Si Rent Noleggio A Lungo Termine

What Si Rent Noleggio A Lungo Termine does

Si Rent Noleggio A Lungo Termine, operating under the Sirent brand, is an Italian long-term vehicle rental company (noleggio a lungo termine, NLT) run by the legal entity Maka S.r.l. from its headquarters in Parete (Caserta), Italy. The company offers all-inclusive monthly rental subscriptions spanning five vehicle categories: passenger cars (including premium brands such as Porsche, BMW, and Skoda), electric vehicles (Smart #3, multiple BYD models, Kia Pv5, Leap Motor C10), commercial vehicles (Fiat Panda Van, Citroën Berlingo, Ford Transit Custom, Opel Combo Life), minicars / L6e quadricycles (Fiat Topolino, Citroën Ami), and two-wheelers (scooters and motorcycles from 50cc to 1,100cc, including a delivery-specific Peugeot Kisbee variant). Each contract is offered on terms of 12 to 60 months with mileage packages typically between 20,000 and 50,000 km per year, and the monthly fee bundles insurance (RCA, fire/theft, damage), 24/7 roadside assistance, routine and extraordinary maintenance, accident management, and administrative handling into a single fixed payment.

The go-to-market combines three channels: a field network of commercial agents managed through a dedicated "Area Agenti" partner portal, a website-driven self-service funnel at sirent.it where online quote requests are followed up by phone or email consultants, and a franchise/licensed-operator program that enables independent operators to open Sirent-branded locations across Italy. Underlying operations are run on "YUNES," an internally referenced management software for CRM and lease administration; fleet financing and lease management are supported through a core partnership with ALD Automotive, which assumes autonomous data-controller status for customer data after contract finalization. Distribution and digital marketing are complemented by a presence on Facebook, Instagram, WhatsApp Business, and an SEO-oriented blog.

The customer base is split horizontally across three segments — Aziende (businesses needing fleet solutions), Professionisti (self-employed professionals), and Privati (private individuals) — with businesses and professionals marked as primary. Pricing spans roughly €130 per month for entry-level scooters to more than €675 per month for electric and premium vehicles, with down payments ranging from €250 to €7,000 depending on vehicle class. The company is privately held, has no disclosed parent, no external funding rounds, no published revenue, and no named management team in the available data; it operates exclusively on a nationwide Italian footprint and is not publicly listed.

Name

Si Rent Noleggio A Lungo Termine

Legal name

Maka S.r.l.

Website

https://sirent.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sirent, operated by Italian private company Maka S.r.l., is a long-term vehicle rental provider offering all-inclusive monthly subscriptions on cars, electric vehicles, commercial vans, minicars, and two-wheelers to businesses, professionals, and private individuals across Italy.

Ownership category

akta.pro rank

Product category

Long-term Vehicle Rental

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Accident Management Services (Incident Response, Towing, Repair Coordination) (TLABANAI)

Keywords

• Long-term vehicle rental
• Fleet management services
• Car subscription
• Commercial vehicle leasing
• Mobility services

Headquarters

HQ city

Parete

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Long-term Vehicle Rental: Monthly subscription-based rental of vehicles (cars, minicars, motorcycles, commercial vehicles) with terms ranging from 12 to 60 months. All-inclusive pricing covering insurance, maintenance, roadside assistance, and administrative tasks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Si Rent Noleggio A Lungo Termine (Sirent) provides long-term vehicle rental services under an all-inclusive monthly subscription model. The offering bundles insurance (RCA, fire/theft, damage protection), routine and extraordinary maintenance, 24/7 roadside assistance, accident management, and administrative tasks into a fixed monthly fee, with contract durations from 12 to 60 months and customizable mileage packages. The fleet spans passenger cars (including premium brands), electric vehicles, commercial vehicles, minicars/quadricycles, and two-wheelers (scooters and motorcycles).

Product overview

Sirent is a long-term vehicle rental company (noleggio a lungo termine) operated by Maka S.r.l., offering a comprehensive fleet of vehicles for businesses, professionals, and private individuals under an all-inclusive monthly fee model. The fleet spans five distinct vehicle categories — standard passenger cars (including premium brands such as Porsche and BMW), electric vehicles (BEV), commercial vehicles (veicoli commerciali), minicars/microcars (quadricicles), and two-wheelers (scooters and motorcycles) — all bundled with insurance, roadside assistance, maintenance, and 24/7 support in a fixed monthly rate. Contract durations range from 12 to 48 months with customizable mileage packages. The product portfolio includes vehicles ranging from the budget-friendly Peugeot Kisbee (€135/month for scooters) and Fiat Topolino (€179/month for minicars) to premium options such as the Porsche Macan and BMW S 1000 RR motorcycle (€453/month). Commercial vehicles like the Fiat Panda Van (from €320/month) and passenger vans such as the Opel Combo Life (from €432/month) serve professional fleet needs, while electric options like the Smart #3 (€570/month) address sustainable mobility demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-term Passenger Car Rental All-inclusive monthly rental of passenger cars from city cars to premium and luxury models (e.g., Honda Cl, BMW F, Volkswagen Golf, Skoda Kodiaq, Porsche Macan) for businesses, professionals, and private individuals across Italy.
• Long-term Electric Vehicle Rental All-inclusive monthly rental of 100% electric vehicles (BEVs) including Smart #3, Byd Atto 2, Byd Atto 3, Byd Seal, Leap Motor C10, Maxus eDeliver 3, Kia Pv5 Passenger, Kia Pv5 Cargo, and BMW CE, addressing sustainable mobility demand.
• Long-term Commercial Vehicle Rental All-inclusive monthly rental of commercial vehicles and vans (e.g., Fiat Panda Van, Citroën Berlingo, Citroën Jumpy, Ford Transit Custom, Opel Combo Life, Ford Ranger, Maxus eDeliver 3, Kia Pv5 Cargo) with options for custom fittings, targeted at businesses needing fleet and light cargo transport.
• Long-term Scooter and Motorcycle Rental All-inclusive monthly rental of two-wheelers from 50cc urban scooters to sport-touring motorcycles (e.g., Kymco Agility, Peugeot Kisbee, Peugeot Kisbee Delivery, Honda Forza, Honda NT, BMW S 1000 RR), targeting urban commuters, delivery riders, and motor enthusiasts.
• Long-term Minicar / Quadricycle Rental All-inclusive monthly rental of light electric quadricycles (L6e category) such as the Fiat Topolino and Citroën Ami, with zero-down-payment options, drivable from age 14 with AM license, targeted at urban mobility and younger drivers.
• Sirent Franchising Program Franchise offering allowing independent operators to open Sirent-branded locations for local long-term vehicle rental services across Italy, enabling nationwide expansion through licensed partners.

Quantifiable outcome

• All services included in single monthly payment - insurance, maintenance, roadside assistance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ALD AutomotivecoreTechnology or IntegrationPartner for vehicle fleet financing and lease management. ALD Automotive becomes the autonomous data controller after contract finalization, receiving and managing customer data on their own platforms for lease administration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arval (BNP Paribas): BNP Paribas-owned fleet services and long-term rental operator with a strong Italian footprint. Directly comparable full-service NLT proposition across passenger, commercial, and EV categories.
• ALD Automotive: Global leader in corporate fleet leasing and NLT, and Sirent's stated core operating partner for fleet financing and lease administration. Same business model (all-inclusive NLT) but vastly larger scale, multi-country footprint, and balance sheet, making it both partner and most powerful competitor.
• Ayvens (formerly ALD + LeasePlan): Largest European full-service NLT and fleet management player formed from the 2023 ALD/LeasePlan merger. Operates aggressively in Italy; direct overlap with Sirent's all-inclusive long-term rental offering for both business fleets and professionals.
• Leasys (Stellantis / CA Auto Bank): Italian-headquartered NLT and mobility operator (CA Auto Bank group, joint with Stellantis). Same NLT subscription model with strong OEM backing, deeply embedded in Italy's PHEV/BEV fleet market.
• Europcar Italia: Major European car rental operator with Italian short-term and long-term leasing services. Overlaps with Sirent on consumer and SME segments though traditionally stronger in short-term rentals.
• Alphabet (BMW Group): BMW-owned multi-brand fleet management and long-term rental provider with operations across Europe including Italy. Comparable all-inclusive lease model with premium fleet focus.

Others

• Targa Telematics: Italian telematics and connected-mobility platform supplier to NLT operators. Not a direct competitor, but an enabling/ecosystem peer whose telematics products underpin Sirent's fleet management and claims administration capabilities.

Direct peers

• Locauto: Italian family-owned long-term and short-term rental company. Comparable mid-scale Italian operator with multi-segment fleet offering and franchise-style distribution, directly competing for the same Aziende/Privati customer base.
• Sifà (Integrate S.p.A.): Italian-headquartered long-term vehicle rental operator with nationwide coverage and multi-category fleet (cars, commercial, two-wheelers). Closest direct domestic peer to Sirent in terms of customer segments served (Aziende, Professionisti, Privati) and bundled offering.

Emerging players

• Magnifica Fleet (Selina Group / NLTGO): Italian digital-first long-term rental intermediaries/aggregators targeting SMEs and professionals. Comparable niche-focused challenger positioning relative to Sirent's agent-led digital GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SiRentNoleggio
• Instagraminstagram.com/sirent_noleggio
• LinkedInlinkedin.com/company/si-rent-noleggio-a-lungo-termine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Si Rent Noleggio A Lungo Termine