SafeBeat

What SafeBeat does

SafeBeat Initiative is a nonprofit organization headquartered in Lake Park, Georgia, founded to address sudden cardiac arrest in children and young people, with an emphasis on student-athletes. The organization delivers free electrocardiogram (ECG/EKG) heart screenings at schools and community venues across the Southeast United States — primarily South Georgia and North Florida with extension into North Carolina — targeting early detection of cardiac arrhythmia syndromes and hypertrophic cardiomyopathy, which SafeBeat cites as affecting roughly 1 in 500 children and as the leading non-traumatic cause of death in adolescent athletes. Endorsements include former NFL coach Tony Dungy, and programmatic ambassadors support awareness outreach.

The product surface consists of (1) core preventative ECG screening services delivered via on-site events, (2) the SaveStation AED cabinet and public-access defibrillator placement program for emergency preparedness, (3) the HeartBytes demonstration platform co-developed with Nemours for screening data display and management, (4) the CPRWrap partner product integrated into CPR education, and (5) a library of educational content on sudden cardiac arrest, risk factors, and heart health. Medical capability is anchored by a partnership with Wolfson Children's Hospital; community delivery relies on school-district relationships (Ware County High School, Leon, Baker, Madison, Clay, and Wakulla County Schools in Florida), a volunteer network, and operational partners including Annett Bus Lines for transportation, Master Medical Equipment for equipment, and CLOZTALK and Greenback for marketing and donor engagement.

SafeBeat operates a donation- and sponsorship-funded model with no revenue from service fees. Funding sources include corporate sponsors (General Electric, United Healthcare), foundation grants (Florida Blue Foundation, Firehouse Subs Public Safety Foundation), and individual donors. The organization is led by founder Jayne Vining, with Sheldon Hill (Executive Director, RDCS credential) overseeing screening programs, Neil King as CFO, and Melissa Strawn as Executive Assistant, alongside a broader team of volunteers and advisory board members. The Southeast Regional Office at 1182 Lakes Blvd., Lake Park, GA 31636 serves as the operational base.

Name

SafeBeat

Legal name

SafeBeat Initiative

Website

https://safebeat.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SafeBeat Initiative is a Southeast US nonprofit that provides free ECG heart screenings to children and student-athletes to prevent sudden cardiac arrest, funded through donations and corporate sponsorships and delivered via hospital and school district partnerships.

Ownership category

akta.pro rank

Product category

Preventive Youth Cardiac Health Screening

SIC

Services-Health Services (8000)

akta.pro primary industry

Preventive Cardiology & Lipidology (HLAKABAF)

Keywords

• Preventative heart screening
• Youth cardiac arrhythmia detection
• AED placement programs
• CPR and AED training
• Community cardiac emergency preparedness

Headquarters

HQ city

Lake Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: The organization operates primarily through charitable donations, corporate sponsorships, and foundation grants from companies such as General Electric, Florida Blue Foundation, Firehouse Subs Public Safety Foundation, and various healthcare companies. No direct revenue generation from services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SafeBeat provides free preventative ECG/EKG heart screenings for children and students to detect cardiac arrhythmia syndromes and prevent sudden cardiac arrest. The offering is layered with AED placement through the SaveStation program, CPR/AED education via partner products, heart-health educational content, and emergency preparedness planning for schools and community organizations across the Southeast US.

Product overview

SafeBeat Initiative operates as a nonprofit organization offering a unified suite of preventative heart health services focused on preventing sudden cardiac death in young people. The core offering consists of free electrocardiogram (ECG/EKG) screenings for children and students, complemented by the SaveStation AED placement program for emergency preparedness. Educational resources covering cardiac arrhythmia syndromes, CPR training, and heart health content support the screening services. The organization also partners with healthcare providers like Wolfson Children's Hospital and utilizes platforms like HeartBytes (developed with Nemours) for screening data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative Heart Screening Services Free electrocardiogram (ECG/EKG) screenings for children and young adults to detect cardiac arrhythmia syndromes and prevent sudden cardiac death. Conducted on-site at schools and community venues across the Southeast US for parents, families, and student-athletes.
• SaveStation AED Placement Program Public-access AED cabinet and location program that places life-saving automated external defibrillators in accessible community locations for emergency cardiac arrest response, supporting schools, sports facilities, and community venues.
• HeartBytes Demonstration Platform Demonstration platform for displaying and managing youth heart screening data, developed in partnership with Nemours to support SafeBeat's preventative screening operations.
• Educational Resources and Heart Health Content Comprehensive heart-health educational materials covering sudden cardiac arrest facts, cardiac arrhythmia syndromes, screening process information, emergency preparedness guides, CPR training resources, and heart-healthy recipes for families, students, and coaches.

Quantifiable outcome

• Free heart screenings for students in South Georgia and North Florida
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wolfson Children's HospitalcoreStrategic or Co-development PartnerProud collaboration with Wolfson Children's Hospital to provide life-saving heart screenings for students in South Georgia and North Florida. Partnership enables free preventative heart screenings through medical expertise and hospital resources.
• Parent Heart WatchcoreStrategic or Co-development PartnerNational organization dedicated to SCA awareness and prevention; collaborated as part of SafeBeat's proud collaboration network.
• Simon's HeartcoreStrategic or Co-development PartnerPartner organization focused on cardiac awareness; included in SafeBeat's collaboration network for heart screening initiatives.
• CPRWrapminorStrategic or Co-development PartnerCPR education and training materials provider; supports SafeBeat's CPR training initiatives.
• HeartfeltminorStrategic or Co-development PartnerPartner organization in SafeBeat's collaboration network for cardiac awareness.
• Jacksonville Sports Medicine Program (JSMP)coreStrategic or Co-development PartnerLocal sports medicine program supporting athlete health and safety through SafeBeat screening initiatives.
• Annett Bus LinesminorStrategic or Co-development PartnerTransportation partner supporting SafeBeat's mobile screening operations and community outreach.
• CLOZTALKminorGTM or Marketing PartnerMarketing and awareness partner supporting SafeBeat's mission through promotional collaboration.
• WWERAminorStrategic or Co-development PartnerPartner organization included in SafeBeat's collaboration network; also listed as sponsor.
• GreenbackminorGTM or Marketing PartnerDonor rewards program partner; supports fundraising and donor engagement for SafeBeat.
• Smiling Hearts - The Nick Blakely FoundationcoreStrategic or Co-development PartnerCollaboration with Smiling Hearts foundation to provide sudden cardiac awareness, preventative heart screening, and CPR/AED education.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simon's Heart: Pennsylvania-based nonprofit offering free heart screenings to students and athletes, plus AED placement and CPR training. Direct peer in youth cardiac screening with overlapping mission and partner network.
• Eric Paredes Save A Life Foundation: California-based nonprofit providing free cardiac screenings to youth and advocating for screening legislation. Directly comparable model of school-based ECG screening programs targeting student-athletes.
• Project ADAM: National children's hospital-affiliated program that prepares schools and communities for cardiac emergencies through AED implementation and CPR training. Comparable mission focused on youth cardiac emergency preparedness.
• Parent Heart Watch: National nonprofit dedicated to sudden cardiac arrest awareness and prevention in youth — explicitly listed as a SafeBeat core partner. Operates the same model of school-based screening advocacy and prevention education at a national scope.
• Championship Hearts Foundation: Texas-based nonprofit providing free youth heart screenings and advocating for mandated cardiac screening for student-athletes. Direct peer with similar screening-plus-advocacy model.
• Smiling Hearts - The Nick Blakely Foundation: SafeBeat's explicit collaboration partner for sudden cardiac awareness, preventative heart screening, and CPR/AED education. Directly comparable youth-SCA prevention nonprofit.
• Heartfelt Cardiac Projects: Listed as a SafeBeat core partner organization focused on cardiac awareness. Regional peer with comparable screening and awareness mission.

Broad incumbents

• American Heart Association: Largest US cardiovascular health nonprofit with overlapping mission in CPR/AED training, youth cardiac screening advocacy, and emergency preparedness. Acts as an incumbent setting national standards that SafeBeat's programs align with.

Emerging players

• Athletes Saving Athletes: Nonprofit focused on training student-athletes and coaches to recognize and respond to cardiac emergencies. Adjacent mission targeting the same persona — student-athletes and coaches — with emergency preparedness emphasis.
• Cardiac Arrhythmia Syndromes Foundation (CAS): Specialty advocacy organization focused on cardiac arrhythmia syndromes — the specific condition class SafeBeat screens for. Adjacent peer raising awareness in the same clinical niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/safebeat4life
• Facebookfacebook.com/SafeBeatInitiative
• LinkedInlinkedin.com/company/safebeat

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeBeat