Roly Industries Pty Ltd

What Roly Industries Pty Ltd does

Roly Industries Pty Ltd is a 100% family-owned metal fabrication company founded in 1987 by David and Ron and currently steered by David and Julie-Anne. The company operates from a fully equipped workshop and office premises at 8 Nambi Way Broadwood in the Goldfields region of Western Australia, with an 18-employee team that includes qualified personnel and apprentices. Roly is structured as a 'One Stop Shop' offering design, manufacturing, and finished product delivery, with capabilities spanning mild steel, stainless steel, and aluminium fabrication and welding; CNC sheet metal work and CNC Turret Punch; powder coating and sandblasting (since 2004); refractory supplies; and gold room equipment for mining customers. Its core technology is a CNC-equipped metal fabrication workshop with an in-house powder coating division using premium products from Dulux, Interpon, Chemetall, and Joton across more than 100 colour options.

The company's revenue model is built on quote-based B2B project work, with one-off project fabrication (electrical substation enclosures, skid bases, trailers, sheds, balustrades, range hoods, toolboxes), repeat-consumable refractory supplies (furnace relines, burner ports, crucibles, refractory cement), and gold room equipment for mining operations. Customer segments are vertical-organised, with mining as the primary segment (especially gold mining in the Goldfields and international markets including South East Asia, Papua New Guinea, New Zealand, and West Africa), followed by construction, industrial, automotive, and agriculture. GTM is sales-led via direct phone and email contact, with a marketing website and project gallery serving as a portfolio; no active digital marketing, app, or API surface exists. Roly has remained entirely family-controlled with no external investment, no funding rounds, no acquisitions, and no disclosed revenue, operating as a stable, mature regional manufacturer with international mining-customer reach.

Name

Roly Industries Pty Ltd

Legal name

Roly Industries Pty Ltd

Website

https://roly.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Roly Industries Pty Ltd is a family-owned metal fabrication and powder coating workshop in the Goldfields region of Western Australia, serving mining (primary), construction, industrial, automotive, and agriculture customers across Australia, South East Asia, PNG, New Zealand, and West Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalgoorlie/Broadwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Metal Fabrication Services: Custom metal fabrication services for stainless steel, aluminium, and mild steel including welding, cutting, punching, folding, and assembly. Projects include electrical substation enclosures, skid bases, trailers, sheds, toolboxes, range hoods, balustrades, and industrial equipment.
2. Powder Coating and Sandblasting: Surface finishing services providing long-lasting protective coatings for metal products. Includes sandblasting for restoration and powder coating with over 100 colour options.
3. Refractory Supplies: Supply of refractory products including furnace relines, refractory castings, burner ports, pouring spouts, crucibles, ceramic fibre blankets, brick mortar, and refractory cement for mining and industrial applications.
4. Gold Room Equipment: Supply of gold room equipment for mining operations from miscellaneous consumables to gold furnaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Roly Industries is a family-owned metal fabrication company that designs, manufactures, and finishes metal products including mild steel, aluminium, and stainless steel components for mining, construction, industrial, automotive, and agricultural customers. The company operates a CNC turret punch, an in-house powder coating and sandblasting division, and supplies refractory products and gold room equipment for mining operations. It positions itself as a One Stop Shop delivering finished products from design through to delivery.

Product overview

Roly Industries is a family-owned metal fabrication company offering a comprehensive range of services under one roof. The core offerings include metal fabrication (Mild Steel, Aluminium, and Stainless Steel Fabrication and Welding), Metal Work (Sheet Metal Work), Powder Coating and Sandblasting (since 2004), Refractory Supplies, and CNC Turret Punch services. The company positions itself as a 'One Stop Shop' providing design, manufacturing, and finishing of metal products for the mining, construction, agriculture, and marine industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Mild Steel Fabrication and Welding

Quantifiable outcome

• Over 35 years of industry experience
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Capral Aluminium: Australia's largest extruder and distributor of aluminium products with in-house fabrication services for industrial, commercial, and architectural customers. Comparable to Roly's aluminium fabrication and welding capability, particularly for enclosures, toolboxes, and architectural balustrade/railing work.
• Steeline: National franchise network of Australian metal fabrication and steel processing centres offering cutting, welding, and coating services to local trade and industry. Highly comparable to Roly's regional fabrication, welding, and powder coating offering, with similar customer profiles in mining, construction, and industrial sectors.
• Genfab Engineering: Western Australian metal fabrication and engineering firm serving the Pilbara and Goldfields mining sectors with structural, mechanical, and site-fabrication services. Highly comparable to Roly's regional WA mining fabrication model, similar customer base, and similar capacity profile.
• Metalcentre: National chain of steel and aluminium product distributors with in-house processing (cutting, folding, punching) and fabrication services. Directly comparable to Roly's sheet metal work, CNC turret punching, and mild steel fabrication offering for trade and industrial customers.

Broad incumbents

• Bisalloy Steel Group: Australian manufacturer of high-tensile and wear-resistant steel plate serving mining, quarrying, and defence. Adjacent to Roly's mining customer base via shared end-market exposure, though Bisalloy produces raw steel plate rather than fabricated end-products.
• BlueScope Steel: Australia's largest steel producer and a major supplier of steel plate, sheet, and fabricated structural products through brands like Lysaght. Adjacent incumbent providing raw material inputs to Roly as well as competing fabricated products to mining and construction customers.
• Fielders Steel: Australian manufacturer and fabricator of steel products for construction and industrial applications, including structural steel and building components. Comparable as a fabricated metal product supplier in construction and infrastructure, though at much larger scale than Roly.
• InfraBuild: Australia's largest integrated steel distribution and fabrication business supplying long products, sheet, and fabricated structural components. Comparable as a broad incumbent operating in the same fabricated metal product category as Roly, though at vastly greater scale and national footprint.

Others

• BOC Australia: Australia's leading industrial gases and welding supplier serving fabrication and mining customers. Adjacent supplier/ecosystem partner to Roly's welding and fabrication operations rather than a direct competitor — provides gases, consumables, and equipment used in metal fabrication shops.

Regional players

• Coral Bay Engineering: Western Australian fabrication and engineering company based in the Pilbara serving mining and resource clients. Comparable regional peer to Roly with similar focus on mining infrastructure fabrication, though primarily operating in a different WA region (Pilbara vs Goldfields).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roly-industries-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roly Industries Pty Ltd