What moovop does

Moovop inc. is a Quebec, Canada-based private corporation founded in 1994 that manufactures and operates road safety infrastructure products for work zones, bridge applications, and managed lanes across North America. Its core product portfolio comprises four MASH-certified offerings: the QUASH non-redirective crash cushion, the TALL42 42-inch concrete movable barrier (the only MASH TL-4 certified movable barrier on the market), the HP-LOCK portable concrete barrier with proprietary Albatross winged steel reinforcement, and barrier transfer machines capable of repositioning barriers at one mile per 12 minutes. The company also offers a turnkey movable barrier operations service that spans design consultation, setup, operations, and equipment removal. Moovop holds ten pending patent applications across the United States, Canada, and Australia, and maintains registered trademarks for its product brands.

The company serves two primary customer segments: government transportation agencies (state and municipal DOTs) and civil engineering construction firms undertaking road, bridge, and highway projects, with managed lanes operators as a secondary segment. Its revenue model combines capital equipment sales (movable barriers, crash cushions, portable barriers, transfer machines) with multi-year managed services contracts for turnkey barrier operations. Distribution occurs through direct enterprise field sales in Canada and the US, supplemented by a global distributor network accessible via a dedicated partner portal.

Moovop holds association memberships in IBTTA and ATSSA and participates in TRB committees on Roadside Safety and Managed Lanes, positioning it to influence industry standards. The company operates a wholly-owned sub-brand called Versilis focused on repetitive lane closure solutions. No external investment, management team details, or financial disclosures are publicly available.

Name

moovop

Legal name

Moovop inc.

Website

https://moovop.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Moovop inc. manufactures and operates MASH-certified road safety infrastructure, including movable concrete barriers, crash cushions, portable barriers, and barrier transfer machines, serving government transportation agencies and construction companies across North America through direct sales and turnkey operations services.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Moovop manufactures and sells movable concrete barriers (TALL42), crash cushions (QUASH), portable concrete barriers (HP-LOCK), and barrier transfer machines. These are capital equipment purchases for government agencies, construction companies, and infrastructure contractors.
2. Turnkey Movable Barrier Operations: Comprehensive service offering that includes material supply, operation, and maintenance of movable barrier systems. Covers design consultation, pricing structures, work zone setup, operations, and equipment removal. Leverages 30 years of operational expertise for project delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moovop manufactures and sells movable concrete barriers (TALL42), portable concrete barriers (HP-LOCK), crash cushions (QUASH), and barrier transfer machines for road safety applications. The company also delivers turnkey movable barrier operations services, including design consultation, setup, operation, and removal of barrier systems for work zones, bridge projects, and managed lanes. All products are MASH-tested and supported by 30+ years of operational expertise.

Product overview

Moovop is a manufacturer and operator of road safety products, offering a portfolio of four core products that work together as an integrated system: QUASH (non-redirective crash cushion), TALL42 (42-inch concrete movable barrier), HP-LOCK (portable concrete barrier with Albatross technology), and Barrier Transfer Machines. The company provides comprehensive turnkey movable barrier operations, encompassing material supply, equipment operation, and maintenance services. All products are MASH-tested for crash performance and safety. The portfolio is designed for work zone, bridge, and managed lanes applications, with products featuring cross-compatibility (e.g., QUASH compatible with TALL42 and HP-LOCK barriers).

Differentiator

Problem solved

Functional benefit

Brands

• Versilis: A brand under Moovop that revolutionized the process of repetitive lane closures and harnesses extensive engineering capability.

Products and services

• QUASH Crash Cushion MASH-compliant, non-redirective crash cushion designed for work zones and movable barrier applications. Features dual-lifting points, no internal corrodible components, short system length, and anchorless installation. The first system designed to safeguard movable barriers and portable temporary barriers. Can be handled empty or filled and operates in both warm and cold weather.
• TALL42 Movable Barrier 42-inch concrete movable barrier, rigorously tested to MASH TL-3 standards. First and only MASH TL-4 certified movable barrier system on the market. Features distinctive height to minimize truck rollover risk and reduce headlight glare for bidirectional traffic, with MASH TL-3 dynamic deflection of 51 inches (1.3 meters). Includes T-shaped lifting head for complex configuration changes.
• HP-LOCK Portable Concrete Barrier MASH TL-3 tested portable concrete barrier incorporating Albatross technology. High-performance, low-deflection portable barrier that can be manufactured using readily available molding equipment. Features MASH TL-3 dynamic deflection of 57 inches (1.46 meters) with reduced spalling and improved durability through the Albatross wing reinforcement system.
• Barrier Transfer Machine Equipment that enables rapid and safe reconfiguration of traffic lanes with a transfer time of one mile in 12 minutes (1 km in 7.5 minutes). Provides lateral barrier transfer capability of 6 to 30 feet (1.8 to 9.1 meters). Used for work zone, bridge, and managed lanes applications.
• Turnkey Movable Barrier Operations Comprehensive service offering covering design consultation, pricing structures, work zone setup, operations, and equipment removal for movable barrier systems. Leverages 30+ years of operational expertise and includes material supply, operation, and maintenance. Offered on multi-year contracts.

Quantifiable outcome

• MASH TL-4 dynamic deflection of 51 inches (1.3 meters) for TALL42 barrier
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• IBTTA (International Bridge, Tunnel and Turnpike Association)minorOthersIndustry association membership providing networking and thought leadership opportunities in the bridge, tunnel, and turnpike sector.
• ATSSA (American Traffic Safety Services Association)minorOthersIndustry association membership focused on road safety, providing access to industry standards, training, and professional development in traffic safety.
• TRB (Transportation Research Board) - Roadside Safety (AKD20) & Managed Lanes (ACP35)coreStrategic or Co-development PartnerActive committee involvement in TRB committees including Roadside Safety (AKD20) and Managed Lanes (ACP35), and Task force 13. This represents deep engagement in shaping industry standards and research.
• VersiliscoreOthersVersilis is a banner under which Moovop has revolutionized the process of repetitive lane closures and harnessed extensive engineering capability. Represents their brand for lane closure and traffic management solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Valtir (formerly Energy Absorption Systems): Valtir is a leading manufacturer of roadside safety hardware including crash cushions, terminals, and barrier systems. It is the legacy EAS business divested by Trinity and offers an overlapping but broader portfolio than Moovop's QUASH-only cushion offering.
• Hill & Smith Holdings PLC: Hill & Smith is a UK-listed infrastructure group whose products include road safety barriers, parapets, and temporary works. Through subsidiaries it competes with Moovop in road safety hardware across multiple geographies, though its portfolio is broader than movable barriers specifically.
• Trinity Industries, Inc. Trinity operates a broad Highway Products division that includes guardrail, end treatments, crash cushions, and other roadside safety hardware. It is a much larger incumbent with deep DOT relationships and competes with Moovop across multiple product categories rather than specializing in movable barriers.

Direct peers

• Lindsay Corporation: Lindsay manufactures the Road Zipper System, the most well-known movable concrete barrier and barrier transfer machine platform globally. It is the closest direct competitor to Moovop's TALL42 + BTM offering and sells into the same managed-lanes and work-zone DOT customer set.
• TrafFix Devices, Inc. TrafFix Devices manufactures a range of work-zone traffic safety products including barricades, sign stands, and crash cushions. It directly overlaps with Moovop's QUASH crash cushion and portable barrier categories and sells into the same road-construction and DOT channels.
• Barrier Systems Inc. (a Valtir company): Barrier Systems markets the Quickchange Moveable Barrier (originally developed by SCI) and is now part of Valtir. It directly overlaps with Moovop's movable barrier and BTM product lines and serves the same DOT customers in the US and internationally.

Regional players

• Saferoad Group: Saferoad is a European-headquartered provider of road safety products and services, including barriers, crash cushions, and road marking systems. Comparable product offering to Moovop but primarily serves Nordic and broader European markets rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moovop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moovop