PROMPERÚ

What PROMPERÚ does

PROMPERÚ — the Comisión de Promoción del Perú para la Exportación y el Turismo — is the official Peruvian government agency responsible for promoting Peru as a tourism destination and supporting the internationalization of Peruvian exports. It operates under the Ministry of Foreign Trade and Tourism (MINCETUR) and functions as a public-sector marketing, B2B trade, and destination-branding body rather than a commercial enterprise. Its primary digital platform is peru.travel, offered in nine languages, complemented by the iPerú WhatsApp information service and a network of in-destination iPerú information offices serving international visitors. The agency also operates Peru 360°, an immersive virtual tour platform, and has deployed an AI-powered virtual travel assistant on peru.travel to support conversational trip planning.

The agency's core go-to-market combines consumer-facing destination marketing with B2B export-promotion activity. Flagship B2B programs include Peru Travel Mart 2026, which connects Peruvian tourism exporters with international buyers, and the hosting of AdventureELEVATE 2026, positioning Peru in the adventure tourism vertical. PROMPERÚ also pursues competitive international recognition through nominations across 21 World Travel Awards 2026 categories and has secured Condé Nast Traveler must-visit 2026 designation, alongside sustainability positioning via the Travel Green List 2025. The underlying technology stack is a multilingual web platform augmented by a consumer chatbot and a 360° virtual tour product; there is no disclosed proprietary AI model or in-house ML capability.

PROMPERÚ is funded through the Peruvian public budget and does not monetize its platform or events through commercial pricing. There is no ARR, subscription model, or transactional revenue in the conventional sense; its outputs are tourism arrivals, export contracts facilitated, and brand-equity metrics rather than top-line revenue. Consequently, the appropriate commercial frame is that of a publicly funded destination marketing organization (DMO) whose "customers" are international tourists and Peruvian tourism exporters, not paying enterprise clients.

Name

PROMPERÚ

Legal name

Comisión de Promoción del Perú para la Exportación y el Turismo

Website

https://peru.travel

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PROMPERÚ is Peru's official government tourism promotion agency under MINCETUR, operating the multilingual peru.travel platform, iPerú information services, Peru 360° virtual tours, and an AI travel assistant to market Peru internationally and connect Peruvian tourism exporters with global buyers.

Ownership category

akta.pro rank

Product category

Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAMAIAJ

Tours, Activities & Experiences Booking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAANAN

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Sustainable Tourism Solutions (Eco-friendly Accommodations, Carbon Offset Programs)

SECONDARYTHAJAAAC

Museum & Landmark Guided Tours (Skip-the-line/Docent-led)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

Keywords

• Government tourism promotion
• Destination marketing
• Virtual tourism platform
• Tourism information portal
• Travel planning tools

Headquarters

HQ city

Passaic

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels4 records

Marketing channels7 records

Core offering

PROMPERÚ (Comisión de Promoción del Perú para la Exportación y el Turismo) is Peru's official government tourism promotion agency that operates the peru.travel multilingual digital portal to promote Peru as an international tourist destination. The agency provides centralized tourism information covering destinations, attractions, experiences, events, and stories, supported by virtual tour technology (Peru 360°), AI-powered trip planning, and real-time tourist assistance via WhatsApp (iPerú). It also manages the Marca Perú national brand and runs the annual Peru Travel Mart B2B event.

Product overview

PROMPERÚ operates peru.travel as its primary digital tourism promotion platform, a multi-language website (English, Spanish, German, French, Italian, Portuguese, Japanese, Korean) offering destination discovery, trip planning, virtual experiences, and real-time tourist assistance. The platform integrates Peru 360° for immersive virtual exploration, iPerú for WhatsApp-based tourist support, and an AI Virtual Travel Assistant for personalized trip planning. The site also includes a Meetings and Business tourism vertical (meetings.peru.travel) targeting MICE travelers. The product portfolio centers on digital tourism promotion with tools spanning discovery, planning, virtual exploration, and on-trip assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Peru 360°: Virtual tourism platform allowing users to explore Peru from the comfort of their home with images, videos, and curated links
• Marca Perú
• iPerú

Products and services

• peru.travel Official multilingual tourism portal of Peru offering destination discovery, travel planning tools, attraction listings, events calendar, virtual experiences, and AI-powered trip assistance in 9 languages (English, Spanish, Korean, Italian, German, Portuguese, Japanese, French). Targeted at international travelers planning trips to Peru.
• Peru 360° Virtual exploration platform offering immersive 360-degree images, videos, and curated links of Peru destinations organized by experience categories (Adventure, Entertainment, Exclusive, Gastronomy, Cultural History, Nature, Experiential). Lets prospective travelers explore Peru remotely before visiting.
• iPerú Tourist Assistance Real-time tourist assistance service delivered via WhatsApp at +51 944 492 314, providing travelers visiting Peru with information and on-trip support for trip planning and local inquiries.
• meetings.peru.travel Dedicated B2B platform for meetings, incentives, conferences, and events (MICE) tourism in Peru, providing information on venues and services for corporate event planners and business travelers.

Quantifiable outcome

• 12 UNESCO World Heritage Sites promoted
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Ministry of Foreign Trade and Tourism (MINCETUR)coreStrategic or Co-development PartnerGovernment ministry overseeing tourism policy and regulations. PROMPERÚ operates under this ministry's guidance for Peru's international tourism promotion.
• Immigration Office (Migraciones)coreStrategic or Co-development PartnerGovernment agency providing visa and entry requirement information. Partner in providing comprehensive travel information for international visitors.
• Condé Nast TravelermajorGTM or Marketing PartnerPrestigious travel publication that featured Peru as a 'must-visit' destination for 2026, providing significant international media coverage.
• National GeographicmajorGTM or Marketing PartnerRenowned publication that featured Huacachina as one of the world's most stunning oases, providing editorial coverage of Peru destinations.
• World Travel AwardsmajorGTM or Marketing PartnerLeading global awards program where Peru competes in 21 categories for 2026, enhancing Peru's positioning as a world-class destination.
• Time OutmajorGTM or Marketing PartnerUrban lifestyle publication that named Lima the world's top food city, providing significant media coverage for Peruvian gastronomy.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VisitBritain: Britain's national tourism agency, government-backed, operating a multilingual destination portal promoting heritage, culture, and experiences. Comparable in DMO mandate, multilingual platform delivery, and strong use of editorial/PR-driven content.
• Brand USA: The United States' national destination marketing organization, operating the official Visit USA platform and running international tourism promotion campaigns. Most directly comparable as another national-government DMO promoting a single country's tourism globally through a multilingual digital portal.
• Mexico Tourism Board (CPTM): Mexican government tourism promotion agency, official DMO for Mexico, running a multilingual destination portal focused on cultural heritage, gastronomy, and nature. Strongly comparable in Latin American regional context, cultural heritage focus, and government-backed promotional model.
• Tourism Australia: Australian government's national tourism marketing agency operating australia.com as a multilingual, experience-category-driven portal. Highly comparable in mission (DMO), operating model (government-backed promotional body), and digital platform structure (categorized experiences, virtual content, AI-enhanced planning).
• Tourism New Zealand: New Zealand government's national tourism organization running a multilingual experience-driven portal promoting nature and cultural tourism. Comparable DMO model with strong emphasis on sustainability and adventure/nature-based segments overlapping with Peru's offerings.
• Japan National Tourism Organization (JNTO): Japan's official tourism promotion organization, government-affiliated, running japan.travel as a multilingual destination portal. Comparable as an Asian-market DMO with strong cultural heritage content, multilingual coverage, and digital innovation focus.
• Incredible India: India's official government tourism campaign, a national DMO with multilingual digital presence focused on cultural heritage, spirituality, and diverse regional experiences. Comparable in scale of heritage assets, government DMO mandate, and multilingual international promotion.
• Dubai Department of Economy and Tourism (Visit Dubai): Government-backed tourism authority operating visitdubai.com, a multilingual experience-driven portal promoting a single destination globally. Comparable in DMO structure, digital platform scale, and aggressive international marketing/award positioning.

Regional players

• Colombia Travel (ProColombia): Colombia's official government tourism promotion portal run by ProColombia, focused on cultural heritage, biodiversity, and adventure tourism. Comparable regional DMO competing for adjacent Latin American nature and cultural traveler demand.
• Chile Travel (Subsecretaría de Turismo): Chile's official government tourism portal and DMO, operating chile.travel to promote destinations including Atacama, Patagonia, and wine regions. Regional peer competing for similar Latin American adventure/nature/cultural traveler segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Visitperu
• YouTubeyoutube.com/visitperu
• Facebookfacebook.com/visitperu
• Instagraminstagram.com/peru
• TikToktiktok.com/@visitperu
• LinkedInlinkedin.com/company/peru-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMPERÚ