Shig's Enterprises Limited

What Shig's Enterprises Limited does

Shig's Enterprises Limited, doing business as Fujiya, is a family-owned Japanese grocery and prepared-food retailer headquartered in Vancouver, British Columbia. Founded in 1977 by Shigeru (Shig) Hirai in Vancouver's historic Japantown, the company operates four storefronts across the Lower Mainland (Clark Drive flagship/central kitchen, Richmond, Downtown Vancouver) and Vancouver Island (Victoria, co-owned by the Hayashi family). Its core offering combines retail grocery assortment (rice, sauces, condiments, snacks, instant noodles, imported Japanese goods, sashimi-grade seafood, deli items, and home goods) with made-in-house prepared foods including sushi, bento, donburi, party platters, and deli items. An online catering ordering system built on Wix.com with Moneris Checkout payment processing supports pickup (Lower Mainland and Vancouver Island) and zone-based delivery in the Lower Mainland with 72-hour notice.

Revenue is generated through one-time retail grocery transactions, prepared-food and catering transactions with zone-priced delivery fees ($30-$60 CAD), and in-person gift card sales ($20-$250 CAD). Customer segments are consumer-driven: individual shoppers seeking authentic Japanese ingredients, catering customers ordering party platters for events, the Japanese-Canadian community for cultural connection, and a smaller business/office catering segment. Marketing relies on organic social (Instagram, Facebook, LinkedIn), the corporate website, email newsletters, and community event sponsorships (notably Powell Street Festival and Nikkei cultural organizations).

The company operates without external institutional investment and is entirely family-owned. Its related subsidiary Ocean Delight Seafoods (founded 1981) supplies proprietary satsuma-age, kamaboko, and imitation crab used in signature California Rolls. The business is currently transitioning to next-generation leadership under son-in-law Jeff Matsuda and grandchildren Megan and Ryan following founder Shig Hirai's death in November 2025, and is preparing for its 50th anniversary commemoration in September 2026.

Name

Shig's Enterprises Limited

Legal name

Shig's Enterprises Ltd.

Website

https://fujiya.ca

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Shig's Enterprises Ltd. (dba Fujiya) is a family-owned Japanese grocery and prepared-food retailer operating four stores across British Columbia, offering imported Japanese groceries, made-in-house sushi and party platters, catering, and delivery through a Wix/Moneris online ordering system.

Ownership category

akta.pro rank

Product category

Japanese specialty grocery and prepared food retail

NAICS

Other Specialty Food Retailers (44529), Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

akta.pro secondary industries

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Japanese grocery
• Japanese specialty foods
• Sushi catering
• Party platter catering
• Prepared Japanese meals

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Grocery Sales: In-store retail sales of Japanese food products including rice, sauces, condiments, snacks, beverages, instant noodles, deli items, seafood, and home goods
2. Takeout and Catering Food Sales: Prepared Japanese food items including sushi, bento boxes, donburi, party platters, and other cooked items available for in-store purchase or advance catering orders
3. Delivery Fees: Delivery charges based on zone and order minimums for Lower Mainland orders (Downtown Vancouver $30, Vancouver $50, North/West Vancouver/Burnaby $60, Richmond $50)
4. Gift Cards: Gift cards sold in-person at any store location with amounts between $20-$250, usable at all locations, no expiration

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shig's Enterprises Ltd. (operating as Fujiya) operates four Japanese specialty grocery and prepared-food retail stores in British Columbia (Vancouver Clark Drive flagship/central kitchen, Richmond, Downtown Vancouver, and Victoria on Vancouver Island). The company sells authentic Japanese grocery products (rice, sauces, noodles, snacks, seafood, home goods), in-house prepared foods (sushi, bento, donburi, deli items, sweets and beverages), and offers sushi and cooked-item party-platter catering with pickup and Lower Mainland delivery. A wholly-owned subsidiary, Ocean Delight Seafoods, supplies proprietary satsuma-age, kamaboko, and imitation crab ingredients used in-store.

Product overview

Fujiya operates as a Japanese grocery store and food service business under Shig's Enterprises Ltd., founded in 1977. The company offers a comprehensive portfolio centered around authentic Japanese food products and prepared foods. The core offering includes made-in-house sushi and prepared foods (sushi, bento & donburi, deli items, sweets & beverages), complemented by retail grocery products (snacks, instant noodles, grocery items, seafood, home goods). The business also provides catering services for both Lower Mainland (Vancouver, Richmond) and Vancouver Island (Victoria) markets through online ordering. A related sub-brand, Ocean Delight Seafoods, produces satsuma-age, kamaboko, and imitation crab ingredients that are used in Fujiya's products.

Differentiator

Problem solved

Functional benefit

Products and services

• Fujiya Japanese Grocery In-store Japanese grocery assortment sold at all four Fujiya locations (Vancouver Clark Drive, Richmond, Downtown Vancouver, and Victoria). Includes rice, soy sauce, nori, sauces, condiments, miso, dashi, wakame, noodles (soba, udon, somen), flour, canned items, snacks (rice crackers, Pocky, Pretz, chips, nuts), Japanese sweets (manju, mochi, yokan), instant noodles (Sapporo Ichiban, Cup Noodle, Nissin, Maruchan), beverages (ramune, yakult, matcha, tea, coffee), sashimi-grade seafood, and Japanese home goods (cooking utensils, dish sponges, bath wash, dish detergent).
• Sushi (in-house) Made-in-house sushi available at Fujiya stores, including signature rolls, temaki, nigiri, and sashimi. Available for in-store purchase and as part of party platters. Sashimi-grade fish includes salmon, mackerel, black cod, tuna, and seasonal items.
• Bento & Donburi Japanese lunch boxes and rice bowl dishes (donburi, bento) prepared in-house at Fujiya locations, with sides such as chicken karaage, gyoza, and spam musubi.
• Deli Items In-house Japanese deli prepared foods including gomaae, nasu no agebitashi, seaweed salad, kinpira gobo, saba no shogani, namasu, salmon nanban, chikuzen ni, konnyaku ni, and sushi gari. Available at Clark Drive and Richmond locations.
• Lower Mainland Catering Catering service for Lower Mainland (Vancouver Clark Drive, Richmond, Downtown Vancouver) offering sushi party platters and cooked-item party platters for pickup and delivery, with zone-based delivery fees ($30-$60) and minimum order thresholds for free delivery; 72 hours notice required for delivery orders.
• Vancouver Island Catering Catering service for Vancouver Island (Victoria) offering sushi and cooked-item party platters for pickup, with minimum 5 hours notice required, and dine-in options at the 3624 Shelbourne Street location.
• Online Ordering Website-based ordering system for Lower Mainland pickup and delivery, Vancouver Island pickup, and contact information for orders; payments processed through PCI-DSS-compliant Moneris Checkout (VISA, MasterCard, American Express, JCB, Discover).
• Fujiya Gift Cards Gift cards available for in-person purchase at any Fujiya store with amounts between $20 and $250, redeemable at all four locations, with no expiration.
• Ocean Delight Seafoods Wholly-owned subsidiary of Shig's Enterprises Ltd. producing satsuma-age (fried fishcakes), kamaboko, and imitation crab. Ingredients from this subsidiary are used in Fujiya's California Rolls and other in-house prepared foods.

Quantifiable outcome

• Celebrating 50 years of operation in 2027

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Koji and Masami Hayashi FamilyflagshipOthersFujiya Victoria co-owned and operated by Koji and Masami Hayashi since 1991. The store was originally opened when they responded to an ad in the Vancouver Shinpo seeking someone to run a Fujiya location in Victoria. Their son Toshi and his wife Chigusa now manage the shop, continuing the family legacy of quality and service.
• Ocean Delight SeafoodscoreOthersFounded by Shigeru Hirai in 1981, Ocean Delight Seafoods specializes in satsuma-age (fried fishcakes) and imitation crab - ingredients still used in Fujiya's iconic California Rolls today. This subsidiary provides proprietary seafood products to Fujiya stores.
• Hi Genki Japanese RestaurantminorOthersEstablished by Shig Hirai in 2002 at the Robert Nimi Nikkei Home, Hi Genki provided homestyle Japanese meals to residents and the public. It was a cherished community hub until its closure in 2022 during the COVID-19 pandemic.
• Nikkei Place FoundationminorOthersCommunity organization supported by Fujiya. Donations requested in memory of founder Shig Hirai (who passed November 2025) to honor his legacy of community support.
• Vancouver Buddhist TempleminorOthersCommunity organization supported by Fujiya. Donations requested in memory of founder Shig Hirai (who passed November 2025) to honor his legacy of community support.

Scale indicators3 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• 99 Ranch Market: Largest Asian supermarket chain in North America with broad pan-Asian assortment including Japanese sections, fresh fish, and prepared foods; broader incumbent offering overlapping category coverage at much greater scale.
• Whole Foods Market: Premium specialty grocer with curated international and Japanese sections, sushi counters, and prepared foods; serves as a broader incumbent benchmark for specialty food retail rather than a direct competitor in ethnic authenticity.

Direct peers

• T&T Supermarket: Canada's largest Asian grocery chain (owned by Loblaw) with multiple BC locations selling Japanese groceries, fresh seafood, and prepared Asian foods; directly comparable to Fujiya on assortment breadth and Japanese-category depth, though at significantly larger scale.
• Tokyo Central: Japanese-American supermarket chain specializing in imported Japanese groceries, fresh sashimi-grade seafood, and prepared Japanese foods; closely mirrors Fujiya's combination of authentic Japanese grocery plus in-store sushi/prepared offering.
• Uwajimaya: Pacific Northwest Asian grocery chain (Seattle-founded) with strong Japanese assortment, fresh seafood, and prepared foods; directly comparable regional Asian specialty grocer with multi-generational family operation heritage.
• Sushi Shop: Canadian sushi and Japanese prepared-food chain operating takeout and catering locations nationwide; directly comparable to Fujiya's prepared sushi, bento, and party platter business, though without the full grocery assortment.
• H Mart: Korean-American Asian supermarket chain with extensive Japanese sections, fresh fish counters, prepared sushi, and ethnic grocery offerings; closely comparable business model combining retail grocery with in-store prepared foods across multiple North American locations.
• Mitsuwa Marketplace: Japanese food marketplace chain in the U.S. combining an authentic Japanese grocery, fresh seafood, prepared foods, and food court dining; mirrors Fujiya's full-format approach to Japanese specialty retail.
• Marukai: Japanese supermarket chain operating primarily in California with imported Japanese groceries, fresh sashimi, and prepared sushi/deli; comparable on product authenticity and Japanese specialty positioning.

Others

• JFC International: Major North American distributor and marketer of Japanese and Asian food products to retailers and food service; adjacent ecosystem participant whose product portfolio overlaps with Fujiya's imported grocery assortment and whose wholesale business intersects with Ocean Delight's seafood manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fujiyabc
• LinkedInlinkedin.com/company/fujiya-japanese-foods
• Instagraminstagram.com/fujiyabc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shig's Enterprises Limited