ROSSMANN Czech Republic

What ROSSMANN Czech Republic does

ROSSMANN Czech Republic (legal entity ROSSMANN, spol. s r.o., IČO 612 46 093) is a privately held limited liability company headquartered in Prague (Na Pankr\u00e1ci 1683/127, Nusle, 140 00 Praha 4) that operates a drugstore (drogerie) retail chain in the Czech Republic under license from German parent Dirk Rossmann GmbH (Burgwedel). Founded in 1994 and employing 1,001–5,000 staff, the company runs 224+ physical stores nationwide and an e-commerce platform (rossmann.cz), supported by a warehouse and distribution facility in Úžice and delivery partnerships with DPD and Zásilkovna. Revenue is generated through retail and online sales of cosmetics, personal care, household cleaning, baby care, health products, healthy food, pet supplies, and small kitchen appliances, priced on a transaction basis (sample SKU pricing: CZK 26.90–399) with loyalty-driven discounts layered on top.

The product assortment combines third-party brands with a deep private label portfolio of 25+ house brands — including ISANA and its sub-brands (ISANA Kids, ISANA Med, ISANA Men, ISANA Professional), Babydream, Domol, flink & sauber, Fino, RUBIN, IDEENWELT, enerBiO, Winston, WellMix, GENUSS PLUS, Alterra Naturkosmetik, Prokudent, Sunozon, alouette, facelle, RIVAL Loves Me, Fusswohl, Das Exquisite, Best View, and King's Crown — covering personal care, household, baby, food, and home categories. The technology layer consists of the rossmann.cz web storefront, the ROSSMANN CLUB mobile application on iOS and Android (digital loyalty card, in-store scanning, personalized offers, e-commerce browsing), carrier-orchestration software (Balíkobot), and an e-commerce development/maintenance partnership with Etnetera Core a.s.

The go-to-market motion is direct-to-consumer across both physical and digital channels, with no wholesale or B2B distribution documented. Customer engagement is anchored by the ROSSMANN CLUB loyalty program (launched April 24, 2019; 1 point per 100 Kč spent, redeemable for coupons) and its Rossmánek sub-program targeting parents of children up to 6 years. Marketing relies on the mobile app, email/SMS, and editorial content via the 'Trendy a inspirace' (Trends and Inspiration) section. Non-core adjacencies include the CEWE Foto photo-printing service (rossmann-fotoshop.cz) and gift cards. No external funding rounds, M&A activity, leadership changes, or public listing are documented for the Czech entity.

Name

ROSSMANN Czech Republic

Legal name

ROSSMANN, spol. s r.o.

Website

https://rossmann.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ROSSMANN Czech Republic operates a 224+ store drugstore retail chain in the Czech Republic, selling cosmetics, personal care, household, baby care, and health products under third-party brands and 25+ private labels, supplemented by e-commerce and a points-based loyalty program targeting general consumers and parents.

Ownership category

akta.pro rank

Product category

Drugstore Retail

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL), Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI)

Keywords

• Drugstore retail
• Personal care products
• Household cleaning supplies
• Private label brands
• Beauty cosmetics

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of cosmetics, personal care, household products, baby care, health products, and food through 224+ physical retail locations across Czech Republic
2. E-commerce Sales: Online sales through rossmann.cz website and mobile application, offering delivery to customers via DPD and Zásilkovna carriers, with in-store pickup option

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ROSSMANN Czech Republic operates an omnichannel drugstore retail chain selling cosmetics, personal care, household cleaning, baby care, health products, healthy food, and pet supplies through 224+ physical stores and an e-commerce platform (rossmann.cz). The assortment is anchored by an extensive portfolio of 25+ private label brands (ISANA, Babydream, Domol, enerBiO, IDEENWELT, etc.) that span everyday consumer categories. The business is supported by the ROSSMANN CLUB loyalty program and the Rossmánek sub-program for parents of young children.

Product overview

ROSSMANN Czech Republic operates a omnichannel retail business combining physical stores with an e-commerce platform (rossmann.cz) and a loyalty mobile application. The core offering spans decorative cosmetics, facial skincare, hair care, body care, oral care, baby care, health products, healthy food, household cleaning, pet supplies, textiles, and wine. The company differentiates through an extensive portfolio of 25+ private label brands organized by category: ISANA and its sub-brands (ISANA Kids, ISANA Med, ISANA Men, ISANA Professional) cover personal care; Babydream covers baby care; Domol and flink & sauber cover household cleaning and kitchen; Fino covers food storage and packaging; RUBIN covers kitchen and baking; IDEENWELT covers small appliances and household goods; enerBiO, Winston, WellMix, and GENUSS PLUS cover health food and nutrition; Prokudent covers oral care; Alterra Naturkosmetik covers natural cosmetics; Sunozon covers sun care; alouette, facelle, and RIVAL Loves Me cover feminine and decorative cosmetics; Fusswohl covers foot care; Das Exquisite and King's Crown cover premium beauty and household goods; and Best View covers home accessories. The loyalty ecosystem — ROSSMANN CLUB (launched April 24, 2019) and its sub-program Rossmánek for parents of young children — provides personalized discounts and coupon activation. A separate CEWE Foto service handles photo printing. The business operates from a head office in Prague with hundreds of physical stores across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• CEWE Foto Photo printing and photography service offered in partnership with CEWE, accessible via rossmann-fotoshop.cz.
• Gift Cards ROSSMANN gift cards available for purchase both online and in-store.
• ROSSMANN E-shop (rossmann.cz) Online retail platform for purchasing cosmetics, health products, baby care, household goods, and food across the Czech Republic, integrated with the ROSSMANN CLUB loyalty program and ROSSMANN CLUB mobile app.
• ROSSMANN CLUB Mobile Application Loyalty mobile app available on iOS and Android providing a virtual loyalty card, personalized offers, coupon activation, purchase tracking, and access to the Rossmánek child loyalty sub-program.
• ROSSMANN CLUB Points-based loyalty program offering members exclusive discounts, birthday discounts, monthly promotions, and 1 point per 100 Kč spent, redeemable for coupons.
• Rossmánek Children's loyalty sub-program integrated within ROSSMANN CLUB, designed for parents of children up to 6 years old, offering specialized discounts on baby and children's products.
• ISANA Kids Sub-brand under ISANA focused on children's personal care and cosmetics products.
• ISANA Private label brand offering personal care and cosmetics including skincare, haircare, and body care, with a 100% money-back guarantee.
• ISANA Med Sub-brand under ISANA focused on medical or medicated personal care products.
• ISANA Men Sub-brand under ISANA focused on men's personal care and grooming products.
• ISANA Professional Sub-brand under ISANA positioned for professional salon use in hair and beauty care.
• Babydream Private label brand specializing in baby care and infant products including diapers, baby food, cosmetics, bottles, and accessories.
• Domol Private label brand focused on household cleaning products and kitchen utensils, including cleaning supplies, washing products, and kitchen accessories.
• Sunozon Private label brand focused on sun care and sun protection products for body and face.
• alouette Private label brand offering women's personal care and cosmetics products.
• Prokudent Private label brand specializing in oral care and dental hygiene products.
• Alterra Naturkosmetik Private label natural and organic cosmetics brand using natural ingredients for skin and body care.
• enerBiO Private label brand specializing in organic and healthy food products including cereals, snacks, nuts, and dried fruits.
• Winston Private label brand offering food and beverage products.
• WellMix Private label brand focused on health and sports nutrition products including protein bars and meal replacements.
• RIVAL Loves Me Private label brand offering decorative cosmetics and makeup products.
• facelle Private label brand focused on feminine hygiene and intimate care products.
• RUBIN Private label brand offering kitchen utensils, cookware, baking products, and household accessories including baking paper, aluminum foil, and kitchen tools.
• Best View Private label brand offering household accessories and home goods.
• GENUSS PLUS Private label brand offering premium food and specialty grocery products.
• Fusswohl Private label brand focused on foot care and foot health products.
• Das Exquisite Private label brand offering premium beauty and cosmetics products.
• IDEENWELT Multi-category private label brand covering household goods including small kitchen appliances, shopping bags, and organizational products.
• King's Crown Private label brand offering household goods and home accessories.
• Fino Private label brand offering household and food storage products including aluminum foil, zipper bags, and waste bags.

Quantifiable outcome

• 1 point earned per 100 Kč purchase

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Direct Parcel Distribution CZ s.r.o. (DPD)coreChannel Partner/ Reseller/ DistributorDelivery partner for e-commerce orders. Provides parcel delivery services to customers who order via rossmann.cz or mobile app.
• Zásilkovna s.r.o.coreChannel Partner/ Reseller/ DistributorDelivery partner for e-commerce orders. Provides parcel delivery and pickup point services for online orders from rossmann.cz.
• Balíkobot, s.r.o.supportingTechnology or IntegrationSoftware integration provider connecting e-commerce platform with multiple carriers for automated shipping management.
• Etnetera Core a.s.supportingTechnology or IntegrationSoftware services provider for e-commerce platform development and maintenance.
• CEWEminorStrategic or Co-development PartnerPhoto service partnership offering CEWE Foto products and printing services through rossmann.cz and Rossmann Foto shops.
• Dirk Rossmann GmbHcoreOthersParent company and brand owner based in Germany (Burgwedel). Manufacturer and supplier of ROSSMANN private label products including RUBIN, IDEENWELT, and other brands.
• Rossmann FotominorChannel Partner/ Reseller/ DistributorPhoto printing service with dedicated shops (rossmann-fotoshop.cz) integrated with main retail brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dm drogerie markt: dm drogerie markt is the leading drugstore chain in the Czech Republic, operating a comparable footprint of physical stores plus a strong e-commerce platform and private label portfolio (dm Bio, Balea, etc.). It is ROSSMANN CZ's primary direct competitor on assortment, format, pricing, and loyalty.
• Teta drogerie: Teta drogerie is a Czech drugstore chain operating physical stores and an e-commerce site across household, beauty, and personal care categories. It directly competes with ROSSMANN CZ on value positioning, store footprint overlap, and category assortment.

Emerging players

• Notino: Notino is the Czech-born beauty and parapharmacy online retailer with significant overlap in cosmetics, personal care, and health-adjacent SKUs sold by ROSSMANN CZ. While Notino is digital-first and beauty-led rather than a full-format drugstore, it directly competes for the same Czech online beauty basket.
• Pilulka Lékárna: Pilulka is a Czech online-first pharmacy and drugstore retailer offering OTC, personal care, baby, and beauty products. It competes with ROSSMANN CZ in adjacent health, baby, and personal care categories, particularly via its digital storefront.

Broad incumbents

• Müller (Müller Drogerie): Müller is a European drugstore and perfumery chain with a broader assortment including perfumes, cosmetics, toys, and household goods. While primarily German, it has expanding CEE presence and overlaps with ROSSMANN CZ on beauty, household, and category breadth.
• Walgreens Boots Alliance: Walgreens Boots Alliance is a global drugstore and pharmacy retailer combining pharmacy dispensing with health, beauty, and general merchandise. While operating primarily in the US/UK, it is a global benchmark for the drugstore retail model that ROSSMANN CZ operates within.
• CVS Health: CVS Health is one of the largest US drugstore chains, combining pharmacy with health, beauty, and general merchandise. As a global drugstore incumbent, it is comparable to ROSSMANN CZ on category mix and pharmacy-adjacent retail, though operating in a different regulatory environment.
• Sephora: Sephora is a global multi-brand beauty retailer with a Czech e-commerce and selective store presence. It competes with ROSSMANN CZ in cosmetics, skincare, and fragrance, though it operates at the premium beauty end versus ROSSMANN's broader value positioning.
• Douglas: Douglas is a European perfumery and beauty retailer operating across multiple CEE markets including Czech Republic. It competes with ROSSMANN CZ on prestige fragrance and selective beauty, though at a narrower assortment and higher price point.

Regional players

• Kaufland: Kaufland is a German hypermarket chain with significant Czech operations carrying household, personal care, and baby alongside groceries. While not a pure drugstore, it competes for the same household and personal care basket spend, particularly in suburban and smaller-town Czech locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rossmann-spol-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSSMANN Czech Republic