Sandy Ridge Farms, Inc.
Sandy Ridge Farms is a three-generation family farm in Zeeland, Michigan that grows and sells virus-indexed starter hop plants, perennials, and succulents to home brewers, backyard growers, commercial hop farms, and garden centers across the United States.
- Company typePrivate
- Founded1960
- HeadquartersZeeland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sandy Ridge Farms, Inc. does
Sandy Ridge Farms, Inc. is a three-generation, family-owned farm headquartered in Zeeland, Michigan, established in the early 1960s on a 40-acre property. The company is a grower and direct seller of field-grade starter hop plants (45+ varieties including Cascade, Centennial, Chinook, Sorachi Ace, and the licensed patented CV-12), perennials, and succulents. Its core technical proposition rests on virus-indexed plant stock sourced from the National Clean Plant Network via the Clean Plant Center Northwest in Prosser, Washington, maintained under strict preventative pest-management protocols and Good Agricultural Practices (GAP) certification, with MAEAP environmental assurance as well.
The business operates a direct-to-consumer e-commerce storefront with unit-priced SKUs (predominantly $12.95 per plant across Pint Pot, Quart Pot, and 21-Count Tray formats) plus a smaller line of branded swag (stickers, hooded sweatshirts, hop-cone earrings, stringing kits). A dedicated commercial grower flow offers volume discounts on orders of 100+ plants, and the Craft Garden Program sub-brand distributes 6-pack trays across 22 varieties to garden centers and retailers. Shipping is FedEx Ground on Mondays/Tuesdays, currently U.S.-domestic only (excluding OR, WA, ID, HI) after international shipments to 12+ countries were suspended on 2023-12-01. Sister company Third Day Produce operates an adjacent hydroponic salad greens business under shared family ownership.
The company is bootstrapped and privately held by the Vanden Heuvel family with no external funding, no parent company, and a small team (11-50 employees). Customers include individual home brewers and backyard growers (long-tail persona), commercial hop farms (enterprise bulk), organic growers (mid-market), and garden center resellers. A single named customer logo is publicly disclosed (City Grange Garden Center, Chicago). The team includes Assistant Hop Grower Julie Kane (20+ year tenure) alongside other family members, with no public revenue, headcount trend, or growth metrics disclosed.
Sandy Ridge Farms, Inc. firmographics
Firmographics- Name
- Sandy Ridge Farms, Inc.
- Legal name
- Sandy Ridge Farms, Inc.
- Website
- https://sandyridgefarmsinc.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sandy Ridge Farms is a three-generation family farm in Zeeland, Michigan that grows and sells virus-indexed starter hop plants, perennials, and succulents to home brewers, backyard growers, commercial hop farms, and garden centers across the United States.
- Ownership category
- akta.pro rank
Sandy Ridge Farms, Inc. industry classification
Industry- Product category
- Hop Plants & Nursery Stock
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (44424), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Hop Farming (AFAGAGAB)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Sandy Ridge Farms, Inc. is headquartered
LocationHeadquarters
- HQ city
- Zeeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sandy Ridge Farms, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Hop Plant Sales: Sale of field-grade starter hop plants to backyard growers, home brewers, commercial hop growers, and hop farms. Plants sold in various container sizes (21 Count Tray, Pint Pot, Quart Pot, Craft Garden packs)
- Perennial and Succulent Sales: Sale of perennials and succulents through online shop
- Swag and Merchandise: Sale of branded merchandise including stickers, earrings, and hooded sweatshirts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hop Plants - Pint Pot |
| Unit Pricing | Pay-as-you-go | Hop Plants - 21 Count Tray |
| Unit Pricing | Pay-as-you-go | Hop Plants - Quart Pot |
| Unit Pricing | Pay-as-you-go | Craft Garden 6 Pack |
| Unit Pricing | Pay-as-you-go | CV-12 Patented Hop |
| Unit Pricing | Pay-as-you-go | Craft Garden Sticker |
| Unit Pricing | Pay-as-you-go | Hooded Sweatshirt |
| Unit Pricing | Pay-as-you-go | Stringing Kit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sandy Ridge Farms, Inc. product offering
Product offeringCore offering
Sandy Ridge Farms is a Zeeland, Michigan-based family farm that propagates and sells field-grade starter hop plants (45+ varieties), perennials, and succulents for home brewers, backyard growers, commercial hop growers, and garden centers. Plants are grown from virus-indexed stock sourced from the Clean Plant Center Northwest under strict preventative pest-management and GAP protocols, then sold online and shipped via FedEx. The Craft Garden sub-brand packages hop plants in 6-pack trays for retail resellers, and a small line of branded merchandise (stickers, earrings, sweatshirts, stringing kits) rounds out the catalog.
Product overview
Sandy Ridge Farms is a three-generation family farm in Zeeland, Michigan, established over 60 years ago. The company operates as a grower and propagator of field-grade starter hop plants, perennials, and succulents. The core product offering centers on Hop Plants/Hop Starters, with 45+ hop varieties available (including Cascade, Centennial, Chinook, Sorachi Ace, Triple Pearl, and many others) sourced from virus-indexed stock maintained through a strict pest-management regimen. Products are offered in various container sizes (Pint Pot, Quart, 21 Count Tray, Craft Garden 6-pack) serving backyard growers, home brewers, commercial growers, and hop farms across the United States. The Craft Garden sub-brand provides hop plants in 6-pack trays to garden centers and retailers. A Swag line (stickers, earrings, hooded sweatshirts, stringing kits) and a sister company (Third Day Produce for salad greens) round out the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Craft Garden: Hop plants available in 6 pack trays, sold to garden centers and retailers. Grown and maintained by Sandy Ridge Farms.
- Third Day Produce
Products and services
- Hop Plants / Hop Starters Field-grade starter hop plants offered in 45+ varieties (Cascade, Centennial, Chinook, Sorachi Ace, Triple Pearl, etc.) with virus-indexed stock sourced from the Clean Plant Center Northwest. Available in Pint Pot, Quart Pot, 21 Count Tray, and Craft Garden 6-pack sizes for backyard growers, home brewers, and commercial hop farms.
- Perennials Perennial plants grown in the Sandy Ridge Farms greenhouses and sold online to garden centers, retailers, and home gardeners.
- Succulents Succulent plants available for online sale to garden centers, retailers, and home gardeners.
- Craft Garden Program (6-Pack Hop Trays) Hop plants packaged in 6-pack trays available in 22 varieties, shipped via FedEx or pallet racking to garden centers and retailers for resale. Includes branded stickers and marketing support; managed by Sandy Ridge Farms with virus-indexed stock.
- CV-12 Patented Hop Variety Patented Aroma Hop (Plant Patent #PP34075) bred from native Midwest hop genetics, licensed-in for propagation and sale by Sandy Ridge Farms. Sold at $284.55 per 21 Count Tray with a signed Material Transfer Agreement required.
- Craft Garden Sticker 3-inch vinyl die-cut sticker featuring the Craft Garden branding, sold at $3.00 per sticker.
- Sandy Ridge Farm Sticker 3-inch die-cut vinyl sticker featuring the Sandy Ridge Farms logo, sold through the online shop.
- Hop Earrings Handmade earrings made from recycled paper with a 1" by 1.5" hop cone design, sealed for water resistance. Available in multiple colors (burgundy, copper, coral, gold wood, silver).
- Hooded Sweatshirt 50/50 poly cotton blend hooded sweatshirt with embroidered Sandy Ridge Farms logo, available in sizes L through XXL, sold at $30.00 per sweatshirt.
- Stringing Kit Hop growing support kit including classic hop twine (coir), a ground stake, and growing instructions, priced at $5.00 per kit.
Companies that use Sandy Ridge Farms, Inc.
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Sandy Ridge Farms, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sandy Ridge Farms, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Clean Plant Center NorthwestcoreSourcing partnership for virus-indexed plant stock from the National Clean Plant Network facility in Prosser, Washington. Enables maintenance of clean, disease-free hop starter plants.
- USA HopsminorIndustry membership organization supporting the U.S. hop industry. Displayed as affiliated organization on website.
- AmericanHortminorNational horticulture industry organization. Displayed as affiliated organization on website.
- Third Day ProducecoreSister company of Sandy Ridge Farms providing fresh hydroponic salad greens to local restaurants, schools, and individuals in West Michigan year-round. CSA options available.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sandy Ridge Farms, Inc. competitors and assessment
Company assessmentBroad incumbents
- Yakima Chief Hops: One of the largest US hop suppliers, headquartered in Washington state, serving global brewers with proprietary hop varieties. Comparable to Sandy Ridge as a hop industry player, but operates at vastly greater scale on the commercial/B2B side while Sandy Ridge focuses on starter plants.
- Indie Hops: Oregon-based hop breeder and supplier developing proprietary aroma hop varieties for craft brewers. Comparable as a hop breeding/propagation operation, though Indie Hops focuses on proprietary genetics for large craft brewers rather than starter plants.
- Burpee Gardens: Large-scale direct-to-consumer garden retailer selling perennials, succulents, vegetables, and plants via mail order and retail. Comparable to Sandy Ridge's perennial and succulent retail channels, though Burpee offers vastly broader assortment without the hop specialization.
- Crosby Hop Farm: Oregon-based grower and supplier of hops to craft brewers. Comparable as a hop farm with branded varieties and a grower-to-brewer supply chain, though Crosby operates at commercial-acreage scale versus Sandy Ridge's starter-plant focus.
- Hopsteiner: Established global hop breeder and supplier with proprietary aroma and bittering hop varieties. Comparable as a hop industry incumbent with breeding/propagation capabilities, though Hopsteiner sells to commercial brewers rather than hobbyist growers.
- Monrovia Nursery: Major wholesale nursery producing perennials, shrubs, and ornamental plants sold through garden centers nationwide. Comparable as a grower-wholesaler of perennial plants to garden centers, overlapping with Sandy Ridge's nursery/perennial wholesale line.
Direct peers
- Freshops: Oregon-based supplier of hop plants, hop rhizomes, and home brewing ingredients to hobbyists and commercial brewers. Highly comparable to Sandy Ridge as a direct-to-consumer hop plant retailer serving the home brewing community.
Regional players
- GLH Hops (formerly Great Lakes Hops): Midwest hop nursery and grower supply business focused on hop plants, trellising, and grower support in the Great Lakes region. Directly comparable as a regional competitor to Sandy Ridge in starter hop plants for Midwest growers.
- Great Lakes Hops: Midwest-focused hop supplier providing plants, growing supplies, and education to growers in the Great Lakes region. Directly comparable to Sandy Ridge's regional Midwest positioning and commercial/backyard grower focus.
- Midwest Hop Producers: Regional hop grower association and supplier network in the Midwest serving emerging commercial hop farms. Comparable as a regional Midwest hop propagator/supplier targeting new commercial hop acreage, similar to Sandy Ridge's commercial-grower channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sandy Ridge Farms, Inc. social profiles
Digital presenceSandy Ridge Farms, Inc. compliance and trust
Trust signalCompliance4 records
Sandy Ridge Farms, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandy Ridge Farms, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Sandy Ridge Farms, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sandy Ridge Farms, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandy Ridge Farms, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandy Ridge Farms, Inc.
What does Sandy Ridge Farms, Inc. do?
Sandy Ridge Farms is a Zeeland, Michigan-based family farm that propagates and sells field-grade starter hop plants (45+ varieties), perennials, and succulents for home brewers, backyard growers, commercial hop growers, and garden centers. Plants are grown from virus-indexed stock sourced from the Clean Plant Center Northwest under strict preventative pest-management and GAP protocols, then sold online and shipped via FedEx. The Craft Garden sub-brand packages hop plants in 6-pack trays for retail resellers, and a small line of branded merchandise (stickers, earrings, sweatshirts, stringing kits) rounds out the catalog.
Is Sandy Ridge Farms, Inc. a public or private company?
Sandy Ridge Farms, Inc. is a private company. It is classified as family owned and is currently operating.
When was Sandy Ridge Farms, Inc. founded?
Sandy Ridge Farms, Inc. was founded in 1960. It employs 11 to 50 people.
Where is Sandy Ridge Farms, Inc. based?
Sandy Ridge Farms, Inc. is headquartered in Zeeland, United States, in the North America region.
How does Sandy Ridge Farms, Inc. make money?
Three revenue lines are on record. Hop Plant Sales are the primary driver. The others are perennial and Succulent Sales and swag and Merchandise.
Who are Sandy Ridge Farms, Inc.'s main competitors?
Broad incumbents on record are Yakima Chief Hops, Indie Hops, Burpee Gardens, Crosby Hop Farm, Hopsteiner and Monrovia Nursery. Freshops is listed as a direct peer. Regional players are GLH Hops (formerly Great Lakes Hops), Great Lakes Hops and Midwest Hop Producers.
Does Sandy Ridge Farms, Inc. have an API?
No public API is recorded for Sandy Ridge Farms, Inc..
What industry is Sandy Ridge Farms, Inc. in?
Sandy Ridge Farms, Inc.'s product category is Hop Plants & Nursery Stock. Its primary akta.pro industry code is AFAGAGAB, Hop Farming, with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 1114 and its SIC code is 100.