vehicle owners register and manage their Rakshak Code, send and receive emergency alerts, conduct encrypted voice and video calls, send offline-capable SMS alerts, access roadside mechanic assistance, and receive insurance and PUC certificate expiry reminders.
Quantifiable outcome
- According to Rakshak Code team analysis, 40% of traffic congestion in modern urban cities is caused by drivers finding suitable parking spaces due to a lack of parking innovations.
- +1 more outcomes
Companies that use Rakshak Code
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Rakshak Code technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Rakshak Code partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Rakshak Code competitors and assessment
Company assessmentMarket position
Weaknesses2 records
Competitive moat3 records
Customer concentration
Rakshak Code social profiles
Digital presenceRakshak Code financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rakshak Code leadership team
Management profileNumber of profiles
Profiles1 record
Rakshak Code funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rakshak Code M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rakshak Code
What does Rakshak Code do?
Rakshak Code sells weatherproof encrypted QR code stickers designed to be affixed to vehicles (cars, motorcycles, scooters, trucks, auto-rickshaws, e-rickshaws), paired with a companion Android/iOS mobile application. When scanned, the QR code connects the public to the vehicle owner via SMS, voice, or video call routed through secured servers, keeping both parties' phone numbers private. The system enables contact about wrong parking, forgotten keys or lights, vehicle towing, and emergency accident response, and includes insurance/PUC expiry reminders and roadside assistance.
Is Rakshak Code a public or private company?
Rakshak Code is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rakshak Code founded?
Rakshak Code was founded in 2012. It employs 11 to 50 people.
Where is Rakshak Code based?
Rakshak Code is headquartered in Noida, India, in the Asia region.
How does Rakshak Code make money?
Three revenue lines are on record. QR Code Sticker Sales (Hardware) is the primary driver. The others are annual Subscription and app-based Premium Services.
Does Rakshak Code have an API?
No public API is recorded for Rakshak Code.
What industry is Rakshak Code in?
Rakshak Code's product category is Vehicle Safety Solutions. Its primary akta.pro industry code is CRACAIAH, Personal Safety Wearables (SOS, fall detection). Its NAICS code is 561621 and its SIC code is 3576.