connected real estate group

What connected real estate group does

Connected Real Estate Group is a privately held, Oregon-based residential and commercial real estate brokerage operating in the Mid-Willamette Valley. The firm is led by Managing Principal Broker Catherine Fisher and maintains two physical offices—one in Corvallis (435 NW 5th St., Suite A) and one in Albany (930 Elm St. SW)—serving buyers and sellers across Benton, Linn, Marion, and Polk counties. The company's roster consists of approximately five licensed brokers (including Principal Broker Owners Jessica Pankratz and Katie Slayden, Broker Owner Kirsten Starkey, and Broker Kristi Wirz) delivering full-service transaction representation covering property search, market analysis, offer preparation, negotiation, contract contingencies management, and closing facilitation.

The company's technical platform is built around a licensed IDX Broker property search portal (homes.connectedregroup.com) integrated with the Willamette Valley Multiple Listing Service (WVMLS), offering basic, advanced, map, and address-based search modes across residential, bare land, multi-family, lease, manufactured, and commercial property types, supplemented by an online mortgage calculator and home valuation tool. The technology stack is non-proprietary and standard for regional brokerages, with the IDX/WVMLS integration providing the primary functional differentiator in terms of listing exposure and inventory access rather than any AI or advanced analytics capabilities.

Connected Real Estate Group earns revenue exclusively through traditional real estate commissions on closed transactions (the transaction-fee model), with the buyer's agent commission typically paid by the seller—making representation free for buyers. Commission rates are not publicly disclosed but align with the Oregon industry norm of 5–6% of transaction value, split between the listing and buyer sides. The firm has no institutional investment, no parent company, no disclosed funding, and no subsidiaries, indicating a founder/operator-managed ownership structure with a regional, relationship-driven sales motion.

Name

connected real estate group

Legal name

Connected Real Estate Group

Website

https://connectedregroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Connected Real Estate Group is a privately held Oregon brokerage serving residential and commercial buyers and sellers across the Mid-Willamette Valley, operating from offices in Corvallis and Albany through an IDX/WVMLS-powered property search platform and a team of licensed brokers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Property listing search
• Buyer representation services
• Seller representation services
• Home valuation services

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. The company earns commissions on completed real estate transactions when representing buyers or sellers. The buyer's agent commission is often paid by the seller, making the service free for represented buyers. The company operates through licensed brokers who split commissions with the firm.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Connected Real Estate Group is a privately-held, full-service residential real estate brokerage serving the Mid-Willamette Valley region of Oregon. The company operates through a team of licensed brokers who provide buyer and seller representation, home valuation, offer preparation, negotiation, and closing facilitation. Listings and property searches are delivered through an IDX Broker-powered platform integrated with the Willamette Valley Multiple Listing Service (WVMLS).

Product overview

Connected Real Estate Group operates as a full-service real estate brokerage serving the Mid-Willamette Valley in Oregon. The company's product portfolio consists of a property search and listings platform powered by IDX Broker, which provides multiple search modes (basic, advanced, map, and address-based) for residential, bare land, multi-family, lease, manufactured homes, and commercial property types. Supporting this core platform is a mortgage calculator tool for buyer financial planning. The company also provides direct agent/broker services including buyer representation, seller representation, home valuation, and contract negotiation. The primary online presence consists of two websites: the main corporate site (connectedregroup.com) for company information and a property search portal (homes.connectedregroup.com) powered by IDX Broker for MLS-based property listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Licensed broker-led representation for individuals and families purchasing residential, multi-family, land, or commercial properties in the Mid-Willamette Valley; includes property search, showings, offer preparation, negotiation, contingency management, and closing support. Often provided at no cost to the represented buyer, with commission paid by the seller.
• Seller Representation Services Licensed broker-led representation for property owners marketing and selling real estate in the Mid-Willamette Valley; includes pricing/market analysis, MLS listing syndication through WVMLS, marketing, offer review, negotiation, and closing facilitation.
• Home Valuation Services Property valuation service combining an online home valuation tool with broker-led comparative market analyses to help owners estimate listing prices for their homes or investment properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Willamette Valley Multiple Listing Service (WVMLS)coreTechnology or IntegrationDirect membership and participation in the regional MLS provides comprehensive listing data, market analytics, and syndication to cooperating brokers. All company listings are input into WVMLS for maximum regional exposure.
• IDX BrokercoreTechnology or IntegrationLicensed use of IDX Broker platform for property search functionality including advanced search, map search, mortgage calculator, virtual tours, and lead capture integrated into the company's websites.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• John L. Scott Real Estate: Pacific Northwest-headquartered brokerage with deep regional roots across Oregon and Washington. Comparable to Connected Real Estate Group as a regional residential brokerage serving similar buyer/seller segments with a team-based local-market model, though at significantly larger scale.
• Cascade Hasson Sotheby's International Realty: Pacific Northwest Sotheby's-affiliated luxury brokerage operating across Oregon and Southwest Washington. Comparable to Connected Real Estate Group as a regional team-based brokerage competing in the Mid-Willamette Valley's higher-end residential and acreage segments.
• Coldwell Banker Coast Real Estate: Regional Coldwell Banker affiliate covering the Oregon Coast and Willamette Valley. Comparable as a national-brand regional brokerage offering traditional residential representation in markets overlapping with Connected Real Estate Group's service area.

Broad incumbents

• Redfin: Tech-enabled national brokerage with strong presence in Oregon metros. Competes for the same Mid-Willamette Valley buyer-side demand through its digital platform and salaried-agent model, pressuring traditional commission-based brokerages like Connected Real Estate Group.
• eXp Realty: Cloud-based national brokerage with a virtual operating model and presence across Oregon. Comparable to Connected Real Estate Group as a residential brokerage serving the same Willamette Valley buyer/seller segments, though with a fundamentally different cost structure and scale.
• HomeSmart Real Estate (Oregon):

Direct peers

• RE/MAX Integrity: RE/MAX-affiliated brokerage serving the Mid-Willamette Valley region including Corvallis and Albany. Directly competes with Connected Real Estate Group for residential listings and buyer representation in the same core counties.
• Keller Williams Realty Mid-Willamette: National brokerage brand with a directly competing Mid-Willamette Valley office serving Corvallis, Albany, and Salem. Closest direct peer given overlapping geography, team-based agent structure, and identical residential brokerage services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connectedregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about connected real estate group