Sasag Kabelkommunikation Ag

What Sasag Kabelkommunikation Ag does

Sasag Kabelkommunikation AG is a privately held regional telecommunications operator headquartered in Schaffhausen, Switzerland, founded in 1977 and majority-owned (51%) by WWZ with Stadt Schaffhausen (SH Power) holding the remaining 49%. The company delivers Internet, Mobile, TV, and fixed-line telephony services to approximately 36,000 customers across the Schaffhausen region and adjacent municipalities, achieving over 90% household signal coverage in its core area and serving more than 1,500 business customers. Its revenue is generated primarily through recurring monthly subscriptions across bundled product lines, supplemented by hardware rentals (FRITZ!Box routers), channel packages, and business-grade managed services.

Name

Sasag Kabelkommunikation Ag

Legal name

sasag Kabelkommunikation AG

Website

https://www.sasag.ch

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Sasag Kabelkommunikation AG is a regional Swiss telecommunications provider serving approximately 36,000 residential and 1,500+ business customers in the Schaffhausen region with bundled Internet, Mobile, TV (sappTV), and telephony services over its hybrid DOCSIS 3.1 cable and FTTH network.

Ownership category

akta.pro rank

Headquarters

HQ city

Schaffhausen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Internet Subscriptions: Monthly recurring subscription fees for internet connectivity services ranging from 100 Mbit/s to 10 Gbit/s speeds. Includes various tiers (smart, basic, easy, standard, max) with pricing from CHF 39-69/month.
2. Mobile Subscriptions: Monthly recurring fees for mobile services including voice, SMS, and data. Plans range from CHF 14.90-39.90/month for @home plans, with Young plans for users under 26, and data-only plans from CHF 9.90/month.
3. TV Subscriptions (sappTV): Monthly fees for TV streaming services with three tiers: basic (CHF 9/month), standard (CHF 9/month promotional, then CHF 19), and premium (CHF 19/month promotional, then CHF 25). Additional channel packages available.
4. Telefony Subscriptions: Fixed-line telephony services with basic plan (CHF 6/month) and flat rate plan (CHF 19/month with unlimited domestic calls).
5. Hardware Sales/Leasing: Rental of FRITZ!Box routers (provided free with internet subscriptions) and sale of FRITZ!Repeaters, sappTV boxes, and Apple TV 4K at discounted rates with subscriptions.
6. Business Solutions: Enterprise services including symmetric business internet, dark fiber connections, vPBX telephony, and IoT connectivity (TechConnect) for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sasag Kabelkommunikation AG provides bundled telecommunications services — cable and fiber internet, mobile, IPTV streaming (sappTV), fixed-line and cloud telephony — to residential and business customers in the Schaffhausen region of Switzerland over its own DOCSIS 3.1 cable and FTTH network, supported by a local retail shop, hotline, and on-site support teams.

Product overview

Sasag Kabelkommunikation AG is a regional telecommunications provider offering a bundled portfolio of services for both residential and business customers. The core product lines include Internet @home and Internet @work (cable/fiber internet with speeds up to 10 Gbps), Mobile @home and Mobile @work (mobile services using the Sunrise network with 5G support), sappTV (app-based IPTV streaming platform), and Telefonie @home (fixed-line telephony). These services are bundled through the @home (consumer) and @work (business) brands, with the sappTV platform serving as the TV streaming interface accessible across Smart TVs, mobile devices, streaming hardware, and web browsers. Additional offerings include Dark Fiber and vPBX for enterprise customers, WLAN optimization services, and Public WLAN hotspots. The company operates its own cable and fiber network in the Schaffhausen region, having achieved Europe's fastest cable network speed of 2.5 Gbps.

Differentiator

Problem solved

Functional benefit

Brands

• sappTV: TV streaming platform offering live TV, replay TV, and on-demand content with up to 300+ channels and streaming capabilities on multiple devices.

Products and services

• Internet @home Residential cable and fiber internet service with speeds from 100 Mbit/s up to 10 Gbit/s (on FTTH), offered in smart/basic/easy/standard/max tiers, including TV free and a free FRITZ!Box router, with a 14-day risk-free trial. For private households in the Schaffhausen region.
• Internet @work Business internet service with symmetric connections up to 2.5 Gbit/s, available in basic, easy and max tiers, with optional 24/7 support. Targeted at startups, KMU and enterprises in the Schaffhausen region.
• Dark Fiber Dedicated point-to-point fiber connection with exclusive, unrestricted use between two business locations, including planning, project management and 24/7 support. For enterprises requiring private high-capacity links.

Quantifiable outcome

• Fastest cable network in Europe at 2.5 Gbit/s (downstream) and 750 Mbit/s (upstream) across entire coverage area
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sunrise (via Sunrise network)coreTechnology or IntegrationSasag's mobile services operate on the Sunrise mobile network infrastructure. Sunrise provides the underlying cellular network coverage while sasag resells mobile services under its own brand with custom pricing and bundles.
• Digital Cable GroupcoreStrategic or Co-development PartnerPartnership with Quickline AG, GGA Maur, and WWZ Telekom AG Zug for TV content and digital television services. Together they develop digital TV and radio offerings.
• SUISSEDIGITALminorOthersIndustry association of Swiss cable network companies. Sasag is a member of this branch organization representing approximately 180 companies.
• GA Diessenhofen (GAD)coreTechnology or IntegrationNetwork partnership with the municipality of Diessenhofen for cable network operations and signal distribution in the GAD area.
• Various Electrical Installation Partners (Bachmann Neukomm, Bernath Elektro AG, Bögli ICT AG, and 30+ others)minorChannel Partner/ Reseller/ DistributorNetwork of 30+ electrical installation companies throughout the Schaffhausen region that provide installation services, customer referrals, and local business support.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Quickline AG: Swiss regional cable and telecom operator serving multiple cantons through partner networks; offers the same residential and business internet, TV, mobile and telephony bundle structure as sasag and is a fellow Digital Cable Group partner.
• GGA Maur: Regional Zurich-area cable/telecom operator providing internet, TV and telephony to residential and business customers in a defined Swiss geography; structurally identical regional cable ISP model with shared Digital Cable Group membership.
• WWZ AG: sasag's 51% parent and itself a Swiss regional energy/telecom operator based in Zug; runs the same hybrid cable + fiber broadband, TV and telephony model as sasag in its own footprint.

Broad incumbents

• Swisscom AG: Swiss national incumbent telecom offering mobile, internet, TV and telephony nationwide; competing FTTH rollout directly targets sasag's residential and business customers.
• Sunrise Communications AG: Swiss national mobile and cable operator (Liberty Global-owned); simultaneously sasag's mobile network partner and a direct residential broadband and mobile competitor across Switzerland.
• Salt Mobile SA: Swiss national mobile operator offering postpaid mobile plans; competes in the mobile segment where sasag resells Sunrise service and pressures mobile pricing in the Schaffhausen region.

Emerging players

• Init7: Independent Swiss fiber ISP focused on dedicated fiber connections (FTTH/FTTB) for residential and business customers; emerging alternative for premium connectivity in select Swiss buildings overlapping sasag's footprint.
• iWay AG: Swiss independent ISP offering internet, hosting and telephony services primarily to SMEs and prosumers; an alternative connectivity provider competing for the same SMB segment sasag serves via Internet @work.

Others

• ImproWare AG: Swiss network infrastructure provider and technology partner of sasag; supplies fiber backhaul and network services to regional cable/telecom operators, making it a direct enabling counterpart rather than competitor.

Regional players

• CKW (Centralschweizerische Kraftwerke AG): Central Swiss utility with a telecom division providing fiber internet and TV to residential and business customers in the Lucerne/central Switzerland region; runs the same utility-owned regional telecom model as WWZ-sasag but in a non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sasagkk
• Instagraminstagram.com/sasagkk
• LinkedInlinkedin.com/company/sasag-kabelkommunikation-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasag Kabelkommunikation Ag