SPORTS & MARINE PARAFUNALIA, INC.

What SPORTS & MARINE PARAFUNALIA, INC. does

Sports & Marine Parafunalia, Inc. (DBA Parafunalia) is a family-owned watersports and marine equipment retailer founded in 1972 and headquartered at 44 Weirs Road, Route 11-B, in Gilford, New Hampshire, on the shores of Lake Winnipesaukee. The company sells wakeboards, kayaks, inflatable and rigid stand-up paddleboards, water trampolines and aquaparks, towable tubes for one to four-plus riders, water skis, kneeboards, life vests (including pet life vests), and a broad assortment of boating and marine supplies (anchoring gear, dock accessories, fenders, marine grills, YETI coolers, and etched YETI drinkware). Authorized brands include O'Brien, Connelly, Liquid Force, Ronix, Hyperlite, Aquaglide, YETI, Phase Five, Radar, and SIC-Maui. The business operates a hybrid retail model: a physical storefront open seasonally from roughly June 20 through Labor Day, Monday–Saturday 9:00–5:00, and an e-commerce storefront at parafunalia.com running 24/7 year-round on the Yahoo Turbify commerce platform.

Pricing is straightforward unit retail: individual items priced from under $10 for accessories up to over $1,000 for premium water trampolines, with examples such as the YETI Tumbler 20 oz at $46.99, the O'Brien Shock Ball at $89.99, the YETI Tundra 45 at $249.99 sale / $324.99 regular, and the Aquaglide Ricochet Bouncer 16 Aquapark at $1,999.99. All sales are one-time purchases with no subscription or recurring contract component. Go-to-market is direct-to-consumer through both channels, with marketing spanning organic social (Facebook, Instagram), YouTube product video, and the e-commerce site. The company employs 1–10 people, is owned and led by President Bart W. Jeffreys, has no outside investors or parent company, and serves recreational watersports participants in the New England region with broader online shipping reach. Revenue, headcount growth trends, and funding history are not disclosed.

Name

SPORTS & MARINE PARAFUNALIA, INC.

Legal name

Sports & Marine Parafunalia, Inc.

Website

https://parafunalia.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports & Marine Parafunalia is a family-owned New Hampshire retailer founded in 1972 selling wakeboards, kayaks, SUPs, towables, water skis, life vests, and marine supplies directly to recreational watersports consumers through a seasonal Gilford, NH storefront and year-round e-commerce site.

Ownership category

akta.pro rank

Product category

Watersports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Watersports equipment retail
• Wakeboards and waterskis
• Towables and tubes
• Kayaks and paddleboards
• Marine supplies

Headquarters

HQ city

Gilford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of WaterSports Equipment: Revenue generated from direct retail sales of water sports equipment including wakeboards, kayaks, SUPs, water trampolines, water skis, tubes, towables, life vests, and marine supplies and accessories. Sales conducted through both physical retail store and e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sports & Marine Parafunalia is a family-owned retailer that sells watersports and marine equipment directly to consumers through a seasonal physical store in Gilford, NH and an e-commerce storefront. The catalog covers water trampolines, kayaks and stand-up paddleboards, wakeboards and wakesurfers, water skis, kneeboards, towable tubes and leisure floats, life vests (including pet life vests), and boating and marine supplies such as anchoring, dock, mooring, and YETI branded coolers and drinkware.

Product overview

Sports & Marine Parafunalia is a family-owned watersports dealer offering a comprehensive portfolio of water sports equipment and marine supplies. The product lineup centers on wakeboarding gear (wakeboards, wakeskates, wakesurfers, wakefoils), paddling equipment (kayaks, inflatable and rigid SUPs), towable tubes for one to four+ riders, water trampolines and aquaparks, water skiing equipment, kneeboards, and life vests for all ages including pet life vests. The company also stocks a full range of boating and marine supplies including anchoring equipment, dock accessories, fenders, and YETI branded cooler and drinkware products. Major branded suppliers include O'Brien, Connelly, Liquid Force, Ronix, Hyperlite, Aquaglide, YETI, Phase Five, Radar, and SIC-Maui. The business operates as both a physical retail store on Lake Winnipesaukee in New Hampshire and an e-commerce platform, selling directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Trampolines Inflatable water trampolines and accessories including Aquaglide trampolines, water mats, leisure floats and lounges, inflator pumps, and mooring hardware, for lake owners, families, and recreational aquapark users.
• Paddling — Stand Up Paddleboards & Kayaks Kayaks, inflatable stand-up paddleboards (iSUP), SUP paddles, and paddling accessories from Aquaglide, Connelly, Perception, Wilderness Systems, and SIC-Maui, for recreational paddlers on New England lakes.
• Tubes and Towables One, two, three, and four+ person towable tubes, tube ropes, and leisure floats including the O'Brien Shock Ball, from Aquaglide, Connelly, HO, and O'Brien, for boat-towable water recreation.
• Wakeboarding Wakeboards, wakeskates, wakesurfers, wakefoils, and wake accessories for men, women, and juniors from Connelly, Liquid Force, O'Brien, Ronix, and Hyperlite, for wakeboat recreation.
• Water Skiing Slalom skis, combo water skis, trainer and junior skis, trick skis, water ski ropes, bindings, and accessories, for slalom, trick, and combo water skiing.
• Kneeboarding Kneeboards and kneeboarding equipment from O'Brien, for recreational kneeboard riders.
• Life Vests Personal flotation devices for men, women, children, and pets, including U.S.-patented pet life vests, for boating, towable, paddling and general water safety use.
• Boating & Marine Supplies Anchoring equipment, boat and dock fenders, boat cleaning products, boat hooks, dock boxes, dock ladders, dock lines, mooring buoys, mooring hardware, marine grills, throw cushions, and YETI coolers and drinkware, for boat and dock outfitting.
• YETI Branded Coolers and Drinkware YETI hard coolers, tumblers, travel mugs, bottles, Colster can insulators, and accessories including exclusive Parafunalia Lake Winnipesaukee etched editions, for boat, lake, and outdoor lifestyle use.
• O'Brien Watersports Line Full line of O'Brien watersports products including water skis, trick skis, kneeboards, stand up paddleboards, life vests, water ski gloves, tubes and towables, and inflator pumps, for recreational boaters.
• YETI Tundra 45 Hard Cooler Premium rotomolded cooler with up to three inches of PermaFrost insulation, designed for durability and ice retention in extreme conditions; outside dimensions 16 1/8 x 15 3/8 x 25 3/4 inches and empty weight 23 lbs.
• YETI Tumbler 30 oz Lake Winnipesaukee Etched Parafunalia-exclusive Lake Winnipesaukee etched YETI Tumbler 30 oz with MAG Slider Lid, sold as a regional limited item.
• O'Brien Shock Ball Towable accessory that elevates the tow rope out of the water to increase boat fuel economy and reduce water splashing into the tube; 2021 model includes two 5-foot take-off sections.
• Sportsstuff NOODLER 1-Person Floating Lounge Inflatable lounge chair with heavy-gauge PVC construction, comfort mesh seating, built-in cup holder, and speed safety valve; supports up to 200 lbs.
• Solstice Inflatable Luxe Traction Pad Dock 10' x 8' Inflatable dock platform with faux-wood traction pad, UV resistant PVC construction, and 8-inch core for buoyancy and stability; supports 6–8 people at 68 lbs.
• Stunt Puppy FLOAT DOGGY Pet Life Vest Patented dog life jacket (US PATENT 8,182,300 B2) with fully enclosed harness design between front legs, under-chest panel flotation for shoulder support, and curved articulated foam panels for streamlined fit; sizes from X-Small (12–24 lbs) to XL (115–180 lbs).

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• evo: Action-sports retailer with a strong watersports category (wake, ski, paddle); offers premium brand selection and direct-to-consumer expertise similar to Parafunalia's positioning, but with a more modern digital storefront.
• Overton's: Direct competitor: large U.S. retailer of towables, water skis, wakeboards, life vests, and marine accessories, operating through both catalog and e-commerce — same product mix and target customer as Parafunalia at national scale.
• The House: Specialty outdoor and watersports e-commerce retailer selling wakeboards, skis, kayaks, SUPs, and tubes from the same family of brands (Hyperlite, Ronix, O'Brien); directly comparable assortment and customer.
• Boater's World: Independent-friendly water sports retailer specializing in tubes, wakeboards, and water skis at competitive pricing — directly comparable specialty assortment and customer to Parafunalia.

Broad incumbents

• West Marine: Largest U.S. marine retailer offering a broad portfolio of boating parts, accessories, and watersports gear; competes with Parafunalia for the same recreational boater and water-sports customer but with a much wider assortment and national footprint.
• Wholesale Marine: Discount marine retailer offering dock, anchoring, and watersports products; overlaps with Parafunalia's boating-and-marine category and competes on price-sensitive items.
• Cabela's / Bass Pro Shops: National outdoor-recreation giant with a meaningful watersports and marine accessories assortment; competes for the same recreational customer but as part of a much broader hunting/fishing/outdoor portfolio.
• Defender Marine: Long-standing mail-order and online retailer of marine supplies, safety gear, and watersports accessories; competes in the boating-and-marine category overlapping with Parafunalia's marine supplies line.

Others

• YETI (DTC): A key supplier to Parafunalia and a direct-to-consumer alternative for coolers, tumblers, and drinkware; while not a direct competitor in watersports gear, its DTC channel pressures the margins Parafunalia can earn on YETI SKUs.

Regional players

• Lakes Region Marine (local NH): Adjacent local NH/Lakes Region marine dealer that sells new and used boats and related watersports gear; competes directly for Lake Winnipesaukee foot traffic and is highly comparable geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEWRWDTEuQ1ywB-VE7KKdQQ
• Facebookfacebook.com/sportsmarineparafunalia
• Instagraminstagram.com/smparafunalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTS & MARINE PARAFUNALIA, INC.