Seta Organic
Seta Organic inc. is a Quebec-based CPG company that produces plant-based, mostly organic functional beverages, including instant superfood latte blends, protein smoothie powders, and ready-to-drink matcha lemonades with pre- and probiotics, sold direct-to-consumer online and through Quebec retail banners to health-conscious Canadian and US wellness consumers.
- Company typePrivate
- Founded2018
- HeadquartersSainte-Agathe-des-Monts, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seta Organic does
Seta Organic inc. is a Quebec-based, privately held consumer packaged goods company founded in 2018 and headquartered in Sainte-Agathe-des-Monts. It produces plant-based, mostly organic functional beverages in three core lines: instant superfood latte blends (matcha, chai, cacao, turmeric, lavender, beetroot), plant-based protein smoothie powders, and ready-to-drink canned matcha lemonades fortified with prebiotics and probiotics. The underlying technology is freeze-dried/spray-dried instant-mix powder formulation that reconstitutes in milk or plant-based liquid without a blender, combined with canned beverage manufacturing for the lemonade line; products are manufactured in Quebec and are non-GMO, free of stevia and artificial additives, and formulated with adaptogens and functional mushrooms.
The business operates a dual-channel model: direct-to-consumer e-commerce via a Shopify storefront (with email capture, occasional tiered discounts, and a customizable recurring "Boîte personnalisée" subscription) and retail distribution across Quebec grocery and natural-food banners including IGA, Metro, Rachelle Bery, Avril, and TAU. Pricing is in Canadian dollars, with lattes around $21-$25 per pouch (~$1.05-$1.25 per serving), smoothie powders $14-$24, matcha lemonade 4- and 12-packs from $14, a Dragon Box limited edition at $37-$40, accessories $11-$28, and a gift-card ladder from $18 to $150. The customer base is health-conscious Canadian and US wellness consumers, supported by earned media in major Quebec outlets (La Presse, Elle Québec, Magazine Ricardo, Salut Bonjour, Journal de Montréal) and a 2025 appearance on the TV show "Dans l'oeil du dragon." The company is bootstrapped with 1-10 employees, no disclosed funding rounds, and no parent company or subsidiary structure.
Seta Organic firmographics
Firmographics- Name
- Seta Organic
- Legal name
- Seta Organic inc.
- Website
- https://setaorganic.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seta Organic inc. is a Quebec-based CPG company that produces plant-based, mostly organic functional beverages, including instant superfood latte blends, protein smoothie powders, and ready-to-drink matcha lemonades with pre- and probiotics, sold direct-to-consumer online and through Quebec retail banners to health-conscious Canadian and US wellness consumers.
- Ownership category
- akta.pro rank
Seta Organic industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases) (AFAHAJAH)
Keywords
Where Seta Organic is headquartered
LocationHeadquarters
- HQ city
- Sainte-Agathe-des-Monts
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Seta Organic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue channel through the company's Shopify-powered online storefront. Consumers purchase individual products, bundles, or subscription boxes with free shipping over $49 CAD. One-time purchase model with occasional tiered discounts (buy 3+ get 10% off).
- Subscription / Recurring Box: Customizable subscription box ("Créer ta boîte") offering recurring deliveries of products, generating predictable recurring revenue and customer lifetime value. Subscription model for loyal customers.
- Retail Distribution: Wholesale revenue from distributing products through Quebec grocery and health food retail chains including IGA, Metro, Rachelle Bery, Avril, and TAU. Products stocked in physical retail locations alongside conventional and natural food aisles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Matcha Latte blends — $21.00 per pouch (~20 servings, ~$1.05/serving) |
| Unit Pricing | Pay-as-you-go | Chai Latte — $1.25/serving (~$25/pouch) |
| Unit Pricing | Pay-as-you-go | Cacao Latte — priced similarly to other lattés |
| Unit Pricing | Pay-as-you-go | Matcha Lemonades — from $14.00 per 4-pack or 12-pack of 355mL cans |
| Unit Pricing | Pay-as-you-go | Protein Smoothies — from ~$14 per pouch (5–10 servings, ~$1.40–$3.80/serving) |
| Unit Pricing | Pay-as-you-go | Plant-Based Protein Cacao — $24.00 per pouch (15 servings, ~$1.60/serving) |
| Unit Pricing | Pay-as-you-go | Accessories — $11–$28 per item |
| Subscription | Monthly | Custom Box (Subscription) — starting from $38 |
| Other | Pay-as-you-go | Gift Cards — $18.08, $25, $50, $100, $150 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Seta Organic product offering
Product offeringCore offering
Seta Organic manufactures and sells plant-based, mostly certified-organic functional beverages made in Quebec. Its core offerings are (1) ready-to-drink matcha lemonades fortified with pre+probiotics, (2) instant superfood latte blends with adaptogens and functional mushrooms, and (3) plant-based protein smoothie powders that require no blender. The company also sells branded accessories (USB milk frother, handmade ceramic cups, coconut bowls and spoons), a water-lentil superfood powder, a standalone plant protein powder, virtual gift cards, and a customizable subscription box for recurring delivery.
Product overview
SETA Organic is a Quebec-based (Sainte-Agathe-des-Monts) beverage company that produces plant-based, organic-ready superfood drinks and supplements. The product portfolio consists of three core product lines: (1) Ready-to-drink Matcha Lemonades (Limonades matcha) in four flavors — Lime, Pêche, Framboise, and Mangue — sold as individual cans and as the limited-edition 'Boîte Dragon' box; (2) Instant Superfood Latte Blends (Lattés avec superaliments) including Matcha (Original, Fraise, Vanille), Chaï, Cacao, Curcuma, Lavande, and Betterave variants, each combining functional mushrooms, adaptogenic plants, and superfood ingredients; and (3) Plant-Based Protein Smoothies (Smoothies protéinés) in seven-plus flavors (Fraise Pitaya, Bleu Tropical, Vert Tropical, Framboise Açai, Choco Orange, Mangue Exotique, and limited-edition Pomme Cannelle) featuring plant proteins, dietary fibers, and real fruits. Supporting products include a Plant-Based Protein powder (Protéine à base de plantes - Cacao), Water Lentil superfood powder, and accessories (USB milk frother, handmade ceramic cups from a Montreal artisan, coconut bowls, spoons, and virtual gift cards). The company also offers a customizable subscription box (Boîte personnalisée). All products are manufactured in Quebec, Canada, and are non-GMO, free of artificial flavors, colors, and preservatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Limonades matcha (Matcha Lemonades) Ready-to-drink canned matcha lemonades in four flavors (Lime, Pêche, Framboise, Mangue) made with green tea matcha, prebiotic agave inulin fiber, and vegan probiotic Bacillus subtilis DE111 (1 billion CFU per 355 mL can). Each can contains 8g sugar, 50mg natural caffeine, and is certified organic. Sold as individual cans or as a 12-can mixed case including the limited-edition Boîte Dragon. Target consumer: health-conscious adults seeking a low-sugar soda alternative with digestive-health benefits.
- Lattés avec superaliments (Superfood Latte Blends) Instant superfood latte powder blends designed as coffee alternatives, available in caffeinated and caffeine-free variants including Matcha (Original, Fraise, Vanille), Chaï, Cacao, Curcuma, Lavande, and Betterave. Each blend combines functional mushrooms, adaptogenic plants, and other superfood ingredients (e.g., Reishi, Chaga, Cordyceps, Lion's Mane, Maitake, ashwagandha, rhodiola, moringa, turmeric, lavender). ~20 servings per pouch; priced ~$21–$25 per pouch. Target consumer: adults seeking clean-label, functional coffee alternatives for energy, focus, relaxation, sleep, and digestion.
- Smoothies protéinés (Protein Smoothie Blends) Plant-based protein smoothie powder blends ready in 30 seconds without a blender, made with plant proteins (chickpea and pumpkin seed), dietary fibers, real fruits, and superfoods. Available in multiple flavors including Fraise Pitaya, Bleu Tropical, Choco Orange, Framboise Açaí, Mangue Exotique, Vert Tropical, and limited-edition Pomme Cannelle. Each serving delivers 12–14g protein and 6–9g fiber. Priced ~$14–$24 per pouch. Target consumer: active lifestyle / wellness consumers seeking high-protein, high-fiber meal-replacement smoothies.
- Protéine à base de plantes – Cacao (Plant-Based Protein Powder) Standalone complete plant-based protein powder (Cacao) combining chickpea protein, yellow pea protein, maca, Reishi mushroom, and fair trade cacao. Each serving provides 11g protein, 3g fiber, 5 vitamins and minerals, and 9 essential amino acids, marketed for energy and stress resistance without chalkiness or aftertaste. 315g pouch (~15 servings). Target consumer: adults seeking a clean-label plant protein supplement for daily use and post-workout recovery.
- Lentille d'eau en poudre (Water Lentil Superfood) Water lentil (duckweed) superfood powder supplement sourced from farms that use no pesticides; marketed as a nutrient-dense green superfood safe for children and adults. Target consumer: health-conscious consumers and parents seeking green superfood supplementation.
Quantifiable outcome
- Average customer rating of 4.87 out of 5 across 674 verified reviews
- +4 more outcomes
Companies that use Seta Organic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Seta Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Seta Organic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- IGA (Intermarché)coreMajor Quebec grocery banner (owned by Sobeys). IGA stores carry SETA Organic products in their natural/organic beverage sections, providing SETA with conventional grocery retail reach across Quebec.
- MetrocoreMajor Quebec grocery chain (Metro Inc.). Metro stores stock SETA Organic products, providing broad retail distribution across Quebec.
- AvrilcoreQuebec natural health food store chain. Avril's positioning as a natural health retailer aligns well with SETA's organic/superfood brand identity, reaching health-conscious consumers in a dedicated natural products environment.
- Rachelle BerycoreQuebec natural food store banner (part of Metro ecosystem). Rachelle Bery stores specialize in natural and organic products, aligning with SETA's target consumer demographic.
- TAUcoreQuebec natural food store banner (part of Metro ecosystem). TAU provides additional natural products retail distribution for SETA alongside Rachelle Bery.
- Marie-Ève Dompierre (Montreal Ceramicist)minorMontreal-based ceramicist who designs and handcrafts SETA-branded latte cups and travel mugs sold as accessories on SETA's website. A co-branded product collaboration supporting local artisans.
- Dans l'oeil du dragoncoreQuebec television investment show (equivalent of Dragons' Den). SETA appeared on the show, resulting in a limited 'Dragon Box' product edition. This TV appearance served as a major brand visibility and credibility event, functioning as a high-impact marketing/earned media partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Seta Organic competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seta Organic social profiles
Digital presenceSeta Organic compliance and trust
Trust signalCompliance3 records
Seta Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seta Organic leadership team
Management profileNumber of profiles
Profiles1 record
Seta Organic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seta Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seta Organic
What does Seta Organic do?
Seta Organic manufactures and sells plant-based, mostly certified-organic functional beverages made in Quebec. Its core offerings are (1) ready-to-drink matcha lemonades fortified with pre+probiotics, (2) instant superfood latte blends with adaptogens and functional mushrooms, and (3) plant-based protein smoothie powders that require no blender. The company also sells branded accessories (USB milk frother, handmade ceramic cups, coconut bowls and spoons), a water-lentil superfood powder, a standalone plant protein powder, virtual gift cards, and a customizable subscription box for recurring delivery.
Is Seta Organic a public or private company?
Seta Organic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seta Organic founded?
Seta Organic was founded in 2018. It employs 1 to 10 people.
Where is Seta Organic based?
Seta Organic is headquartered in Sainte-Agathe-des-Monts, Canada, in the North America region.
How does Seta Organic make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription / Recurring Box and retail Distribution.
Does Seta Organic have an API?
No public API is recorded for Seta Organic.
What industry is Seta Organic in?
Seta Organic's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 3121 and its SIC code is 2080.