Schoolreaders
- Company typePrivate
- Founded2013
- HeadquartersBedford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Schoolreaders firmographics
Firmographics- Name
- Schoolreaders
- Legal name
- Schoolreaders CIO
- Website
- https://schoolreaders.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Schoolreaders industry classification
Industry- Product category
- Children's Literacy Charity Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)
- akta.pro secondary industries
- Literacy & Reading Intervention (Phonics, Fluency, Comprehension) (EDAKADAA), Literacy Intervention & Dyslexia Support Programs (Gen Ed) (EDAJAGAF)
Keywords
Where Schoolreaders is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Schoolreaders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Individual Donations: One-time and regular donations from individuals to support the charity's reading programs.
- Corporate Partnerships: Partnerships with companies like Tritax Big Box (since 2019), Kindred (since 2022), and others providing financial support and employee engagement opportunities.
- Trust and Foundation Funding: Grants from trusts and foundations including Suffolk Community Foundation, J Reginald Corah Foundation, Leicestershire and Rutland Community Foundation, Fowler Smith and Jones Trust, and The Lady Hind Trust.
- Legacy Giving: Gifts left in wills, with supporters like Sophie Neville, Jane Whitbread, and Tricia Gage pledging legacies.
- 100 Club Monthly Giving: Regular monthly gifts of at least £25 from members, directly funding children's reading support.
- Online Shopping Donations: Revenue from Easyfundraising and Give as you Live platforms where retailers donate percentages of purchases.
- Event Fundraising: Funds raised through events like Race for Reading virtual challenge and challenge events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free reading support for partner schools |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
Schoolreaders product offering
Product offeringCore offering
Schoolreaders recruits, vets (including DBS checks), trains, and places volunteers into partner primary schools across England to deliver free, weekly, one-to-one reading support sessions to children aged 4-11 who need extra literacy help. The charity handles all aspects of volunteer management, school matching, safeguarding, and ongoing support, and currently delivers this service to more than 40,000 children every week across approximately one quarter of England's primary schools.
Product overview
Schoolreaders is a UK-based national children's literacy charity operating a single, unified charitable service rather than a technology product portfolio. The core offering is a volunteer-based one-to-one reading support programme that recruits, vets (including DBS checks), and places trained volunteers in partner primary schools across England to provide free weekly reading sessions to children who need extra support. The charity also operates supplementary programmes including a Corporate Partnership Programme for long-term business sponsors, a Legacy Giving Programme for planned charitable gifts, an Author Supporter Programme featuring celebrity authors, a 100 Club recurring giving programme, and a Race for Reading virtual fundraising challenge. Additionally, Schoolreaders integrates with third-party donation platforms (Easyfundraising, Give as you Live, CAF, Enthuse, Facebook Donate, JustGiving) to facilitate fundraising. The charity does not offer a technology product or API.
Differentiator
Problem solved
Functional benefit
Products and services
- One-to-One Reading Support Programme Core free service providing weekly one-to-one reading sessions between DBS-checked, trained volunteers and primary school children aged 4-11 in England who need extra literacy support. Currently supports more than 40,000 children every week.
- Volunteer Recruitment and Placement Service Service that recruits, interviews, conducts DBS checks, and places volunteers in partner primary schools for weekly one-to-one reading sessions, including ongoing volunteer support and safeguarding.
- Partner School Registration Service Free registration service allowing primary schools in England to request volunteer readers and become a Schoolreaders partner school for weekly one-to-one reading support.
- Race for Reading Virtual challenge fundraising event where participants cover miles through physical activities (running, walking, cycling, swimming) to raise funds for Schoolreaders' literacy work.
- 100 Club Monthly Giving Recurring monthly giving programme where members pledge at least £25 per month to directly fund one-to-one reading support sessions for primary school children.
- Legacy Giving Programme Charitable legacy giving programme that invites supporters to leave gifts to Schoolreaders in their Wills, supported by free Will-writing services through partner Farewill.
- Charity Cashback (Online Shopping Donations) Donation integration with Easyfundraising and Give as you Live that enables supporters to raise funds for Schoolreaders when shopping online at participating retailers, with no extra cost to the shopper.
- Corporate Partnership Programme Multi-year partnership programme offering UK businesses financial sponsorship and structured employee volunteering opportunities to support one-to-one reading sessions in primary schools and meet CSR/ESG goals.
Quantifiable outcome
- Over 40,000 children receive weekly one-to-one reading support
- +4 more outcomes
Companies that use Schoolreaders
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Schoolreaders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Schoolreaders partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fair Education AlliancecoreSchoolreaders is a proud member of the Fair Education Alliance, a coalition of nearly 300 of England's leading organisations from the third sector, education and business all working towards a world where no child's educational success is limited by their socioeconomic background.
- Cambridge Literary FestivalminorCambridge Literary Festival (formerly Cambridge Wordfest, launched 2003) is a registered charity with a vision to deliver an inclusive, diverse, and accessible festival. They work with a range of charity partners including Schoolreaders.
- KindredminorKindred delivers expert cleaning services primarily for the education sector, with over 1,950 cleaners in schools nationwide. Corporate Social Responsibility is at the heart of Kindred's business. Schoolreaders has been one of Kindred's charity partners since early 2022.
- StamptasticminorStamptastic is a parent-founded business revolutionising school uniform labelling. Created by three mums, they've sold over 450,000 stamps worldwide. They have been proudly supporting Schoolreaders to help more children develop essential literacy skills since 2024.
- Storytime MagazineminorStorytime is the UK's only dedicated story magazine, trusted by over 1,000 schools nationwide for more than a decade, enjoyed by children aged 4 to 10. The partnership supports literacy through magazine distribution to schools.
- Times Tables Rock Stars (TTRS)minorTimes Tables Rock Stars became the main sponsor for Schoolreaders' 2019 'Be a Superstar for Schoolreaders' campaign. TTRS has pledged to continue their generous support, believing in the power of being literate and the joy of reading.
Scale indicators9 records
Recent moves7 records
Schoolreaders competitors and assessment
Company assessmentDirect peers
- Beanstalk: UK literacy charity that recruits, trains, and supports volunteers to provide one-to-one reading support in primary schools. Nearly identical operating model, beneficiary profile, and geography as Schoolreaders.
- Doorstep Library: UK charity using volunteers to support literacy of disadvantaged pre-school and primary school children. Same volunteer-driven engagement model and similar literacy-intervention mission.
- Bookmark Reading Charity: UK charity recruiting and placing volunteer readers in primary schools to provide one-to-one reading support. Closest direct competitor — same volunteer-led in-school reading model, same target beneficiary (struggling primary school readers), and overlapping UK geography.
Broad incumbents
- BookTrust: Major UK children's reading charity providing books and reading support to children, including those in disadvantaged areas. Overlapping beneficiary base and literacy mission, but uses book-gifting and broader programmatic delivery rather than volunteer-led in-school sessions.
- National Literacy Trust: Larger, more established UK-wide literacy charity working across schools, communities, and policy. Directly comparable mission (improving literacy outcomes for children) and overlapping beneficiary base, though significantly broader in scope than Schoolreaders' in-school volunteer model.
Peers
- Ministry of Stories: UK charity supporting young people's writing and literacy development through volunteer-mentored creative programmes. Adjacent literacy-development mission with comparable volunteer-engagement approach for children and young people.
Regional players
- Achievement for All: UK education charity focused on improving outcomes for vulnerable and disadvantaged children, including literacy intervention programs. Comparable mission around educational disadvantage, broader programmatic scope.
Others
- Parentkind: UK charity supporting parent engagement in education, including literacy outcomes for children. Adjacent mission overlap with Schoolreaders' family-engagement dimension, but focuses on PTA/parent voice rather than direct volunteer reading delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schoolreaders social profiles
Digital presenceSchoolreaders compliance and trust
Trust signalCompliance2 records
Schoolreaders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schoolreaders leadership team
Management profileNumber of profiles
Profiles4 records
Schoolreaders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schoolreaders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schoolreaders
What does Schoolreaders do?
Schoolreaders recruits, vets (including DBS checks), trains, and places volunteers into partner primary schools across England to deliver free, weekly, one-to-one reading support sessions to children aged 4-11 who need extra literacy help. The charity handles all aspects of volunteer management, school matching, safeguarding, and ongoing support, and currently delivers this service to more than 40,000 children every week across approximately one quarter of England's primary schools.
Is Schoolreaders a public or private company?
Schoolreaders is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Schoolreaders founded?
Schoolreaders was founded in 2013. It employs 11 to 50 people.
Where is Schoolreaders based?
Schoolreaders is headquartered in Bedford, United Kingdom, in the Europe region.
How does Schoolreaders make money?
Seven revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, trust and Foundation Funding, legacy Giving, 100 Club Monthly Giving, online Shopping Donations and event Fundraising.
Who are Schoolreaders's main competitors?
Direct peers on record are Beanstalk, Doorstep Library and Bookmark Reading Charity. Broad incumbents are BookTrust and National Literacy Trust. Ministry of Stories is listed as a peer. Achievement for All is listed as a regional player. Parentkind is listed as an others.
Does Schoolreaders have an API?
No public API is recorded for Schoolreaders.
What industry is Schoolreaders in?
Schoolreaders's product category is Children's Literacy Charity Services. Its primary akta.pro industry code is EDAJALAD, Literacy & Numeracy Intervention (Reading/Math Support), with a secondary code of EDAKADAA, Literacy & Reading Intervention (Phonics, Fluency, Comprehension). Its NAICS code is 611710 and its SIC code is 8200.