Pro BoutiquenFonds GmbH

What Pro BoutiquenFonds GmbH does

Pro BoutiquenFonds GmbH is a Frankfurt am Main-based B2B consulting and marketing services firm founded in April 2019 that serves independent German boutique fund managers and asset managers. The company, owned and managed by its three founders (Frank Eichelmann, Michael Gillessen, and Sven Hoppenhöft), generates revenue through professional-services engagements covering fund setup, licensing, strategic positioning, and distribution support, as well as through content and media products aimed at increasing visibility for boutique funds. Its client base consists of independent asset managers that initiate so-called Private Label Funds, with 13 named partner boutiques visible on the platform including CIS Asset Management GmbH, XAIA Investment GmbH, ICM InvestmentBank AG, and Value Partnership Management GmbH.

The company's product portfolio centers on two websites. The core boutiquenfonds.de platform publishes fund news, manager profiles, and market data, supplemented by the BoutiquenFonds Radar dashboard (built on Google Looker Studio) that visualizes quarterly statistics on the German boutique fund segment sourced from the firm's proprietary Private Label Fonds-Datenbank. Additional products include an event-triggered newsletter, fund manager webinars, an audio podcast series, and a separate pbf-consulting.de site offering tailored consulting engagements. The underlying technology is conventional (WordPress plus Google Looker Studio), with the firm's competitive assets being its proprietary market database, multi-year content library, and the founders' three decades of relationships across the German independent asset management industry, including prior tenures at UBS Deutschland AG, Hauck & Aufhäuser, and Joh. Berenberg, Gossler & Co. KG.

Go-to-market is sales-led and direct, targeting professional market participants only, with services delivered through consulting engagements and partnership-style relationships with boutique fund initiators. Pricing is quote-based and not publicly disclosed. The company operates within a German boutique fund market that encompassed 365 independent companies and 994 funds with EUR 130.7 billion in AuM (12.3% BVI market share) as of late 2020 / early 2022. No external funding, acquisitions, or geographic expansion beyond Germany have been disclosed.

Name

Pro BoutiquenFonds GmbH

Legal name

Pro BoutiquenFonds GmbH

Website

https://boutiquenfonds.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro BoutiquenFonds GmbH is a Frankfurt-based B2B consulting and marketing services firm that supports independent German boutique fund managers with fund setup, licensing, distribution support, and a content platform aggregating boutique fund news and market data.

Ownership category

akta.pro rank

Product category

Asset Management Consulting & Marketing Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Boutique fund consulting
• Asset manager advisory
• Private label funds
• Fund distribution support
• Investment marketing

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Corporate consulting services including fund launches, licensing support, strategic positioning, and cooperation development for investment boutiques and fund initiators.
2. Marketing and Distribution Support: Marketing and sales support services for new or established boutique funds, including newsletter, webinars, media relations, and video interviews.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pro BoutiquenFonds GmbH provides B2B consulting and marketing/distribution support services for independent German asset managers and the boutique (private label) funds they initiate. Offerings include fund-launch and licensing advisory, strategic positioning, cooperation development, and an information platform (boutiquenfonds.de) with news, manager profiles, market data, a quarterly Radar newsletter, webinars, and a podcast aimed exclusively at professional market participants.

Product overview

Pro BoutiquenFonds GmbH operates a content and marketing platform (boutiquenfonds.de) for German boutique fund managers, built around a portfolio of informational and media products. The core platform publishes fund news, manager profiles, and market data, supplemented by the BoutiquenFonds Radar dashboard (built with Google Looker Studio) providing quarterly market statistics sourced from the company's proprietary Private Label Fonds-Datenbank. Additional offerings include an event-triggered newsletter, live webinars with partner boutique managers, and an audio podcast series. The company also offers consulting services via its separate pbf-consulting.de website for fund initiators seeking advisory support on fund setup, licensing, and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• PBF Consulting (Consulting Services) Business consulting services for boutique fund initiators covering fund setup, licensing (BaFin), strategic positioning, marketing support, and distribution assistance for new or established boutique/private label funds; delivered via the separate pbf-consulting.de website. Target users are independent German asset managers and family offices launching Private Label Funds.
• Boutiquenfonds.de Content & Marketing Platform Online marketing and information platform for German boutique fund managers, providing fund news, manager profiles, market data dashboards, the quarterly Radar newsletter, fund downloads, a financial calendar, and an interactive market overview (BoutiquenFonds Radar). Aimed at professional market participants — institutional investors, advisors, and journalists.
• BoutiquenFonds Radar (Market Overview) Quarterly market overview dashboard providing dynamic statistics on the German boutique fund market, including asset class breakdowns, AuM clusters, top 10 new fund launches, and market share development of boutique funds vs. BVI member institutions. Built with Google Looker Studio for interactive data visualization.
• Private Label Fonds Database (Boutique Fund Database) Proprietary internal database tracking German private label funds initiated by independent asset managers, used to generate market statistics, key figures, and quarterly Radar reports for media and investors. The data asset underpins the company's market transparency positioning.
• BoutiquenFonds Newsletter Event-triggered newsletter providing market news, fund manager commentary, webinar announcements, and the quarterly market overview (BoutiquenFonds Radar) to subscribers among professional market participants.
• Fondsmanager-Webinare (Fund Manager Webinars) Live and on-demand webinar series featuring fund managers from partner boutiques, covering investment strategies, market outlooks, and fund-specific topics, with registration data shared with participating partner companies.
• Boutiquenfonds-Podcast Audio podcast series featuring interviews and discussions with fund managers and industry experts on boutique fund topics, investment strategies, and market trends.

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Citywire: UK-based global fund manager research, ratings, and editorial platform with strong DACH coverage (Citywire Germany/Austria/Switzerland). Competes with PBF on fund manager visibility and awards (Citywire Fund Manager Awards), but at much larger scale and broader scope.
• Morningstar Deutschland: German arm of the global investment research leader providing fund data, ratings, and editorial coverage. Overlaps with PBF on fund analytics and market intelligence but at vastly larger scale and broader scope covering the full fund universe, not only boutiques.
• LSEG Lipper (formerly Lipper/Refinitiv): Global fund data and research arm of London Stock Exchange Group providing fund classification, performance data, and analytics. Competes with PBF at the institutional fund-data layer; Lipper's Lipper Leaders ratings and fund market intelligence are an adjacent substitute for boutique fund research.

Direct peers

• Mountain-View Data GmbH: German fund research and data analytics firm serving wealth managers, distributors, and asset managers with comparable fund data, performance attribution, and market intelligence offerings — overlapping directly with PBF's database and radar dashboard services.
• €uro Advisor / €uro Verlag: German investor publication (€uro, €uro Advisor, €uro Fund Award) covering funds and asset managers with editorial profiles, awards, and market data — a comparable boutique-adjacent German fund media platform targeting professional and retail investors.
• fundinfo: Swiss-headquartered fund data and document distribution platform used by European asset managers for fund factsheets, KIIDs, and regulatory documents. Comparable to PBF in serving European fund managers' data and distribution needs, though focused more on document distribution than editorial content.
• e-fundresearch.com (PRAM GmbH): Austrian-headquartered but German-language fund research and media platform covering European asset managers and boutique funds. Most directly comparable competitor to PBF's boutiquenfonds.de platform in terms of editorial focus, fund news, and manager coverage in DACH markets.
• GoingPublic Media / FONDS professionell: German-language fund media publisher operating FONDS professionell magazine and related B2B fund distribution media — directly comparable in targeting German-speaking professional fund buyers with editorial content and market data.

Others

• Finanztest / Stiftung Warentest: German consumer testing foundation publishing independent fund research and ratings in German language. Adjacent rather than directly competing, as Stiftung Warentest targets retail investors while PBF targets professional market participants, but both publish German-language fund analysis.
• BVI Bundesverband Investment und Asset Management: German investment fund industry association representing the asset management industry and publishing authoritative aggregate market statistics on boutique funds. Not a direct competitor but a key data source for, and potential partner of, PBF's market intelligence offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boutiquenfonds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro BoutiquenFonds GmbH