SEAFORD GOLF CLUB LIMITED

What SEAFORD GOLF CLUB LIMITED does

Seaford Golf Club Limited is a private, member-owned golf club operating an 18-hole downland course at 111 Firle Road, Seaford, East Sussex (United Kingdom), founded in 1887. The club, which occupies the site to which it relocated in 1907 with a course designed by five-time Open Champion J.H. Taylor, sits on free-draining chalk on the edge of the South Downs National Park with views towards the Sussex coast and Rathfinny vineyards. The course measures 6,546 yards off the white tees with a par of 69 and is supported by practice facilities including a 350-yard grass driving range, three-hole Academy course, short game area, and putting green. The club also operates a 12-room Dormy House (plus a 2-room annexe, accommodating up to 24 guests), an on-site clubhouse with bar and restaurant, a PGA-operated pro shop (The Caddyshack Golf Store, powered by Foremost Golf), and dedicated meeting and wedding reception spaces.

The business generates revenue from eight distinct streams: membership subscriptions (£95–£1,620 per year across Full, Five Day, Country, Social, Junior, and Player Pathway tiers), visitor green fees (£15–£75 depending on season and category), Dormy House Stay & Play packages (£150–£220pp with 2026 and 2027 rate cards published), PGA coaching and Flightscope custom fitting (£30–£240 per session), pro shop equipment sales, F&B from the clubhouse bar and restaurant, functions and events hire (weddings, corporate meetings, private parties), and society packages (groups of 8+). Distribution is primarily direct-to-consumer through the club's website, online tee booking via Intelligent Golf, online Dormy booking via Hotels UK, and reservations handled by the General Manager Christopher Oldrey. The club is a UK private limited company with 11–50 employees, no parent company, no external funding, and is governed and owned by its members.

The operating model is being actively upgraded: a new intelligent irrigation system has been installed, a five-year course improvement plan by Ken Moodie of Creative Golf Design is partway through execution (nine holes completed), and new blue tees and short-course holes have been added. Growth is being driven through product extensions — the Player Pathway beginner programme, social memberships, and the South Coast Challenge multi-club tournament — rather than acquisition or geographic expansion. The club's principal moats are its heritage (oldest in Sussex), free-draining chalk terrain enabling year-round play, the rare combination of on-site Dormy House accommodation and Sussex practice facilities, and outright freehold ownership of the course and adjacent land.

Name

SEAFORD GOLF CLUB LIMITED

Legal name

Seaford Golf Club Limited

Website

https://seafordgolfclub.co.uk

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Seaford Golf Club Limited is a private member-owned 18-hole downland golf club in East Sussex, founded 1887, offering memberships, visitor green fees, on-site Dormy House accommodation, PGA coaching, F&B, weddings, and corporate events.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Food Service Contractors (722310)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club memberships
• Golf course facilities
• Clubhouse hospitality
• Golf coaching services
• Event venue hire

Headquarters

HQ city

Seaford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual and monthly membership subscriptions ranging from £95 to £1,620 depending on membership category, including Full Membership, Five Day Membership, Country Membership, and Junior memberships. Additional playing affiliation fees of £26.25 for men and £25.25 for ladies are payable.
2. Visitor Green Fees: Green fees charged to visitors ranging from £55 to £75 depending on season (winter/summer) and day of week (weekday/weekend). County Card holders pay £45-£55. Junior visitor fees are £15-£18.
3. Dormy House Accommodation: Stay & Play packages priced from £150-£210 per person per night (2026 rates) including dinner, full English breakfast, and two rounds of golf. Additional nights available with £20pp reduction and one round of golf included. Off-season rates from £114pp.
4. Pro Shop Sales and Coaching: PGA coaching services (£30-£240), custom fitting sessions (£45-£50), and equipment sales through The Caddyshack Golf Store.
5. Food and Beverage: Clubhouse bar and restaurant serving all-day menu, with local ales and comprehensive food offerings for members, visitors, and event guests.
6. Functions and Events Hire: Venue hire for weddings, corporate events, birthday celebrations, and meetings. Winter wedding receptions accommodate 40-80 guests for sit-down meals with overnight accommodation available. Meeting rooms include Alida Room (up to 24 delegates) and boardroom (up to 10).
7. Society Packages: Tailored society packages including green fees (£65), breakfast options, and post-play meals. Winter society packages available on request.
8. Gift Vouchers: Gift vouchers redeemable against green fees or Dormy stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Seaford Golf Club operates an 18-hole downland golf course (par 69, 6,546 yards) at its Seaford, East Sussex headquarters, supported by on-site Dormy House accommodation, clubhouse bar and restaurant, PGA coaching and Flightscope custom fitting, a 350-yard grass driving range and practice facilities, a pro shop, and venue hire for weddings, corporate meetings and society golf days. Service tiers include multi-category memberships, visitor green fees, stay & play packages, society packages, and open golf competitions.

Product overview

Seaford Golf Club operates a single golf club with an integrated service portfolio. The core product is the 18-hole Seaford Blatchington downland golf course, supported by Dormy House accommodation for overnight stays and the Caddyshack Golf Store pro shop. Additional services include PGA coaching and custom fitting using Flightscope technology, membership subscriptions across multiple tiers (Full, Five Day, Country, Social, Player Pathway), visitor green fees, society packages, and open competitions. The club also offers venue hire for functions, weddings, and meetings through its clubhouse facilities. The practice infrastructure includes a grass driving range, short game area, Academy course, and putting green. All services are managed internally through the club, with online booking powered by Hotels UK (accommodation), Intelligent Golf (tee times), and Foremost Golf (pro shop e-commerce).

Differentiator

Problem solved

Functional benefit

Products and services

• Seaford Blatchington Golf Course An 18-hole downland golf course designed by five-time Open Champion J.H. Taylor, measuring 6,546 yards off white tees with a par of 69 and SSS of 71, on free-draining chalk terrain within the South Downs National Park. Open to members, visitors, and society groups year-round.
• Dormy House Accommodation On-site 12-room twin-bedded en-suite accommodation (plus 2-room annexe) accommodating up to 24 guests, offered as standalone B&B or as part of stay-and-play packages that include dinner, full English breakfast, and reserved rounds of golf.
• Golf Coaching Services Individual and group PGA coaching delivered by Chris Lovis and Alan Tyson using Flightscope launch monitor technology, with 30-minute and 1-hour lessons, 9-hole playing lessons, and bundle deals for beginners through to advanced players.
• Custom Golf Fitting Accredited club fitting using Flightscope launch monitors for iron, driver, full bag, and wedge sessions with bundle deals, enabling direct comparison of brands and club set-ups.
• Golf Buggy & Equipment Hire Hire of a fleet of twelve Club Car electric buggies (£30), Motocaddy electric trolleys (£10), and push trolleys (£5), plus golf bag storage with refundable deposit.
• Practice Facilities 350-yard grass driving range with three covered bays, chipping green with practice bunkers, 18-hole putting green, and a three-hole Academy course, plus 17a and 18a short course holes.
• Social Membership Non-golfing membership for local residents offering clubhouse access, bar/restaurant discount card, social events calendar, snooker room use, and guest privileges, available as Clubhouse Social (£60 incl. VAT) or Social with Practice Facilities (£215 incl. VAT).
• Player Pathway Membership Two-year beginner development programme with three paid stages—Stage 1 (£165, 3 months), Stage 2 (£300, 9 months), and Stage 3 (£450, 12 months)—progressively adding lessons, course access, and green fees.
• Golf Membership Subscriptions Annual golf membership categories including Full Membership (£1,620), Five Day Membership (£1,545), age tiers from 18 to 35 (£365–£1,342), Country Membership (Inner £1,002 / Outer £693), Ladies' 3-Month Trial (£300), and Junior Membership (£95–£180), running 1st May to 30th April.
• Visitor Green Fees Day visitor golf access at £65 weekday / £75 weekend in summer and £55 weekday / £65 weekend in winter, with County Card and junior visitor rates. Bookable online via the Intelligent Golf platform.
• Society Packages Tailored packages for golfing groups of 8+ golfers including green fees (£65), breakfast options (£6–£12), post-play meals (1–3 courses, £15–£26), buggy hire, and competitions/prizes organisation, with winter packages on request.
• Venue Hire & Functions Event hosting for private parties, corporate gatherings, birthday celebrations, and anniversaries using the clubhouse's range of private rooms, with optional Dormy House overnight accommodation.
• Winter Wedding Receptions All-inclusive winter wedding reception packages (October–March) accommodating 40–80 seated guests plus 20–30 evening guests, with catering for up to 110 and 10 twin bedrooms for wedding guests on B&B basis.
• Meeting & Conference Facilities Two meeting rooms—the Alida Room for up to 24 delegates and a boardroom-style room for up to 10—with serviced packages including refreshments and catering, adjacent to the 18th green and 1st tee.
• Gift Vouchers Redeemable vouchers in any chosen monetary amount, usable against green fees or Dormy House stays and purchased through the club office.
• Open Golf Competitions Annual open competitions open to men and women, including the Seaford Tusks (September), Men's Senior Open (May), and the multi-club South Coast Challenge Golf Tournament (August) with prize packages.
• The Caddyshack Golf Store (Pro Shop) On-site professional golf retail outlet operated by Head Professional Chris Lovis through a Foremost Golf partnership, offering equipment, clothing, accessories, and on-site custom fitting via e-commerce at seafordproshop.foremostgolf.com.

Quantifiable outcome

• One of the top courses in Sussex and finest downland courses in the country
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• South Coast Challenge Golf Tournament Partners (Seaford Head Golf Club, East Brighton Golf Club)coreStrategic or Co-development Partner · 18 August 2026Three-day open Stableford competition with players rotating across Seaford GC, Seaford Head GC, and East Brighton GC. Maximum 96 players split into groups of 32. Daily prizes with overall champion decided on three-day combined score. Entry fee £169 until 31st January 2026, £189 thereafter.
• Ian Boxall DJ HireminorGTM or Marketing PartnerRecommended DJ service for wedding receptions, featured on the club's wedding page.
• Twilite DiscosminorGTM or Marketing PartnerMulti-award winning entertainment service recommended for weddings, parties, and events in Sussex, featured on the club's wedding page.
• The Caddyshack Golf Store (Foremost Golf)coreChannel Partner/ Reseller/ DistributorOnline pro shop retail partnership with Foremost Golf providing access to extensive range of golf equipment, clothing, and accessories through the Caddyshack Golf Store website.
• Local and Regional Ales SuppliersminorOthersClub stocks local and regional beers and gins on the bar, supporting local producers.
• Reciprocal Golf ClubscoreOthersMembers have playing rights at other courses where reciprocal agreements exist, and Sussex County Card provides green fee discounts at affiliated clubs.

Scale indicators6 records

Recent moves9 records

Expansion highlights10 records

Direct peers

• Piltdown Golf Club: Historic Sussex downland members' club with comparable course pedigree and member-owned structure. Competes for members and visitors from the broader Sussex catchment.
• East Sussex National Golf Club: Large Sussex resort-style venue with hotel, spa, weddings, and golf. Competes with Seaford specifically for Dormy House guests, stay-and-play packages, and wedding events in the Sussex market.
• Royal Eastbourne Golf Club: Historic East Sussex members' club with a similar private-club structure, competing for East Sussex members, society bookings, and reciprocal County Card traffic.
• Nevill Golf Club: Tunbridge Wells-based members' club with a comparable downland offering, competing for Kent/Sussex border members and County Card reciprocal traffic.
• Hill Barn Golf Club: Worthing-based downland club with similar 18-hole member-club profile, competing for West/East Sussex members and society packages in the same regional market.
• Pyecombe Golf Club: West Sussex downland club with a similar member-owned model and competing for County Card visitor traffic across Sussex.
• Seaford Head Golf Club: The other Seaford-based golf club and explicit South Coast Challenge tournament partner. Directly competes for the same Seaford-resident members, society bookings, and visitor tee times; same Sussex downland category.
• East Brighton Golf Club: Sussex downland club partnering with Seaford on the South Coast Challenge. Similar size and member-club model, competing for visitors and society days in the East Sussex corridor.
• Sweetwoods Park Golf Club: Sussex members' club with comparable 18-hole parkland/downland offering; competes for society packages and visitor rounds in the broader Sussex golf market.

Regional players

• Eastbourne Golfing Park: East Sussex pay-and-play and membership facility serving the same coastal catchment; overlaps with Seaford on visitor green fees and beginner pathway demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seafordgolfclub
• Instagraminstagram.com/seafordgolfclub1887
• LinkedInlinkedin.com/company/seaford-golf-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEAFORD GOLF CLUB LIMITED