malibu surf coach

Name

malibu surf coach

Legal name

Malibu Surf Coach, Inc.

Website

https://malibusurfcoach.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Surf Instruction Services

NAICS

Sports and Recreation Instruction (61162), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Surf instruction
• Private surf lessons
• Group surf lessons
• Surf progression coaching
• Mobile surf school

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private Surf Lessons: One-time transaction fees for 90-minute private or group surf lessons ranging from $150 (solo) to $680 (8-person group). Revenue generated per session booking through FareHarbor or direct payment via Venmo/Zelle.
2. Gift Certificates: Prepaid gift certificates for surf lessons sold at $150 (single), $250 (two people), $360 (three people), $440 (four people), and $250 (Surf with Stingray). One-time purchase, redeemable within one year.
3. Lesson Packages: Bundled multi-session packages offering discounts: 3-lesson package ($400), 6-lesson package ($750). Provides recurring revenue from committed students with per-session cost savings.
4. Photo/Video Add-ons: Complimentary photos and video available upon request during lessons. Additional photo/video packages can be purchased separately for capturing experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Malibu Surf Coach sells private and group surf lessons (Solo through 8-person group, 90-minute sessions) plus the premium "Surf with Stingray Experience" one-on-one progression coaching with video analysis, multi-lesson packages (3-lesson and 6-lesson bundles), and digital gift certificates. Lessons include all equipment (foam soft-top boards, wetsuits) and are conducted at multiple Malibu breaks selected daily based on surf conditions and student skill level. The service is booked directly by consumers through FareHarbor, phone/text, or email.

Product overview

Malibu Surf Coach is a surf lesson and coaching service offering private, personalized instruction at Broad Beach and other Malibu locations. The core offering consists of tiered group lessons (Solo to Epic Eight) at 90 minutes each with equipment included, ranging from $150 (solo) to $680 (8-person group). Premium coaching branded as 'Surf with Stingray Experience' provides 2-2.5 hour one-on-one sessions with founder Chris Stiegler at $250 per session, including video analysis. Lesson packages (3-lesson at $400, 6-lesson at $750) offer progression-focused training. The portfolio also includes gift certificates for all lesson tiers and a photo/video add-on. All sessions are private, taught at the customer's pace, and include wetsuits and surfboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Solo Session One-on-one private 90-minute surf lesson for a single student with one instructor. Includes all equipment (surfboard, wetsuit) and coaching tailored to the individual's skill level and goals. Priced at $150 per person.
• Group Private Surf Lessons Tiered private group surf lessons for 2 to 8 students, 90 minutes each, with one instructor for groups of up to 5 and two instructors automatically included for groups of 6 to 8. All equipment included. Pricing ranges from $250 (two people) to $680 (eight people), with per-person cost decreasing as group size grows.
• Surf with Stingray Experience Premium 2-2.5 hour one-on-one progression coaching session with founder Chris "Stingray" Stiegler at $250 per session. Includes frame-by-frame video analysis, instruction at exclusive Malibu breaks (Broad Beach, County Line, Point Dume, Staircase, Leo Carrillo), and personalized coaching for advanced beginners through intermediate surfers. Available as a single session or a 3-session package at $650.
• Multi-Lesson Progression Packages Bundled private lesson packages for committed progression: a 3-lesson package at $400 (save $50 on the third lesson) and a 6-lesson package at $750 (sixth lesson free). Each session is 90 minutes with the Malibu Surf Coach coaching team, and complimentary photos and videos are available upon request.
• Surf Progression Coaching Personalized coaching program for advanced beginners through intermediates covering wave selection training, technique refinement, and introduction to advanced maneuvers including barrel riding. Delivered through the Surf with Stingray Experience sessions.
• Surf Lesson Gift Certificates Prepaid digital gift certificates for surf lessons sold via the website shop, valid for one year from purchase. Configurations include Private Lesson ($150), Private Lesson for Two ($250), Private Lesson for Three ($360), Private Lesson for Four ($440), and the Surf with Stingray Experience ($250). Delivered as instant downloadable/printable certificates.
• Photo and Video Package Complimentary photos and video captured during surf lessons, available upon request, with additional photo and video packages offered for purchase so customers can take home memories of their session.

Quantifiable outcome

• Most first-time students stand up and ride waves within first 15 minutes in water
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Summertime Surf SchoolsminorStrategic or Co-development PartnerFounded by Shaun McGrath, who met Chris Stiegler in Australia and later collaborated with him to launch Summertime Surf School on the US East Coast. Represents a professional relationship and mutual endorsement between surf coaching professionals. Shaun provides testimonials praising Stingray's coaching methodology and authentic approach to surf instruction.
• FareHarborcoreTechnology or IntegrationThird-party booking and payment processing platform powering Malibu Surf Coach's online reservations. Customers book and pay through FareHarbor's system which manages availability, scheduling, and transactions. FareHarbor also shares anonymized booking data with analytics tools for tracking website performance and customer trends.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aion Surf School: Southern California surf instruction company offering private and group lessons with mobile multi-beach delivery and instructor-led coaching — comparable service model and market to Malibu Surf Coach.
• San Diego Surf School: Long-running Southern California surf school offering private lessons, group lessons, and surf camps for beginners through advanced surfers — directly comparable service offering to Malibu Surf Coach.
• Surf Diva Surf School: Established women-focused surf school in San Diego offering private and group lessons, beginner to advanced coaching, and surf camps — same core business model (private/group surf instruction) as Malibu Surf Coach, primarily serving Southern California tourism market.
• Learn To Surf California: Beginner-focused surf school operating in Southern California with private lessons, group lessons, and instructor-led programs serving tourists and first-time surfers — directly comparable beginner-driven product/market.
• California Surf School: Southern California surf school with private and group lessons, multi-location delivery, and gift certificate options — closely aligned product offering, geographic region, and target customer (tourists, families, beginners) to Malibu Surf Coach.
• Summertime Surf Schools: Surf school on the US East Coast co-launched with input from founder Chris Stiegler; founded by Shaun McGrath who provides a public testimonial on the Malibu Surf Coach website. Operates a similar private/group surf lesson model in a different geography.

Others

• Surfline: Leading surf forecasting, camera, and content platform that surf schools like Malibu Surf Coach reference daily for break selection; an adjacent ecosystem enabler rather than a direct competitor, but increasingly a distribution and content partner opportunity for premium surf schools.

Broad incumbents

• Billabong Surf Schools: Global surf brand historically affiliated with branded surf schools (including Quiksilver Surf School in the Canary Islands where Malibu Surf Coach's founder was Head Coach/GM). Represents the broad incumbent surf-school category with global brand and multi-region operations.
• Wave House Athletic Club: Larger surf-attraction operator (FlowRider stationary waves and surf experiences) offering lessons and events at a more commercial scale. Broader incumbent in the wave-sports experience category with comparable beginner-to-intermediate surf instruction.

Regional players

• Zuma Surf and Sand Training Center: Surf school operating in the Malibu/Zuma Beach area — overlapping geography with one of Malibu Surf Coach's primary teaching locations, comparable target market and lesson offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@malibusurfcoach89
• Facebookfacebook.com/malibusurfcoach
• Instagraminstagram.com/malibusurfcoach/?hl=en
• LinkedInlinkedin.com/company/malibu-surf-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about malibu surf coach