Resolution Fitness

What Resolution Fitness does

Resolution Fitness Services Inc. is a privately-held, owner-operated fitness equipment consulting and supply company headquartered in Ontario, Canada. Founded and led by Paul Gabay (BSM, Health and Fitness Strategist), the company operates without a physical retail location, instead providing one-on-one consultations, customized equipment quotes, and product demonstrations in community settings. Its core offering spans three integrated service lines: fitness room planning and design using third-party design software to produce to-scale floor plans; supply of premium commercial and home fitness equipment sourced directly from partner manufacturers (including Freemotion GENESIS, HOIST Mi5, OmniTrainer, ADL Balance Trainer, standing frames, balance boards, and Stroops accessories); and delivery, professional installation, and scheduled maintenance and repair services.

The company differentiates primarily through specialized expertise in adaptive and wheelchair-accessible fitness equipment — a niche with limited dedicated competitors — and through its recognized status as a ParaSport Ontario Fitness Equipment Partner. It serves a horizontally segmented customer base including commercial health club operators, healthcare and rehabilitation providers (physiotherapists, occupational therapists, long-term care homes), property managers designing wellness amenities, independent personal trainers, ParaSport and adaptive sports organizations, and residential homeowners across Ontario and Canada more broadly.

Resolution Fitness generates revenue through one-time equipment sales (quote-based for commercial-grade machines and fixed pricing for accessories), professional consulting fees for space planning and design, and recurring service revenue from delivery, installation, and maintenance contracts. The go-to-market is sales-led and consultative, supported by an educational website, organic social media presence (Facebook, Instagram, YouTube), and community partnerships with ParaSport Ontario and Flex for Access Inc. The business is bootstrapped with no disclosed institutional funding, and financials are not publicly reported.

Name

Resolution Fitness

Legal name

Resolution Fitness Services Inc.

Website

https://resolutionfitness.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Resolution Fitness Services Inc. is a privately-held, owner-operated Ontario-based fitness equipment consultancy that supplies adaptive, wheelchair-accessible, and premium commercial and home fitness equipment alongside space planning, installation, and maintenance services for rehab clinics, gyms, property managers, trainers, ParaSport organizations, and homeowners.

Ownership category

akta.pro rank

Product category

Fitness Equipment & Consulting

NAICS

Interior Design Services (541410)

akta.pro primary industry

Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)

akta.pro secondary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Fitness equipment consulting
• Adaptive fitness solutions
• Commercial gym equipment
• Wheelchair accessible equipment
• Fitness room design

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Supply and sale of commercial and premium home fitness equipment sourced directly from partner manufacturers, including adaptive/wheelchair-accessible machines, strength training equipment, cardio equipment, and accessories.
2. Fitness Room Consulting Services: Consultation services for fitness room planning and design, including space assessment, equipment recommendations, and layout optimization to maximize functionality, traffic flow, and accessibility.
3. Delivery, Installation & Maintenance: Professional delivery and installation of equipment ensuring fitness spaces are ready for use, along with scheduled maintenance and repair services to keep equipment in peak condition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Resolution Fitness provides fitness room consulting and supplies premium commercial and home fitness equipment, with a specialized focus on adaptive and wheelchair-accessible machines. The company offers end-to-end services including to-scale floor plan design, equipment recommendations sourced directly from partner manufacturers, professional delivery, installation, and ongoing maintenance for commercial facilities, rehabilitation clinics, and residential fitness spaces across Ontario.

Product overview

Resolution Fitness is a fitness equipment supplier and consulting firm offering a portfolio of adaptive/wheelchair-accessible equipment, functional trainers (Freemotion GENESIS™ series, HOIST® Mi5), rehabilitation equipment (OmniTrainer®, ADL Balance Trainer), and recovery/therapeutic equipment. The company specializes in inclusive fitness solutions with categories including ParaSport Training, Standing Frames, Gripping Aids, and Recovery Equipment. Products range from high-end commercial cable machines and functional trainers to specialized adaptive accessories and digital content like the Flex for Access Playbook. Resolution Fitness combines equipment supply with fitness room planning and design services for commercial and residential settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive Fitness & Wheelchair Accessible Equipment A category of wheelchair-accessible and adaptive fitness equipment including cardiovascular machines, strength training equipment, functional training accessories, and rehabilitation tools designed for users with mobility challenges. Targeted at rehab clinics, ParaSport facilities, and inclusive commercial gyms.
• Freemotion GENESIS Row A functional rowing machine with adjustable thigh pads and independent unilateral handles featuring multidirectional pulley design with 365-degree movement for real-world functional training patterns in commercial fitness environments.
• Freemotion GENESIS Dual Cable Cross Lite A compact functional trainer with dual independent 210 lb weight stacks, 3:1 cable ratio, and an open wheelchair-accessible frame designed for rehab, functional training, and strength work in multi-user environments.
• Freemotion GENESIS Dual Cable Cross A commercial cable crossover machine with dual 240 lb weight stacks, one-handed arm adjustments, and an open frame design supporting wheelchair access for inclusive fitness environments.
• HOIST Mi5 Functional Training System A compact functional trainer with dual-plane cable arms offering 22 vertical and 7 horizontal positions, a 200 lb Silent Steel weight stack, and 4:1 Split Weight Cabling system enabling over 1,000 exercise variations.
• ADL Balance Trainer A balance rehabilitation device for PT, OT, and ST therapy with adjustable difficulty levels, supporting sitting or standing exercises with Activities for Daily Living balance games integration for clinical rehabilitation settings.
• OmniTrainer Active Passive Motorized Trainer A motorized rehabilitation trainer with Active, Passive, and Passive Assist modes, OmniSense Technology for automatic mode adjustment, biofeedback tracking, and wheelchair accessibility for neurological and orthopedic rehabilitation.
• ParaSport Training Equipment Adaptive fitness equipment and ParaSport training solutions for seated athletes, upper extremity training, balance development, and visually impaired users, designed for inclusive gyms and rehab settings.
• Gripping Aids and Attachments Adaptive gripping aids and attachments including Active Hands products, NuStep stabilizers, and fitness straps designed to improve grip security and accessibility for users with limited hand function.
• Standing Frames and Unweighting Systems Standing frames including EasyStand Evolv and Bantam, unweighting systems, and gait trainers designed to support upright posture, mobility training, and assisted movement for rehabilitation settings.
• Fitter1 Professional Balance Boards Durable balance training boards made from 3/4-inch birch plywood with a patented tri-level adjustable sphere system for progressive balance and stability training in rehab and fitness environments.
• Stroops Pilates Cotton Loops Soft cotton workout loops with D-ring clips for comfortable Pilates, mobility, and resistance training, compatible with Stroops Slastix bands and cable machines.
• Stroops Burn Pilates Kit A resistance training kit featuring Stroops Slastix technology with integrated safety sleeves for smooth, controlled resistance during Pilates and functional movement training.
• Recovery & Therapeutic Exercise Equipment Recovery and rehabilitation equipment including vibration training devices, agility and balance tools, exercise mats, flexibility equipment, foam rollers, and wheelchair-accessible training stations for rehab clinics.
• Adapt To Empower: An Adaptive Fitness & Sports Playbook

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Flex for Access Inc.coreStrategic or Co-development Partner · 1 May 2015Founded by Jess Silver in May 2015 as a social media awareness campaign, Flex for Access is now a Non-Profit Organization for Cerebral Palsy awareness and fitness promotion. Resolution Fitness promotes Flex for Access adaptive fitness programs and sells related educational materials like the 'Adapt To Empower' playbook.
• ParaSport OntariocoreStrategic or Co-development PartnerResolution Fitness is recognized as a ParaSport Ontario Fitness Equipment Partner, and owner Paul Gabay serves on the 1,000 Years of ParaSport Advisory Team. This partnership positions the company as a trusted provider for adaptive fitness equipment in Ontario's ParaSport community.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Power Systems: Commercial and institutional fitness equipment retailer serving health clubs, schools, and rehab facilities. Comparable product breadth (strength, functional training, accessories) and similar consultative sales model for facility customers.
• Gopher Sport: Fitness, physical education, and rehabilitation equipment retailer with broad catalog spanning balance, mobility, and adaptive training tools. Overlaps Resolution Fitness on rehab/recovery and inclusive fitness equipment categories.
• Perform Better: US-based fitness equipment retailer with a strong catalog in functional training, rehabilitation, balance, and therapy products. Highly comparable to Resolution Fitness in product mix and target customers (trainers, rehab professionals, performance facilities).
• Fitness Depot: Canadian fitness equipment retailer serving commercial and home markets with similar product categories (strength, cardio, functional training). Most direct geographic peer and a clear competitive reference point for Resolution Fitness's equipment supply business in Canada.
• Adapt Home Medical: US-based retailer of adaptive and rehabilitation equipment for home and clinical use. Competes in the adaptive/mobility equipment category that Resolution Fitness serves via standing frames, gripping aids, and accessible trainers.

Others

• Altimate Medical (EasyStand): Manufacturer of EasyStand standing frames and unweighting systems that Resolution Fitness actively resells. Key supplier/ecosystem participant whose channel strategy directly affects Resolution Fitness's product access and margins.
• NuStep: Manufacturer of accessible recumbent cross-trainers used in rehabilitation and senior fitness settings. Another key brand in Resolution Fitness's adaptive equipment catalog and a partner whose direct-sales evolution could disrupt distribution economics.

Broad incumbents

• Life Fitness: Global manufacturer of commercial fitness equipment. Sells to many of the same commercial facility customers as Resolution Fitness and also supplies equipment through dealer networks; Resolution Fitness resells competing brands but Life Fitness represents the broader incumbent competitive set.
• REP Fitness: Major direct-to-consumer fitness equipment brand and retailer covering strength, functional, and home-gym segments. Represents the larger digital-native incumbent that competes for the same premium home and small-commercial buyer.
• Rogue Fitness: Major fitness equipment manufacturer and retailer with strong brand presence in strength and functional training. Adjacent competitor for facility design customers seeking premium commercial equipment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3IPsGMHjwmhEGu7KOLYdzQ
• Facebookfacebook.com/763620500437636
• Instagraminstagram.com/resolutionfitns
• LinkedInlinkedin.com/company/resolution-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resolution Fitness