Santé Wines
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Santé Wines does
Santé Wines is a New Zealand-based wine importer operating under the legal entity Jouaultrade Limited (T/A Santé Wines), founded by Arthur in 2019 after he completed a wine course at AUT University and worked the 2019 harvest in St Emilion. The company imports and distributes a curated portfolio of French and Italian wines, plus select spirits (gin, cognac, vodka, brandy), from 20+ partner wineries across major regions including Bordeaux, Burgundy, Champagne, Alsace, the Rhône Valley, Provence, Tuscany, Puglia, Abruzzo, Sicily, and Sardinia. Its catalog contains roughly 61 products with bottle prices ranging from NZD $23 at entry level to NZD $680+ for premium labels such as Tertre Roteboeuf, and it holds an alcohol off-licence (007/OFF/118/2023) valid until 16 November 2026.
The business operates a dual go-to-market. For retail consumers, it runs a self-serve WooCommerce e-commerce platform at santewines.co.nz with an age-verification gate, NZ-wide shipping (free above NZD $100), and phone/email ordering. For wholesale, it conducts direct sales outreach to licensed restaurants, bars, hotels, and retailers, supported by staff product training and tasting events. A physical retail showroom is maintained through channel partner Vint Beer and Wine in St Heliers, Auckland.
The team is small (three people: founder Arthur, sales/hospitality specialist Ali, and marketing specialist Ana), and the company is bootstrapped with no external funding, no parent company, and no subsidiaries disclosed. Distribution relies on the e-commerce site, the Vint retail location, and direct sales calls, with marketing concentrated on organic digital presence, curated wine content, and social channels rather than paid acquisition.
Santé Wines firmographics
Firmographics- Name
- Santé Wines
- Legal name
- Jouaultrade Limited
- Website
- https://www.santewines.co.nz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Santé Wines industry classification
Industry- Product category
- Wine Importing & Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Santé Wines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Selling curated French and Italian wines directly to retail customers and licensed businesses through the company's e-commerce platform, phone orders, and email. Free shipping on orders over $100NZD within New Zealand.
- Wholesale Distribution: Supplying wines to licensed businesses including restaurants, bars, and retailers. Business customers receive ongoing educational support, product training, and tasting events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail wine pricing from $23 to $680+ per bottle |
| Other | Multi-year contract | Wholesale pricing for licensed businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Santé Wines product offering
Product offeringCore offering
Santé Wines imports and distributes a curated portfolio of French and Italian wines sourced from 20+ partner wineries across Bordeaux, Burgundy, Champagne, Alsace, Rhône Valley, Tuscany, Puglia, and other regions. The company sells through a self-serve WooCommerce e-commerce storefront serving individual consumers across New Zealand, and through a direct sales wholesale channel supplying licensed restaurants, bars, hotels, and retailers with educational support, staff training, and tasting events.
Product overview
Santé Wines is a wine importer specializing in French and Italian wines, operating primarily as an e-commerce business with an online store featuring wines from 20+ partner wineries. The company serves both retail customers (direct online purchases) and wholesale customers (licensed businesses), with a physical retail presence through partner Vint Beer and Wine in St Heliers. Their portfolio includes red, white, rosé, and sparkling wines spanning major French regions (Bordeaux, Burgundy, Champagne, Alsace, Rhône Valley) and Italian regions (Tuscany, Puglia, Abruzzo, Sicily), with prices ranging from $23 to $680 per bottle.
Differentiator
Problem solved
Functional benefit
Products and services
- Santé Wines Online Store Self-serve WooCommerce e-commerce storefront enabling individual New Zealand consumers to browse and purchase curated French and Italian wines, with filters by wine style (Red, White, Rosé, Champagne), grape variety, region, and price. Orders ship NZ-wide with free shipping on orders over NZD $100 and a NZD $6.99 flat rate otherwise.
- Wholesale Wine Distribution Direct-sales wholesale supply of French and Italian wines to licensed New Zealand businesses including restaurants, bars, hotels, and retailers. Includes ongoing sales support, product training sessions for venue staff, and tasting events for business customers' patrons, with custom contract pricing.
Companies that use Santé Wines
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Santé Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Santé Wines partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Champagne A. BergerecoreFrench Champagne producer offering premium cuvées including Les Clos (Pinot Meunier), Petit Meslier, and Origine. Known for partial barrel aging and no filtration winemaking methods.
- Chateau FontarechecoreSouthern French winery producing Chardonnay, Viognier, and red wines from Corbieres region including old vines parcellar selections.
- Domaine BoeckelcoreAlsace winery producing Riesling, Gewurztraminer, Pinot Gris, Pinot Blanc, and Pinot Noir from limestone slopes of Mittelbergheim, including Grand Cru Zotzenberg wines.
- Chateau MartetcoreSainte-Foy Côtes de Bordeaux producer with 33 hectares, creating Reserve De Famille - a benchmark 100% Merlot under Louis Mitjaville's winemaking.
- Chateau de Saint MartincoreProvence winery producing Rose & Roll, an easy-to-drink Provence Rosé from Cinsault, Syrah, and Grenache grapes.
- Domaine BouyercoreSaint Emilion producer with 18 hectares under Alexia and Pierre Bouyer, producing Ambrosius cuvée from 80% Merlot and 20% Cabernet Franc.
- Mas des BressadescoreRhône Valley producer making Le Vignes de Mon Pere (Syrah/Cabernet-Sauvignon blend) and Tradition Red (Grenache/Syrah), in organic conversion.
- Domaines des PasquierscoreCôtes du Rhône producer offering Cotes du Rhone and Plan De Dieu wines from Grenache, Syrah, Mourvèdre, and Cinsault grapes.
- Domaine Pernot BelicardcoreBurgundy producer in Puligny-Montrachet making Premier Cru wines (Champs Gain and Perrieres) from old vines with sustainable agriculture.
- Maison AckermancoreLoire Valley producer of Cremant de Loire Cremant de Loire 'Bulles Royales' (Chardonnay/Chenin/Cabernet Franc) and zero alcohol version.
- Chateau Enclos Haut MazeyrescorePomerol estate since 1830 under de Pedro family, producing elegant wines from Merlot, Cabernet Franc, and Malbec on gravel terraces.
- Chateau le ChateletcoreSaint Emilion Grand Cru Classé producer (since 2012) with limestone terroir between famous Chateaux, under Julien Berjal's organic conversion.
- Abbaye de SantenaycoreBurgundy producer with Ludovic Pierrot winemaking philosophy emphasizing purity and terroir expression in Santenay Premier Cru wines.
- Tertre RoteboeufcoreSaint Emilion Grand Cru known for late harvest, low yield, and concentrated wines from 80% Merlot and 20% Cabernet Franc under François Mitjaville's unconventional methods.
- Caldora (Italian Wines)coreItalian producer from Abruzzo offering Pecorino, Pinot Grigio, Sangiovese, and Montepulciano d'Abruzzo wines.
- Terre Natuzzi (Italian Wines)coreTuscany producer offering Rosso Toscana, Chianti, and Chianti Classico Don Giovanni from Sangiovese grapes.
- Cantina Sava (Italian Wines)corePuglia producer making Negroamaro wines from southern Italy.
- Calidea (Italian Wines)corePuglia producer offering Primitivo and Nero di Troia wines.
- Cantine Cellaro (Italian Wines)coreSicily producer making Nero D'Avola wines from the island.
- Vint Beer and WinecoreRetail partner location in St Heliers, Auckland where Santé Wines maintains a retail base for walk-in customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Santé Wines competitors and assessment
Company assessmentDirect peers
- Glengarry Wines: One of New Zealand's largest independent wine retailers and importers with a strong focus on French and Italian wines. Operates both DTC e-commerce and a network of Auckland retail showrooms, directly overlapping with Santé's dual B2B/B2C model and French/Italian curation strategy.
- Eurovintage: NZ wine importer and distributor specializing in European (notably French and Italian) wines, supplying both on-premise accounts and retail. Closely matches Santé's positioning as a French/Italian-focused importer serving restaurants, bars, and retail consumers in New Zealand.
- Negociants New Zealand: Major NZ wine importer representing premium European producers across on-premise and retail channels. Comparable to Santé in product origin focus (France/Italy) and dual-channel GTM, but at significantly greater scale with deeper producer portfolios.
- Moore Wilson's: Wellington-based premium food and wine retailer with a curated French/Italian wine selection and online ordering. Comparable as a curated NZ wine retailer offering imported European wines to consumers, though broader in food categories than Santé.
- Vino Fino: NZ-based online and physical wine retailer specializing in small-batch, hand-picked European wines from boutique producers. Closely aligned with Santé's curation philosophy, dual online/offline retail model, and emphasis on terroir-driven, less-commercial French and Italian labels.
- Regional Wines & Spirits: Wellington-based wine importer and retailer with a curated selection of imported wines sold both DTC and to on-premise accounts. Comparable to Santé as an NZ independent wine merchant focused on imported European labels with educational/sommelier-led service.
- Wine Central: NZ online wine retailer offering a curated selection of imported and domestic wines with nationwide delivery. Overlaps with Santé on the DTC e-commerce motion and curated-imported-wines positioning, though broader in catalog and price range.
- House of Wine: Auckland-based independent wine retailer with strong French and Italian range, operating both physical retail and online ordering. Comparable to Santé as a curated NZ wine merchant emphasizing imported European labels and personal customer service.
Others
- Wine-Searcher: Global price-comparison and marketplace platform for wine that aggregates NZ wine retailers including importers like Santé. Not a direct competitor but an adjacent marketplace whose listing economics and discovery traffic materially affect DTC conversion for NZ wine importers.
Emerging players
- Cru Wine Ltd: NZ-focused independent wine merchant offering curated imported wines via online channels. Comparable as a smaller NZ wine importer/retailer with a boutique curation thesis similar to Santé, though less French/Italy-specific in stated focus.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Santé Wines compliance and trust
Trust signalCompliance1 record
Santé Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santé Wines leadership team
Management profileNumber of profiles
Profiles3 records
Santé Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santé Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santé Wines
What does Santé Wines do?
Santé Wines imports and distributes a curated portfolio of French and Italian wines sourced from 20+ partner wineries across Bordeaux, Burgundy, Champagne, Alsace, Rhône Valley, Tuscany, Puglia, and other regions. The company sells through a self-serve WooCommerce e-commerce storefront serving individual consumers across New Zealand, and through a direct sales wholesale channel supplying licensed restaurants, bars, hotels, and retailers with educational support, staff training, and tasting events.
Is Santé Wines a public or private company?
Santé Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Santé Wines founded?
Santé Wines was founded in 2022. It employs 1 to 10 people.
How does Santé Wines make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wholesale Distribution.
Who are Santé Wines's main competitors?
Direct peers on record are Glengarry Wines, Eurovintage, Negociants New Zealand, Moore Wilson's, Vino Fino, Regional Wines & Spirits, Wine Central and House of Wine. Wine-Searcher is listed as an others. Cru Wine Ltd is listed as an emerging player.
Does Santé Wines have an API?
No public API is recorded for Santé Wines.
What industry is Santé Wines in?
Santé Wines's product category is Wine Importing & Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 42482 and its SIC code is 5180.