Safore Group Pty Ltd
Safore Group Pty Ltd is a boutique Australian buyer's-agency firm that advises individual investors on property acquisitions, with specialisations in SMSF, NDIS housing, and co-living investments, delivering portfolio strategy and acquisition execution nationally.
- Company typePrivate
- Founded2009
- HeadquartersParramatta, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Safore Group Pty Ltd does
Safore Group Pty Ltd is a boutique Australian property investment advisory firm operating as a buyer's agent, registered as a corporate entity in 2023 with a practice history extending to 2009 when founder Michael Safar began property-investment advisory work. The firm is headquartered in Wentworth Point, NSW (with secondary reference to Parramatta, NSW) and operates nationally across Australian residential markets.
The company's core offering is a strategy-first advisory engagement that encompasses portfolio construction, acquisition execution, and specialised investment pathways, delivered through a nine-step review process designed to align asset selection with client goals rather than transaction velocity. Distinctive content areas include SMSF property investment (a high-net-worth segment navigating superannuation compliance), NDIS-specialist housing (serving investors targeting the National Disability Insurance Scheme accommodation market), and co-living investment (a higher-yield asset class), each of which positions the firm against generalist buyer agencies by addressing niche regulatory and tenant-demand dynamics.
The business model is a professional-services fee structure: clients (predominantly individual investors) engage the firm on a buyer's-agency basis for end-to-end acquisition support, with revenue generated per transaction and through ongoing portfolio advisory relationships. Distribution is anchored by a B2B referral network of mortgage brokers, accountants, and financial planners, supplemented by direct consumer acquisition through a public Knowledge Hub of educational content. Pricing is not publicly standardised, consistent with engagement-based bespoke advisory rather than commoditised service. The firm holds PIPA accreditation, and the founder holds QPIA certification, signifying buyer-side fiduciary positioning in a market where sell-side conflicts dominate.
Safore Group Pty Ltd firmographics
Firmographics- Name
- Safore Group Pty Ltd
- Legal name
- Safore Group Pty Ltd
- Website
- https://safore.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Safore Group Pty Ltd is a boutique Australian buyer's-agency firm that advises individual investors on property acquisitions, with specialisations in SMSF, NDIS housing, and co-living investments, delivering portfolio strategy and acquisition execution nationally.
- Ownership category
- akta.pro rank
Safore Group Pty Ltd industry classification
Industry- Product category
- Property Investment Advisory
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industry
- Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)
Keywords
Where Safore Group Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Parramatta
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Safore Group Pty Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Investment Advisory Services: Revenue generated through providing strategic property investment advisory services to individual investors. Services include discovery calls, consultations, strategy development, property sourcing, negotiation, and end-to-end support through purchase and settlement. The business operates as a buyer's agent and property investment strategist.
- Buyer's Agent Services: Services include property identification, assessment, negotiation, and securing investment properties on behalf of clients. The company facilitates the acquisition process while coordinating with client's broader professional team.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Safore Group Pty Ltd product offering
Product offeringCore offering
SAFORE provides strategy-first property investment advisory and buyer's agent services to individual investors across Australia. Offerings include personalised investment strategy development, research-driven property sourcing via a nine-step review process, negotiation and end-to-end purchase support, plus specialised guidance for SMSF, NDIS, and co-living property investments. The firm is led by a PIPA-accredited Qualified Property Investment Adviser and coordinates with clients' mortgage brokers, accountants, solicitors, and property managers.
Product overview
SAFORE is a property investment advisory firm, not a software product company. It offers a unified suite of advisory services centered on strategy-first property investment guidance. The core offering comprises personalized investment strategy and advisory services, supplemented by property sourcing, buyer's agent services, and specialized investment pathways including SMSF property investment, NDIS housing, and co-living investments. The company sources and presents various property types including house and land packages, apartments, townhouses, and specialty housing, supported by investor education tools such as calculators and guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Investment Strategy and Advisory Services Personalised, strategy-first property investment advisory services for individual Australian investors. The engagement develops a tailored investment roadmap aligned with each client's goals, financial position, cash flow, risk comfort, timeframes, and long-term wealth objectives before any specific property is considered.
- Property Sourcing and Acquisition Research-driven property sourcing service that uses a nine-step internal review process to identify and present investment opportunities in Australian growth regions. Opportunity assessment covers location analysis, infrastructure investment, employment drivers, rental demand evaluation, and sustainable growth indicators.
- Buyer's Agent Services End-to-end buyer's agent service on behalf of individual investors, including property presentation, due diligence coordination, negotiation, and secure acquisition of the selected investment property through to settlement.
- SMSF Property Investment Specialised property investment advisory for individuals and couples looking to acquire investment property through their Self-Managed Superannuation Fund as part of retirement wealth building, including alignment of the property strategy with SMSF regulations and retirement objectives.
- NDIS Housing Investment Guidance on Specialist Disability Accommodation (SDA) investments, including high physical support and improved liveability property categories, for Australian investors seeking specialist housing investment exposure.
- Co-Living Investment Advisory on purpose-built co-living housing investment strategies designed to maximise rental returns through shared living arrangements for Australian investors.
Quantifiable outcome
- Client properties have achieved equity growth ranging from $40,000 to $115,000 in first year across various case studies
- +2 more outcomes
Companies that use Safore Group Pty Ltd
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Safore Group Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Safore Group Pty Ltd partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Chris - Mortgage Broker, Director of Wealth AvenueminorReferral partner providing mortgage brokerage services. Testimonial partner who has referred clients to SAFORE and speaks to the company's strategy-first approach and deep understanding of property markets.
- Joseph - Mortgage Broker, Director of Mantra FinanceminorReferral partner providing mortgage financing services. Testimonial partner who refers clients to SAFORE and highlights the company's holistic approach to property investment.
- Financial Planners and Wealth CoachescoreProfessional advisers who work with SAFORE to provide clients with comprehensive financial guidance alongside property investment strategy. SAFORE coordinates with these professionals to ensure aligned advice.
- Mortgage BrokerscoreFinance professionals who help clients secure property financing. SAFORE works with client's chosen broker to coordinate financing with property investment strategy.
- AccountantscoreTax and accounting professionals who provide financial advice alongside SAFORE's property investment guidance. Multiple client success stories reference accountant referrals.
- Property ManagerscoreProperty management professionals who handle tenant placement and ongoing property management for investment properties acquired through SAFORE's advisory services.
- Conveyancers and SolicitorsminorLegal professionals who handle property transfer and settlement processes. SAFORE coordinates with these professionals as part of the end-to-end purchase and settlement support.
- Building and Pest InspectorsminorInspection professionals engaged during due diligence process for property purchases to assess property condition and identify any issues.
- Property Investment Professionals of Australia (PIPA)coreIndustry association for property investment professionals. SAFORE's founder holds QPIA certification and the company is PIPA-accredited, adhering to association's code of conduct.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Safore Group Pty Ltd competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Safore Group Pty Ltd social profiles
Digital presenceSafore Group Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safore Group Pty Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Safore Group Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safore Group Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safore Group Pty Ltd
What does Safore Group Pty Ltd do?
SAFORE provides strategy-first property investment advisory and buyer's agent services to individual investors across Australia. Offerings include personalised investment strategy development, research-driven property sourcing via a nine-step review process, negotiation and end-to-end purchase support, plus specialised guidance for SMSF, NDIS, and co-living property investments. The firm is led by a PIPA-accredited Qualified Property Investment Adviser and coordinates with clients' mortgage brokers, accountants, solicitors, and property managers.
Is Safore Group Pty Ltd a public or private company?
Safore Group Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safore Group Pty Ltd founded?
Safore Group Pty Ltd was founded in 2009. It employs 1 to 10 people.
Where is Safore Group Pty Ltd based?
Safore Group Pty Ltd is headquartered in Parramatta, Australia, in the Oceania region.
How does Safore Group Pty Ltd make money?
Two revenue lines are on record. Property Investment Advisory Services are the primary driver. The others are buyer's Agent Services.
Does Safore Group Pty Ltd have an API?
No public API is recorded for Safore Group Pty Ltd.
What industry is Safore Group Pty Ltd in?
Safore Group Pty Ltd's product category is Property Investment Advisory. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAB, Real Estate Strategy & Portfolio Consulting (Corporate/Institutional). Its NAICS code is 5312 and its SIC code is 6531.