Schuylkill United Way

What Schuylkill United Way does

Schuylkill United Way (SUW) is a 501(c)(3) nonprofit charitable organization headquartered at 9 North Centre Street, Suite 301 in Pottsville, Pennsylvania, that operates as a centralized fundraising and regranting entity for health and human service programs in Schuylkill County. Its stated mission is to provide funding, guidance, and encouragement to the local health and human service agencies that deliver programs to county residents. In 2025, SUW and its partner agencies reached 86,600+ Schuylkill Countians — approximately 60% of the county population — across service lines covering emergency relief, domestic violence support, child development, HIV/AIDS services, senior nutrition, youth development, and workforce training.

The organization's primary product is the annual HOPE (Helping Other People Everyday) workplace-giving campaign, with a 2025 goal of $1,175,000 that was exceeded at $1,236,000 raised, and a 2026 goal of $1,190,000. Campaign revenue flows through employer payroll-deduction programs, the Pacesetter major-donor initiative ($500+ pre-campaign donors), online donations processed via PayPal, mailed checks, and event sponsorships. The annual campaign cycle is supplemented by a recurring slate of community events — Day of Caring (next: May 14, 2027), High School Football Challenge (June 16, 2026), Stuff the Bus (July 31 and August 3, 2026), Hometown Golf Outings (June 26 and September 25, 2026), and United We Dine Week (September 11-20, 2026) — which function both as fundraising vehicles and volunteer engagement platforms coordinated through the HIVE initiative. The technology surface is minimal: no proprietary systems, no AI/ML capabilities, and no patents disclosed; integrations are limited to a PayPal hosted donation button and a Constant Contact newsletter.

SUW's sole revenue source is charitable donations, with no products or services sold and no disclosed pricing model. Capital is regranted to 14–15+ partner agencies — including the American Red Cross – Schuylkill County, Salvation Army – Pottsville Corps, SARCC, Schuylkill Hope Center for Victims of Domestic Violence, Schuylkill YMCA, Nurse-Family Partnership, Scouting America – Hawk Mountain Council, Tamaqua Area Meals on Wheels, and others — each listed with named executive contacts in SUW's public materials. Governance is provided by a Board of Directors and day-to-day operations are led by Executive Director Mike Joyce; the organization holds the Candid Bronze Transparency Seal (2025) and completed United Way Worldwide's 2024 membership requirements, with Form 990 and audited financial statements publicly available.

Name

Schuylkill United Way

Legal name

Schuylkill United Way

Website

https://schuylkillunitedway.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Schuylkill United Way is a 501(c)(3) nonprofit in Pottsville, PA that runs an annual workplace-giving fundraising campaign and regrants the proceeds to a network of 14 health-and-human-service partner agencies serving Schuylkill County residents.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising and Community Services

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Community fundraising
• Nonprofit grantmaking
• Human services funding
• Annual giving campaigns
• Community impact programs

Headquarters

HQ city

Pottsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Campaign Fundraising: Primary revenue source through annual fundraising campaign with goal of $1,190,000 for 2026. Includes workplace giving programs and corporate campaigns.
2. Pacesetter Program: Major donor program requiring $500+ donation before campaign start, setting the pace for annual campaign.
3. Event-based Fundraising: Golf outings, Stuff the Bus, and other events generate donations and sponsorships.
4. United We Dine Week: Restaurant partnership program where participating eateries contribute to the campaign.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Schuylkill United Way is a 501(c)(3) nonprofit that raises charitable donations through an annual HOPE (Helping Other People Everyday) fundraising campaign and distributes the funds as grants to a network of 15+ partner health and human service agencies serving Schuylkill County, Pennsylvania. The organization supplements fundraising with community engagement events (Day of Caring, Stuff the Bus, Golf Outings, High School Football Challenge, United We Dine Week) and supports volunteer coordination through the HIVE initiative. In 2025, the campaign raised $1,236,000 and the partner agencies collectively reached 86,600+ county residents.

Product overview

Schuylkill United Way is a nonprofit health and human service organization that operates as a centralized fundraising and community support entity. Its core offering is the annual HOPE (Helping Other People Everyday) fundraising campaign, which distributes funds to a network of 15+ Partner Agencies serving Schuylkill County residents. The organization supplements its campaign with community events including Day of Caring, High School Football Challenge, Stuff the Bus, and Hometown Golf Outings. Additional programs include the Pacesetter donor recognition initiative, HIVE volunteer coordination, and United We Dine Week restaurant partnership program. In 2025, the organization and its Partner Agencies reached 60% of Schuylkill County residents (86,600 individuals).

Differentiator

Problem solved

Functional benefit

Products and services

• HOPE Annual Fundraising Campaign Annual fundraising campaign focused on 'HOPE – Helping Other People Everyday', targeting pledges from individual donors and workplace giving programs to fund Schuylkill United Way's partner agency network.
• Pacesetter Program Recognition program for donors contributing $500 or more before the annual campaign, traditionally setting the pace for the fundraising goal. Includes a reception event and brochure materials.
• Stuff the Bus Annual school supplies drive that collects and distributes donated backpacks and supplies to Schuylkill County students in need through partner agencies, schools, and organizations.
• Hometown Golf Outings Annual golf tournaments held at Mountain Valley Golf Course (summer and fall) with a $100 per-golfer entry that includes greens fees, cart, meals, and beverages, generating donations and sponsorships.
• Day of Caring (Captain Jason B. Jones Memorial) Annual community volunteer event honoring Captain Jason B. Jones Memorial, connecting community members with service projects across Schuylkill County.
• High School Football Challenge Annual charity event scheduled for June 16, 2026, involving local Schuylkill County high schools in a fundraising competition.
• United We Dine Week Annual community event (September 11-20, 2026) where participating restaurants donate a portion of proceeds to Schuylkill United Way; restaurants can sign up to participate.
• HIVE Volunteer Initiative Volunteer program connecting individuals with opportunities at Partner Agencies and other nonprofit organizations. SUW Opportunities available February through July.
• Online Donation Platform Online donation system powered by PayPal, allowing donors to contribute securely. Also offers pledge brochure downloads for offline giving via check.
• Partner Agencies Network Network of health and human service agencies receiving funding, guidance, and encouragement from Schuylkill United Way. In 2025, Partner Agencies helped or educated over 86,600 Schuylkill Countians (60% of the community). Includes 15+ agencies such as American Red Cross, Salvation Army, Schuylkill YMCA, and others.

Quantifiable outcome

• 86,600+ Schuylkill Countians helped or educated in 2025 (60% of community)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• American Red Cross - Schuylkill CountycoreOthersFunded partner agency providing emergency relief and blood services to Schuylkill County residents. Contact: Peter Brown, Executive Director, 3939 Broadway, Allentown, PA 18104.
• AvenuescoreOthersFunded partner agency providing community support services. Contact: Peter Keitsock, Executive Director, 2 Park Avenue, Pottsville, PA.
• Big Impact GroupcoreOthersFunded partner agency providing youth and community programs in Schuylkill County. Contact: Doug Allen, Executive Director, 23 Meadowbrook Drive, Schuylkill Haven, PA 17972.
• Child Development, Inc.coreOthersFunded partner agency providing child development services. Contact: Mary Ann Devlin, Executive Director, 2880 Pottsville-Minersville Highway, Suite 210, Minersville, PA 17954.
• Nurse-Family PartnershipcoreOthersFunded partner providing nursing support to first-time mothers. Contact: Cathy Miorelli, MSN, RN, 9 North Centre Street, Suite 300, Pottsville, PA.
• The Salvation Army - Pottsville CorpscoreOthersFunded partner providing emergency assistance and social services. Contact: Cpts. Betty Ellen & Derek Barrett, PO Box 107, 400 Sanderson Street, Pottsville, PA.
• SARCC - Sexual Assault Resource & Counseling Center of Schuylkill CountycoreOthersFunded partner providing sexual assault support services. Contact: Ali Perrotto, President/CEO, 13 Westwood Centre, Pottsville, PA.
• Schuylkill Hope Center for Victims of Domestic ViolencecoreOthersFunded partner providing domestic violence shelter and support. Contact: Rick Wojciechowsky, Executive Director, Hotline: (800) 282-0634.
• Schuylkill Wellness ServicescoreOthersFunded partner providing HIV/AIDS and wellness services. Contact: Carolyn Bazik, Executive Director, 512-514 North Centre Street, Pottsville, PA.
• Schuylkill YMCAcoreOthersFunded partner providing fitness, youth development, and community programs. Contact: Amanda Karenda, CEO, 520 North Centre Street, Pottsville, PA.
• Scouting America - Hawk Mountain CouncilcoreOthersFunded partner providing youth scouting programs. Contact: 5027 Pottsville Pike, Reading, PA 19605.
• Tamaqua Adult Day Care CenterminorOthersFunded partner providing adult day care services. Contact: Colleen Killian, Program Coordinator, 801 East Broad Street, Tamaqua, PA 18252.
• Tamaqua Area Meals on WheelsminorOthersFunded partner providing meal delivery to seniors. Contact: Samantha Gibbons, Program Coordinator, 801 East Broad Street, Tamaqua, PA.
• Schuylkill County Society for Pediatric OrthopedicsminorOthersFunded partner providing pediatric orthopedic services. Contact: Sharon Kimmel, Executive Director, 121 North Progress Avenue, Suite 330, Pottsville, PA.
• Northeast PA Manufacturers and Employers Council, Inc.minorOthersFunded partner providing workforce development through Y.E.S. Northeast Certificate Program. Contact: Courtney Fasnacht, Executive Director, 250 One Norwegian Plaza, Pottsville, PA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Way of Northumberland County: Small Pennsylvania United Way chapter serving Northumberland County. Comparable as a similarly-sized rural Pennsylvania United Way with annual campaigns and partner agency funding in a comparable demographic market.
• United Way of Chester County: Pennsylvania United Way affiliate serving Chester County. Comparable as a similarly sized PA United Way chapter with annual campaign fundraising, major donor cultivation, and community-based partner agency funding.
• United Way of the Capital Region: Regional United Way affiliate serving the Harrisburg, PA metropolitan area. Directly comparable as a similarly-sized Pennsylvania United Way chapter running annual workplace-giving campaigns and funding a partner agency network.
• United Way of the Greater Lehigh Valley: Pennsylvania-based United Way serving the Lehigh Valley region. Comparable as a similarly structured United Way chapter with annual campaign fundraising and partner agency funding model in a Pennsylvania market.
• United Way of Wyoming Valley: Northeastern Pennsylvania United Way serving Wyoming Valley. Comparable regional United Way affiliate with annual fundraising campaigns, Pacesetter-style major donor programs, and partner agency distribution model.
• United Way of Lancaster County: Pennsylvania United Way chapter serving Lancaster County. Directly comparable as a mid-sized PA United Way running annual workplace-giving campaigns and funding local health and human service agencies.
• United Way of Berks County: Pennsylvania United Way affiliate serving Berks County. Direct comparable as a neighboring Pennsylvania county chapter with similar annual campaign scale, partner agency funding model, and workplace giving focus.

Broad incumbents

• United Way of Greater Philadelphia and Southern New Jersey: Much larger regional United Way serving the greater Philadelphia area. Broad incumbent operating at significantly greater scale in the same Pennsylvania/regional United Way category, with overlapping fundraising and partner agency models.
• United Way Worldwide: National umbrella organization for the United Way network. Parent brand and standards body for Schuylkill United Way's membership, providing brand affiliation, accountability standards, and network infrastructure.

Others

• The Foundation for Enhancing Communities: Central Pennsylvania community foundation managing charitable funds and grantmaking. Adjacent comparator as a regional Pennsylvania philanthropic organization focused on grantmaking and community impact, though structured as a community foundation rather than a federated giving organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=qPROBr_kMl0
• Facebookfacebook.com/SchuylkillUnitedWay
• LinkedInlinkedin.com/company/schuylkill-united-way
• Instagraminstagram.com/schuylkillunitedway

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuylkill United Way