Schwyz Tourismus Ag

Name

Schwyz Tourismus Ag

Legal name

Schwyz Tourismus AG

Website

https://schwyz-tourismus.ch

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industry

History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Destination marketing
• Tourism coordination
• Guest information services
• Regional tourism promotion
• Hiking tourism

Headquarters

HQ city

Schwyz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Services and Coordination: Schwyz Tourismus AG functions as the cantonal tourism organization providing coordination, networking, and system/project management services for four regional tourism entities. Revenue appears to derive from membership fees, service agreements with regional partners, and public funding.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Schwyz Tourismus AG is the cantonal destination management organization for the Canton of Schwyz, Switzerland. It coordinates marketing, guest information, and event promotion across four regional tourism organizations (Einsiedeln-Ybrig-Zürichsee, Erlebnisregion Mythen, Rigi, Stoos-Muotatal) plus Gastro Schwyz. Core offerings include tourism information services, an event calendar, the Schwyz-Magazin publication, the WanderWunder hiking program, seasonal newsletters, the Ächt Schwyz regional culinary initiative, and annual industry events such as the Schwyzer Tourismustag.

Product overview

Schwyz Tourismus AG operates as a unified digital platform providing comprehensive tourism services for the Canton of Schwyz. The core offering is the main tourism website, supplemented by specialized sub-brands including an event calendar (Events/Eventkalender), the Schwyz-Magazin publication, the WanderWunder hiking program, seasonal newsletters, guest information offices across four regions, and the Ächt Schwyz regional culinary initiative. These products collectively serve visitors seeking information about activities, events, accommodations, dining, and travel logistics in the Swiss canton.

Differentiator

Problem solved

Functional benefit

Products and services

• Events / Eventkalender Comprehensive event calendar listing concerts, theater, guest programs, traditional festivals, cultural highlights, sports events, and family activities throughout the Canton of Schwyz year-round, serving visitors and residents seeking things to do.
• Schwyz-Magazin Cantonal magazine offering excursion and vacation tips, featuring diverse perspectives on the canton and stories about interesting local personalities. Available at tourist info centers and tourism businesses across the region.
• WanderWunder Schwyz Hiking program showcasing Schwyz nature highlights for walking, cycling, solo travel, family outings, and group excursions across the canton's landscapes. Targets hiking and outdoor enthusiasts.
• Seasonal Newsletters Specialized seasonal newsletters (Winter/Summer) and a dedicated hiking newsletter delivering current information, exclusive tips, and updates about nature experiences and cultural highlights in the Canton of Schwyz.
• Gästeauskunft (Guest Information Service) In-person and remote guest information service with regional offices in four tourism regions (Erlebnisregion Mythen, Einsiedeln-Ybrig-Zürichsee, Rigi - Berg und See, and Stoos-Muotatal), providing visitors with local advice, brochures, and trip planning support.
• Ächt Schwyz Culinary Program Regional culinary program promoting local food and dining experiences within the Schwyz region, connecting visitors with authentic regional gastronomy and partner restaurants.
• Schwyzer Tourismustag (Annual Industry Event) Annual networking and continuing education event for the Schwyz tourism industry, including the Schwyzer Tourismus-Award ceremony recognizing outstanding personalities or exemplary tourism projects in the Schwyz tourism landscape.

Quantifiable outcome

• 92% of surveyed residents and guests find the canton offers unique landscapes
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Four Tourist Regions of Schwyz (shareholder partners)coreStrategic or Co-development Partner · 1 January 2018The tourism organization of Canton Schwyz operates as a stock company (AG) since 2018, supported by its five shareholder partners: the four tourist regions (Einsiedeln-Ybrig-Zürichsee, Erlebnisregion Mythen, Rigi, Stoos-Muotatal) and Gastro Schwyz. These regions form the core ownership and governance structure.
• Gastro SchwyzcoreStrategic or Co-development PartnerGastro Schwyz is one of the five shareholder partners of Schwyz Tourismus AG and represents the hospitality and culinary sector of the canton. Enables coordination between tourism and restaurant/hospitality industries.
• MySwitzerland (Switzerland Tourism)majorGTM or Marketing PartnerMySwitzerland is the official national tourism marketing organization. Schwyz Tourismus is a member, benefiting from national-level marketing exposure and the Switzerland Tourism brand platform.
• Swiss Tourism Federation (STV-FST)majorGTM or Marketing PartnerSchwyz Tourismus is a member of the Swiss Tourism Federation (Schweizer Tourismus-Verband), enabling coordination at the national level and access to industry resources.
• Luzern TourismusminorGTM or Marketing PartnerRegional tourism partnership with Luzern Tourismus, providing blog content distribution and cross-promotion for visitors to central Switzerland.
• Zürich TourismusminorGTM or Marketing PartnerRegional tourism partnership with Zürich Tourismus for cross-promotion and visitor referral in the Zurich area market.
• Schwyzer Kantonalbank (SZKB)minorGTM or Marketing PartnerBanking partner providing financial services and potentially co-marketing initiatives. Listed as a partner on the website footer.
• Kanton Schwyz (Canton Government)majorStrategic or Co-development PartnerThe canton of Schwyz is a shareholder partner and public-sector stakeholder. Schwyz Tourismus AG supports the canton in implementing New Regional Policy (Neue Regionalpolitik).
• BikeGenossenschaftminorGTM or Marketing PartnerBicycle cooperative serving as an economic partner, supporting cycling tourism and infrastructure in the Schwyz region.
• Kinderregion Schwyz (Child-friendly Region)minorGTM or Marketing PartnerRegional initiative promoting family-friendly tourism offerings, positioned as an economic partner supporting family market segment.
• Economic Partners (Wirtschaftspartner)minorOthersLocal companies that demonstrate commitment to the Schwyz experience region through their engagement and use the Schwyz Tourismus AG network. These are domestic companies supporting regional tourism.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Zürich Tourismus: Regional DMO for the Canton of Zürich, sharing the same promotional mandate and central Swiss location axis as Schwyz Tourismus AG. Zürich is also a listed partner, reflecting the same DMO-to-DMO coordination structure across regional tourism organizations.
• Luzern Tourismus: Luzern Tourismus is a regional DMO serving central Switzerland — directly comparable to Schwyz Tourismus AG in mandate, structure, and target market. It is also an active partner, illustrating the simultaneous cooperative and competitive dynamic between regional Swiss DMOs.
• Ticino Turismo: Cantonal DMO for Ticino, operating with the same destination promotion, regional coordination, and tourism development mandate as Schwyz Tourismus AG. Both serve as member organizations of Switzerland Tourism's national network.
• Valais/Wallis Tourism: Cantonal DMO for Valais with a comparable mandate of promoting regional tourism, coordinating regional partners, and driving visitor flows to alpine destinations. Directly comparable in scope and operating model to Schwyz Tourismus AG.
• Engadin St. Moritz Mountains AG: Regional DMO for the Engadin St. Moritz destination, offering a comparable portfolio of mountain, hiking, and winter tourism experiences. Directly comparable as a Swiss cantonal/regional tourism organization fulfilling the same promotional mandate.
• St.Gallen-Bodensee Tourismus: Regional DMO for the St.Gallen-Bodensee region, performing a comparable function of destination marketing, regional coordination, and visitor information. Directly comparable in structure and scope to Schwyz Tourismus AG.
• Graubünden Ferien: Regional DMO for Canton Graubünden, offering a comparable portfolio of mountain, hiking, and winter tourism experiences. Schwyz Tourismus AG is similarly structured as a cantonal destination marketing and coordination organization.
• Bern Welcome: Regional DMO for the Bern region, offering the same tourist information, destination marketing, and regional coordination function as Schwyz Tourismus AG. Both operate as publicly-anchored cantonal tourism organizations.
• Interlaken Tourismus: Regional DMO for the Interlaken holiday region, comparable to Schwyz Tourismus AG in promoting a multi-attraction alpine destination with mountain, lake, and outdoor activity positioning. Operates as a regional tourism coordination body.

Broad incumbents

• Switzerland Tourism (MySwitzerland): National tourism marketing organization for Switzerland, of which Schwyz Tourismus AG is a member partner. Operates at a broader national scale with overlapping destination marketing, international promotion, and brand-building activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schwyz-tourismus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwyz Tourismus Ag